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Your Favorite Web Guy
George Woodard
21 episodes
6 days ago
A podcast where we get straight to the point talking about all things Digital Marketing, WordPress, & Technology for the Public Sector, NonProfits, and B2B.
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Marketing
Business
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All content for Your Favorite Web Guy is the property of George Woodard and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast where we get straight to the point talking about all things Digital Marketing, WordPress, & Technology for the Public Sector, NonProfits, and B2B.
Show more...
Marketing
Business
Episodes (20/21)
Your Favorite Web Guy
The Good and Bad of Using Logo Generators

Ever wanted to use a logo generator?

It may sound like a quick fix and a cheap one too, but are you hurting your brand or helping it? This episode is going to uncover the truth about logo generators – are they the quick and cost-effective solution they claim to be?

Choosing the right logo can be daunting, involving defining your audience, crafting a brand story, and briefing your designer.

In this episode, I will cover the good and bad of using a logo generator for your business.

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1 year ago
26 minutes 30 seconds

Your Favorite Web Guy
4 Ways to Boost Your Mental Well-being While Working

Mental health is one topic we need to give more attention to.


The most important asset you have is your mental health. You can't expect to be successfully present in work or life if your mental health is suffering.


For many, there's still a shame that we dodge concerning our mental health and the effect it has on our productivity.


Taking care of your mental health in everyday life is crucial, and equally important that it transfers to your work.


There are lots of ways to do this, and it doesn't need to be drastic. Small, simple changes can make a world of difference.


Today, you will learn tips that you can use:


-Taking mental timeouts

-Get up and move (hint: it involves sweating)

-Open up to qualified professionals

-Regular check-ins with those who care about you


Focusing on these methods will help improve focus, productivity, and a happier workplace, be it for yourself, a team, or a solopreneur!

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1 year ago
14 minutes 32 seconds

Your Favorite Web Guy
5 Ways to Dodge Burnout

Towards the end of the year, burnout usually happens for many. We’ve spent the past 10-11 months trying to "push" in whatever context that means to you. As much as hard work is vital to success, rest & relaxation are just as important.

This episode is a free therapy session. We will cover the pitfalls of burnout and how to avoid them. You will learn:

  • About setting boundaries for yourself
  • The importance of priorities
  • Identifying your limits
  • Taking time off isn't a crime
  • Saying "No" isn't a death sentence

Come find your space to relax and unwind!

If you want to learn more tips like this, join our weekly newsletter with 2,000+ CEOs, Marketing/Executive Directors, and CMOs learning not to waste time on Google & YouTube. Sign up today: ⁠https://elsqrd.com/newsletter/⁠

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1 year ago
17 minutes 23 seconds

Your Favorite Web Guy
Spying on the Competition

When trying to keep your audience's attention, never lose sight of your competitors doing the same. Even nonprofits have competitors because someone is interested in serving your ideal client.

Competition is everywhere, no matter how excellent your services or products may be. With so many businesses constantly trying to grab your ideal client's attention, keeping an eye on your competitors is important.

In this episode, we will cover:

  • Reasons you should care about your competitors
  • Determining who your competitors are
  • Sources of info about your competitors
  • How to spy on them

And a whole lot more. Enjoy!

If you want to learn Marketing tips like this, join our weekly newsletter with 4,000+ CEOs, Marketing/Executive Directors, and CMOs learning how to not waste time on Google & YouTube. Sign up today: https://elsqrd.com/newsletter/

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1 year ago
19 minutes 6 seconds

Your Favorite Web Guy
Designing for Everyone: Accessibility Optimization in Website Development

How often do you consider the Accessibility of your website?

In this day and time, you should always be aware of it. In this episode, discover the powerful benefits of website accessibility and why it’s important for you. You will:

-Learn why ignoring Accessibility is no longer an option and the consequences it can have on your organization.

-Explore how Accessibility goes beyond compliance and becomes a strategic advantage for you.

-Uncover the connection between Accessibility and improved search engine rankings, leading to increased visibility and organic growth.

