Most business owners don’t realize they’re playing small until the consequences catch up with them — burnout, bad clients, and a business that looks more like employment with extra paperwork.

In this episode, I sit down with Laura Sorensen, a fractional creative director who helps companies translate what they do into stories that actually land.

We talk about the real shift every expert has to make if they want to stop operating like a technician and start thinking like a founder, learning to lead your clients, building leverage, and making decisions without second-guessing your worth.

We talk about:

• The “feast or famine” cycle — and why it’s often self-inflicted
• What it means to move from freelancer to founder
• How to lead clients who don’t understand your value
• The difference between confidence and conviction
• Scarcity mindset, opportunity cost, and overthinking
• Building leverage, trust, and freedom in your business

📰 SUBSCRIBE TO UNTIMELY IDEAS → https://untimelyideas.com

🔗 BOOK A FREE CALL → https://iancrafford.com/prosper/

👨‍💻 CONNECT WITH ME ON LINKEDIN → https://www.linkedin.com/in/ian-crafford/

🎙 Spotify Podcast / https://creators.spotify.com/pod/show/6bikXVsHjyCmgv6YS78NpL/home

🎙 Apple Podcast / https://podcasts.apple.com/us/podcast/untimely-ideas/id1844942687?i=1000730880197

CONNECT WITH LAURA SORENSEN:

💻 LinkedIn → https://www.linkedin.com/in/lauraksorensen/

🔗 Website → https://atelierlks.com/creative-director-partnership/

⏱️ TIME STAMPS

4:12 – From Designer to Consultant

8:03 – Bridging Creativity and Business

12:48 – Leaving the Agency World

18:00 – The Feast-or-Famine Trap

23:36 – From Options to Decisions

27:33 – Confidence vs Conviction

32:39 – The Prospect Paradox

41:25 – Delegation and Letting Go

54:00 – Scarcity Thinking and Opportunity Cost