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X-Factor Marketing With Wendy Forsythe
eXp Media
25 episodes
3 days ago
Transform Your Brand. Elevate Your Business. Unleash Your Potential. Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary. This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable. Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion. Follow Wendy: https://www.instagram.com/brandwendy/
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Marketing
Business,
Entrepreneurship
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All content for X-Factor Marketing With Wendy Forsythe is the property of eXp Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Transform Your Brand. Elevate Your Business. Unleash Your Potential. Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary. This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable. Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion. Follow Wendy: https://www.instagram.com/brandwendy/
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Marketing
Business,
Entrepreneurship
Episodes (20/25)
X-Factor Marketing With Wendy Forsythe
How “My Therapist Says” Made Mental Health Relatable (and Hilarious)

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

If you're a woman in leadership, aspiring entrepreneur, or content creator struggling with burnout, imposter syndrome, or scaling authentically—this episode is your blueprint. Gina shares raw pivots from catering to influencer marketing, monetizing Instagram anonymously, hiring passionate fans, & turning group chat roasts into Gucci/Met Gala collabs + a fiction TV deal in development.

➡️ Show Links
Instagram: https://www.instagram.com/ginatash/
Facebook: https://www.facebook.com/TheGinaTash/

➡️ Timestamps

0:15 Gina Tash: From Chef to Viral Meme Empire Builder  
1:26 From Culinary School to 100M+ Impressions/Month  
1:40 The Chef Dream: George Brown College & Food Network Obsession  
3:50 Culinary School Was the Hardest Thing She’s Ever Done  
4:25 Entrepreneurial Mindset: “If I Do It, I Do It Properly”  
7:10 Monetization Begins: Brands Pay $200+ for Posts at 5K Followers  
9:03 Growing Pains: Delegating, Hiring, Protecting the Brand Voice  
14:21 Dream Brand Collabs: Gucci, Valentino, Met Gala  
16:36 Viral Content Formula: “We Know in 5 Seconds If It’ll Blow Up”  
18:34 Consulting Brands on Viral Social Strategy  
20:15 Gen Z Wants Messy, Real, Behind-the-Scenes Content  
25:17 “We Never Tie – Majority Wins or We Debate It Out”  
26:41 What’s Next? TV, Books, Side Projects & Infinite Growth  
27:32 Her X Factor: “Making Women Feel Less Alone”  

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#WomenInLeadership #MindsetMatters #FemaleEntrepreneurs #FeminineEnergy #BurnoutPrevention #ConfidenceGap #ViralContentStrategy #MentalHealthMemes #EntrepreneurialMindset #AuthenticBranding #ContentCreatorTips #WomenEmpowerment #LeadershipMindset #PivotYourCareer #InstagramGrowth #TherapyHumor #MyTherapistSays

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3 days ago
29 minutes

X-Factor Marketing With Wendy Forsythe
From GEICO's Gecko to Disrupting Zillow: Chris Mumford on Challenger Brands & Marketing Wars

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Homes.com CMO Chris Mumford (ex-GEICO, creator of GEICO Caveman & Hump Day campaign) reveals how Your Listing Your Lead is disrupting Zillow & real estate marketing. 

Discover challenger brand strategies behind Super Bowl 2024 with Dan Levy & Heidi Gardner, why brand personality beats metrics, talkability marketing grows brands 2.5X (McKinsey), and non-lead diversion delivers true agent leads.

➡️ Show Links

Instagram: https://www.instagram.com/homesdotcom/
Website: https://www.homes.com/
Facebook: https://www.facebook.com/homesdotcom/?ref=_xav_ig_profile_page_web#

➡️ Timestamps:

0:18 GEICO legacy & iconic campaigns
1:18 What is a challenger brand?
2:37 Early career: UPS vs FedEx, GEICO 2006
4:05 Innovation under pressure
5:19 Brand personality is the ultimate asset
6:30 Shift from TV to omnichannel
8:26 Know your identity → know your risks
9:09 Homes.com: Mission-driven challenger
10:58 GEICO innovation: 3–4 storylines in TV
13:05 Homes.com = Robin Hood fixing lead models
13:55 “Your Listing, Your Lead” explained
14:38 Zillow model vs Homes.com (never sells leads)
15:02 Agent-first: Faster sales via internet power
16:01 Super Bowl 2024 launch breakdown
16:25 Dan Levy + Heidi Gardner inject personality
18:06 Acquired & flipped to non-lead-diversion
18:30 Super Bowl = massive exposure play
20:01 Top-funnel → mid-funnel education
21:18 Old channels reborn: Direct mail, email
22:09 Agents: Layer your brand on Homes.com
23:30 Myth: Talk = 2.5X growth (McKinsey)
24:44 Not all PR is good PR
25:10 Create cultural conversations
26:37 X Factor: Extreme competitiveness

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#HomesCom #YourListingYourLead #Zillow #ChallengerBrand #SuperBowl2024 #DanLevy #HeidiGardner #GEICOCaveman #HumpDay #RealEstateMarketing #AgentLeads #BrandPersonality #Talkability #McKinsey #NonLeadDiversion #ChrisMumford #RobinHoodBrand #Omnichannel #DirectMail #XFactorMarketing

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1 week ago
29 minutes

X-Factor Marketing With Wendy Forsythe
From NFL Sidelines to Storytelling CEO: Andrea Ocampo on Community, Brand & Courage

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

How do you build a lasting brand in a noisy, fast-changing world?
By doing the work, leading with purpose—and letting your story become your strategy.
In this powerful episode, Wendy Forsythe sits down with Andrea Ocampo—creator, innovator, and architect of influence—to explore how courage, curiosity, and community can transform your career and your confidence.

