Meet Xuya, PMM at Shopify. in this episode she tells us about her journey from growth marketing to product marketing.

In this episode, I speak with Hope Chauland, a product marketer and career coach, to discuss her unconventional career journey from drama and entrepreneurship to cybersecurity at Microsoft.  Hope shares insights on the differences between product and general marketing, strategies for career transitions, and the value of leveraging unique experiences. She emphasizes creative job applications, networking, and resilience in the face of setbacks. The conversation also explores Hope’s move into coaching, her passion for mentoring, and practical advice for standing out and building confidence in today’s competitive job market. More about Hope:Her website: https://www.pmmcareer.coach/ Free Discovery Call: https://calendly.com/hopechauland/free-mentor-discovery-call?month=2025-10 Free workshops: https://www.pmmcareer.coach/workshop-registration Her LinkedIn: https://www.linkedin.com/in/hope-chauland/

Meet Karol, COO and co-founder of Healthnix, a healthtech startup. In this episode, we talk about his journey quitting a 9-5 job from Amazon in London, to starting a thrilling entrepreneurial journey, expanding a solution in the U.S.   Follow tldl on Instagram: https://www.instagram.com/toolongdontlisten/ Subscribe to tldl;s Newsletter: https://toolongdontlisten.beehiiv.com/subscribe   Introduction and Karol’s Background (00:00:09) Educational Journey and Early Career Choices (00:02:25) Amazon Experience and Realization (00:03:47) Making the Leap from Corporate to Entrepreneurship (00:07:01) Personal Development and Life Book Program (00:08:55) The Role of Structure and Supportive Friendships (00:12:40) Founding Healthnix and Personal Motivation (00:13:50) The Co-Founder Invitation and Career Alignment (00:15:39) Luck, Serendipity, and Intentionality in Founding (00:17:06) Healthnix: Mission and Solution (00:18:12) Market Expansion and US Focus (00:22:31) Vision for Healthnix (00:24:46) Advice for Aspiring Entrepreneurs (00:26:46)

In this episode, Gabrielle, a UK-based product marketer at the Association for Project Management (APM), shares her journey from general and event marketing in Shoreditch, London, to specializing in product marketing.  She discusses the importance of setting boundaries, leveraging SEO and digital marketing skills, and collaborating across teams. Gabrielle highlights a successful book launch, “Neuroscience for Project Success,” detailing her strategic approach and use of search data.  The episode offers practical insights on transitioning roles, measuring success, and the value of cross-functional teamwork in product marketing.

In this episode of Too Long Don’t Listen, I break down how Coldplay turned Mylo Xyloto into a full-blown marketing masterclass. From world-building and emotional storytelling to immersive live experiences and co-creation with fans, this isn’t just about music, it’s about branding brilliance.

This is a live episode that was recorded in Galerie Bessaud on June 17th, in the heart of Paris. The panel conversation highlights the views of: Julie Fritel, Director PMM at Alma Anastasiia Shpiliak, Senior PMM at Decathlon Digital Ana Serrano, Director PMM at Salesforce They share their experiences in product marketing across tech and retail industries and we discuss the evolving role of product marketing, emphasizing adaptability, data-driven decision-making, and stakeholder management. We also touch on key skills for success, such as storytelling and collaboration, and explore the importance of aligning marketing efforts with business goals. Through personal anecdotes and practical advice, the guests offer insights into navigating career transitions and the unique challenges of product marketing in different sectors, making this episode valuable for anyone interested in the field. Thank you Arthur Bessaud, House of Marketing, Guideflow and ATUGE FR for making this event happen!

In this episode, Amit Alagh—Global Product Marketing Manager at Wolters Kluwer and award-winning PMM—shares practical insights on building trust, fostering cross-functional alignment, and leading with empathy. From navigating redundancy to mentoring the next generation, Amit breaks down what it really takes to thrive in product marketing—without losing your humanity.