-Discover how Accessibility amplifies your social media impact, driving engagement and fostering a positive online community.

Tune in for a jam-packed treat!

If you want to learn Marketing tips like this, join our weekly newsletter with 4,000+ CEOs, Marketing/Executive Directors, and CMOs learning not to waste time on Google & YouTube. Sign up today: ⁠https://elsqrd.com/newsletter/⁠

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2 years ago
22 minutes 13 seconds

Your Favorite Web Guy
The Benefits of Video Marketing: Crafting Engaging Content for Your Audience

Do you want to create engaging video content for your audience?

This episode is the first of many episodes. The goal is to bring experts to share their insight into Marketing in the Digital Space. In this episode, we are speaking with Josh Browne of KAIOS Productions. Josh is the President and Creative Director of KAIOS Pro and Fundraising Films. KAIOS Pro focuses on for-profit businesses, and Fundraising Fils caters to nonprofit organizations exclusively. His companies create online campaigns that leverage videos' ability to communicate your business's story dynamically and increase your online sales results.

In this discussion, we'll cover the benefits of video marketing and how to get started creating videos that will captivate your viewers and help you stand out. We'll discuss strategies for creating compelling stories, optimizing content, and more. You will learn the following:

  • Why it's more engaging than other forms of content
  • How to build trust and credibility
  • How video marketing helps increase conversions
  • What tools to use on a budget

Get your cameras ready, and let's start improving your video marketing game!

If you want to learn Marketing tips like this, join our weekly newsletter with 4,000+ CEOs, Marketing/Executive Directors, and CMOs learning not to waste time on Google & YouTube. Sign up today: ⁠⁠https://elsqrd.com/newsletter/⁠⁠

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2 years ago
1 hour 46 seconds

Your Favorite Web Guy
Open-Source vs Proprietary CMS: Why Open Source Is Better

We'llTrying to decide between an open-source and proprietary CMS? We'll explain why an open-source CMS is better than its proprietary counterparts. From greater flexibility and scalability to more cost-effective solutions, you'll see why open-source is the better option and the clear winner. Learn why open-source is:

  • More Flexible
  • More Affordable
  • More Secure
  • Better Supported
  • More Transparent

You will learn all the advantages of using an open-source CMS and discover why it could be the best decision you make for your business.

If you want to learn more Marketing tips like this, join our weekly newsletter with 3,000+ CEOs, Marketing/Executive Directors, and CMOs learning not to waste time on Google & YouTube. Sign up today: ⁠⁠https://elsqrd.com/newsletter/⁠⁠

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2 years ago
24 minutes 16 seconds

Your Favorite Web Guy
Five Ways to Increase the ROI for your Website

Looking for ways to increase the ROI on your website?

In today’s episode, you'll learn five different methods that can help you do just that. We will cover:

  • Optimize Your Website for Organic Search
  • Leveraging Social Media to Increase Your Visibility
  • Create Compelling Content for your Audience
  • Promote Your Website through Email Marketing
  • Monitor Your Progress Regularly and Test, Test, Test

Whether to improve your traffic or conversion rates, these tips will help get you started!

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2 years ago
14 minutes 37 seconds

Your Favorite Web Guy
Don’t Use ChatGPT or OpenAI for Code

The ChatGPT OpenAI craze is still brewing. The biggest concern and question that developers see often is “Will OpenAI replace developers?”. The Answer is no.

Today we will discuss why it’s not a good idea for the inexperienced to use OpenAI, the power behind ChatGPT, to write code.

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2 years ago
11 minutes 36 seconds

Your Favorite Web Guy
Black History Flowers: Mike Little

Today is a special episode of many this month. February is Black History Month in the US. It's where we highlight the consistent efforts of trailblazers in the Black Community. Since this podcast talks about all things technology, it would be cool to speak about tech trailblazers and give them their flowers for their effort. Today’s celebration is about the CoFounder’s of WordPress, Mike Little.

