UX Week 2008 kicked off with an on-stage conversation between the President and founder of Adaptive Path, Peter Merholz, and industry legend Don Norman. Don wrote the founding text on user-centered design, entitied, “The Design of Everyday Things”, and also coined the term “user-experience” while at Apple in the early 1990s. They talk about the importance of the semantic differences around common issues in business like ROI from a design perspective, the necessity to look beyond the “all mighty dollar,” the importance of being passionate about your ideas, and knowing ultimately all team members want to create great products and services for other people. Don shares his insights about the UX Week presentation given by Microsoft’s Jensen Harris around the usability of the Ribbon in the latest version of MS Office as well as the exciting future that lies ahead for all in the UX field.

Jennifer Bove from Huge and Ben Fullerton from IDEO sat down with me shortly after their presentation to discuss ideas from “We’ll Always Have Paris – What Makes a Memorable Service Experience.” We explore the six key elements about what it takes to design services that keep people coming back for more. We probe into the dynamics of service design from real-world examples of business that provide unique experiences. One shoe company will actually order a pizza for their clients as well as order products from competitor sites to keep their customers satisfied. Jennifer and Ben outline why people get excited about intangible services in the same way they lust after the latest shiny toy that just came out on the market.

TVs in trouble! It might be terminal, but Rod Naber and Dan Levine from Current TV urge everyone not lose hope just yet. Discussing their presentation “TV with an API! Current at the Collusion of TV and the Internet” Rod and Dan describe how using their cable and satellite TV network along with their social news website, Current is experimenting across both media, looking for a cure. In this conversation we talk about how Current got started, the power of the community in generating content for Current News, and how the Internet is allowing users to create ads for companies. All this could change the way marketing approaches innovative solutions for their customers.

Google’s Margaret Gould Stewart and Graham Jenkin discuss their experience and ideas from their UX Week workshop about managing UX teams. Topics covered in this conversation include: # Prioritization and project tracking # How to gain insight into career development paths within a user experience team # Finding out about performance management # Discovering how to tailor your own management style Margaret and Graham also tackled other tough issues during their session, such as: # Building a culture of constructive feedback # Developing leadership within a team # Effectively managing team dynamics # Evangelizing user experience practices # Managing stakeholders Margaret and Graham also had participants of their workshop develop haiku’s about the importance of working with and managing UX Teams. They were kind enough to compile this collection of Haiku’s from the workshop for you. They also provided an example of the leadership cards. These cards can be printed off and shared with members of your team about which characteristics of a leader they deem to be most essential. Not every leader will be strong in all categories, however. Such information can help leaders understand the expectations of those they are working with on a daily basis.

On the last day of UX Week I had the pleasure of chatting with Adaptive Path’s new CEO Michael Meyer about his impressions of UX Week and the opportunities that come with this new position. We discuss his past experiences as a nuclear engineer, time spent in the US Navy, as well as working at some of the leading design firms in the world such as frog and IDEO before arriving at Adaptive Path. My heart-felt thanks to Michael and the entire team at Adaptive Path for allowing Boxes and Arrows to share these conversations with the community.