Andrea’s story takes her from NFL sidelines to the boardroom, where she’s helped brands and leaders communicate authentically and build influence with impact.
Together, we dive into storytelling, leadership, AI, and what it means to lead with heart in the digital age.

➡️ Timestamps

00:00 — Welcome & Introduction
01:00 — Andrea’s journey from cheerleader to creator
04:30 — Building a brand through community, not campaigns
07:15 — The power of storytelling in leadership
10:05 — How to overcome fear and “fail forward”
13:20 — AI as your research partner (not your replacement)
17:00 — Courage, authenticity, and women leading differently
22:45 — The Miami Women Dinner Series and community building
26:00 — How to overcome on-camera nerves and show up confidently
29:00 — Andrea’s personal X Factor

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#WomenInLeadership #RealEstate2025 #MindsetFitness #ConfidenceGap #SpeakUp #AskForHelp #FeminineEnergy #EXPRealty #XFactorPodcast #RickyMendeece #WomenEmpowerment

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1 week ago
30 minutes

X-Factor Marketing With Wendy Forsythe
Break the Confidence Gap: Ricky Mendez on Mindset Fitness & Empowering Women to Lead

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Ricky Mendez isn't your typical motivational speaker—he's an implementational force who transforms mindset into measurable action. From directing over half a billion dollars in sales to working with global brands like Costco, Home Depot, and lululemon, Ricky discovered something profound: without feminine energy, he was burning out. Now, as a rare male champion of women's empowerment, he's on a mission to help women shatter the confidence gap through his Mindset Fitness framework—gratitude reframing, energy conversion, and "pointing thumbs not fingers." His message to women? "Do not let weak-minded men tell you what you can or cannot do." Whether you're facing judgment or fear of speaking up, Ricky's tactical hacks—like his gratitude poem and "I Am Great" photo album—will rewire how you show up and lead.

➡️ Timestamps

00:00 Welcome + Why Mindset Matters for Women in Leadership
01:26 What Is Mindset Fitness? Ricky’s Powerful Definition
03:18 Feminine Energy & Burnout: The Hidden Power Shift
04:17 The Confidence Gap: Why Women Hold Back
07:38 Speaking Up Isn’t Optional—It’s a Responsibility
09:01 Judgement, Fear & Visibility: How to Build Real Confidence
11:55 Facing Harsh Criticism as a Woman? Here’s the Reframe
15:56 The Framing Technique That Will Change Your Mindset
20:41 Wendy’s X Factor & The Power of Sponsorship Over Mentorship
27:08 Final Takeaways: Ask for Help, Speak Up, and Lead Boldly
24:08 Mentorship vs. Sponsorship: The Key to Advancing Women Leaders
26:19 Reactive vs. Proactive: A New Approach to Supporting Women

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#WomenInLeadership #RealEstate2025 #MindsetFitness #ConfidenceGap #SpeakUp #AskForHelp #FeminineEnergy #EXPRealty #XFactorPodcast #RickyMendeece #WomenEmpowerment

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1 month ago
31 minutes

X-Factor Marketing With Wendy Forsythe
From $63 to 7 Figures: Maria Wendt on Scaling with Courage & Consistency

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Maria Wendt transformed Instagram into her stage and built a multi-million dollar digital empire—not with gimmicks or shortcuts, but through raw vulnerability and relentless consistency. From watching her dad start a business at age 7 to coaching thousands of entrepreneurs on scaling with integrity, Maria reveals the courage it takes to build trust when your "fingers are shaking" before you hit post. As a single mom running an eight-figure business, she's cracked the code on batching content, repurposing strategically, and making millions from the 1% while giving insane value to the 99%. Her mission: help women make money and build businesses that give them freedom. If you're in the messy middle of scaling, Maria's systems and unfiltered honesty will show you the way.

➡️ Show Links

Instagram: https://www.instagram.com/maria.wendt/
Website: https://www.mariawendt.com/
LinkedIn: https://www.linkedin.com/in/mariafwendt/
Facebook: https://www.facebook.com/p/Maria-Wendt-Official-100090621002736/
X/Twitter: https://x.com/mariafwendt

➡️ Timestamps

00:00 Maria Wendt, From $63 to 7 Figures
01:27 Entrepreneurship Lesson at Age 7
03:11 Moving to Instagram and Building Trust Through Vulnerability
06:33 Blue Ocean Strategy: Go Where Everyone's Afraid
08:34 Finding Courage: If Your Fingers Aren't Shaking, Post It
09:43 Content Systems: Batching 40 Reels and Repurposing 85%
16:34 Mission to Empower Female Entrepreneurs
20:00 Challenges Women Face as Cultural Expectations Shift
23:00 Advice for the Messy Middle: Consistency Over Perfection
25:49 X Factor: Kindness Opens Doors

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

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1 month ago
27 minutes

X-Factor Marketing With Wendy Forsythe
How to Go From Real Estate Agent to AI Innovation Chief | Seth Siegler - EXP Realty CIO

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Seth Siegler went from real estate agent to Chief Innovation Officer at EXP Realty, leading AI transformation for 90,000+ agents worldwide. As a self-taught coder who sold two startups, Seth reveals how AI won't replace agents—it'll make them exponentially better. From meeting EXP founder Glenn Sanford at a hackathon to getting early access to OpenAI and Google's latest tools, Seth shows how "citizen developers" are building custom software without coding experience. His mission: democratize AI so every real estate professional can scale their business beyond what they thought possible.

