➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Alan Stein Jr. spent 15+ years training NBA legends like Kobe Bryant and Kevin Durant, studying what separates the elite from everyone else. Now one of the world's most sought-after corporate performance coaches, he's taken those championship principles from the court to the boardroom, helping Fortune 500 executives and entrepreneurs unlock their peak potential. In this episode, he breaks down the exact blueprint that built champions: why mastering basics beats chasing hacks, how to earn unshakeable confidence through repetition, and the "next play" mentality that turns setbacks into comebacks.
➡️ Show Links
https://alansteinjr.com/
https://www.linkedin.com/in/alan-stein-jr/
https://twitter.com/AlanSteinJr
https://www.instagram.com/alansteinjr/
https://www.facebook.com/AlanLSteinJr/
➡️ Key Segments
00:00 – From Basketball Courts to Corporate Success
00:25 – The "Never Get Bored with Basics" Philosophy
01:05 – Why Discipline Beats Motivation Every Time
01:42 – Welcome to XFactor Marketing
03:21 – Alan's Origin Story: From Passion to NBA Performance Coach
04:39 – The 3 Habits That Define Champions
07:22 – Focus on Bricks, Not Walls: Breaking Down Big Goals
09:30 – Conquering Self-Doubt Like an Elite Athlete
14:41 – Motivation vs. Discipline: Making the Right Choice
19:40 – Coaching Teens vs. NBA Stars: Universal Success Principles
22:35 – Alan's X Factor: Why Caring Changes Everything
25:52 – Inside Alan's Books: Raise, Sustain, and Next Play
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE “Content Creation Realities & Lessons: A Guide to Smarter Strategy”: https://stan.store/wendyforsythe
Scott Clary went from selling a tech company to building one of the most recognized personal brands in business. As host of the Success Story Podcast (50M+ downloads) and a weekly newsletter reaching 321,000+ subscribers, he’s mastered the art of creating content that opens doors. In this episode, he shares how to pick the right platform, stay consistent, and reverse-engineer success so your brand becomes your greatest career asset.
➡️ Show Links
https://www.successstorypodcast.com
https://www.linkedin.com/in/scott-clary/
https://twitter.com/scott_d_clary
https://www.instagram.com/scottdclary/
➡️ Key Segments
00:00 – Future-Proofing Your Career Through Personal Brand
02:15 – From Tech Exit to Media Empire
04:00 – Why Scott Chose Podcasting Over Other Content Formats
06:30 – The #1 Trait Shared by High Performers
09:20 – How Obsession Drives Long-Term Success
12:00 – Picking the Right Platform for Your Strengths
14:45 – Why Most People Quit Before They Win
16:50 – The “Create for Your Past Self” Content Framework
18:30 – Building an Audience From Zero: Scott’s First Steps
21:00 – The Year It Takes to See Traction — and How to Speed It Up
23:40 – Reverse-Engineering Top Creators Without Copying
27:20 – Scott’s X Factor and Why It Matters
33:00 – Final Advice: Start Now, Stay Consistent, Play the Long Game
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "AI Tools Playbook" with the most actionable takeaways from this episode: https://stan.store/wendyforsythe
➡️ Join our community: https://stan.store/wendyforsythe
Discover the AI tools my team uses daily to save time and enhance marketing efficiency. From email management with Fixer.ai to automation with n8n.io, learn how to leverage AI for business growth and stay ahead in the AI revolution.
➡️ Timestamps
00:00 Introduction to AI Tools
01:26 Welcome to X Factor Marketing Podcast
01:48 Overview of AI Marketing Toolkit
02:24 Inspiration from The Gathering Event
04:14 Tool 1: Fyxer.ai for Email Management
07:30 Tool 2: ChatGPT for Custom GPTs and Thought Partnership
12:43 Tool 3: Gamma.app for AI-Powered Presentations
14:07 Tool 4: Lovable.dev for No-Code Websites and Apps
15:41 Tool 5: n8n.io for Workflow Automation
17:35 Tool 6: Operator.chatgpt.com for Personal Assistance
18:41 Closing Thoughts on AI Adaptability
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
#AIMarketing #AITools #MarketingAutomation #ProductivityTools #FixerAI #ChatGPT #GammaApp #LovableDev #n8nIO #OperatorGPT #BusinessEfficiency #NoCode #AIPresentations #WorkflowAutomation #PersonalAssistantAI #MarketingPodcast #XFactorMarketing #AI2025 #BusinessGrowth #EmailManagement
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Betsy Myers, former White House official who served both Clinton and Obama administrations, reveals why women still can't break through to top leadership roles despite decades of progress. From being "completely over her head" as Obama's campaign COO to founding the Center for Women at Bentley University, Betsy shares the strategic mindset shifts that separate women who plateau from those who rise to the top.
