Richard Shotton is the founder of Astroten and author of several bestselling books on marketing, including The Choice Factory, The Illusion of Choice, and most recently Hacking the Human Mind, co-authored with MichaelAaron Flicker. He specializes in applying behavioral science to marketing and has worked with brands like Google, Meta, BrewDog, and Barclays. In this episode of World of DaaS, Richard and Auren discuss: Why A/B testing often steers product wrongSocial proof and scarcity in marke...
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