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This Indie Life
James McKinven and Dagobert Renouf
33 episodes
4 months ago
Dagobert spent 5 years and $100K+ to bootstrap a startup and failed with a massive burn out. Every week he invites a new founder to talk about the dark side of entrepreneurship.
Show more...
Entrepreneurship
Business,
Marketing
RSS
All content for This Indie Life is the property of James McKinven and Dagobert Renouf and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Dagobert spent 5 years and $100K+ to bootstrap a startup and failed with a massive burn out. Every week he invites a new founder to talk about the dark side of entrepreneurship.
Show more...
Entrepreneurship
Business,
Marketing
Episodes (20/33)
This Indie Life
33: Mattia's burnout gave him confidence

He burned out only 3 months after starting his indie startup. But one year later found a deeper confidence and became unstoppable. My chat with @heymattia is out 💪

---

Subscribe to THIS INDIE LIFE podcast
Apple - https://podcasts.apple.com/us/podcast/this-indie-life/id1648517057
Spotify - https://open.spotify.com/show/6QoeR2odVYQPYnfiTC5Egg
YouTube - https://www.youtube.com/@indielifepod
Everywhere else - https://indielifepod.com/subscribe

Show notes
His twitter - twitter.com/heymattia
His newsletter - themakerjourney.com
His new product: blacktwist.app

Show links
Call the indie hotline - https://indielifepod.com/indie-hotline
Sponsor us - https://indielifepod.com/sponsor

Show more...
1 year ago
1 hour 31 minutes

This Indie Life
32: Dominik finds peace in the grind

He hustled for years and only started relaxing when he reached $8K MRR. My chat with fellow indie hacker @sobedominik is out 🎙

You can listen to THIS INDIE LIFE podcast anywhere
Apple - https://podcasts.apple.com/us/podcast/this-indie-life/id1648517057
Spotify - https://open.spotify.com/show/6QoeR2odVYQPYnfiTC5Egg
YouTube - https://www.youtube.com/@indielifepod
Everywhere else - https://indielifepod.com/subscribe

Show notes
His twitter - https://twitter.com/sobedominik
His main product - https://www.helpkit.so
His side project - https://www.filmtypes.com

This week's sponsor
https://microassets.co by @socodemaker - sell and buy indie products with low fees - special price with code INDIELIFE

Show links
Call the indie hotline - https://indielifepod.com/indie-hotline
Sponsor us - https://indielifepod.com/sponsor

Show more...
1 year ago
1 hour 22 minutes

This Indie Life
31: Marie is in energy savings mode

My interview with Marie Ng is out 🎙

After growing her app to more than 20,000 users in 3 years, she’s often stuck working on admin tasks that kill her energy. But she found ways to recharge and keep the burnout away 🧘‍♂️ 🔋

My favorite moment is at 33:52.

---

Marie's links

  • Her twitter
  • Her product

This week's sponsor - Loop

  • Loop - unify your inboxes from all apps - special price with code INDIELIFE
  • Greg Fragin X account

Dago's links

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Dago's Newsletter

Show links

  • Call the indie hotline
  • Sponsor us
Show more...
1 year ago
1 hour 25 minutes

This Indie Life
30: Dmytro and Dago wonder if his product is too small

My interview with Dmytro Krasun is out 🎙

Even though he has a successful product, he doesn’t make enough money to escape the grind and feels trapped in his business. But he has a plan to eventually grow outside of it 💪

---

Dmytro's links

  • His twitter
  • His product
  • His website
  • His newsletter
  • Meditation app he recommends
  • Jason Cohen
  • April Dunford

This week's sponsor - BetterLegal

  • BetterLegal - setup an LLC in the US in 5 minutes - exclusive special price for us by using this link! (appears at checkout)
  • Chad Sakonchick X account

Dago's links

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Dago's Newsletter

Our links

  • Call the indie hotline
  • Sponsor us
Show more...
1 year ago
1 hour 20 minutes

This Indie Life
29: Lukas and Dago talk about burnout and therapy

I finally overcame my perfectionist tendencies and edited the podcast episode with Lukas Hermann 🥳

We talked about the dark stuff he’s been through as an entrepreneur: from getting betrayed by his first cofounder to a physical breakdown that will keep him scarred for life...

