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The WDA Automotive Marketing Podcast
WDA Automotive Marketing
41 episodes
4 days ago
The ONLY automotive podcast you need to subscribe to if you're an automotive business owner or automotive marketer - brought to you by the team at WDA Automotive Marketing. Join us regularly as our automotive digital marketing expert, Matt, breaks down the latest digital marketing news and trends to help you stay ahead of the competition. AND look out for our special feature and special guest episodes where we break down topics in more detail to help your automotive brand drive more business. WDA is a specialist Automotive Branding and Digital Marketing Agency - driving business since 1997.
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All content for The WDA Automotive Marketing Podcast is the property of WDA Automotive Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The ONLY automotive podcast you need to subscribe to if you're an automotive business owner or automotive marketer - brought to you by the team at WDA Automotive Marketing. Join us regularly as our automotive digital marketing expert, Matt, breaks down the latest digital marketing news and trends to help you stay ahead of the competition. AND look out for our special feature and special guest episodes where we break down topics in more detail to help your automotive brand drive more business. WDA is a specialist Automotive Branding and Digital Marketing Agency - driving business since 1997.
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Automotive
Leisure
Episodes (20/41)
The WDA Automotive Marketing Podcast
Alfie Glenie - Graves Motorsport

Interview with Alfie Glenie of Graves Motorsport on getting into Motorsport, competing in the MINI Challenge Trophy and BTCC ambitions.

The ONLY automotive podcast you need to subscribe to if you're an automotive business owner or automotive marketer - brought to you by the team at WDA Automotive Marketing.  WDA is a specialist Automotive Branding and Digital Marketing Agency - driving business since 1997.  https://wda-automotive.com/

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3 years ago
10 minutes 30 seconds

The WDA Automotive Marketing Podcast
Louise Baker - Womanic

Interview with founder of Womanic on why she started the business, working in the automotive industry, advice for automotive entrepreneurs and more.

The ONLY automotive podcast you need to subscribe to if you're an automotive business owner or automotive marketer - brought to you by the team at WDA Automotive Marketing.  WDA is a specialist Automotive Branding and Digital Marketing Agency - driving business since 1997.  https://wda-automotive.com/

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3 years ago
15 minutes 36 seconds

The WDA Automotive Marketing Podcast
2022 Automotive Digital Marketing Trends

We discuss the top 10 automotive digital marketing trends for businesses to take advantage of this year.

https://wda-automotive.com/

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3 years ago
11 minutes 50 seconds

The WDA Automotive Marketing Podcast
Content Repurposing in 3 Minutes!

Have you ever created a brilliant piece of content for your blog, shared it, promoted it and left it at that? Repurpose Your Content To Get More From It!   Find out how in this quick WDA ReFUEL.  https://wda-automotive.com/

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3 years ago
3 minutes 1 second

The WDA Automotive Marketing Podcast
Head of Digital at MG Motor UK on Automotive Marketing, Trends to Watch and More!

Head of Digital at MG Motor UK on Automotive Marketing, Trends to Watch and More!  The ONLY automotive podcast you need to subscribe to if you're an automotive business owner or automotive marketer - brought to you by the team at WDA Automotive Marketing.  WDA is a specialist Automotive Branding and Digital Marketing Agency - driving business since 1997.  https://wda-automotive.com/

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3 years ago
23 minutes 22 seconds

The WDA Automotive Marketing Podcast
Automotive Social Media Marketing Tips | What to Post on Social? - WDA ReFUEL

Struggling with what to post on your automotive brand's social media? In this WDA ReFUEL, our Digital Marketing Manager, Matt Tudge, discusses a few ideas! Let us help YOUR brand drive business on social: https://wda-automotive.com/digital-ma... Why is this important? It will help you keep your audience engaged, build and strengthen relationships. By posting additional content, giving great advice and being more personable instead of constantly pushing your products and services, you're far more likely to generate leads and business.  #automotive #socialmedia

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3 years ago
3 minutes 49 seconds

The WDA Automotive Marketing Podcast
TikTok Testing Stories!

It's time to take a pit stop and catch up on the latest automotive digital marketing news and updates with WDA's Digital Marketing Manager, Matt Tudge.

News featured in this episode includes TikTok testing Stories, Google Ads Editor Version 1.7 launched, Clubhouse increase in activity, Reddit testing short form video and more.

Need help with your automotive marketing? Visit the WDA website: https://wda-automotive.com

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4 years ago
7 minutes 1 second

The WDA Automotive Marketing Podcast
Twitter Fleets SHUT DOWN, TikTok Spark Ads and more.

It's time to take a pit stop and catch up on the latest automotive digital marketing news and updates with WDA's Digital Marketing Manager, Matt Tudge.