➡️ Show Links

LinkedIn: https://www.linkedin.com/in/sethsiegler/

➡️ Timestamps

00:00 Seth Siegler, Innovator in Real Estate Tech
00:04 Chief Innovation Officer at eXp Realty
00:12 Agents Worry About Being Replaced by AI
00:18 AI Enhances, Doesn't Replace Real Estate Professionals
00:32 Building iBuyer Systems and Luna 2.0 Chatbot
01:25 From Real Estate Family to Agent and Tech Founder
02:36 First Startup Tech for Brokerage Gained Traction
03:07 Meeting eXp's Glenn Sanford at a Hackathon
04:48 Role as CIO Forward-Thinking, Applying Emerging Tech
11:33 AI Training Helping Agents Use AI for Business Growth
17:40 Citizen Developers Non-Coders Building Software with AI
23:57 Rewarding Projects Evangelizing AI's Potential for Agents

➡️ Connect With Wendy  

https://x.com/brandWendy/  
https://www.linkedin.com/in/wendyforsythe/  
https://www.instagram.com/brandwendy/

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1 month ago
29 minutes

X-Factor Marketing With Wendy Forsythe
Turning Reality TV Fame Into Real Estate Success | Gina Kirschenheiter & Travis Mullen

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Gina Kirschenheiter was packing lunches at 5 AM for six kids when she realized reality TV fame wasn't forever—but the platform it gave her could build something lasting. After eight years on Bravo's Real Housewives of Orange County, she and partner Travis Mullen made a bold leap into real estate, launching The Gated Group at EXP Realty with a mission to protect clients like a "gate around them throughout the entire journey." What started as Travis pushing Gina toward real estate ("I never saw that coming") became a powerhouse team that's already closed $8.5-10M in sales, gets houses into escrow in a week or less, and proves that with authenticity and hustle, you can turn celebrity into meaningful business success while staying true to who you are.

➡️ Show Links  

Gina's Instagram: https://www.instagram.com/ginakirschenheiter/  
Travis's Instagram: https://www.instagram.com/travis.mullen.85/  
The Gated Group: https://gatedgroup.com/

➡️ Timestamps  

00:00 From Reality TV Spotlight to Real Estate Arena  
02:29 Six Kids, 5 AM Lunches, and Work-Life Balance  
03:21 The Transition: Using Platform to Create Something Else  
04:35 "We're Really Doing the Work" - Beyond the Celebrity  
05:19 Making Yourself Approachable Despite Fame  
06:27 When Perception Works Against You  
07:40 "We Are the Most Powerful Marketing Team"  
08:52 "Be the Celebrity of Your Own Market"  
09:43 One Brand Strategy: Personal + Professional  
11:19 The Gated Group: Building Something Bigger Than Names  
12:52 The Gate Symbolism: Keeping Clients Safe  
15:16 Why EXP Realty Was the Right Fit  
17:10 Each Other's X-Factors: Connection vs. Problem-Solving  
21:56 Partnership Advice: Stay in Your Lane  
25:18 Future Vision: Quality Over Quantity Team Growth  
27:09 Being a Tool in Other Agents' Tool Belts

➡️ Connect With Wendy  

https://x.com/brandWendy/  
https://www.linkedin.com/in/wendyforsythe/  
https://www.instagram.com/brandwendy/

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1 month ago
29 minutes

X-Factor Marketing With Wendy Forsythe
How to Monetize the Thing Everyone Hates Thinking About | Summer Goralik - Real Estate Compliance

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Summer Goralik was following a suspect home from her investigator job at the Orange County DA's office when she realized—pregnant and terrified—she needed a different path. Trading her government badge for entrepreneurial freedom, she launched a compliance consulting practice that her husband said would make them "officially poor." Nine years later, she's built a thriving "Company of One" helping brokers navigate California's regulatory maze, armed with insider knowledge from her six years at the Department of Real Estate. Her first self-published article about DRE audits remains her most-read piece to date, proving that even the most unglamorous niches can build empires. From escrow officer to criminal investigator to sought-after consultant, Goralik reveals why unfiltered honesty is her superpower, exposes how brokers wait until the 11th hour to care about compliance (then panic), and explains why teaching people boring things they need to know beats chasing glamorous topics nobody cares about.

