We’re wrapping up our LA interview series with a bang. Ty Randolph and Katie Soo join Chris Hill and Adhrucia Apana to talk brand leadership, creative growth, and what it really takes to stay ahead in a fast-changing world.
Highlights:
00:00 Introduction and Guest Welcome
00:47 Meet the Guests: Katie Sue and Ty Randolph
01:19 Ty Randolph's Career Journey
02:55 Katie Sue's Career Highlights
07:15 Brand Building Insights from Katie Sue
09:06 Advice for Aspiring Brand Builders
14:07 Challenges in Brand Building
22:12 Navigating Community Feedback
27:46 Favorite Brands and Influences
29:46 Discussion on K-Pop Demon Hunters
32:55 Conclusion and Final Thoughts
Host Chris Hill talks with Adhrucia Apana and Charles Allen, co-founders of Curiosity Entertainment and Storyteller Publishing, about building brands through authentic storytelling. They explore why story is still king, how authenticity drives community, and what it takes to grow a creative brand in the age of AI.
Listen now to discover how they’re putting artists first and reshaping the future of storytelling.
(00:00) Introduction and Guest Welcome
(01:05) Arusha's Journey into Film and TV
(02:14) The Birth of Curiosity Entertainment
(03:21) Understanding the Business of Storytelling
(05:01) Charles' Background and Partnership
(06:00) Combining Publishing and Film
(07:32) The Future of Storytelling and Community Building
(14:03) The Role of Personal Branding
(17:44) Challenges and Opportunities in Marketing
(20:33) Final Thoughts and Brand Inspirations
Join Chris Hill and Adhrucia as they sit down with Ted Schilowitz, a 40-year entertainment veteran who’s shaped the evolution of digital cinema, immersive experiences, and AI-driven storytelling. From his early days producing children’s TV in Florida to pioneering desktop video with Apple, co-founding Red Digital Cinema, and advising major studios on the future of entertainment, Ted shares his insights on technology, creativity, and the democratization of filmmaking.
Show Highlights:
(00:00) Introduction and Guest Welcome
(00:40) Ted's Early Career in Entertainment
(01:48) Transition to Technology and Startups
(02:23) Involvement with Apple and Desktop Video Revolution
(03:39) Founding G-Tech and Red Digital Cinema
(04:56) Role as a Futurist at 20th Century Fox
(05:57) Impact of Technology on Entertainment
(12:16) Democratization of Filmmaking
(15:27) AI's Impact on Filmmaking
(16:21) The Shift from Traditional to Synthetic
(17:40) Advice for Brands in the AI Era
(18:42) The Evolution of AI in Visual Effects
(22:26) The Role of Brands in Content Creation
(25:21) The Future of Filmmaking and AI
(25:43) Closing Thoughts and Brand Inspirations
Chris Hill and Adhrucia Apana sit down with Stacy Spikes, co-founder and CEO of MoviePass, to talk about disrupting Hollywood, rebuilding an iconic brand, and the launch of MoviePass’ new fantasy sports league for moviegoers. Stacy shares lessons from his incredible founder journey, what it takes to innovate in an industry resistant to change, how to turn setbacks into breakthroughs, and why building a lasting brand means creating a culture around an activity.
Show Highlights:
(00:00) Introduction to Stacey Spikes
(00:38) Early Life and Background
(02:17) Career Beginnings
(03:21) Major Achievements
(04:38) Challenges and Overcoming Them
(09:17) Future Plans and Vision
About Stacy Spikes:
Stacy Spikes is an award-winning entrepreneur and inventor who USA Today named one of the 21 most influential Blacks in technology. He holds several technology patents and is the co-founder and CEO of the nation’s first theatrical subscription service, MoviePass. In addition, Spikes is the founder of Urbanworld, the largest international festival dedicated to nurturing Women and BIPOC filmmakers.
World champion triathlete turned Oscar-winning filmmaker Lesley Paterson joins Chris Hill and Adhrucia to talk about building Brave Art Entertainment, the power of resilience, and how great stories are born from grit. From All Quiet on the Western Front to new global projects with Idris Elba, Lesley shares what it takes to turn creative conviction into a brand that lasts, both on the course and on the screen.
