In this episode of the WelcomeDisruption Podcast, Adrienne Mansfield is joined by Mike Brindley, VP of Solutions Advisors and a national voice for senior living strategy that actually moves census.From outdated referral flyers to empty waitlists and expansion projects with no backfill plan – this episode pulls no punches. Mike and Adrienne explore:• Why referral programs fail (and how to fix them!)• Building resident ambassador programs that drive trust• Turning waitlists into engagement pipelines• How Boomers are changing the sales process—forever• Small revenue streams that make a big differenceWhether you're an executive director, sales counselor, or strategist, this conversation will leave you questioning the way your community earns trust and drives growth.➤ ADage Trend Guide mentioned in the episode: www.ADageMarketingGroup.com/resources➤ Learn more about Mike Brindley: www.SolutionsAdvisors.com🔔 Don’t forget to subscribe to the podcast for future episodes where we challenge the usual suspects in senior living marketing.#SeniorLivingMarketing #ResidentReferrals #BoomerBuyers #WelcomeDisruption #SalesStrategy #OccupancyGrowth
On this episode of Welcome Disruption, we’re joined by James Lee, CEO of Bella Groves – a senior living leader challenging conventional thinking about dementia care and organizational culture. James shares how Bella Groves prioritizes human-centered design, redefines success in memory care, and embraces emotional intelligence as the core of leadership.Adrienne Mansfield, cofounder of ADage Marketing Group, sat down with James Lee, CEO of Bella Groves, to explore the future of dementia care. James brings a deeply personal and professionally informed lens to rethinking the aging experience to the conversation…from the language we use, to the systems we design, to the relationships that define care.Discover the shared insights on how culture transformation, compassionate leadership, and forward-thinking design can reshape the resident experience AND the workforce experience too! Tune in to this episode for insights on caregiver support, culture change, and why redefining success in memory care starts with humanity – not perfection.#DementiaCare #SeniorLiving #BellaGroves #MemoryCare #AgingExperience #JamesLee #CaregiverSupport #InnovativeCare #SeniorCareLeadership #CultureChange #WelcomeDisruptionPodcast
How many leads are slipping through the cracks? In this episode of WelcomeDisruption, Rachel Keller of Serviam joins Adrienne Mansfield to discuss the power of centralizedsales, lead management, and first-party data in senior living. From lost leads to financial qualification, learn how Serviam is helping providers streamline operations, convert more leads, and improve sales efficiency. Plus, hear how their new merger is shaping the future of senior housing engagement.
🔹 Why missed calls = missed revenue
🔹 How financial advocacy supports conversions
🔹 Centralized sales teams: The next big trend in senior living
Tune in for expert insights on optimizing the customer journey and ensuring no lead is left behind!
#SeniorLiving #SalesOptimization #LeadManagement #WelcomeDisruption
Navigating a senior move can be overwhelming, but it doesn’t have to be. In this episode of WelcomeDisruption, Adrienne Mansfield sits down with Maureen Longoria, co-founder of LivNow Relocation, to explore how their concierge-level service is revolutionizing the transition to senior living. From downsizing and emotional support to vetted service providers and cutting-edge technology, LivNow is redefining the relocation experience. Learn how their approach is expediting move-ins, increasing resident satisfaction, and easing the burden on families and communities alike.
In this episode of WelcomeDisruption, Adrienne Mansfield sits down with Jan Golden, the founder of Age Friendly Vibes, to explore how we can shift the narrative around aging. From advocating for age-positive language to disrupting agism in greeting cards and pop culture, Jan shares inspiring insights on how we can all embrace the beauty of aging. Discover how Age Friendly Vibes is making a difference with over 200 unique designs and a global presence. Learn why mindset can add up to 7.5 years to your life and how grassroots activism is sparking real change.
Highlights:
• The impact of mindset on longevity
• Stories from the greeting card industry and everyday agism
• How intergenerational friendships transform perceptions
• Advocacy through art and design
Courtney Allen of Benevilla joins Welcome Disruption to share how their groundbreaking intergenerational programs and adaptive fitness initiatives are redefining senior living. Discover how Benevilla empowers families with care, connection, and innovative resources designed to support aging in place.
