Audio is big news. More people are listening to audio content in more places and more ways than ever before. From traditional radio and streaming services to, yes, podcasts. And that means there are some amazing opportunities for businesses and brands to promote themselves using audio. If you’re new to the medium and are wondering how best to approach audio advertising, this podcast gives you the lowdown in easy-to-follow bitesize episodes. Your host is Matt Hopper, Co-founder and Creative Director of UK specialist audio agency Trisonic.
For more details about audio advertising visit https://trisonic.co.uk
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Audio is big news. More people are listening to audio content in more places and more ways than ever before. From traditional radio and streaming services to, yes, podcasts. And that means there are some amazing opportunities for businesses and brands to promote themselves using audio. If you’re new to the medium and are wondering how best to approach audio advertising, this podcast gives you the lowdown in easy-to-follow bitesize episodes. Your host is Matt Hopper, Co-founder and Creative Director of UK specialist audio agency Trisonic.
For more details about audio advertising visit https://trisonic.co.uk
Writing an audio ad that engages your audience and encourages them to do or feel what you want them to is a special skill. Do you
really need an audio specialist or could you write your own script? In this episode, we look at the scriptwriting process.
If you have any questions arising from this episode or you'd like to talk to us about audio advertising email info@trisonic.co.uk or visit our https://trisonic.co.uk (website).
When does an audio ad burn out? Or start to have a negative effect on listeners due to frequent repetition? In this episode, we discuss how to avoid burnout and keep your audio advertising campaign fresh. We also talk about key messages. How many can you expect to include in an audio ad?
If you have any questions arising from this episode or you'd like to talk to us about audio advertising email info@trisonic.co.uk or visit our https://trisonic.co.uk (website).
How long does an audio ad need to be? And if the duration of the ad is pre-determined, how much can you expect to say? How many words can, or should, we include in the script?
In this episode host Matt Hopper and guests Debbie Dillion and Kieran Murphy discuss ad length and word count..
If you have any questions arising from this episode or you'd like to talk to us about audio advertising email info@trisonic.co.uk or visit our https://trisonic.co.uk (website).
Success in any advertising campaign is judged by the level of response. So when your audio ad contains a call to action, what kind of action should that be? And are there any special tricks you can use to increase response? In this episode, Trisonic Co-founder and Creative Director Matt Hopper discusses call to action with Debbie Dillion, Creative Head at BBC Creative, and creative consultant Kieran Murphy.
If you have any questions arising from this episode or you'd like to talk to us about audio advertising email info@trisonic.co.uk or visit our https://trisonic.co.uk (website).
Producing an audio ad is one thing. But how do you make sure it works? How do you get a listener’s attention? In this episode we explore creative standout and pinpoint some of the tools in the box to make an ad stand out. One of those tools is music, and we discuss how to use music and audio branding.
Trisonic Co-founder and Creative Director Matt Hopper talks to Debbie Dillon, Creative Head at BBC Creative and Kieran Murphy, creative consultant.
If you have any questions arising from this episode or you'd like to talk to us about audio advertising email info@trisonic.co.uk or visit our https://trisonic.co.uk (website).
The latest quarterly UK radio and audio listenership survey
results are out, and it’s another good ‘book’ for Commercial Radio. But what do the results mean for
advertisers? Trisonic Co-founder and
Media Director Howard Bareham joins Matt Hopper with an analysis of the new audience figures.
If you have any questions arising from this episode or you'd like to talk to us about audio advertising email info@trisonic.co.uk
or visit our https://trisonic.co.uk (website).
Audio is big news. More people are listening to audio content in more places and more ways than ever before. From traditional radio and streaming services to, yes, podcasts. And that means there are some amazing opportunities for businesses and brands to promote themselves using audio. If you’re new to the medium and are wondering how best to approach audio advertising, this podcast gives you the lowdown in easy-to-follow bitesize episodes. Your host is Matt Hopper, Co-founder and Creative Director of UK specialist audio agency Trisonic.
For more details about audio advertising visit https://trisonic.co.uk