In this episode, you will hear from Michele Nieberding, Director of Product Marketing, who share her journey from sales to product marketing. She dropped some serious knowledge on tracking success in our field, which can be tricky since our impact isn't always easy to measure. Michele emphasized aligning our efforts with company goals and using metrics like pipeline generation and win rates. She also highlighted the power of storytelling and the importance of collaboration with sales teams. It was an insightful chat packed with practical tips for us product marketers!   Michele's Background (00:00:46)   Defining Product Marketing (00:04:08)   The Importance of Measuring Impact (00:07:26)   Challenges in Defining Success Metrics (00:08:35)   The Analogy of OKRs and Video Games (00:10:36)   Navigating Company Goals (00:12:32)   Prioritizing Marketing Efforts (00:13:00)   Using Game References for Strategy (00:14:07)   Key Metrics for Product Marketers (00:17:16)   Sales Enablement and Confidence Measurement (00:19:50)   Feedback on Product Marketing Impact (00:21:04)   Podcast Episode Timestamps Understanding Challenges in Martech (00:21:10)   The Power of Storytelling (00:21:56)   Documenting Achievements (00:23:37)   Tracking Wins and Losses (00:25:19)   Creating a Brag Book (00:26:12)   Collaboration in Product Marketing (00:27:12)   Key Takeaways for Product Marketers (00:28:36)    

In this episode, I speak with Elliott Rayner about ways PMMs can use storytelling as a strategic engine in their day to day. Subscribe to the tl;dl newsletter for real-time updates!Elliot's Background in Sports Marketing (00:01:06)   Learning from Sports Marketing (00:03:35)   The Importance of Storytelling (00:05:13)   Learning Storytelling Skills (00:06:06)   Psychological Aspects of Storytelling (00:09:04)   Frameworks in Storytelling (00:12:48)   Addressing Information Overload (00:16:35)   The Role of AI in Marketing (00:20:01)   Future of Product Marketing (00:23:20)  The Importance of Product Marketing (00:23:31)   Focusing on Strategy and Storytelling (00:24:43)   Excitement in Product Marketing (00:25:55)   Key Takeaway for Product Marketers (00:26:48)   Using AI in Marketing (00:27:10)   Elliot's Book on Storytelling (00:28:26)   Closing Remarks (00:29:11)  

In this episode, I speak with Haya Barlas, Head of Product Marketing at JustGiving.Haya shares her diverse career journey, including roles in sales, freelancing, and marketing, and emphasizes the strategic importance of product marketing. She advocates for an insights-led approach, transforming data into actionable insights to drive business success. The discussion highlights the need for collaboration across teams and addresses challenges like imposter syndrome. Haya concludes by encouraging listeners to embrace insights and collaboration in their roles. Haya's Current Role (00:01:26)   Background in Sales and Marketing (00:03:34)   Transition to Freelancing (00:06:25)   Interest in Sustainability (00:07:40)   Defining Product Marketing (00:14:29)   B2B vs. B2C Product Marketing (00:15:39)   Current Responsibilities at JustGiving (00:17:27)   Positioning as Strategic Individuals (00:19:56)   Insights-Led Approach (00:21:20)   The Importance of Strategic Insights (00:23:34) Market Intelligence Framework (00:24:57) Understanding Product Intelligence (00:26:32) Competitive Intelligence Action Steps (00:29:15) Utilizing Internal Resources (00:31:11) Addressing Imposter Syndrome (00:32:43) Measuring Insights-led Success (00:34:36)

Hear from Miriam and her 13 years of experience in product marketing.Follow tl;dl on InstagramSubscribe to tl;dl's newsletter 00:00 - Introduction and Guest Introduction01:18 - Personal Background of Mariam03:10 - Career Path and Evolution in Product Marketing10:40 - Navigating Positioning and Messaging16:18 - Understanding Customer Value23:55 - Final Thoughts and Advice for Aspiring Product Marketers