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2 years ago
9 minutes 56 seconds

Your Favorite Web Guy
Black History Flowers: David Steward

Today is a special episode of many this month. February is Black History Month in the US. It's where we highlight the consistent efforts of trailblazers in the African American Community.

Since this podcast talks about all things technology, it would be cool to speak about tech trailblazers and give them their flowers for their effort. Today’s celebration is about David Stewart.

David is chairman and founder of World Wide Technology, one of the largest African-American-owned businesses in America. WWT is a strategic supplier of technology services to some of the largest companies in the world.

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2 years ago
8 minutes 5 seconds

Your Favorite Web Guy
Google Paid Ad Grant for NonProfits

NonProfits leveraging the power of Paid Ads is gasoline to an effective marketing strategy. The only problem is that it can be expensive to use.

Thankfully, Google has exercised its public service and offers an Ad Grant of $10,000/month. Come learn how to take advantage of getting a Google Ad Grant to leverage your PPC marketing campaigns.

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2 years ago
11 minutes 41 seconds

Your Favorite Web Guy
Top 5 WordPress Hosting Features To Look For

It seems like a new hosting company is popping up every day with promises of hosting your website for pennies. The one thing you should always consider is: “you get what you pay for”.

We will cover the top 5 things to look for in a reputable WordPress hosting company and give you a few of our favorites as recommendations.

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2 years ago
24 minutes 28 seconds

Your Favorite Web Guy
Keyword Research Made Easy

Have you struggled with nailing down the keywords your site should use? There is one simple solution to solve all your problems. Google Keyword Planner!

Check out this episode where we jump into the who, what, and how with Google Keyword Planner.

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2 years ago
12 minutes 11 seconds

Your Favorite Web Guy
eComm Wars: WooCommerce vs Shopify

The race to start an online store has heated up in today's online climate. There are a lot of eCommerce platforms to choose from, but which one is the best for you?


Let's look at two of the most popular ones: WooCommerce and Shopify. We examine the pros and cons to help you decide which is right for your needs.

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2 years ago
15 minutes 58 seconds

Your Favorite Web Guy
A Copywriter's Writer Block Cure: Books, C.A.S.E. and A.I. to the rescue

We all struggle at some point writing content for any medium - emails, social media, blog articles, whatever - you will inevitably run into a case of writer's block. It sounds maddening because you know so much of your own business that having writer's block seems far fetched. 


It happens to the best of us.


Well we have a system that can help rescue you from a deserted mind and start reigniting ideas to help you create content.

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2 years ago
13 minutes 6 seconds

Your Favorite Web Guy
The AI Revolution

It seems everywhere you turn, everyone and their momma is talking about AI or ChatGPT. Simmer down, people. It's not that deep. 

If you or someone you know suffers from AI overload, send this podcast to them to help them get some peace. 

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2 years ago
11 minutes 14 seconds

Your Favorite Web Guy
Custom Post Types 101: What, How, and Best Practices

If you have used WordPress for a while, you are inevitably introduced to Custom Post Types. Affectionally known as CPTs, custom post types allow you to extend WordPress to be utilized as the robust Content Management System it is. 


Think of this episode as CPTs 101 and how to help you get started. 

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2 years ago
10 minutes 53 seconds

Your Favorite Web Guy
How To Define Your Ideal Client

You need clients or customers that know, like, and trust you. The best way to do that is to develop the ideal client avatar. 

This avatar is a model of the ideal client you would like to work with. Today's episode will give you a few pointers on how to develop ideal client avatar. Enjoy!

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2 years ago
7 minutes 44 seconds

Your Favorite Web Guy
4 Questions You Need to Answer to Get Your Website on Google

If you're wondering how to get your website on Google, wonder no more! We'll teach you four questions you need to answer to make that happen.

It's not as difficult as it may seem, but you need to know a few key things. Learn everything you need to know about getting your website on Google!

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2 years ago
10 minutes 50 seconds

Your Favorite Web Guy
A podcast where we get straight to the point talking about all things Digital Marketing, WordPress, & Technology for the Public Sector, NonProfits, and B2B.