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Unsold Podcast
unsold
18 episodes
3 months ago
Guest: Aditi Sinha [Ex-CEO, Locale.ai] Host: Santhosh Venkatesh Theme: Navigating the highs, lows, and hidden truths of building a B2B startup, and what founders get wrong about Product-Market Fit. This episode isn’t about how to win, it’s about what’s true. Santhosh Venkatesh sits down with Aditi Sinha to unpack the reality behind startup growth, the dangers of chasing PMF too fast, and the strength it takes to step back. Aditi shares her journey from building Locale.ai through the COVID era...
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Marketing
Business
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Guest: Aditi Sinha [Ex-CEO, Locale.ai] Host: Santhosh Venkatesh Theme: Navigating the highs, lows, and hidden truths of building a B2B startup, and what founders get wrong about Product-Market Fit. This episode isn’t about how to win, it’s about what’s true. Santhosh Venkatesh sits down with Aditi Sinha to unpack the reality behind startup growth, the dangers of chasing PMF too fast, and the strength it takes to step back. Aditi shares her journey from building Locale.ai through the COVID era...
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Marketing
Business
Episodes (18/18)
Unsold Podcast
We Built Conviction, Not Just Product - Unsold Podcast
Guest: Aditi Sinha [Ex-CEO, Locale.ai] Host: Santhosh Venkatesh Theme: Navigating the highs, lows, and hidden truths of building a B2B startup, and what founders get wrong about Product-Market Fit. This episode isn’t about how to win, it’s about what’s true. Santhosh Venkatesh sits down with Aditi Sinha to unpack the reality behind startup growth, the dangers of chasing PMF too fast, and the strength it takes to step back. Aditi shares her journey from building Locale.ai through the COVID era...
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3 months ago
56 minutes

Unsold Podcast
Product-Market Fit Isn’t Static. It Evolves or Your Brand Fades - Unsold Podcast
Guest: Vikas Sunkad [Founder, SunJosho Ventures] Host: Santhosh Venkatesh Everyone loves to talk about finding Product-Market Fit. But what if that’s the wrong question? In this episode of the #UnsoldPodcast, I sit down with Vikas Sunkad—a D2C product leader, startup advisor, and growth coach who’s spent over 15 years helping brands reach scale across India and Southeast Asia. We don’t talk about the definition of PMF—we unpack the real work: what it takes to get there, how to know if you’ve ...
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4 months ago
47 minutes

Unsold Podcast
Mental Wellness in the B2B Workplace - Unsold Podcast
In this episode, I sit down with Shaifali Verma, a seasoned people and culture leader, to unpack the evolving role of mental health in the modern workplace. With experience spanning psychology, HR, and leadership development, Shaifali shares real-world insights into how wellness can (and should) be designed as a strategic pillar, not a reactive perk. If you're a founder, people manager, or wellness startup operator, this episode will give you tactical clarity on what's broken, what's working,...
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4 months ago
31 minutes

Unsold Podcast
Shawn Lim on Owning Your Voice in the Age of Algorithms - Unsold Podcast
Guest: Shawn Lim, Founder of Human Algorithm Host: Santhosh Venkatesh In this special episode of The Unsold Podcast, Santhosh Venkatesh sits down with Shawn Lim—content creator, former journalist, and founder of Human Algorithm—to talk about the power of storytelling, personal branding, and building authenticity in a world run by algorithms. From his early struggles growing up in Singapore, to his journey through advertising, journalism, and finally into the B2B creator economy, Shawn opens u...
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6 months ago
55 minutes

Unsold Podcast
Talking B2B Events with ExchangeWire's Grainne Reid - Unsold Podcast
In this episode of The Unsold Podcast, we dive deep into the world of B2B tech events with Grainne Reid, Head of Marketing at ExchangeWire—one of the most recognized names in media, marketing, and commerce. Events have long been a hub for networking, education, and deal-making, but how are they evolving in the digital-first world? What does it take to plan and execute a global flagship event? And with rising expectations from attendees and sponsors, how do event marketers adapt to industry sh...
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8 months ago
50 minutes