In this episode, I speak with the CEO and co-founder of TALAB, an app designed to support international students in London. Kazim shares how his own student experience inspired him to create a platform that streamlines essential services like event listings and personal assistance. He discusses the challenges of building TALAB, from skepticism to team-building, and the perseverance needed to succeed. Try TALAB today Subscribe to tl;dl's newsletter Kazim's Background (00:00:42)   Inspiration for Taleb (00:01:54)   How Taleb Works (00:03:50)   TALAB as a Social Buddy (00:05:06)   Features of TALAB (00:06:11)   Challenges in Building Partnerships (00:10:25)   Pricing Model of TALAB (00:13:12)   User Experience with TALAB (00:14:47)   Partnerships and Marketing Strategy (00:15:51)   Future Vision for TALAB (00:16:29)   Expansion Plans (00:18:59)   Work-Life Balance as an Entrepreneur (00:20:04)   Kazim's Journey and Initial Challenges (00:22:03)   Conviction in Entrepreneurship (00:24:06)   Final Tips for Listeners (00:26:11)  

This is the second episode of the PMM Talk series, where we only cover PMM stories and learnings. In this episode, I speak with Hattie the PMM about her journey. From building productmarketers.com to having lived the CEO and CMO experiences, Hattie shares everything on this 2nd episode of the PMM Talk series. Follow tl;dl on Instagram https://www.instagram.com/toolongdontlisten/📧 Join Hattie the PMM's email newsletter: https://www.productmarketers.com/email-newsletter➕ Follow Hattie the PMM on LinkedIn for daily posts: https://www.linkedin.com/in/hattiethepmm/👉 Join www.productmarketers.comTHE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry. Introducing Hattie (00:00:57)   Hattie's Background and Community Creation (00:01:39)   Motivation Behind ProductMarketers.com (00:02:19)   The Importance of Community for Product Marketers (00:03:31)   Critique of Product Marketing Frameworks (00:05:05)   Consultative Approach to Product Marketing (00:06:25)   Personal Branding for Product Marketers (00:07:15)   Building Authentic Personal Brands (00:08:03)   Navigating Internal and External Branding (00:09:37)   Transitioning from Employment to Community Leadership (00:13:15)   Empowering PMs to Take Control (00:15:35)   Order Takers vs. Strategic Leaders in PM (00:17:56)   Building Personal Authority (00:20:27)   The Role of Communication Skills (00:22:24)   Shifting to a Strategic Approach (00:24:24)   Aligning Incentives for Success (00:26:30)   Identifying Colleagues' Goals (00:27:47)   Communication as a Leadership Skill (00:31:04)   Proactive Career Development (00:35:00)   Community Building and Resources (00:36:57)

In this episode, we'll dive into the meaning of imposter syndrome, why some people have it and how to combat it. Join me as I deconstruct this topic.Where to find me?InstagramLinkedInYouTubeNewsletter Introduction to Imposter Syndrome (00:00:12)   Theoretical Foundations of Imposter Syndrome (00:01:35)   Self-Diagnosis Checklist (00:03:09)   Common Experiences of Imposter Syndrome (00:04:26)   Personal Experiences in the Tech Industry (00:08:01)   Women in STEM and Imposter Syndrome (00:11:23)   Acknowledge Imposter Syndrome (00:13:35)   Actionable Steps to Combat Imposter Syndrome (00:14:42)   Tracking Your Success (00:15:55)   Asking for Feedback (00:18:05)   Closing Remarks (00:20:13)