➡️ Show Links

LinkedIn: https://www.linkedin.com/in/summergoralik/

➡️ Timestamps

00:00 From Following Suspects to Following Her Own Path
01:24 The 10-Second Elevator Pitch That Wins
02:14 "I Have That Insider Knowledge"
03:17 Company of One: The Solo Empire
04:21 Escrow Drove Me to Government Work
05:08 Pregnant, Followed Home, Time to Pivot
05:44 "No One's Going to Pay for Compliance" (Wrong)
06:33 The Article That Built a Business
07:30 "Don't Give Away So Much" (I Do Anyway)
08:36 Being Too Honest on LinkedIn Works
10:16 Teaching Boring Things People Actually Need
11:43 "We Will Officially Be Poor" - Proving Him Wrong
13:27 Compliance Is Trending (Finally)
14:36 The DRE Question That Gets Every Broker
15:25 Stop Waiting for the 11th Hour
18:34 My X-Factor: Unfiltered Honesty

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

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2 months ago
19 minutes

X-Factor Marketing With Wendy Forsythe
Real Estate Mindset: Darryl Davis’ Success Secrets

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Darryl Davis went from emancipated minor at 16 to building Long Island's #1 real estate office by proving that mindset beats tactics every time. This top coach who says "real estate saved my life" reveals why wearing a name tag everywhere creates million-dollar deals, how the "inline dialogue" turns cold calls into conversations, and why smiling might be your most underutilized business tool. His X Factor? Studying human connection like a science—because in real estate, connection is currency.

➡️ Show Links

https://www.darryldavisseminars.com/
https://www.linkedin.com/in/darryldavis/

➡️ Key Segments

0:00 – Emancipated at 16: The Tough Childhood That Built a Champion
0:17 – From 19-Year-Old Rookie to Top Producer Overnight
0:31 – Building Long Island's #1 Office (Against All Odds)
0:39 – Finding Your Unique Voice When Everyone Sounds the Same
1:04 – "Real Estate Saved My Life" – The Healing Power of Helping
1:08 – Mindset Medicine: What New Realtors Actually Need to Hear
2:15 – Starting at 19: When Hunger Beats Experience
3:37 – Stop Copying, Start Being: Authentic Personal Branding
5:06 – Your Voice Is Your Superpower (Use It)
6:37 – Agents Over Politics: Choosing Service in Divided Times
7:43 – New Realtor Reality: Your Mindset IS Your Income
10:20 – The Inline Dialogue: Cold Calls That Feel Like Conversations
12:27 – The Name Tag Millionaire: Wearing Success Everywhere
13:33 – Beyond Commissions: Building Wealth Through Real Estate Investing
14:40 – Metaphors That Sell: Making Complex Concepts Click
17:19 – How Selling Houses Healed Childhood Anger
19:54 – Darryl's X Factor: Studying Human Connection Like a Science
21:08 – The Million-Dollar Smile: Your Most Underused Business Tool

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

Show more...
2 months ago
22 minutes

X-Factor Marketing With Wendy Forsythe
Rob Giglio on Leadership & Marketing at Canva

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Rob Giglio built his career at the intersection of art and science, transforming from consumer packaged goods at P&G to revolutionizing go-to-market strategies at art.com, HubSpot, DocuSign, and now Canva—where he's leading the charge to empower the world to design. This servant leader who "loves sales and marketing like his two sons—for different reasons" reveals why understanding customer segmentation can transform entire industries, how features become benefits in functional products, and the three non-negotiable attributes he seeks in every hire: wattage, results orientation, and true leadership.

In this episode, he shares why Canva might be "the funnest job at the funnest company," how a two-step mission creates unstoppable flywheels, and the profound advice from his father that shaped his X Factor: "The most worthy deed helps someone else succeed." From discovering that a third of art buyers don't care about the art itself to building bridges between brands and buyers, Rob unpacks the playbook for scaling enterprise growth while never taking yourself too seriously.

➡️ Show Links

https://www.canva.com/
https://www.linkedin.com/in/robgiglio/

➡️ Key Segments

00:00 – Sales vs Marketing: "I Love Them Both Like My Two Sons"
00:17 – From Nothing But Ambition to Billion-Dollar Boardrooms  
00:40 – Three Hiring Essentials: Wattage, Results, and Road-Building Leaders
01:25 – The Accidental Strategy: Why End-User Focus Connects Every Role
02:17 – Art + Science = Great Marketing (Plus a Lot of Data)
02:36 – The Interview Lie: "I'm a Salesperson" (But Really Both)
04:02 – Art.com Lessons: Why Your Boss Matters More in Startups
04:50 – The Missing TAM Study That Changed Wall Decor Forever
05:41 – Shocking Discovery: 1/3 of Art Buyers Don't Care About Art
06:33 – Van Gogh's Starry Night: Decor Match or Artist Story?
07:53 – HubSpot Magic: Marketing to Marketers Just Like Me
09:42 – From Big Company to Startup: Why Hands-On Matters
10:58 – DocuSign Reality: When Features ARE the Benefits
13:03 – "The Funnest Job at the Funnest Company" – Inside Canva
13:45 – Three Founders, Three Legs: The Perfect Leadership Stool
14:28 – The Two-Step Mission: Get Big to Do Good (Then Repeat)
15:35 – Taking Work Seriously Without Taking Yourself Seriously
16:46 – Austin Vibes and Aggressive Goals: Building Enterprise
18:13 – Wattage Over IQ: How Bright Does Your Bulb Burn?
18:54 – Results Orientation: Finding People Who Stop at Nothing
19:50 – Flag Planters Who Build Roads: Redefining Leadership
20:47 – Canva Create: The Mind-Blowing Campaign Experience
22:24 – Nike's Timeless Empowerment: "If You Let Me Play"
23:36 – Building Your Brand: The Forgotten Second Pillar
24:38 – The Bridge Between Product and Buyer: Critical Connection
26:01 – Rob's X Factor: The Most Worthy Deed Helps Others Succeed

