LA Trip Ep. 2: Building a Media Brand with AI and Innovation featuring C. Craig Patterson

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We Built This Brand

HumblePod

58 episodes

5 days ago

We Built This Brand explores the origins, evolution, and impact of brands through conversations with entrepreneurs, CEOs, and marketing experts. Hosted by Chris Hill, the podcast offers insights into brand development, storytelling, and strategies for growth. Each episode provides actionable takeaways, highlighting challenges, lessons learned, and diverse career paths. With a focus on authenticity and reputation, it’s a valuable resource for anyone passionate about branding and business.

All content for We Built This Brand is the property of HumblePod and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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LA Trip Ep. 2: Building a Media Brand with AI and Innovation featuring C. Craig Patterson

We Built This Brand

16 minutes

1 month ago

LA Trip Ep. 2: Building a Media Brand with AI and Innovation featuring C. Craig Patterson

In this episode of We Built This Brand, host Chris Hill and co-host Adhrucia Apana sit down with filmmaker and entrepreneur C. Craig Patterson, founder of Everyday Mischief, to explore the intersection of AI, filmmaking, and media innovation. Discover how cutting-edge tools like virtual production stages and clean AI models are transforming the creative process, from concept to screen.

Whether you’re a filmmaker, content creator, or tech enthusiast, this conversation offers insight into building a powerful media brand, using artificial intelligence in film, and staying ahead of the curve in today’s fast-changing entertainment industry.

Show Highlights:

(00:00) Introduction and Hosts

(00:31) Guest Introduction: Craig Patterson

(00:50) Building a Media Brand

(01:44) Technology and Innovation in Filmmaking

(04:20) AI and Filmmaking: The Asteria Partnership

(09:43) Everyday Mischief: The Brand Story

(12:02) Challenges and Strategies in Media Branding

(15:08) Conclusion and Final Thoughts

About C. Craig Patterson:
C. Craig Patterson is an accomplished screenwriter and filmmaker with formal training from Columbia University, NYU’s Tisch School of the Arts, and the USC School of Cinematic Arts. His work bridges storytelling, innovation, and technology, earning recognition from prestigious institutions including The Black List, Tribeca Film Festival, and the Austin Film Festival.

Craig has collaborated with organizations such as Black Lives Matter (BLM) and Carnegie Hall, bringing powerful, socially conscious narratives to life. Known for his bold creative vision and technical mastery, he continues to push the boundaries of modern filmmaking and media innovation.