Unsold Podcast
Talking Digital Transformation Challenges with Zoho’s Bharath Kumar - Unsold Podcast
When I witnessed Bharath Kumar's keynote about why digital transformation fails, I knew this conversation needed to happen. As a B2B SaaS content marketer, I'm always searching for authentic perspectives on technology adoption, and Bharath's deep understanding of transformation challenges immediately resonated. Recorded on a rainy Chennai morning over steaming coffee, this episode cuts through the usual tech jargon to deliver real insights. Bharath, who heads Marketing & CX at Zoho Creato...
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10 months ago
39 minutes

Unsold Podcast
Product or Brand? Talking Differentiation Strategies with Ranudi and Joe - Unsold Podcast
In this episode of the Unsold Podcast, host Santhosh Venkatesh is joined by Joe Daniels, a brand and positioning expert, and Ranudi Jayasinghe, a product marketer, to tackle one of the most debated topics in B2B SaaS: brand differentiation vs. product differentiation. With the crowded SaaS landscape, businesses often struggle to stand out. Joe and Ranudi share their insights on how companies can leverage both product and brand to create a distinct market presence. Whether you’re a product mar...
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12 months ago
50 minutes

Unsold Podcast
Reaching the Indian Consumer Through Digital Ads with Rudhreesh Kapur
In this insightful episode of the Unsold Podcast, host Santhosh Venkatesh talks to Rudhreesh Kapur, National Sales Director at JioAds, about the intricacies of digital advertising, the evolution of the Indian consumer market, and the strategies brands must adopt to stay relevant. Rudhreesh throws light on the challenges of capturing user attention, the power of contextual advertising, and how digital platforms in India are positioning themselves against global giants like Google and Meta. Wit...
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1 year ago
2 hours 25 minutes

Unsold Podcast
Navigating Retail Evolution and Tech Innovations with Vikas Sunkad - Unsold Podcast
In this episode of the Unsold podcast, host Santhosh Venkatesh sits down with Vikas Sunkad, a seasoned retail expert with over two decades of experience across major brands like Coca-Cola and Britannia. Vikas brings a wealth of knowledge on the evolution of retail distribution, the challenges faced by FMCG brands, and the impact of technology on retail operations. Dive deep into the strategic shifts in retail, the rise of omnichannel approaches, and how quick commerce is transforming consumer...
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1 year ago
59 minutes

Unsold Podcast
Innovating in India's Digital Space: A Conversation with Growth Leader Kartik Patiar
[Unsold Podcast: Episode 9] In this episode of the Unsold Podcast, host Santhosh Venkatesh sits down with Kartik Patiar, Senior Director of Growth at ShareChat, to explore the dynamic landscape of India's digital market. Kartik shares his journey from OLX to Flipkart to Swiggy and to ShareChat, offering valuable insights on tech adoption, user engagement, and the challenges of balancing growth and monetisation. We discuss challenges and opportunities in capturing user attention, building worl...
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1 year ago
1 hour 54 minutes

Unsold Podcast
Unsold Podcast: Talking SaaS Product Development ft. Nishant Kumar
[Unsold Podcast: Episode 8] Join host Santhosh Venkatesh as he sits down with senior product leader Nishant Kumar for a deep dive into the intricacies of product management in the SaaS industry. Talking points:: Introduction of guest Nishant Kumar and his background in product managementThe challenge of achieving product-market fit in SaaS companies, with only 15% achieving it successfullyImportance of understanding software development in relation to business scaleKey differences between...
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1 year ago
1 hour 18 minutes

Unsold Podcast
Cut the Clutter: Secrets to Streamlined SaaS Messaging with Robert Kaminski
[Unsold Podcast: Episode 7] Welcome to a New Episode of the Unsold Podcast. In this episode, your host Santhosh Venkatesh sits down with Robert Kaminski, a specialist in refining homepage messaging for early-stage SaaS companies. 🔍 Expert Insights: Robert Kaminski, alongside his business partner Anthony, co-founded Fletch PMM, focusing on helping startups crystalize their online presence by simplifying and focusing their homepage messaging. 🎯 Main Discussion Points: Early Beginnings: Di...
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1 year ago
58 minutes

