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Your Fairy Webmother
PEARLER
3 episodes
1 week ago
A podcast for solopreneurs building unapologetic, heart-led brands online. Hosted by me, Katie Zana of PEARLER - an OG millennial web designer and all-round digital fairy (with an Aussie accent). We go deep into my favourite topics: ꩜ Intuitive business ownership ꩜ Authentic branding ꩜ Spiritually-infused web design ꩜ Cringe-free marketing ꩜ The nitty gritty tecchy stuff ꩜ Using templates to quantum leap your biz ꩜ Squarespace, Shopify and Flodesk email Sisters who identify as hyper-creative, neurospicy, weird, woo or taboo will feel at home here. Cos for us, business *is* THAT deep.
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Marketing
Business
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All content for Your Fairy Webmother is the property of PEARLER and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast for solopreneurs building unapologetic, heart-led brands online. Hosted by me, Katie Zana of PEARLER - an OG millennial web designer and all-round digital fairy (with an Aussie accent). We go deep into my favourite topics: ꩜ Intuitive business ownership ꩜ Authentic branding ꩜ Spiritually-infused web design ꩜ Cringe-free marketing ꩜ The nitty gritty tecchy stuff ꩜ Using templates to quantum leap your biz ꩜ Squarespace, Shopify and Flodesk email Sisters who identify as hyper-creative, neurospicy, weird, woo or taboo will feel at home here. Cos for us, business *is* THAT deep.
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Marketing
Business
Episodes (3/3)
Your Fairy Webmother
THE CLIENT-TO-BESTIE PIPELINE

in this first episode, i’m talking about the real ROI of my business: fangirls, friends and full-blown besties that started in the DMs and became soul-level connections. this is what I call the client-to-bestie pipeline™ and it's why relational business is not just “nice to have” - it’s the whole bloody point.


i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ-

✓ how to attract aligned clients through authenticity

✓ why polish is overrated (and realness sells)

✓ 'bestie energy' communications

✓ how my brand turned into a coven

✓ tips for showing up as you


⋆.ೃ࿔*:・ ⁠episode info & transcript →⁠

༝༚༝⋆✴︎˚。⋆ ⁠video version on my YT channel →


pearler stuff you might like: ꩜ my fun website ꩜ my Instagram ꩜ ⁠ CHAMELEON Squarespace Template ꩜ COSMO Squarespace Template ⁠꩜ Book me for a day ⁠⁠⁠꩜ DIY Branding Kit ⁠⁠⁠꩜ ⁠⁠⁠Flodesk Email Templates


my ride or dies: ✿ squarespace 'PEARLER10' ✿ $1 shopify trial ✿ butter app ✿ 50% off flodesk ✿ squarestylist ✿ standout shopify ✿ spark plugin for sqs

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1 month ago
15 minutes 43 seconds

Your Fairy Webmother
THE WITCHIEST SH*T ON MY WEBSITE

let’s talk intention, spellcraft, unicode sparkles and reverse manifestation, cos your website isn’t *just* a sales tool. it’s a digital altar. in this episode, i finally crawl out of the spiritual closet (fully) to share the most magical things i bake into my sites + templates + how you can enchant your own brand ecosystem with love, weirdness, and aesthetic witchery.


i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ-

✓ uploading sigils to your CMS

✓ how i cast little spells in the code

✓ reverse manifesting dream clients

✓ faux projects as portals

✓ the case for weird clipart and magical file names


⋆.ೃ࿔*:・ ⁠⁠⁠episode info & transcript →⁠⁠⁠

༝༚༝⋆✴︎˚。⋆ ⁠⁠⁠video version on my YT channel →⁠⁠


pearler stuff you might like: ꩜ ⁠⁠my fun website⁠⁠ ꩜ ⁠⁠my Instagram⁠⁠ ꩜ ⁠ ⁠⁠CHAMELEON Squarespace Template⁠⁠ ꩜ ⁠⁠COSMO Squarespace Template⁠⁠ ⁠⁠⁠⁠⁠꩜ ⁠⁠B⁠⁠⁠⁠ook me for a day⁠⁠ ⁠⁠⁠⁠⁠⁠⁠꩜ ⁠⁠DIY Branding Kit⁠⁠ ⁠⁠⁠⁠⁠⁠⁠꩜ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Flodesk Email Templates⁠⁠


my ride or dies: ✿ ⁠⁠squarespace⁠⁠ 'PEARLER10' ✿ ⁠⁠$1 shopify trial⁠⁠ ✿ ⁠⁠butter app⁠⁠ ✿ ⁠⁠50% off flodesk⁠⁠ ✿ ⁠⁠squarestylist⁠⁠ ✿ ⁠⁠standout shopify⁠⁠ ✿ ⁠⁠spark plugin for sqs⁠⁠

Show more...
1 month ago
10 minutes 4 seconds

Your Fairy Webmother
SELLING SANS CRINGE

in this episode, i unpack why selling can feel SO charged. especially for femme, neurodivergent, intuitive people who carry a healer archetype + how we can reframe it with softness, magnetism and integrity. less barking, more beckoning. let’s make it weird and high-converting.


i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ-

✓ the feminine self-sacrifice wound in business

✓ masculine vs. feminine marketing traps

✓ non-coercive marketing energy

✓ how to talk yourself up without gagging

✓ the kind of confidence that actually sells


⋆.ೃ࿔*:・ ⁠⁠episode info & transcript →⁠⁠

༝༚༝⋆✴︎˚。⋆ ⁠⁠video version on my YT channel →⁠


pearler stuff you might like: ꩜ ⁠my fun website⁠ ꩜ ⁠my Instagram⁠ ꩜ ⁠ ⁠CHAMELEON Squarespace Template⁠ ꩜ ⁠COSMO Squarespace Template⁠ ⁠⁠⁠꩜ ⁠B⁠⁠ook me for a day⁠ ⁠⁠⁠⁠⁠꩜ ⁠DIY Branding Kit⁠ ⁠⁠⁠⁠⁠꩜ ⁠⁠⁠⁠⁠⁠Flodesk Email Templates⁠


my ride or dies: ✿ ⁠squarespace⁠ 'PEARLER10' ✿ ⁠$1 shopify trial⁠ ✿ ⁠butter app⁠ ✿ ⁠50% off flodesk⁠ ✿ ⁠squarestylist⁠ ✿ ⁠standout shopify⁠ ✿ ⁠spark plugin for sqs⁠

Show more...
1 month ago
13 minutes 42 seconds

Your Fairy Webmother
A podcast for solopreneurs building unapologetic, heart-led brands online. Hosted by me, Katie Zana of PEARLER - an OG millennial web designer and all-round digital fairy (with an Aussie accent). We go deep into my favourite topics: ꩜ Intuitive business ownership ꩜ Authentic branding ꩜ Spiritually-infused web design ꩜ Cringe-free marketing ꩜ The nitty gritty tecchy stuff ꩜ Using templates to quantum leap your biz ꩜ Squarespace, Shopify and Flodesk email Sisters who identify as hyper-creative, neurospicy, weird, woo or taboo will feel at home here. Cos for us, business *is* THAT deep.