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#RobGiglio #Canva #CanvaCreate #XFactorMarketing #GoToMarket #ServantLeadership #MarketingStrategy #SalesAndMarketing #HubSpot #DocuSign #EnterpriseSales #DesignForEveryone #StartupLessons #ProductLedGrowth #BrandBuilding #CustomerSegmentation

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2 months ago
27 minutes

X-Factor Marketing With Wendy Forsythe
The Stage Where Tech Giants Were Born: Zillow, Lending Tree & The Underdogs | Brad Inman - Inman Founder

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Brad Inman spent 40+ years revolutionizing how the real estate industry communicates and innovates, transforming from a San Francisco Examiner journalist to founding Inman News—the industry's most trusted media empire. After selling to Beringer Capital in 2021, this serial entrepreneur who launched platforms like HomeGain, TurnHere, and ClimateCheck is now disrupting the longevity space with Livelong Media.

In this episode, he reveals why homes will come to consumers (not the other way around), how AI is creating "godlike" capabilities in real estate, and the tenacious mindset that helped him champion tech underdogs when the industry feared innovation. From interviewing Barbara Corcoran's mic-stealing moment to buying a San Francisco home to be at the center of AI development, Brad shares the unfiltered truth about building media empires, embracing failure, and why authenticity beats perfection every time.

➡️ Show Links
 
https://livelongmedia.com/
https://www.livelong.events/
https://climatecheck.com/
https://www.linkedin.com/in/bradinman123/
https://www.inman.com/author/bradinmangmail-com/

➡️ Key Segments 

00:00 – From Real Estate Journalism to Digital Media Pioneer 
00:19 – Why Buyer Agents and ReMax Led the Tech Revolution
00:35 – The Industry That Feared Technology: Brad's Mission 
01:13 – Serial Entrepreneur DNA: Why Realtors Are Like Startups 
01:33 – Welcome to XFactor Marketing with Brad Inman 
02:28 – Origin Story: From Print Journalism to Internet Pioneer 
03:16 – Building Trust: How Integrity Created an Empire 
04:35 – AI Revolution: Why Brad Moved to San Francisco at 70 
05:27 – Launching Tech Giants: Zillow, Lending Tree & The Underdogs 
07:14 – The $800 Million "Four Transaction" Success Story 
08:01 – Championing Diversity: Yas's Transformative Influence 
09:20 – Gen X Takes Charge: The Leadership Revolution 
10:26 – Technology as Default: Why Gen X Should Run Everything 
11:50 – AI's Godlike Transformation of Real Estate 
13:29 – Homes Coming to Consumers: The Future of Property Search 
14:55 – Transparency Revolution: Why Deception Dies with AI 
16:25 – The Art of Humility: Barry Diller, Barbara Corcoran & Gary Keller 
20:24 – The New Kid Who Forgot His Name (And Won Hearts) 
22:13 – Authenticity Over Perfection: Being Human as Strategy 
23:09 – Never Give Up But Know When to Throw Grandma Off the Boat 
24:40 – One Candle on eBay: The Hard Truth About Starting 
25:19 – Brad's X Factor: Tenacity That Never Quits

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

Show more...
2 months ago
26 minutes

X-Factor Marketing With Wendy Forsythe
NBA Coach to Kobe & KD: The Peak Performance Blueprint | Alan Stein Jr. - Performance Coach

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Alan Stein Jr. spent 15+ years training NBA legends like Kobe Bryant and Kevin Durant, studying what separates the elite from everyone else. Now one of the world's most sought-after corporate performance coaches, he's taken those championship principles from the court to the boardroom, helping Fortune 500 executives and entrepreneurs unlock their peak potential. In this episode, he breaks down the exact blueprint that built champions: why mastering basics beats chasing hacks, how to earn unshakeable confidence through repetition, and the "next play" mentality that turns setbacks into comebacks.

➡️ Show Links

https://alansteinjr.com/
https://www.linkedin.com/in/alan-stein-jr/
https://twitter.com/AlanSteinJr
https://www.instagram.com/alansteinjr/
https://www.facebook.com/AlanLSteinJr/

➡️ Key Segments

00:00 – From Basketball Courts to Corporate Success
00:25 – The "Never Get Bored with Basics" Philosophy
01:05 – Why Discipline Beats Motivation Every Time
01:42 – Welcome to XFactor Marketing
03:21 – Alan's Origin Story: From Passion to NBA Performance Coach
04:39 – The 3 Habits That Define Champions
07:22 – Focus on Bricks, Not Walls: Breaking Down Big Goals
09:30 – Conquering Self-Doubt Like an Elite Athlete
14:41 – Motivation vs. Discipline: Making the Right Choice
19:40 – Coaching Teens vs. NBA Stars: Universal Success Principles
22:35 – Alan's X Factor: Why Caring Changes Everything
25:52 – Inside Alan's Books: Raise, Sustain, and Next Play

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

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3 months ago
28 minutes

X-Factor Marketing With Wendy Forsythe
From 0 to Millions: How to Build a Personal Brand That Lasts | Scott Clary – Success Story Podcast

➡️ Download the FREE “Content Creation Realities & Lessons: A Guide to Smarter Strategy”: https://stan.store/wendyforsythe

Scott Clary went from selling a tech company to building one of the most recognized personal brands in business. As host of the Success Story Podcast (50M+ downloads) and a weekly newsletter reaching 321,000+ subscribers, he’s mastered the art of creating content that opens doors. In this episode, he shares how to pick the right platform, stay consistent, and reverse-engineer success so your brand becomes your greatest career asset.

