A plunge into the processes, innovations and people that make wine great. Each episode is a chance for wine enthusiasts, of all levels, to learn from the experts. We'll cover niche topics that probably aren’t useful in a survival situation, but certainly excite the wine geek inside. Join Grace Jiranek on her way to learning as much as possible about the passionate and ever-changing wine industry.
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A plunge into the processes, innovations and people that make wine great. Each episode is a chance for wine enthusiasts, of all levels, to learn from the experts. We'll cover niche topics that probably aren’t useful in a survival situation, but certainly excite the wine geek inside. Join Grace Jiranek on her way to learning as much as possible about the passionate and ever-changing wine industry.
To some people making wine is the easy part, but how do you convey your values and style through branding and marketing? Today we chat to David LeMire Mw, Co-CEO and Head of Marketing at Shaw and Smith to discuss everything that goes into deciding how to brand a product, what is important to focus on and what consumers really care about.
Life of Riley Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0
Wine: Pressing Topics
A plunge into the processes, innovations and people that make wine great. Each episode is a chance for wine enthusiasts, of all levels, to learn from the experts. We'll cover niche topics that probably aren’t useful in a survival situation, but certainly excite the wine geek inside. Join Grace Jiranek on her way to learning as much as possible about the passionate and ever-changing wine industry.