Show Highlights:
(00:00) Introduction and Host Welcome
(00:35) Guest Introduction: Lesley Patterson
(01:00) Lesley's Triathlon Journey
(02:21) Rugby and Building Resilience
(03:41) Founding Brave Art Entertainment
(04:55) Building the Brave Art Brand
(09:41) Challenges in the Film Industry
(10:02) Exciting Projects and Future Plans
(12:40) Conclusion and Final Thoughts
About Lesley Paterson:
Lesley Paterson is a Scottish filmmaker, five-time world champion in off-road triathlon, and the co-writer and producer of the Oscar®-winning and BAFTA-winning film All Quiet on the Western Front. A celebrated author and inspirational speaker, Lesley now channels her trademark grit and creativity as the CEO and founder of BraveArt Entertainment, a production company dedicated to bold, emotionally resonant storytelling that moves audiences and sparks change.
On this episode of We Built This Brand, Chris Hill sits down with Gwen Simpson of Phoenix Rising Consultants. Gwen shares her unique approach to human capital development, blending intuition, positive psychology, and conscious leadership to help individuals and businesses thrive. From startups to established companies, discover how human connection, mindfulness, and purpose-driven strategy can transform your brand and your life.
Show Highlights:
(00:00) Introduction and Host Welcome
(00:28) Guest Introduction: Gwen Simpson
(01:20) Gwen's Background and Beliefs
(03:07) Consulting and Human Capital Development
(04:57) Challenges of Modern Technology
(07:15) Incorporating Consciousness in Business
(09:03) Final Thoughts
In this episode of We Built This Brand, host Chris Hill and co-host Adhrucia Apana sit down with filmmaker and entrepreneur C. Craig Patterson, founder of Everyday Mischief, to explore the intersection of AI, filmmaking, and media innovation. Discover how cutting-edge tools like virtual production stages and clean AI models are transforming the creative process, from concept to screen.
Whether you’re a filmmaker, content creator, or tech enthusiast, this conversation offers insight into building a powerful media brand, using artificial intelligence in film, and staying ahead of the curve in today’s fast-changing entertainment industry.
Show Highlights:
(00:00) Introduction and Hosts
(00:31) Guest Introduction: Craig Patterson
(00:50) Building a Media Brand
(01:44) Technology and Innovation in Filmmaking
(04:20) AI and Filmmaking: The Asteria Partnership
(09:43) Everyday Mischief: The Brand Story
(12:02) Challenges and Strategies in Media Branding
(15:08) Conclusion and Final Thoughts
About C. Craig Patterson:
C. Craig Patterson is an accomplished screenwriter and filmmaker with formal training from Columbia University, NYU’s Tisch School of the Arts, and the USC School of Cinematic Arts. His work bridges storytelling, innovation, and technology, earning recognition from prestigious institutions including The Black List, Tribeca Film Festival, and the Austin Film Festival.
Craig has collaborated with organizations such as Black Lives Matter (BLM) and Carnegie Hall, bringing powerful, socially conscious narratives to life. Known for his bold creative vision and technical mastery, he continues to push the boundaries of modern filmmaking and media innovation.
In this episode of We Built This Brand, Chris Hill and co-host Adhrucia Apana sit down in Los Angeles with realtor, author, and speaker Troy Palmquist.
Troy shares his 23-year journey in real estate, from accidentally landing his first job at 20 to building multiple brokerages and helping shape the future of real estate tech. After a life-changing cancer diagnosis, Troy found new purpose in helping others grow their businesses with authenticity and intention.
Show Highlights:
(00:00) Introduction and Welcome
(01:08) Troy Palmquist's Journey into Real Estate
(02:58) Overcoming Challenges and Shifting Focus
(05:10) The Role of Technology in Real Estate
(09:28) Advice for Real Estate Agents
(17:29) Marketing Strategies and Authenticity
(20:11) Final Thoughts and Brand Admiration
About Troy:
As an executive-level growth expert specializing in residential real estate, Troy Palmquist brings creativity, agility, and strategic insight to drive successful outcomes for clients and colleagues. With a track record of representing thousands of home sales, Troy has held leadership roles as Director of Growth for eXp Realty in California, Vice President of Growth and Product Marketing for eXp Realty, and founder of two independent real estate brokerages. A contributing author for RealTrends, HousingWire, and Inman News, Troy shares his expertise on growth strategies, technology, and market insights. With over 2 decades of experience in the real estate industry across the western U.S., he has developed a unique and highly effective approach to working with buyers, sellers, and agents, helping them achieve growth and success in an ever-evolving market.