➡️ Show Links

https://www.successstorypodcast.com
https://www.linkedin.com/in/scott-clary/
https://twitter.com/scott_d_clary
https://www.instagram.com/scottdclary/

➡️ Key Segments

00:00 – Future-Proofing Your Career Through Personal Brand
02:15 – From Tech Exit to Media Empire
04:00 – Why Scott Chose Podcasting Over Other Content Formats
06:30 – The #1 Trait Shared by High Performers
09:20 – How Obsession Drives Long-Term Success
12:00 – Picking the Right Platform for Your Strengths
14:45 – Why Most People Quit Before They Win
16:50 – The “Create for Your Past Self” Content Framework
18:30 – Building an Audience From Zero: Scott’s First Steps
21:00 – The Year It Takes to See Traction — and How to Speed It Up
23:40 – Reverse-Engineering Top Creators Without Copying
27:20 – Scott’s X Factor and Why It Matters
33:00 – Final Advice: Start Now, Stay Consistent, Play the Long Game

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

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3 months ago
35 minutes

X-Factor Marketing With Wendy Forsythe
Unveiling My AI Marketing Toolkit: Top Tools to Boost Efficiency

➡️ Download the FREE "AI Tools Playbook" with the most actionable takeaways from this episode: https://stan.store/wendyforsythe

➡️ Join our community: https://stan.store/wendyforsythe

Discover the AI tools my team uses daily to save time and enhance marketing efficiency. From email management with Fixer.ai to automation with n8n.io, learn how to leverage AI for business growth and stay ahead in the AI revolution.

➡️ Timestamps

00:00 Introduction to AI Tools
01:26 Welcome to X Factor Marketing Podcast
01:48 Overview of AI Marketing Toolkit
02:24 Inspiration from The Gathering Event
04:14 Tool 1: Fyxer.ai for Email Management
07:30 Tool 2: ChatGPT for Custom GPTs and Thought Partnership
12:43 Tool 3: Gamma.app for AI-Powered Presentations
14:07 Tool 4: Lovable.dev for No-Code Websites and Apps
15:41 Tool 5: n8n.io for Workflow Automation
17:35 Tool 6: Operator.chatgpt.com for Personal Assistance
18:41 Closing Thoughts on AI Adaptability

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#AIMarketing #AITools #MarketingAutomation #ProductivityTools #FixerAI #ChatGPT #GammaApp #LovableDev #n8nIO #OperatorGPT #BusinessEfficiency #NoCode #AIPresentations #WorkflowAutomation #PersonalAssistantAI #MarketingPodcast #XFactorMarketing #AI2025 #BusinessGrowth #EmailManagement

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3 months ago
20 minutes

X-Factor Marketing With Wendy Forsythe
She Served 2 Presidents: Why Women Still Can't Break Through - Betsy Myers, Former White House Official

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Betsy Myers, former White House official who served both Clinton and Obama administrations, reveals why women still can't break through to top leadership roles despite decades of progress. From being "completely over her head" as Obama's campaign COO to founding the Center for Women at Bentley University, Betsy shares the strategic mindset shifts that separate women who plateau from those who rise to the top.

She's a Harvard leadership expert who discovered the critical difference between mentors and sponsors, why 70% of successful women feel like frauds, and the "sticky floor" behaviors that keep women stuck. Betsy has spent 30+ years studying women's advancement, authored "Take the Lead," and now works with eXp Realty's Women's Impact Network helping female entrepreneurs rewrite the rules of success.

➡️ Show Links  

https://www.bentley.edu/centers/center-for-women-and-business  
https://www.linkedin.com/in/betsy-myers/  
https://www.amazon.com/Take-Lead-Motivate-Inspire-Everyone/dp/1439102082  
https://www.instagram.com/expwomensimpactnetwork/

➡️ Key Segments  

00:00 – Betsy's X-Factor: From White House to Women's Leadership Pioneer  
02:15 – The Obama Campaign Crisis: "What Bank Account?"  
04:30 – Authentic Leadership vs. Strategic Positioning  
06:45 – Clinton vs. Obama: Leading Different Personality Types  
08:20 – Why Women's Leadership Progress Stalled at 20%  
10:15 – Mentors vs. Sponsors: The Game-Changing Difference  
12:00 – The Procter & Gamble Sponsorship Model That Works  
14:30 – Breaking the "Tall Poppy Syndrome"  
16:45 – Female Alliance: Stop Competing, Start Collaborating  
18:30 – Self-Promotion Without Arrogance  
20:15 – Give Yourself Grace: You Are Worthy of Success  

➡️ Connect With Wendy  

https://x.com/brandWendy/  
https://www.linkedin.com/in/wendyforsythe/  
https://www.instagram.com/brandwendy/