In this first episode of the PMM Talk, I speak with Tamara Grominsky, a rockstar product marketer and founder of PMM Camp. Tamara shared her accidental yet inspiring journey into product marketing, starting from her days in publishing to leading roles at Unbounce and Adobe. We dove deep into the essence of product marketing, the magic of storytelling, and the importance of understanding your audience. Tamara also highlighted the significance of data, pricing strategies, and the power of AI tools. Her passion for helping others through PMM Camp was truly inspiring. It’s a must-listen for anyone in the field! 🌟Introduction and Welcome (00:00:00) The host welcomes Tamara to the podcast and expresses excitement about the conversation. Tamara's Career Journey (00:00:44) Tamara discusses her extensive experience in product marketing and how she transitioned into this field. Accidental Path to Product Marketing (00:02:18) Tamara explains her unexpected journey from publishing to product marketing, influenced by the rise of digital media. The Role of Product Marketing (00:03:44) Tamara defines product marketing as storytelling and emphasizes its two-way communication aspect. Storytelling in B2B SaaS (00:05:08) Tamara shares insights on how storytelling principles apply across different industries, including B2B SaaS. Understanding Audience and Personas (00:06:18) Tamara stresses the importance of accurately defining target audiences for effective storytelling in marketing. Data-Driven Persona Development (00:08:07) Tamara outlines her process for creating customer personas, emphasizing the use of data to avoid biases. Measuring Impact as a Product Marketer (00:11:32) Tamara discusses how product marketers can measure their impact through strategic and project-based metrics. Aligning Metrics with Team Goals (00:12:32) Tamara explains the importance of aligning product marketing metrics with overall company goals and specific initiatives. The Role of PM Camp (00:15:41) Tamara introduces PM Camp and highlights its focus on supporting product marketing leaders and sharing valuable insights. Podcast Timestamps and Topics PM Camp Overview (00:16:09) Tamara explains PM Camp as a resource for product marketing leaders and the need for peer-based learning. The Importance of Pricing (00:17:38) Discussion on pricing strategies and the significance of internal buy-in during pricing projects. Accountability in Teams (00:19:51) The role of accountability in small teams and the need for leadership to guide projects. Incorporating AI in Product Marketing (00:20:31) Tamara shares insights on why product marketers should adopt AI tools in their daily tasks. AI as a Partner (00:21:23) Tamara views AI as a partner to enhance productivity rather than replace human skills. Efficiency and Amplification Tools (00:24:14) Recommendations for tools that improve efficiency and amplify productivity in product marketing. Curiosity as a Key Skill (00:28:19) Tamara emphasizes the importance of curiosity and asking high-quality questions in product marketing success.Credits:Khulan Davaajav for the designMalik Bedoui for the video editing (malikeditworks@gmail.com)Malik Annabi for the tunes 

In this episode, I chat with Edward, the CEO and co-founder of DryMerge. Edward shares his journey from growing up in Silicon Valley to studying at Yale, and his bold decision to drop out and pursue his startup dreams. He talks about his passion for technology, sparked by building his own gaming computer, and his experiences at tech giants like Amazon, Meta, and Stripe. The conversation highlights the pivotal role of Y Combinator in shaping Dry Merge, the challenges faced, and the importance of perseverance. Edward’s story is a testament to following one’s passion and the power of dedication in entrepreneurship.   Ice Breaker (00:00:54)   Edward's Background (00:01:56)   Early Life in California (00:02:52)   Building a Gaming Computer (00:03:15)   Transition to Yale (00:05:17)   Internship at Stripe (00:06:06)   Dropping Out of College (00:07:40)   Idea Development for Dry Merge (00:09:10)   Applying to Y Combinator (00:10:00)   Perseverance in Entrepreneurship (00:11:12)   Feelings About Dropping Out (00:12:41)   Importance of Y Combinator (00:14:10)   Duration of Y Combinator Experience (00:16:06)   Initial Product Feedback (00:18:12)   Target Audience for Dry Merge (00:18:50)   Identifying Customer Needs (00:19:29)   Transitioning Ideas (00:20:31)   Dry Merge Overview (00:21:46)   Use Case Example (00:22:20)   Time Savings for Users (00:24:07)   Automation Triggers (00:25:28)   Investment and Growth (00:26:32)   Vision for the Future (00:28:09)   Advice to Past Self (00:30:17)   Hardest Challenges Faced (00:31:36)  