Join Chris as he sits down with James, Executive Creative Director at Arnold, to explore the art of building unforgettable brands. Inspired at 14 by a single Nike ad, James went on to shape work at legendary agencies like DDB, Fallon, and Goodby Silverstein.
In this episode, he shares the philosophy behind Arnold’s bold “brilliantly boring” campaign for PNC Bank, why the riskiest move a brand can make is being forgettable, and the lessons he’s learned from leading creative teams and iconic campaigns like Progressive’s Dr. Rick.
Whether you’re a marketer, creative, or simply curious about the ideas shaping culture, this conversation is packed with insight and inspiration.
Highlights:
(1:38) James' Creative Journey
(3:45) The Power of a Commercial
(6:17) Finding Truth in Creativity
(7:50) The Role of Jealousy in Inspiration
(12:05) Building a Competitive Creative Team
(16:34) Progressive's Cultural Impact
(26:19) Brilliantly Boring: PNC's Brand Transformation
(43:45) AI as a Creative Tool
On this episode we sit down with Greg Logan, an award-winning creative director turned reality TV creator, to explore why so many brands talk about “storytelling” but rarely know how to do it. From his early days at Leo Burnett to founding Narrativity, Greg reveals how he fuses Hollywood’s proven storytelling formulas with brand strategy to transform businesses into loved brands. Packed with insider anecdotes, practical frameworks, and eye-opening case studies, this episode will change how you think about branding and the stories you tell.
Highlights:
(2:27) Greg's Journey from Acting to Advertising
(4:19) From Reality TV to Brand Storytelling
(7:52) The How of Brand Storytelling: Narrativity
(13:25) Putting the Audience at the Heart of the Story
(17:29) The Power of Tension and the Customer's Story
(19:06) The Quest Formula: Turning Businesses into Loved Brands
(21:33) Case Study: Ultimate Finance's Brand Transformation
(23:29) Case Study: 1907 Water and the Love Story Formula
(27:17) The Power of Ending with a Question
(32:09) Mixing Genres for Fresh Storytelling
Links:
blockbusterbrands.com
narrativity.com
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In this episode of We Built This Brand, Joshua Kopac shares his unique journey, starting with being expelled from high school at 13 for hacking and building a million-dollar business by 16. After a life-changing car accident, he shifted his mindset and approach. Now the founder of Be Kept Up, a digital marketing agency focused on affiliate marketing, Joshua talks about the power of adaptability, building systems, and how AI is transforming business. His story is one of resilience, gratitude, and preparing for the future.
Highlights:
(00:00) Introduction and Guest Welcome
(00:45) Joshua's Early Entrepreneurial Journey
(03:40) High School Challenges and Early Success
(05:04) First Major Business Success
(10:15) Founding Be Kept Up
(12:36) The Philosophy Behind Be Kept Up
(15:03) Navigating Life's Challenges
(22:03) Moment of Validation in Business
(23:14) The Importance of Gratitude in Sales
(29:50) The Impact of AI on Various Industries
(38:59) Admiring Tesla's Entrepreneurial Journey
(41:13) Conclusion and Contact Information
Links:
LinkedIn: Joshua Kopac: https://www.linkedin.com/in/joshuakopac/
Website: bekeptup.com
While many strategists study business, Patrick Collins studied people, and it made all the difference. He turned his unconventional background in gender studies and his experience growing up in a large family into a superpower for understanding what makes people tick, and what makes brands stick. In this episode, Chris explores Patrick's journey from academic outsider to agency partner at Someoddiplot, proving that the best strategists don't follow rulebooks. Chris and Patrick discuss real brand wins: discovering customer love letters that turned Darn Tough socks into an emotional powerhouse, bridging generational gaps at Lollapalooza with DIY zine culture, and why the most successful rebrands often reflect evolution, not revolution. Patrick reveals the secret sauce behind authentic brand strategy: getting close enough to touch the product, hearing the stories, and building trust from founders and CEOs, down to the design team.