But we had fun the whole time 😁

---

Lukas' links

  • stagetimer 
  • Lukas' twitter
  • His custom lego set

Dago's links

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Dago's Newsletter

Our links

  • Call the indie hotline
  • Sponsor us
Show more...
1 year ago
1 hour 19 minutes

This Indie Life
28: Nico and Dago talk about the dark side of entrepreneurship

The first guest of This Indie Life is here!

Nico and I talked about the dark side of entrepreneurship: from getting his first gray hair at 26 to being on the verge of breaking up with his girlfriend... but we had some laughs too 😁

Nico's links

  • Nico's Twitter
  • Talknotes - his audio transcription + rewriting app
  • Maker Ads Guide - course on running ads
  • So you suck, now what? - post on his blog

This week's sponsor - BetterLegal

  • Chad Sakonchick X account
  • BetterLegal - Setup an LLC in the US in 5 minutes

Dago's links

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Dago's Newsletter

Our links

  • Call the indie hotline
  • Sponsor us
Show more...
1 year ago
58 minutes

This Indie Life
27: James is gone; Dago is back

In this episode, Dago quits his job and comes back to the indie life. Meanwhile James is nowhere to be found and the podcast is headed towards a new direction.

Dagobert links

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Dago's Newsletter

James links

  • James' Twitter
  • Indie Bites - indie founder chats
  • 2 Hour Podcast - podcasting course
  • Whitstable Craft Co - handmade leather wallets
  • PodPanda - podcast editing
Show more...
1 year ago
26 minutes

This Indie Life
26: James gets a fancy shirt; Dago gets a divorce

In this episode, Dago has a big life event which is going to change the trajectory of his indie life. Meanwhile, I reflect on one of my best weeks in a while being on form after spending some time away relaxing.

Timestamps:

00:00 Intro
00:41 James updates
12:07 Dago updates

Dagobert links

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Logology - high quality logos and brands
  • Memelogy - the best startup memes

James links

  • James' Twitter
  • Indie Bites - indie founder chats
  • 2 Hour Podcast - podcasting course
  • Whitstable Craft Co - handmade leather wallets
  • PodPanda - podcast editing
Show more...
1 year ago
25 minutes

This Indie Life
25: Are side projects impossible to make successful?

In this episode, Dago talks about why he can’t do side projects anymore without going al in, but he does have a plan. Meanwhile, I’ve had a big week with my podcast Indie Bites, speaking to a bootstrapping legend, but having to overcome a metric shit ton of imposter syndrome.

About Dagobert (to be updated soon...)
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Logology - high quality logos and brands
  • Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. 

  • James' Twitter
  • Indie Bites - indie founder chats
  • 2 Hour Podcast - podcasting course
  • Whitstable Craft Co - handmade leather wallets
  • PodPanda - podcast editing
Show more...
2 years ago
26 minutes

This Indie Life
24: We're back and indie hacking again

In this episode, Dago talks about how the honeymoon period for his job is over and how he’s going to address it with side projects. Is logology coming back? Meanwhile, I’ve been settling back into a new slightly too relaxed routine with my whale client and wonder what I need to do to make some progress with my side projects.

About Dagobert (to be updated soon...)
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Logology - high quality logos and brands
  • Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. 

  • James' Twitter
  • Indie Bites - indie founder chats
  • 2 Hour Podcast - podcasting course
  • Whitstable Craft Co - handmade leather wallets
  • PodPanda - podcast editing
Show more...
2 years ago
21 minutes

This Indie Life
23: Are we no longer indie hackers? (Dago's job update)

In this episode, Dago has started his new job and gives an update on what it’s like now he’s joined the dark side. Is he happy? Does he regret the decision? All will be revealed in this update conversation. I, meanwhile, travel to Dago’s country, avoid him completely and drive to the furthest point away from him to do some work.

