Most business owners don’t realize they’re playing small until the consequences catch up with them — burnout, bad clients, and a business that looks more like employment with extra paperwork.

In this episode, I sit down with Laura Sorensen, a fractional creative director who helps companies translate what they do into stories that actually land.

We talk about the real shift every expert has to make if they want to stop operating like a technician and start thinking like a founder, learning to lead your clients, building leverage, and making decisions without second-guessing your worth.

We talk about:

• The “feast or famine” cycle — and why it’s often self-inflicted
• What it means to move from freelancer to founder
• How to lead clients who don’t understand your value
• The difference between confidence and conviction
• Scarcity mindset, opportunity cost, and overthinking
• Building leverage, trust, and freedom in your business

📰 SUBSCRIBE TO UNTIMELY IDEAS → https://untimelyideas.com

🔗 BOOK A FREE CALL → https://iancrafford.com/prosper/

👨‍💻 CONNECT WITH ME ON LINKEDIN → https://www.linkedin.com/in/ian-crafford/

🎙 Spotify Podcast / https://creators.spotify.com/pod/show/6bikXVsHjyCmgv6YS78NpL/home

🎙 Apple Podcast / https://podcasts.apple.com/us/podcast/untimely-ideas/id1844942687?i=1000730880197

CONNECT WITH LAURA SORENSEN:

💻 LinkedIn → https://www.linkedin.com/in/lauraksorensen/

🔗 Website → https://atelierlks.com/creative-director-partnership/

⏱️ TIME STAMPS

4:12 – From Designer to Consultant

8:03 – Bridging Creativity and Business

12:48 – Leaving the Agency World

18:00 – The Feast-or-Famine Trap

23:36 – From Options to Decisions

27:33 – Confidence vs Conviction

32:39 – The Prospect Paradox

41:25 – Delegation and Letting Go

54:00 – Scarcity Thinking and Opportunity Cost

“Work is not the place you go find your calling, but it’s the place you go express it.”

In this episode, Ross Chapman, CEO of the Denver Institute of Faith & Work, and I unpack the broad concept of career, calling, and redeeming leadership.

We discuss:

• Why your work is a space to express your calling, not discover it
• How your identity in Christ fuels purpose, not pressure
• What it means to become a “repossessor of creation” — restoring what belongs to God through your daily work
• How to practice redeeming leadership that prioritizes people over profit
• Ways to lead with faith, hope, and humility in a performance-driven world

Whether you’re leading a team or building a business, this conversation will help you see your work as sacred and your leadership as a redemptive act of worship.

To your prosperity,

Ian Crafford

📰 SUBSCRIBE TO UNTIMELY IDEAS → https://untimelyideas.com

🔗 BOOK A FREE CALL → https://iancrafford.com/prosper/

👨‍💻 CONNECT WITH ME ON LINKEDIN → https://www.linkedin.com/in/ian-crafford/

⏱️ TIME STAMPS

01:10 – What is Redeeming Leadership?

03:45 – The Tension Between Career, Calling, and Faith

07:20 – Why Faith Changes How We View Work

10:45 – “Work is not where you find your calling — it’s where you express it.”

14:50 – Identity in Christ as the Foundation of Purpose

16:31 – Becoming a “Repossessor of Creation” — Restoring What Belongs to God

18:20 – How Leaders Can Restore Dignity and Build Trust

20:05 – Redemptive Leadership in the Modern Workplace

23:10 – How Faith Frees You to Lead with Hope and Humility

26:40 – Practical Steps to Live Out Your Calling Daily

29:55 – Final Reflections and Encouragement