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This Indie Life
James McKinven and Dagobert Renouf
33 episodes
4 months ago
Dagobert spent 5 years and $100K+ to bootstrap a startup and failed with a massive burn out. Every week he invites a new founder to talk about the dark side of entrepreneurship.
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Entrepreneurship
Business,
Marketing
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All content for This Indie Life is the property of James McKinven and Dagobert Renouf and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Dagobert spent 5 years and $100K+ to bootstrap a startup and failed with a massive burn out. Every week he invites a new founder to talk about the dark side of entrepreneurship.
Show more...
Entrepreneurship
Business,
Marketing
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/56/93/98/56939849-c4ab-d9f3-0650-f27b6d68bd84/mza_9016239932446882775.jpg/600x600bb.jpg
17: Where is the finish line?
This Indie Life
24 minutes
2 years ago
17: Where is the finish line?

In this episode, Dago is still sick so records from bed and tries to find out his customer’s deepest darkest fears. Meanwhile, I’ve had a positive week having discussions about selling indie bites, or maybe finding an alternative solution to my short term money problems, but I do have to tackle a little bit of rejection along the way.

Dago updates

  • Went to doctors
  • Brain fog is clearing
  • Debating how to record next course segment

James updates

  • Enjoying momentum
  • Wary of burnout
  • Working towards a goal

About Dagobert
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

  • Dagobert's Twitter
  • Dago's Twitter Course
  • Logology - high quality logos and brands
  • Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. 

  • James' Twitter
  • Indie Bites - indie founder chats
  • 2 Hour Podcast - podcasting course
  • Whitstable Craft Co - handmade leather wallets
  • PodPanda - podcast editing
This Indie Life
Dagobert spent 5 years and $100K+ to bootstrap a startup and failed with a massive burn out. Every week he invites a new founder to talk about the dark side of entrepreneurship.