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3 months ago
34 minutes

X-Factor Marketing With Wendy Forsythe
Running The Reba McEntire Influencer Campaign | Christine Jacobson - SVP Marketing, Realtor.com

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Christine Jacobson, real estate marketing powerhouse and SVP of Marketing at Realtor.com, reveals how she built iconic brands from startup to legacy in an industry desperate for innovation. From co-founding NextHome into one of the most successful real estate franchises in a decade to spearheading Realtor.com's largest brand campaign ever featuring Reba McEntire, Christine shares her journey of transforming real estate through strategic branding and client-centric marketing. She's a third-generation realtor who started as a top-producing agent closing $50 million in sales, led marketing at OJO Labs (winning 40+ awards and helping raise $62.5M), co-founded transaction platform Rayse, and now leads the marketing strategy at America's most trusted real estate portal. Christine has been featured in Inman, HousingWire, and RISMedia for her innovative approach to B2B-to-C marketing.

➡️ Show Links

 https://www.realtor.com/ 
https://www.linkedin.com/in/christinerjacobson/ 
https://www.rayse.com/ https://www.realtor.com/marketing 
https://www.realtor.com/nearlyhome

➡️ Key Segments

00:00 – Christine's X-Factor: Third-Generation Realtor Turned Brand Builder
02:00 – From Real Estate Agent to NextHome Co-Founder
04:09 – Why Startups Can't Afford to Treat Branding as an Afterthought
05:25 – The B2B-to-C Marketing Model: Your Client's Client is Yours Too
06:48 – Balancing Franchise Brand Power with Agent Individuality
08:13 – Brand Inspiration: Learning from Apple and American Express
09:37 – Stepping Into Legacy Brand Territory at Realtor.com
11:04 – Making the Shift from Product-Focused to Client-Centric Marketing
12:22 – Leveraging National Campaigns for Local Agent Success
14:11 – The Reba McEntire "Nearly Home" Campaign Strategy
15:29 – Celebrity Selection: Why Authenticity Beats Comedy Every Time
16:52 – Free Marketing Assets for Agents Through Pro Campaign Hub
17:37 – How to Access Co-Brandable Campaign Materials
18:26 – Personal Branding Advice: Start with Your "Why"
19:14 – Beta Testing the Future: New Products and Services Coming Soon

➡️ Connect With Wendy

https://x.com/brandWendy/ 
https://www.linkedin.com/in/wendyforsythe/ 
https://www.instagram.com/brandwendy/

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4 months ago
20 minutes

X-Factor Marketing With Wendy Forsythe
Why High Achievers Feel Empty After Every Win | Angelica Ventrice - Holistic Health & Business Coach

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Angelica Ventrice, former pharmaceutical sales rep turned holistic health and business coach, reveals why high achievers feel empty after every win and how childhood conditioning creates performance addiction. From selling sneakers at 16 to building The Aligned Method that's transformed over 900 women's lives, Angelica shares her journey of helping burnt-out professionals reconnect with their authentic selves while maintaining their drive for success. She's been featured in Entrepreneur, Authority Magazine, MyFitnessPal, and BarBend, and is the founder of the Healthy  Hustle Workshops.

➡️ Show Links

https://angelicaventrice.com/
https://www.instagram.com/theangelicaventrice/
https://www.linkedin.com/in/angelica-ventrice/

➡️ Key Segments

00:00 – Angelica's X-Factor: Connecting with Anyone
02:31 – From Pharmaceutical Sales to Health Coaching
04:09 – Building an Authentic Personal Brand Through Storytelling
07:41 – The Performance Trap: When Your Worth = Your Achievement
09:38 – Why High Achievers Lose Touch with Themselves
12:03 – Balancing Vulnerability with Professionalism in Branding
14:51 – Morning Routines: Don't Check Your Phone First Thing
18:24 – Box Breathing and Nervous System Regulation
19:21 – The Cortisol Connection: Why Women Over 40 Need Different Strategies
22:04 – Building Value-Driven Online Communities (Not Chasing Trends)
24:39 – Putting Your Health and Mindset First as a High Achiever

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

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4 months ago
26 minutes

X-Factor Marketing With Wendy Forsythe
How to Convert 10x More Online Leads | Carrie Lysenko - Lead Conversion Expert

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Carrie Lysenko went from managing fan loyalty at the Toronto Blue Jays to becoming CEO of one of Canada's highest-converting real estate brokerages—and her journey through male-dominated industries shaped everything she knows about building authentic connections at scale. After 14 years scaling The Weather Network's digital empire and 3+ years as VP of Product at VerticalScope, Carrie joined Zoocasa in 2019 and transformed it into a lead conversion machine that crushes the industry's brutal 1% standard. Now managing over a million leads in the pipeline, she's cracked the code on why phone calls still beat every digital channel, how her "patented" 21-day follow-up system maximizes every lead investment, and why strategic questioning reveals what clients really want. As a working mom with an MBA who went back to school while raising kids, Carrie brings both business strategy and real-world grit to helping 230+ EXP agents build their own brands through the Agent Accelerator program.

