Guest: Aditi Sinha [Ex-CEO, Locale.ai] Host: Santhosh Venkatesh Theme: Navigating the highs, lows, and hidden truths of building a B2B startup, and what founders get wrong about Product-Market Fit. This episode isn’t about how to win, it’s about what’s true. Santhosh Venkatesh sits down with Aditi Sinha to unpack the reality behind startup growth, the dangers of chasing PMF too fast, and the strength it takes to step back. Aditi shares her journey from building Locale.ai through the COVID era...
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Guest: Aditi Sinha [Ex-CEO, Locale.ai] Host: Santhosh Venkatesh Theme: Navigating the highs, lows, and hidden truths of building a B2B startup, and what founders get wrong about Product-Market Fit. This episode isn’t about how to win, it’s about what’s true. Santhosh Venkatesh sits down with Aditi Sinha to unpack the reality behind startup growth, the dangers of chasing PMF too fast, and the strength it takes to step back. Aditi shares her journey from building Locale.ai through the COVID era...
Marketing is Challenging, Let's Not Make it Complex - unsold podcast
Unsold Podcast
22 minutes
1 year ago
Marketing is Challenging, Let's Not Make it Complex - unsold podcast
🎙️ Episode - 1 Not all software is made the same. Marketing a b2b SaaS product is challenging, but we need not make it complex. In this episode Santhosh and Gowtham talk about the fundamentals of marketing, marketing core vs. non-core SaaS products, and how to assess when a buyer is ready to take action. Timestamps: 00:00 - Intro 00:36 - Why we are doing this? 01:45 - What is marketing? 03:35 - Not all software products are the same 07:01 - Mindset change 15:30 - Manual Vs Automation 20:57 -...
Unsold Podcast
Guest: Aditi Sinha [Ex-CEO, Locale.ai] Host: Santhosh Venkatesh Theme: Navigating the highs, lows, and hidden truths of building a B2B startup, and what founders get wrong about Product-Market Fit. This episode isn’t about how to win, it’s about what’s true. Santhosh Venkatesh sits down with Aditi Sinha to unpack the reality behind startup growth, the dangers of chasing PMF too fast, and the strength it takes to step back. Aditi shares her journey from building Locale.ai through the COVID era...
