Most mobile publishers don’t realize they’re monetizing only 12% of their ad inventory — the rest is lost in opaque networks and inefficient bidding systems. In this episode of the Adster Podcast, Santhosh Venkatesh sits down with Ranganathan Srinivasan and Girish Vishwanath from Adster to unpack Meta Mediation — a fundamental shift in how publishers can take back transparency and control. They explore why traditional mediation has plateaued, how Meta Mediation simplifies monetization, gives ...
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Most mobile publishers don’t realize they’re monetizing only 12% of their ad inventory — the rest is lost in opaque networks and inefficient bidding systems. In this episode of the Adster Podcast, Santhosh Venkatesh sits down with Ranganathan Srinivasan and Girish Vishwanath from Adster to unpack Meta Mediation — a fundamental shift in how publishers can take back transparency and control. They explore why traditional mediation has plateaued, how Meta Mediation simplifies monetization, gives ...
More Ads, More Money? Not Always. The Smart Way to Monetize - Adster Podcast
Adster Podcast
29 minutes
9 months ago
More Ads, More Money? Not Always. The Smart Way to Monetize - Adster Podcast
🚀 What does it take to build a high-scale, low-latency ad tech platform? In this episode of the Adster Podcast, host Girish Vishwanath sits down with Ketan Chandak, (Co-founder & CPTO) of Adster, to break down the engineering challenges, AI-powered optimizations, and strategic decision-making that go into monetizing publishers efficiently. 💡 What You’ll Learn in This Episode: Ketan’s journey from Truecaller & Twitter to co-founding AdsterThe engineering challenges of ad tech, from cos...
Adster Podcast
Most mobile publishers don’t realize they’re monetizing only 12% of their ad inventory — the rest is lost in opaque networks and inefficient bidding systems. In this episode of the Adster Podcast, Santhosh Venkatesh sits down with Ranganathan Srinivasan and Girish Vishwanath from Adster to unpack Meta Mediation — a fundamental shift in how publishers can take back transparency and control. They explore why traditional mediation has plateaued, how Meta Mediation simplifies monetization, gives ...
