In this episode, I speak with Sasha and Michael, founders of Crunch, an innovative food startup. Listen to this episode to learn more about their founding journey, and get inspired by their story! Find out more about TLDL on Instagram: https://www.instagram.com/toolongdontlisten/Subscribe to TLDL on YouTube: https://www.youtube.com/@tldltoday Say hello on LinkedIn: https://www.linkedin.com/company/too-long-don-t-listen/   Introduction (00:00:09) Sasha's Background (00:02:39) Michael's Journey (00:04:35) Initial Business Ideas (00:06:57) Product Development Process (00:08:37) Consultation and Budgeting (00:10:19) Shift to Sandwiches (00:12:29) Building the Brand (00:14:43) Early Traction and Growth (00:16:58) Influencer Impact (00:17:16) Understanding Crunch's Unique Position (00:19:00) Quality of Ingredients (00:22:07) Challenges of Scaling (00:22:58) Customer Feedback Importance (00:24:04) Distribution Channels Overview (00:26:15) Marketing Strategies and Growth (00:28:05) Incorporating Past Experiences (00:31:11) Advice for Aspiring Entrepreneurs (00:36:12) Finding Your Purpose (00:37:23) Gratitude for Sharing (00:38:15) Open Dialogue (00:38:26) Closing (00:38:31)