She's a Harvard leadership expert who discovered the critical difference between mentors and sponsors, why 70% of successful women feel like frauds, and the "sticky floor" behaviors that keep women stuck. Betsy has spent 30+ years studying women's advancement, authored "Take the Lead," and now works with eXp Realty's Women's Impact Network helping female entrepreneurs rewrite the rules of success.
➡️ Show Links
https://www.bentley.edu/centers/center-for-women-and-business
https://www.linkedin.com/in/betsy-myers/
https://www.amazon.com/Take-Lead-Motivate-Inspire-Everyone/dp/1439102082
https://exp.com/women-impact-network
➡️ Key Segments
00:00 – Betsy's X-Factor: From White House to Women's Leadership Pioneer
02:15 – The Obama Campaign Crisis: "What Bank Account?"
04:30 – Authentic Leadership vs. Strategic Positioning
06:45 – Clinton vs. Obama: Leading Different Personality Types
08:20 – Why Women's Leadership Progress Stalled at 20%
10:15 – Mentors vs. Sponsors: The Game-Changing Difference
12:00 – The Procter & Gamble Sponsorship Model That Works
14:30 – Breaking the "Tall Poppy Syndrome"
16:45 – Female Alliance: Stop Competing, Start Collaborating
18:30 – Self-Promotion Without Arrogance
20:15 – Give Yourself Grace: You Are Worthy of Success
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Christine Jacobson, real estate marketing powerhouse and SVP of Marketing at Realtor.com, reveals how she built iconic brands from startup to legacy in an industry desperate for innovation. From co-founding NextHome into one of the most successful real estate franchises in a decade to spearheading Realtor.com's largest brand campaign ever featuring Reba McEntire, Christine shares her journey of transforming real estate through strategic branding and client-centric marketing. She's a third-generation realtor who started as a top-producing agent closing $50 million in sales, led marketing at OJO Labs (winning 40+ awards and helping raise $62.5M), co-founded transaction platform Rayse, and now leads the marketing strategy at America's most trusted real estate portal. Christine has been featured in Inman, HousingWire, and RISMedia for her innovative approach to B2B-to-C marketing.
➡️ Show Links
https://www.realtor.com/
https://www.linkedin.com/in/christinerjacobson/
https://www.rayse.com/ https://www.realtor.com/marketing
https://www.realtor.com/nearlyhome
➡️ Key Segments
00:00 – Christine's X-Factor: Third-Generation Realtor Turned Brand Builder
02:00 – From Real Estate Agent to NextHome Co-Founder
04:09 – Why Startups Can't Afford to Treat Branding as an Afterthought
05:25 – The B2B-to-C Marketing Model: Your Client's Client is Yours Too
06:48 – Balancing Franchise Brand Power with Agent Individuality
08:13 – Brand Inspiration: Learning from Apple and American Express
09:37 – Stepping Into Legacy Brand Territory at Realtor.com
11:04 – Making the Shift from Product-Focused to Client-Centric Marketing
12:22 – Leveraging National Campaigns for Local Agent Success
14:11 – The Reba McEntire "Nearly Home" Campaign Strategy
15:29 – Celebrity Selection: Why Authenticity Beats Comedy Every Time
16:52 – Free Marketing Assets for Agents Through Pro Campaign Hub
17:37 – How to Access Co-Brandable Campaign Materials
18:26 – Personal Branding Advice: Start with Your "Why"
19:14 – Beta Testing the Future: New Products and Services Coming Soon
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Angelica Ventrice, former pharmaceutical sales rep turned holistic health and business coach, reveals why high achievers feel empty after every win and how childhood conditioning creates performance addiction. From selling sneakers at 16 to building The Aligned Method that's transformed over 900 women's lives, Angelica shares her journey of helping burnt-out professionals reconnect with their authentic selves while maintaining their drive for success. She's been featured in Entrepreneur, Authority Magazine, MyFitnessPal, and BarBend, and is the founder of the Healthy Hustle Workshops.