Dago updates:

  • How he's finding his new job
  • Does he regret it?
  • Pros / cons

James updates:

  • Driving 1,600 miles to the South of France
  • Moving the flat around
  • Wallet biz update

About Dagobert (to be updated soon...)
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Logology - high quality logos and brands
  • Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. 

  • James' Twitter
  • Indie Bites - indie founder chats
  • 2 Hour Podcast - podcasting course
  • Whitstable Craft Co - handmade leather wallets
  • PodPanda - podcast editing
Show more...
2 years ago
25 minutes

This Indie Life
22: Closing down Logology (Dago's startup)

In this episode, Dago’s got a big announcement. You might have seen on Twitter, he’s closing down his startup Logology and getting a job. I’ll read his whole tweet and then we’ll discuss why he’s making such a big decision.

Read Dago's tweet.

About Dagobert (to be updated soon...)
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Logology - high quality logos and brands
  • Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. 

  • James' Twitter
  • Indie Bites - indie founder chats
  • 2 Hour Podcast - podcasting course
  • Whitstable Craft Co - handmade leather wallets
  • PodPanda - podcast editing
Show more...
2 years ago
25 minutes

This Indie Life
21: Where have we been?

Dago and I have taken a break from the pod while Dago gets to the bottom of his burnout. He's spent some time meditating and figuring out what the next steps are for his indie hacking journey. I have been galavanting around the world and away from my problems, spending time in both New York and Brazil, despite still being in crippling debt.

Dago Updates:

  • Figuring out burnout
  • Should he get a job?

James Updates:

  • Trip to New York and Brazil
  • Still struggling with motivation / direction

About Dagobert
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Logology - high quality logos and brands
  • Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. 

  • James' Twitter
  • Indie Bites - indie founder chats
  • 2 Hour Podcast - podcasting course
  • Whitstable Craft Co - handmade leather wallets
  • PodPanda - podcast editing
Show more...
2 years ago
25 minutes

This Indie Life
20: Dago "I am a Twitter rockstar"

In this episode, Dago has decided he is a Twitter Rockstar and tries to justify himself, meanwhile, I’ve made huge progress in paying off my debts and there’s even some positive leather news.

Dago Updates:

  • Coming to terms with the fact he's a Twitter rockstar
  • Thoughts on the Twitter API price increase

James Updates:

  • New sponsor deal going well
  • Sold more wallets

About Dagobert
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Logology - high quality logos and brands
  • Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. 

  • James' Twitter
  • Indie Bites - indie founder chats
  • 2 Hour Podcast - podcasting course
  • Whitstable Craft Co - handmade leather wallets
  • PodPanda - podcast editing
Show more...
2 years ago
25 minutes

This Indie Life
19: Dago is cured!

In this episode, Dago’s got to the bottom of his illness and is on the road to recovery, you won’t believe what it is! After months of positivity and growth, I might be running into some mental health problems so we try and stop it from getting worse, but there is some good news from me later on.

Watch us on YouTube: https://youtu.be/oVPOcy8Wcbg

About Dagobert
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Logology - high quality logos and brands
  • Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. 

  • James' Twitter
  • Indie Bites - indie founder chats
  • 2 Hour Podcast - podcasting course
  • Whitstable Craft Co - handmade leather wallets
  • PodPanda - podcast editing
Show more...
2 years ago
25 minutes

This Indie Life
18: The AI skeptics embrace AI

In this episode, Dago is up and about, looking fantastic in his recording setup. We'll be diving deep into a topic that's on everyone's minds - artificial intelligence. Despite being skeptics at heart, Dago and I have both started to embrace AI in various aspects of our lives, and we're excited to share our thoughts and experiences with you.


Join us for an engaging and thought-provoking chat about the fascinating world of AI, as we explore the ways in which this groundbreaking technology is changing our lives, for better or for worse. So sit back, relax, and get ready to learn something new in this latest installment of our podcast!

Dago updates

  • Out of bed
  • Testing AI for Logology
  • Shoutouts for listeners

James updates

  • 2 episodes of Indie Bites published
  • Thinking of potential membership upgrades

About Dagobert
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Logology - high quality logos and brands
  • Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. 