Show Highlights
(01:01) Patrick's unconventional path from women's studies to brand strategy
(03:00) The "Kimmy Gibbler" approach to getting hired
(14:14) What Someoddpilot is and their unique Chicago roots
(18:33) The Darn Tough sock campaign and connecting a product warranty to emotional customer stories
(30:36) Rebranding Lollapalooza using zine culture to bridge generations
(37:55) The contrast between Lollapalooza's revolution and Kimberly-Clark's evolution
(48:00) The trend of "quiet luxury meets chaos" in modern branding
(52:59) Why SSENSE is one of Patrick's favorite brands right now
About Patrick Collins
Patrick Collins is a partner and the Director of Strategy at Chicago-based creative agency Someoddpilot. Patrick leads the agency’s strategy and writing disciplines to build purpose-driven consumer brands and compelling campaigns that people actually enjoy, for brands such as Kimberly-Clark, FootJoy, SKYY Vodka, Kettle & Fire, The Chicago Fire (MLS), Lollapalooza and more. Informed by his graduate studies in gender studies, Patrick is an instinctual storyteller who has designed a branding practice deeply rooted in cultural and societal contexts.
Links:
SomeOddPilot: https://someoddpilot.com/
SomeOddPilot on Instagram: https://www.instagram.com/someoddpilot
Patrick Collins on LinkedIn: https://www.linkedin.com/in/patrick-collins-0b04204b/
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What happens when a creative team is given permission to break every rule in tourism marketing? You get one of the most iconic campaigns in advertising history.
In this episode, Chris sits down with Arnie DiGeorge, Executive Vice President and “New Agency Animal” at R&R Partners, the agency behind Las Vegas’s legendary “What Happens Here, Stays Here” campaign. For 29 years, Arnie has helped transform Vegas from a tourist stop into a global cultural brand rooted in fantasy, freedom, and emotional truth.
Chris and Arnie explore the significance of emotional marketing, how to tap into universal desires, and the power of giving people permission to be someone else, if only for a weekend. From controversial billboards and internal politics to crisis messaging during Vegas’s darkest hours, Arnie shares what it really takes to build a brand that endures.
Show Highlights
(00:51) Arnie's unlikely entry into advertising
(03:20) 29 years at R&R + the agency's mysterious name
(06:07) The origin of “What Happens Here, Stays Here”
(09:21) Why emotional truth is essential to brand storytelling
(12:17) Pitching bold ideas and winning over Vegas stakeholders
(15:24) Selling a fantasy, not just a location
(18:57) Vegas as a sports capital: Knights, Raiders, F1, and beyond
(26:20) Branding through crisis
(29:12) What's next for Vegas
(31:41) Arnie's favorite brand: Nathan Fielder
(35:29) Where to connect with Arnie + final thoughts
About Arnie DiGeorge
Arnie DiGeorge is Executive Vice President and "New Agency Animal" at R&R Partners, where he's spent 29 years as a creative mastermind behind some of advertising's most memorable campaigns. A self-described "throwback and futurist," Arnie was a key creative force behind the legendary Las Vegas "What Happens Here, Stays Here" campaign, writing many of the award-winning executions while staying true to the essence of "adult freedom." While two R&R writers actually created the iconic slogan (and still won't reveal which one came up with it), Arnie helped shape the campaign's creative direction and emotional impact. With an innate ability to find what he calls "the thing," Arnie has created campaigns for athletes like Andre Agassi and entertainers like Carrie Underwood. Beyond his creative genius, he's a collector of shoes, wine, books, and memorabilia, with an expert knowledge of history and pop culture that fuels his cutting-edge creative approach.
Links:
R&R Partners: https://www.rrpartners.com/
Las Vegas Convention and Visitors Authority: https://www.lvcva.com/
Visit Las Vegas: https://www.visitlasvegas.com/
Connect with Arnie DiGeorge on LinkedIn: https://www.linkedin.com/in/arnie-digeorge-02541a3/
The Rehearsal (Nathan Fielder): Available on HBO Max
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Are you ready to join The Rebellion? On this episode, Chris talks to Dale Dupree. You may know him as The Copier Warrior, but today, he’s the Founder and leader of The Sales Rebellion. To say that Dale thinks outside of the box would be an understatement. Once the lead singer of his own band, Dale brings the Metalcore mentality to his sales. Chris and Dale break down his disruptive approach to transforming the sales landscape. He also gives us a peek behind the curtain on evolution and the core principles of The Sales Rebellion. Chris and Dale also highlight the importance of finding joy (and why it’s totally different from happiness). Do you want to shake up the sales Empire in its Totality? Listen to this episode now to join The Rebellion.