➡️ Show Links
https://angelicaventrice.com/
https://www.instagram.com/theangelicaventrice/
https://www.linkedin.com/in/angelica-ventrice/
➡️ Key Segments
00:00 – Angelica's X-Factor: Connecting with Anyone
02:31 – From Pharmaceutical Sales to Health Coaching
04:09 – Building an Authentic Personal Brand Through Storytelling
07:41 – The Performance Trap: When Your Worth = Your Achievement
09:38 – Why High Achievers Lose Touch with Themselves
12:03 – Balancing Vulnerability with Professionalism in Branding
14:51 – Morning Routines: Don't Check Your Phone First Thing
18:24 – Box Breathing and Nervous System Regulation
19:21 – The Cortisol Connection: Why Women Over 40 Need Different Strategies
22:04 – Building Value-Driven Online Communities (Not Chasing Trends)
24:39 – Putting Your Health and Mindset First as a High Achiever
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Carrie Lysenko went from managing fan loyalty at the Toronto Blue Jays to becoming CEO of one of Canada's highest-converting real estate brokerages—and her journey through male-dominated industries shaped everything she knows about building authentic connections at scale. After 14 years scaling The Weather Network's digital empire and 3+ years as VP of Product at VerticalScope, Carrie joined Zoocasa in 2019 and transformed it into a lead conversion machine that crushes the industry's brutal 1% standard. Now managing over a million leads in the pipeline, she's cracked the code on why phone calls still beat every digital channel, how her "patented" 21-day follow-up system maximizes every lead investment, and why strategic questioning reveals what clients really want. As a working mom with an MBA who went back to school while raising kids, Carrie brings both business strategy and real-world grit to helping 230+ EXP agents build their own brands through the Agent Accelerator program.
➡️ Connect With Carrie
https://twitter.com/carrielysenko
https://careers.zucasa.com/agentaccelerator
Lead Generation Course
➡️ Key Segments
00:00 – Strategic Questioning That Uncovers Client Motivation
00:25 – The Unsung Hero Converting Leads at Scale
00:58 – Zoocasa's Origin Story: 10 Years Perfecting Conversion
01:46 – Breaking the Brutal 1% Industry Standard
02:42 – The Authentic Connection Formula
03:28 – Why Phone Calls Still Win
04:20 – Standing Out in a Digital World
04:59 – The Patented 21-Day Follow-Up Cycle
06:00 – Speed to Lead: Why 5 Minutes Matters
06:23 – The MIT Study: 9 Attempts vs 2 (Most Give Up)
07:08 – Relationship Building Over Quick Wins
08:17 – Guard Rails vs Scripts: Staying Human
09:44 – The One Mouth, Two Ears Rule
10:32 – Two Ways to Work With Zucasa
11:17 – Agent Accelerator: The FastCap Graduation Program
12:35 – Building Your Brand While Getting Support
13:51 – Zucasa Partners: High-Value Leads (No Upfront Fees)
15:17 – Breaking Barriers: From MLB to Tech to Real Estate
17:00 – Raising Future Female Leaders
18:45 – Your Next Steps: Certification + Live Support
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Phil Stringer, former COO of a mega real estate team in North Carolina turned AI marketing expert, shares how he went from overwhelmed by technology to building a business around making AI simple for real estate professionals. From giving up TV entirely in 2022 to dive deep into AI, Phil reveals his philosophy of learning marketing fundamentals first, then using AI tools to amplify results. He breaks down his favorite tools, essential prompts, and why AI won't replace marketers—but will replace the tasks marketers hate doing. Phil now reaches an audience of over 5 million and has been featured on major platforms like FOX, CBS, NBC, ABC, NPR, Good Morning America, The Today Show, and Inside Edition.
➡️ Show Links
https://philstringer.com
https://www.instagram.com/philstringer/
https://www.tiktok.com/@phil.stringer
https://www.linkedin.com/in/phil-stringer-655798283/
➡️ Key Segments
00:00 – The Foundation: Marketing First, AI Second
00:27 – From Real Estate COO to AI Expert
01:36 – Making Complex Technology Simple for Everyone
02:32 – Why You Can't Skip Marketing Fundamentals
03:52 – Favorite AI Tools: Opus Clip for Video Editing
05:27 – The 70% Rule: AI Gives You Foundation, You Make It Yours
05:53 – Will AI Replace Marketers? (Spoiler: No)
07:41 – Why Phil Stopped Watching TV in 2022
09:34 – The Future: AI Agents as Your Virtual Assistants
12:09 – ChatGPT as Your Marketing Bestie
12:46 – Phil's Secret Prompt Arsenal (500+ Prompts!)
