To some people making wine is the easy part, but how do you convey your values and style through branding and marketing? Today we chat to David LeMire Mw, Co-CEO and Head of Marketing at Shaw and Smith to discuss everything that goes into deciding how to brand a product, what is important to focus on and what consumers really care about.


Life of Riley Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0

On this weeks episode we're taking a step back in vine time. I'm joined by Col McBryde of Adelina wines in Clare to discuss some very old plants (he has some dating back to 1915) and all the complicated and lovely parts of caring for such an old vineyard. What really defines an "old vine" and the big question: is it really worth it?


Life of Riley Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0

High Density planting is becoming more and more common in Australia, but where does it originate and what is its purpose? This episode we chat to Tim Brown of MSAS Enterprises about his role in bringing this technique to Australia, and its impact on final wine style! Come along as we cover what planting density is considered "high" and which regions its most suited to.

Life of Riley Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0

Fermentation is the key to turning grape juice into amazing wine, but how do yeast go about it and how do different strains work differently? I spoke to Prof. Vladimir Jiranek from the University of Adelaide about all the ins and outs of these tiny but essential microbes and some new and upcoming research in the wine microbiology area!

Life of Riley Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0

Winemakers are always looking for innovative ways to enhance and differentiate their wines. This week I spoke to Peter Fraser from Yangarra Wines in the McLaren Vale about his experience with Ceramic Eggs, an alternative fermentation vessel that, although ancient in their origins, are having a revival in the industry. Find out why and much more this episode.

Life of Riley Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0

Biodynamics is a polarising viticultural practice, so I decided to speak to Vanya Cullen from Cullen Wines, who has been using the method since 2004, to get a better understanding of what is involved. We also chat about the sustainability movement in Australia and the idea of finding indigenous alternatives to the European preparations.


Life of Riley Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0

Ever wondered what lees and battonage are and why they're talked about so much in winemaking, particularly in Chardonnay? Now is your chance to find out. This episode we chat to Jess Clark from Giant Steps Wines in the Yarra Valley about how and why she uses lees, what impact it has on wine style and the science behind that all important "flinty-ness" that everyone seems to be hunting these days.


Life of Riley Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0