What’s Inside:
• Licensed adult day programs for dementia and Alzheimer’s care• Intergenerational programs bringing seniors and children together
• Adaptive fitness solutions like Rock Steady Boxing for Parkinson’s patients
• Exciting plans for a memory care and assisted living campus
• Explore the future of community-focused senior living.
“Disasters happen. The question is: Are you ready?”In this episode of Welcome Disruption, Adrienne Mansfield sits down with Nicholas Millspaugh, National Account Manager at ServiceMaster by Crossroads. They tackle the realities of disaster recovery in senior living and healthcare – what it takes to be prepared, respond quickly, and minimize chaos during emergencies.
Nick shares the behind-the-scenes strategy that keeps operations running when disasters strike, from hurricanes to middle-of-the-night pipe bursts.
This is a masterclass in proactive preparation for anyone managing facilities, leading teams, or just looking to stay ahead of the curve.
“What if we saw people through their passions instead of their age?” In this episode of Welcome Disruption, Adrienne Mansfield connects with Heidi Wagner, founder of The Passions Project, to talk about breaking stereotypes and building connection through art. Heidi shares how her photography highlights the stories of older adults, challenging ageism and inspiring people to see beyond generational divides. 🔥 If you’re about community, storytelling, and shaking up perceptions, this episode is for YOU.
In this episode of #WelcomeDisruption, Adrienne Mansfield sits down with Zach Papenhausen, CEO of Apollo Bath, to explore the transformative role of bathing systems in senior living. They dive into how innovative hygiene care is reshaping the senior care experience and influencing market trends in 2025. From enhancing the dignity and comfort of residents to creating positive perceptions for families, the discussion highlights the value of incorporating spa-like bathing facilities in senior living communities. Zach shares personal insights from his own family’s senior living search, emphasizing how something as simple as a resident's appearance can dramatically impact the perceived quality of care. Together, Adrienne and Zach explore how Apollo Bath's advanced technology, like the Level Glide transfer system and integrated cleaning solutions, improves operational efficiency, caregiver satisfaction, and, most importantly, resident well-being. Whether it's reducing the number of caregivers required for a bath, minimizing the risk of infections, or making every resident feel valued and dignified, this conversation underscores that experience truly matters in senior living. Zach also introduces Apollo Bath’s Hygiene Seal of Excellence, a program designed to elevate care standards and marketability for senior living communities. Key Takeaways: • The intersection of real estate and healthcare in senior living • The impact of hygiene care on resident well-being and family perception • Apollo Bath's Level Glide transfer system and its role in reducing caregiver burden • Innovations in bathing systems that enhance operational efficiency • The launch of the Hygiene Seal of Excellence program Tune in to learn how Apollo Bath is elevating care experiences through innovation, helping senior living communities stand out in an increasingly competitive market.
“How do we take senior living from paper trails to predictive technology?” In this episode of Welcome Disruption, Adrienne Mansfield sits down with Evan Kuo, Head of Sales at ALIS, to jump into how technology is reshaping the senior living landscape. From AI-powered move-out predictors to seamless family engagement tools, ALIS is redefining what it means to run smarter, more connected communities. Evan shares how their resident-first approach is breaking silos, improving workflows, and ultimately transforming the care experience for operators, residents, and families. 🔥 Whether you’re in senior living, tech, or just love disrupting the status quo, this episode is for YOU.
Senior living sales teams deserve tools that work for them – not against them. In this Welcome Disruption Podcast, Adrienne Mansfield sits down with Michael Moye, Senior Account Executive at WelcomeHome CRM, to uncover how cutting-edge technology empowers sales directors to streamline workflows, connect with prospects, and create exceptional first impressions. What you’ll learn: • Michael’s journey: From sports marketing to senior living • Why WelcomeHome CRM simplifies transitions and supports teams • How personalized discovery transforms the sales process • Family engagement: Winning over decision-makers If you’re a senior living operator, sales director, or just someone passionate about delivering better resident experiences, this episode is packed with actionable insights.