13:31 – The Prompt That Improves Your Prompts
16:30 – Why ChatGPT Doesn't Know Truth from Fiction
17:20 – AI Voice Calling: The Wild West of Lead Generation
19:08 – AI Scams: When Phil's "Dad" Called at 3 AM
20:49 – Phil's X-Factor: Making Complex Simple
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
John Tsai, founder of The Align Group and one of Vancouver’s most prolific real estate creators, shares how copying a viral reel—literally word-for-word—earned him 50,000 followers overnight. From grinding 14-hour days as a prospector to becoming a full-blown marketer with a content team and 5,000+ posts, John explains how he balances brand-building, agent recruitment, and real estate growth using authenticity, consistency, and smart delegation. He walks through his batching process, the content hacks that work (and don’t), and how agents can stop overthinking and start showing up.
➡️ Show Links
https://www.instagram.com/tsairealestate/
https://www.youtube.com/c/JohnTsaiPREC
https://www.linkedin.com/in/john-tsai-78b96512/
➡️ Key Segments
00:00 – How Copying a Reel Gained Him 50,000 Followers
01:03 – From Prospector to Marketer: The Evolution
02:48 – “Marketing-Based, Prospecting-Enhanced”
04:02 – Building Brand Through Authenticity
06:15 – The Accidental Beast Brand
08:21 – Why Most of His Content Is “Garbage” (and Why That Works)
10:44 – Batching Content and Creating Consistently
12:13 – Rip Off & Duplicate: The Cold Calling Viral Hack
13:27 – Attracting Clients (and Agents) Through Instagram
14:54 – Real Estate Content That Converts
16:03 – Buy Back Your Time: The 80% Rule
7:45 – Why You Need to Leave Your Calendar Open
18:59 – Don’t Work In the Business, Work On It
20:32 – Riches Are in the Niches: Final Advice
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Carrie Soave, real estate team leader and AI strategist, shares how she’s using ChatGPT as a business partner to coach agents, generate leads, and build smarter systems. From cloning her favorite mentors inside GPT to slashing content creation time from 20 hours to just one, Carrie reveals the powerful role AI can play in your real estate growth—without losing your human touch. Learn how she’s training agents to future-proof their brands and embrace voice search, automation, and creative leverage.
➡️ Show Links
https://www.instagram.com/carriesoaveandassociates/
https://www.youtube.com/@carriesoave
https://www.linkedin.com/in/carrie-soave-35312862/
➡️ Key Segments
00:00 – Intro & Welcome Carrie Soave
01:03 – The Realities of Today’s Market & Marketing
02:48 – How AI Became Carrie’s Business Partner
04:02 – ChatGPT as a Coach, Copywriter, and Strategist
06:15 – “I Took Russell Brunson & Built Him into My GPT”
08:21 – Cutting Content Creation from 20 Hours to Just 1
10:44 – Voice Search is the Future (and AI is Listening)
12:13 – The Truth About SEO in the AI Era
13:27 – Building Funnels with GPTs
14:54 – The Difference Between Knowledge and Execution
16:03 – Don’t Fear AI: Embrace It Before You’re Left Behind
17:45 – AI for Recruiting, Retention & Relationship Building
18:59 – Coaching Agents to Think Bigger with AI
20:32 – If You’re Not Creating, You’re Invisible
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Justin Havre, top-producing real estate agent and team leader in Calgary, shares his bold marketing strategies that transformed him from classroom rookie to industry powerhouse. From his legendary $750K pursuit of Calgary.com to his airport takeover campaign, Justin reveals how strategic domain investments, brand building, and calculated risks have generated over 450,000 leads throughout his career. Discover why he believes "less is more" when it comes to lead conversion and how introversion doesn't have to limit your marketing impact.