  • James' Twitter
  • Indie Bites - indie founder chats
  • 2 Hour Podcast - podcasting course
  • Whitstable Craft Co - handmade leather wallets
  • PodPanda - podcast editing
Show more...
2 years ago
21 minutes

This Indie Life
17: Where is the finish line?

In this episode, Dago is still sick so records from bed and tries to find out his customer’s deepest darkest fears. Meanwhile, I’ve had a positive week having discussions about selling indie bites, or maybe finding an alternative solution to my short term money problems, but I do have to tackle a little bit of rejection along the way.

Dago updates

  • Went to doctors
  • Brain fog is clearing
  • Debating how to record next course segment

James updates

  • Enjoying momentum
  • Wary of burnout
  • Working towards a goal

About Dagobert
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Logology - high quality logos and brands
  • Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. 

  • James' Twitter
  • Indie Bites - indie founder chats
  • 2 Hour Podcast - podcasting course
  • Whitstable Craft Co - handmade leather wallets
  • PodPanda - podcast editing
Show more...
2 years ago
24 minutes

This Indie Life
16: Finding joy in work

In this episode, Dago is coming to terms with working less and making the most of it. I’m not talking sipping mamosas, I’m talking optimizing his Twitter time. I share more details about my long term indie bites partnership, although there might be a stumbling block in the way in my quest for being debt-free.

  • Watch us on YouTube 📹
  • Dago's course 🐦
  • Buy a leather wallet from James 💳
  • Podcast website 🎙️

Dago updates/reflections

  • being forced to optimize my twitter time is cool
  • a.i is cool but takes the joy of creating away

James updates/reflections

  • Indie Bites sponsorship deal
  • My big client might fall through
  • More wallet sales

About Dagobert
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Logology - high quality logos and brands
  • Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. 

  • James' Twitter
  • Indie Bites - indie founder chats
  • 2 Hour Podcast - podcasting course
  • Whitstable Craft Co - handmade leather wallets
  • PodPanda - podcast editing
Show more...
2 years ago
22 minutes

This Indie Life
15: Staying positive and one-year deal for Indie Bites

In this episode, Dago is still sick so records from bed and tries to find out his customer’s deepest darkest fears. Meanwhile, I’ve had a positive week having discussions about selling indie bites, or maybe finding an alternative solution to my short term money problems, but I do have to tackle a little bit of rejection along the way.

  • Watch us on YouTube 📹
  • Dago's course 🐦
  • Buy a leather wallet from James 💳
  • Podcast website 🎙️

Dago updates/reflections

  • Still sick

James updates/reflections

  • Indie Bites sponsorship deal
  • Started tracking my time
  • Lemon Squeezy

About Dagobert
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Logology - high quality logos and brands
  • Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. 

  • James' Twitter
  • Indie Bites - indie founder chats
  • 2 Hour Podcast - podcasting course
  • Whitstable Craft Co - handmade leather wallets
  • PodPanda - podcast editing
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2 years ago
23 minutes

This Indie Life
14: Uncovering fears and getting rejected

In this episode, Dago is still sick so records from bed and tries to find out his customer’s deepest darkest fears. Meanwhile, I’ve had a positive week having discussions about selling indie bites, or maybe finding an alternative solution to my short term money problems, but I do have to tackle a little bit of rejection along the way.

  • Watch us on YouTube 📹
  • Dago's course 🐦
  • Buy a leather wallet from James 💳
  • Podcast website 🎙️

Dago updates/reflections

  • Still sick
  • Working on landing page fears / problems
  • Bought twitter blue check for conversion rates

James updates/reflections

  • Conversations around selling indie bites
  • Finally got new wheels again
  • Guest rejections :(

About Dagobert
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Logology - high quality logos and brands
  • Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. 

  • James' Twitter
  • Indie Bites - indie founder chats
  • 2 Hour Podcast - podcasting course
  • Whitstable Craft Co - handmade leather wallets
  • PodPanda - podcast editing
Show more...
2 years ago
26 minutes

This Indie Life
Dagobert spent 5 years and $100K+ to bootstrap a startup and failed with a massive burn out. Every week he invites a new founder to talk about the dark side of entrepreneurship.