Unsold Podcast
Understanding Where B2B Sales are Won or Lost with Win-loss Analysis Guru Joshua Fryszer - unsold podcast
[Unsold Podcast: Episode 6] Dive into the depths of B2B sales success with our latest episode featuring Joshua Fryszer, an expert in win-loss analysis for B2B businesses. Joshua delves into the critical art of understanding why deals are won or lost, offering unparalleled insights that can revolutionize your approach to sales and marketing. Key Highlights: ✅ Win-Loss Analysis Mastery: Joshua shares his journey from market research to becoming a consultant specializing in win-loss analysis,...
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1 year ago
59 minutes

Unsold Podcast
The Art of Customer Insight: Elevating B2B Marketing with Expert Tips from Ryan Gibson - unsold podcast
[Unsold Podcast: Episode 5] Welcome to another insightful episode of the Unsold Podcast, where we delve into the fascinating world of B2B marketing with our special guest, Ryan Gibson, all the way from Canada. Join us as we explore the evolving landscape of B2B buyer journeys, customer insights, and the critical role of in-depth interviews in understanding and influencing your target market. In this episode, Ryan, a seasoned B2B marketer with over two decades of experience, shares his uni...
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1 year ago
51 minutes

Unsold Podcast
Brand Building on a Shoestring: A B2B Startup's Guide to Visibility
[Unsold Podcast: Episode 4] Elevating Your Startup's Brand: Strategies for Making an Impact 🌟 Welcome to a transformative journey into the heart of startup branding with our latest podcast episode. Tailored for early-stage b2b companies, this episode unpacks the secrets to building a brand that resonates and endures, even when resources are scarce. We delve into practical strategies for storytelling through customer experiences, the art of establishing recognition and trust, and the science...
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1 year ago
46 minutes

Unsold Podcast
Echoes of Identity: Shaping your Brand with Purpose - unsold podcast
[Unsold Podcast: Episode 3] In this insightful episode of our podcast, hosts Santhosh Venkatesh and Gowtham Kashyap take you on a deep dive into the world of brand identity and visibility. They unravel the layers that make a brand more than just a business, highlighting the intricate blend of culture, values, and communication that shapes its public persona. This episode is ideal for businesses looking to differentiate themselves in a crowded market. Brand vs. Product: Discover the fine lin...
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1 year ago
27 minutes

Unsold Podcast
Effective B2B SaaS Marketing Strategies Under ₹1 Lakh
Welcome to 'Unsold,' the bi-weekly podcast where we unravel the complex world of B2B SaaS marketing. In this episode, we delve into the challenge faced by early-stage startups: Can you conduct effective marketing with just ₹1 lakh per month? Join us as we dissect key aspects like budgeting, talent investment, marketing strategies, content production, and the pivotal role of founders. We also explore the journey of leads from marketing qualified to sales qualified, the power of consistency, an...
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1 year ago
41 minutes

Unsold Podcast
Marketing is Challenging, Let's Not Make it Complex - unsold podcast
🎙️ Episode - 1 Not all software is made the same. Marketing a b2b SaaS product is challenging, but we need not make it complex. In this episode Santhosh and Gowtham talk about the fundamentals of marketing, marketing core vs. non-core SaaS products, and how to assess when a buyer is ready to take action. Timestamps: 00:00 - Intro 00:36 - Why we are doing this? 01:45 - What is marketing? 03:35 - Not all software products are the same 07:01 - Mindset change 15:30 - Manual Vs Automation 20:57 -...
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1 year ago
22 minutes

Unsold Podcast
Guest: Aditi Sinha [Ex-CEO, Locale.ai] Host: Santhosh Venkatesh Theme: Navigating the highs, lows, and hidden truths of building a B2B startup, and what founders get wrong about Product-Market Fit. This episode isn’t about how to win, it’s about what’s true. Santhosh Venkatesh sits down with Aditi Sinha to unpack the reality behind startup growth, the dangers of chasing PMF too fast, and the strength it takes to step back. Aditi shares her journey from building Locale.ai through the COVID era...