➡️ Show Links
https://justinhavre.com/
https://calgary.com/
https://www.instagram.com/justinhavre/
➡️ Key Segments
00:00 – Intro & The High Failure Rate Reality Check
00:41 – From Marketing Novice to Strategic Investor
01:54 – The Calgary.com Origin Story: A $750K Vision
03:01 – Four Rejection Letters and Strategic Persistence
04:09 – Vision Boards Work: The 4-Year Manifestation
05:52 – Personal Brand vs. Location Strategy
06:45 – Building a Domain Portfolio
08:33 – 400+ Domains: Investment Strategy or Digital Hoarding?
09:33 – Future-Proofing in the AI Era: Why Domains Still Matter
11:08 – Airport Takeover Campaign
13:21 – When Your Billboard Gets the Airport President Fired Up
15:34 – Brand Power: When Presentations Become Unnecessary
16:29 – Lead Attribution: Getting Smarter with Ad Spend
17:24 – Database Gold Mining
17:54 – 450K Leads Generated
19:31 – The X-Factor: Your Personal Brand as Your Superpower
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "Content Creation Realities & Lessons Guide" with the most actionable takeaways from this episode: https://stan.store/wendyforsythe
➡️ Join our community: https://stan.store/wendyforsythe
Tina Caul, Chief Visionary of Caul Group Residential and top producer at eXp Realty, shares her journey from marketing novice to social media powerhouse. With over 20 years in real estate and leading one of the top teams in the Carolinas, Tina reveals how authenticity and consistency have been key to her marketing success.
➡️ Show Links
https://www.instagram.com/tina_caul/
https://tinacaul.com/
https://caulgroup.com/
➡️ Key Segments
00:00 – Intro & Tina's Brand Evolution
01:20 – Overcoming Camera Shyness & Finding Authenticity
03:01 – Message to Market Match: Defining Your Brand
04:16 – Building a Luxury Brand Through Coaching
05:19 – Creating Your Unique Brand: Mood Boards & Consistency
07:29 – Incorporating Video Into Your Daily Routine
09:05 – Making Content Creation Part of Your Job
10:21 – Inspiring Your Team to Create Content
11:57 – Essential Marketing Tools: ChatGPT & TypeIt
13:54 – Analyzing Content Performance & Repurposing
15:36 – Being a Problem Solver on Camera
17:58 – Authentic Content Outperforms Professional Videos
19:22 – Tracking Content Ideas Throughout Your Day
20:35 – The X Factor: Being Your Authentic Self
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "Content Creation Playbook" with the most actionable takeaways from this episode: https://stan.store/wendyforsythe
➡️ Join our community: https://stan.store/wendyforsythe
Wendy Forsythe, Chief Marketing Officer at eXp Realty, discusses how content creation has evolved from family TV gatherings to individualized mobile experiences, and shares practical strategies and tools for building your business through strategic content marketing.
➡️ Key Segments
00:00 - The Evolution of Content Consumption
02:37 - Why Everyone is Now a Content Creator
03:11 - The "Big Six" Platforms for Business Growth
04:33 - How to Choose Your Starting Platforms
05:54 - Viewing Social Media as Marketing Channels
06:21 - What Content to Create for Your Business
08:18 - Building Consistency in Your Content Strategy
09:07 - Essential Content Creation Tools for Beginners
13:30 - Summary: From Consumption to Creation
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "How AI Will Transform Your Business" with the most actionable takeaways from this episode: https://stan.store/wendyforsythe
➡️ Join our community: https://stan.store/wendyforsythe
Glenn Sanford, Founder and CEO of eXp Realty and disruptive entrepreneur, discusses marketing strategy, AI tools for real estate agents, and building effective personal brands. With experience dating back to the mid-90s when he built his first internet marketing company, Glenn shares insights on how agents can leverage new technologies while maintaining the personal connection that drives the real estate business.
➡️ Show Links
https://www.instagram.com/glenndsanford/
https://x.com/ceoglenn
➡️ Key Segments
00:00 – Intro & Glenn's Marketing Journey Since the 90s
03:18 – Marketing Strategies for Real Estate Agents: Standing Out in a Crowded Market
05:19 – AI Marketing Strategy: Using ChatGPT & Custom GPTs for Real Estate
08:27 – Practical Tips for Getting Better Results from AI Tools
13:02 – Building an Authentic Personal Brand Through Vulnerability
14:56 – Brand Evolution: Lessons from Starbucks, Apple & eXp's Brand Refresh
19:59 – The Future of AI in Real Estate: One-Prompt Website & App Creation
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