Show Highlights
About Dale Dupree
Dale Dupree a.k.a. The Copier Warrior a.k.a. The Leader of the Sales Rebellion is an accomplished sales professional and entrepreneur. After rising to the top of the Business Technology sector and being recognized as a top-performing individual contributor by major manufactures, Dale Dupree started the Sales Rebellion and brings his outreach methods to Sales Rebels everywhere. Dale has a servant's heart, a visionary outlook, and shows up every day ready to #ChangeTheGame.
Links
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An all-new episode of We Built This Brand? Sounds Fun! Chris talks with Alex Gangi, Partner, COO, and Head of Production at Sounds Fun, a creative studio known for its embrace of innovative marketing strategies. Alex shares how his passion for film morphed into leading production at a top agency with top-tier clients. Highlights in his career so far include the Coca-Cola Creations campaign and Lenovo's Make Space initiative. Chris and Alex also examine what goes into merging technology and storytelling, the challenges and joys of working with emerging tech like AI and AR, and the creative process behind bringing unique marketing campaigns to life. Who knew staying ahead of the curve in marketing could sound so fun?
Show Highlights
About Alex Gangi
Alex Gangi is a creative producer focused on the unconventional, innovative and exceptional. With over 15 years of experience turning bold ideas into culture-moving content, he's led groundbreaking productions across AI, AR, future technologies, social, digital, and live action for some of the world’s biggest brands—including Coca-Cola, Amazon, McDonald’s, P&G, and more. He’s created everything from AI-powered time machines to augmented reality concerts on cans.
Links
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Nothing inspires imagination quite like a spaceship. On this episode, Chris talks with Lizz Behler, the Senior Vice President of Brand and Offerings at SPCSHP. Lizz opens up about her background and how it led her on the journey to helping rebrand the former Big Spaceship (and why the new name has no vowels). As a big fan of creative problem-solving, she shares how she uses it as a tool to work with clients and as a way to foster growth within her own teams. Lizz also tells us her philosophy on social media and how most people are getting it wrong in today’s marketing climate. So strap in, prepare for liftoff, and spend the next 45 minutes hearing insights that are out of this world!
Show Highlights
About Lizz Behler
Lizz is charged with taking clients to fresh, strategically sound places to drive business impact, which earned her key positions at Huge, IPG Mediabrands, Global Team Blue, Campbell Ewald and Big Spaceship. She started in the business as a Digital Art Director, graduated from the College of Creative Studies, which has placed creative problem solving at the core of her work.
In her spare time, Lizz enjoys sailing, traveling, and spending quality time with her fiancé and two daughters.
Links
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For some people, it’s very hard to hold on to sentimental jewelry from former relationships. In some cases, it’s even harder to let those pieces go if they finally decide to sell them. On this episode, Chris is joined by Brittany Lacey and Stephanie Burset, the founders of For Richer Jewelry. The pair takes a unique approach to reselling jewelry, marketing the value of 'pre-loved' engagement rings. Their business is helping to revolutionize the industry by empowering consumers to buy and sell jewelry on their own terms. Throughout the interview, you’ll hear about their triumphs of starting a business without a traditional storefront, the importance of consumer research, and their vision for the future of For Richer Jewelry. Not only was this a gem of a discussion, but it also provides some valuable lessons for anyone interested in sustainable business practices.
Show Highlights
About For Richer Jewelry
Stephanie Burset and Brittany Lacey met in 2019 working on the brand management team at a direct-to-consumer start-up in Nashville, TN. They each have more than a decade of consumer goods and brand management experience. Their strong brand backgrounds have led them to consider consumer pain points in everything they experience. When faced with the challenge of how to re-sell wedding jewelry, they used their GM-mindset backgrounds to found For Richer, an online jewelry resale platform which strives to take the stigma out of reselling wedding and engagement rings.