How Did Mehdi Transform His Passion for Technology into a Successful Business in Canada? Tune in to learn more about his journey from Tunisia to Canada. The episode delves into the acquisition of Data Performers (Mehdi's company) by Deloitte, Mehdi's leadership style, and the cultural differences between startups and corporate environments. Mehdi's story underscores the significance of resilience, transparency, and pursuing one's passions in entrepreneurship.Find out more about TLDL on Instagram: https://www.instagram.com/toolongdontlisten/Subscribe to TLDL on YouTube: https://www.youtube.com/@tldltoday Say hello on LinkedIn: https://www.linkedin.com/company/too-long-don-t-listen/ Mehdi's Background (00:00:39) Discovering Canada (00:01:13) Icebreaker Question (00:02:59) Journey from Tunisia to Canada (00:04:27) Spontaneity in Career (00:06:51) Success and Luck in Entrepreneurship (00:09:48) Founding Data Performers (00:11:39) Challenges in Early Business (00:13:06) PhD and Machine Learning (00:14:17) Bootstrap Growth Strategy (00:17:23) Breakthrough with Toyota (00:19:00) Entrepreneurial Comparisons (00:21:21) Learning from Challenges (00:22:15) Passion as a Driving Force (00:23:47) Frustrations of Being an Underdog (00:25:45) Acquisition by Deloitte (00:26:09) Fundraising and Growth (00:26:31) Maintaining Team Stability (00:27:22) M&A Conversations (00:28:48) Team Transparency (00:30:04) Cultural Pillars of Leadership (00:32:21) Learning from Experience (00:35:55) Startup vs. Corporate Life (00:37:03) Advice for Young Professionals (00:39:26) Key Takeaway on Courage (00:41:07) Thanks for listening!

In this episode, I speak with Sasha and Michael, founders of Crunch, an innovative food startup. Listen to this episode to learn more about their founding journey, and get inspired by their story! Find out more about TLDL on Instagram: https://www.instagram.com/toolongdontlisten/Subscribe to TLDL on YouTube: https://www.youtube.com/@tldltoday Say hello on LinkedIn: https://www.linkedin.com/company/too-long-don-t-listen/   Introduction (00:00:09) Sasha's Background (00:02:39) Michael's Journey (00:04:35) Initial Business Ideas (00:06:57) Product Development Process (00:08:37) Consultation and Budgeting (00:10:19) Shift to Sandwiches (00:12:29) Building the Brand (00:14:43) Early Traction and Growth (00:16:58) Influencer Impact (00:17:16) Understanding Crunch's Unique Position (00:19:00) Quality of Ingredients (00:22:07) Challenges of Scaling (00:22:58) Customer Feedback Importance (00:24:04) Distribution Channels Overview (00:26:15) Marketing Strategies and Growth (00:28:05) Incorporating Past Experiences (00:31:11) Advice for Aspiring Entrepreneurs (00:36:12) Finding Your Purpose (00:37:23) Gratitude for Sharing (00:38:15) Open Dialogue (00:38:26) Closing (00:38:31)  

In this episode, I speak with Ama, founder of the edtech platform Nova Tuition and host of the podcast "Nova and Boba." Ama shares her journey from tutoring to entrepreneurship, shedding light on the importance of personal development alongside academic success.  Introduction to the Podcast (00:00:00)Ama's Background (00:01:03)Transition to Startup Tech Media (00:01:34)Ama's Career Path (00:02:16)Identifying Student Needs (00:03:21)Founding Nova Tuition (00:03:35)Early Interest in Entrepreneurship (00:03:53)Hiring Tutors for Nova Tuition (00:05:46)Building the Nova Community (00:07:22)Inspiration for the Podcast (00:08:35)Work-Life Balance Insights (00:11:32)Struggles with Saying No (00:12:38)Experiencing Burnout (00:12:45)Future Aspirations for Nova (00:15:18)Book Recommendations and Final Insights (00:16:50)

In this episode, I explore the theme of "dreaming versus executing," sharing stories from three guests: Khulan, who transitioned from international relations to a tech job at Google; Malo, who demonstrated discipline in his quest to swim the English Channel; and Emily, who turned her passion for travel into a career after studying chemical engineering. I focus on the importance of identifying dreams, creating actionable plans, and taking steps to achieve career goals.   Introduction to the Podcast (00:00:09) The Gap in Career Conversations (00:01:12) Dreaming vs. Executing (00:02:34) Khulan's Journey (00:03:45) Malo's Challenge (00:06:14) Emily's Career Shift (00:09:35) Key Learnings from the Stories (00:10:39) Closing (00:14:16)