➡️ Connect With Carrie

https://twitter.com/carrielysenko
https://careers.zucasa.com/agentaccelerator
Lead Generation Course

➡️ Key Segments

00:00 – Strategic Questioning That Uncovers Client Motivation
00:25 – The Unsung Hero Converting Leads at Scale
00:58 – Zoocasa's Origin Story: 10 Years Perfecting Conversion
01:46 – Breaking the Brutal 1% Industry Standard
02:42 – The Authentic Connection Formula
03:28 – Why Phone Calls Still Win
04:20 – Standing Out in a Digital World
04:59 – The Patented 21-Day Follow-Up Cycle
06:00 – Speed to Lead: Why 5 Minutes Matters
06:23 – The MIT Study: 9 Attempts vs 2 (Most Give Up)
07:08 – Relationship Building Over Quick Wins
08:17 – Guard Rails vs Scripts: Staying Human
09:44 – The One Mouth, Two Ears Rule
10:32 – Two Ways to Work With Zucasa
11:17 – Agent Accelerator: The FastCap Graduation Program
12:35 – Building Your Brand While Getting Support
13:51 – Zucasa Partners: High-Value Leads (No Upfront Fees)
15:17 – Breaking Barriers: From MLB to Tech to Real Estate
17:00 – Raising Future Female Leaders
18:45 – Your Next Steps: Certification + Live Support

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

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5 months ago
19 minutes

X-Factor Marketing With Wendy Forsythe
This AI Prompt Does 70% of Your Marketing Work | Phil Stringer - AI Marketing Expert

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Phil Stringer, former COO of a mega real estate team in North Carolina turned AI marketing expert, shares how he went from overwhelmed by technology to building a business around making AI simple for real estate professionals. From giving up TV entirely in 2022 to dive deep into AI, Phil reveals his philosophy of learning marketing fundamentals first, then using AI tools to amplify results. He breaks down his favorite tools, essential prompts, and why AI won't replace marketers—but will replace the tasks marketers hate doing. Phil now reaches an audience of over 5 million and has been featured on major platforms like FOX, CBS, NBC, ABC, NPR, Good Morning America, The Today Show, and Inside Edition.

➡️ Show Links

https://philstringer.com  
https://www.instagram.com/philstringer/  
https://www.tiktok.com/@phil.stringer  
https://www.linkedin.com/in/phil-stringer-655798283/

➡️ Key Segments

00:00 – The Foundation: Marketing First, AI Second  
00:27 – From Real Estate COO to AI Expert  
01:36 – Making Complex Technology Simple for Everyone  
02:32 – Why You Can't Skip Marketing Fundamentals  
03:52 – Favorite AI Tools: Opus Clip for Video Editing  
05:27 – The 70% Rule: AI Gives You Foundation, You Make It Yours  
05:53 – Will AI Replace Marketers? (Spoiler: No)  
07:41 – Why Phil Stopped Watching TV in 2022  
09:34 – The Future: AI Agents as Your Virtual Assistants  
12:09 – ChatGPT as Your Marketing Bestie  
12:46 – Phil's Secret Prompt Arsenal (500+ Prompts!)  
13:31 – The Prompt That Improves Your Prompts  
16:30 – Why ChatGPT Doesn't Know Truth from Fiction  
17:20 – AI Voice Calling: The Wild West of Lead Generation  
19:08 – AI Scams: When Phil's "Dad" Called at 3 AM  
20:49 – Phil's X-Factor: Making Complex Simple

➡️ Connect With Wendy

https://x.com/brandWendy/  
https://www.linkedin.com/in/wendyforsythe/  
https://www.instagram.com/brandwendy/

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5 months ago
21 minutes

X-Factor Marketing With Wendy Forsythe
How One Viral Reel Generated 50K Followers Overnight | John Tsai - Real Estate Content Creator

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

John Tsai, founder of The Align Group and one of Vancouver’s most prolific real estate creators, shares how copying a viral reel—literally word-for-word—earned him 50,000 followers overnight. From grinding 14-hour days as a prospector to becoming a full-blown marketer with a content team and 5,000+ posts, John explains how he balances brand-building, agent recruitment, and real estate growth using authenticity, consistency, and smart delegation. He walks through his batching process, the content hacks that work (and don’t), and how agents can stop overthinking and start showing up.

➡️ Show Links

https://www.instagram.com/tsairealestate/
https://www.youtube.com/c/JohnTsaiPREC
https://www.linkedin.com/in/john-tsai-78b96512/

➡️ Key Segments

00:00 – How Copying a Reel Gained Him 50,000 Followers
01:03 – From Prospector to Marketer: The Evolution
02:48 – “Marketing-Based, Prospecting-Enhanced”
04:02 – Building Brand Through Authenticity
06:15 – The Accidental Beast Brand
08:21 – Why Most of His Content Is “Garbage” (and Why That Works)
10:44 – Batching Content and Creating Consistently
12:13 – Rip Off & Duplicate: The Cold Calling Viral Hack
13:27 – Attracting Clients (and Agents) Through Instagram
14:54 – Real Estate Content That Converts
16:03 – Buy Back Your Time: The 80% Rule
7:45 – Why You Need to Leave Your Calendar Open
18:59 – Don’t Work In the Business, Work On It
20:32 – Riches Are in the Niches: Final Advice

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

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5 months ago
18 minutes

X-Factor Marketing With Wendy Forsythe
Transform Your Brand. Elevate Your Business. Unleash Your Potential. Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary. This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable. Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion. Follow Wendy: https://www.instagram.com/brandwendy/