Links
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What’s your brand’s vision? Does your brand even have a vision? In this enlightening episode, Chris chats with Sunny Bonnell, CEO and Co-Founder of Motto, for an engaging discussion on visionary leadership and brand culture. Sunny shares her inspiring entrepreneurial journey, which began with a bold leap out of vet school and into the world of branding with just $250. Throughout their conversation, Sunny emphasizes the critical role of aligning brand vision and culture within organizations and discusses how effective leadership can nurture innovation and employee empowerment. Through recounting pivotal moments in her career, Sunny provides valuable lessons for any aspiring leader looking to make a significant impact. By the end of this interview, you know how to execute the vision of your brand and company as a whole.
Show Highlights
About Sunny Bonnell
Sunny Bonnell is a visionary leadership and brand expert and the visionary Co-founder and CEO of Motto®, a strategic brand transformation agency helping the world's most innovative companies advance into their next era, and the bestselling author of the Rare Breed, A Guide to Success for the Defiant, Dangerous, and Different and the forthcoming book, The Little Book of Big Ideas. Sunny was recognized with the prestigious 2024 Thinkers50 Radar Award, in partnership with Deloitte, spotlighting her as a seminal thinker whose ideas are shaping the future of business. Her strategic insight and creative prowess have benefited an impressive roster of clients including Virgin, Google, Microsoft, Minnesota Vikings, NFL, Hershey’s, Legendary Digital, Disney, Twentieth Century Fox, Klaviyo, Andela, Goodnotes, Hopscotch, Hello Alice, and many more. SWAGGER named her a ‘Visionary Brand Icon’ and has graced lists such as Top 30 Global Gurus in Brand, GDUSA's Top 25 People to Watch, and the Webby Awards. Sunny is also an internationally acclaimed keynote speaker for organizations like MasterCard, Microsoft, Dale Carnegie, Fast Company Innovation Festival, Inc., and Inspiring Workplaces.
Links
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Are you ready to go down the rabbit hole? In this episode, Chris Hill chats with Greg Bellinger, the Co-Founder and CEO of White Rabbit Group. Greg’s been honing his craft since high school. Teaching himself to code and build websites in college, he’s now a successful entrepreneur who’s worked with folks like FedEx, Instacart, and even The Game Awards. Greg and Chris discuss the origins and growth of his development of White Rabbit, and why they focus on hiring full-time employees and maintaining a strong company culture. If you have that DIY mentality, Greg’s story is sure to inspire you to continue working towards your goals and build your own brand!
Show Highlights
About Greg Bellinger
Greg Bellinger is the Co-Founder and CEO of White Rabbit Group, a web and mobile development agency with a fully in-house team of nearly 100 employees across three countries. His passion for technology began in childhood, leading him to hand-code his first websites in 2008. In 2016, he co-founded White Rabbit Group, building it into a trusted development partner for world-class agencies and creatives. Under his leadership, the company has earned a reputation for delivering high-quality digital solutions while fostering a close culture of technical experts.
Links
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Why go to the store when you can buy from the comfort of your couch? In this episode, Chris chats with Eitan Koter, Co-Founder and Co-CEO of Vimmi, a trailblazing company in video technology and e-commerce solutions. Eitan shares his journey from video compression to founding Vimmi and explains how his business helps brands monetize video content. Chris and Eitan also discuss the reason you’d bootstrap your company, the convergence of media and commerce, and the role of AI in the future of video marketing. Whether you're an entrepreneur or marketing professional, this episode will help you see that you should be thinking of harnessing the power of video for business growth.
Show Highlights
About Eitan Koter
Eitan Koter is the Co-founder and Co-CEO of Vimmi, a leading video commerce SaaS company providing multi-channel shoppable video and live shopping solutions to brands and retailers. With two decades of experience in startups and public companies, including a NASDAQ IPO, Eitan is a thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. He frequently speaks about futuristic immersive digital experiences and the convergence of media and commerce. As the host of the "Mastering eCommerce Marketing" podcast, he interviews brands, retailers, industry leaders and tech companies, sharing his thought leadership in video and e-commerce, drawing on his extensive industry experience.
Links
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