News featured in this episode includes Twitter Fleets SHUT DOWN, Google’s “About this Result” panel being expanded, Facebook Group subject matter experts, standalone maximise conversions and maximise conversion value strategies being removed from Google AdWords, automatic video chapters on YouTube and more.

Need help with your automotive marketing? Visit the WDA website: https://wda-automotive.com

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4 years ago
6 minutes 47 seconds

The WDA Automotive Marketing Podcast
TikTok Triples Video Length, Multimedia Microsoft Search Ads and more! - WDA Automotive Marketing Pit Stop

It's time to take a pit stop and catch up on the latest automotive digital marketing news and updates with WDA's Digital Marketing Manager, Matt Tudge.

News featured in this episode includes YouTube improving content discovery, multimedia Microsoft search ads, TikTok video length increased and more.

Need help with your automotive marketing? Visit the WDA website: https://wda-automotive.com

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4 years ago
6 minutes 37 seconds

The WDA Automotive Marketing Podcast
Google Getting Stricter With Inaccuracies on Merchant Feed Pricing – WDA Marketing Pit Stop

In the latest WDA Marketing Pit Stop, we take a look at the most important automotive digital marketing news and updates from the last two weeks, 25th Jan – 7th Feb. News includes – Google getting stricter with Merchant Feed price inaccuracies, Analytics to stop collecting data from YouTube, YouTube Clips and much more.

If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Drive more business with our MOT checklist: https://wda-automotive.com/mot-checklist/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790 Facebook: https://www.facebook.com/wda.automotive Twitter: https://twitter.com/wdaautomotive Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #automotive

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4 years ago
6 minutes 50 seconds

The WDA Automotive Marketing Podcast
Automotive Marketing Trends 2021

2020 was like no other. It was challenging for nearly all, devastating for some. In less than a year, the COVID-19 pandemic has changed the way we work, learn, play and interact, and we have all been forced to lead a more virtual existence – both personally and professionally. Whilst lots of these changes have been made necessary by lockdown, they have also been facilitated by a tipping point in the capabilities of technology and a new generation of consumers much happier to interact with brands online.

Even before COVID our own automotive industry faced a horizon of major disruptions such as electric and autonomous vehicles, automated factories, and mobility on demand. The pandemic has accelerated lots of these developments and the sector is now having to urgently refocus onto digital its channels – for everything from sales and marketing to communication and even shows and events.

For those automotive brands looking to optimise their digital marketing activities this year, our automotive marketing experts have compiled a list of the top automotive marketing trends to be aware of in 2021. If you can take advantage of just one or two of these trends then you’ll be on track to driving more business from your automotive marketing strategy in 2021 and beyond.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Drive more business with our MOT checklist: https://wda-automotive.com/mot-checklist/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790 Facebook: https://www.facebook.com/wda.automotive Twitter: https://twitter.com/wdaautomotive Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #automotive

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4 years ago
10 minutes 59 seconds

The WDA Automotive Marketing Podcast
TikTok Gets Q and A – WDA Marketing Pit Stop

In the latest WDA Marketing Pit Stop, we take a look at the most important automotive digital marketing news and updates from the last week, 18th – 24th Jan. News includes – TikTok’s new Q and A feature, Automated Alt Text on Facebook getting enhanced, LinkedIn post reply options and much more.

If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Drive more business with our MOT checklist: https://wda-automotive.com/mot-checklist/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #automotive

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4 years ago
5 minutes 36 seconds

The WDA Automotive Marketing Podcast
LinkedIn Stories Gets Swipe-Up Feature – WDA Marketing Pit Stop

In the latest WDA Marketing Pit Stop, we take a look at the most important automotive digital marketing news and updates from the last week, 11th – 17th Jan. News includes – LinkedIn Stories getting a Swipe-Up feature, Google launching a dedicated performance report for News, YouTube Post-Roll Ads now turned on by default, Snapchat Spotlight being made even more like TikTok and much more.

If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Drive more business with our MOT checklist: https://wda-automotive.com/mot-checklist/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #automotive

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4 years ago
6 minutes 43 seconds

The WDA Automotive Marketing Podcast
Facebook Pages Redesigned and Gets New Features! – WDA Marketing Pit Stop

Our Marketing Pit Stop is back! We take a look at the most important digital marketing news and updates from the 21st December – 10th January, for our automotive audience. News included in this edition includes Google testing short-form video in search, Twitter acquiring podcast app, Breaker, Facebook Pages redesign and more.

If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing

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4 years ago
5 minutes 27 seconds

The WDA Automotive Marketing Podcast
LinkedIn ‘Products’ Tab Launched – WDA Marketing Pit Stop

In the latest WDA Marketing Pit Stop, and the final one this year, we take a look at the most important digital marketing news and updates for our automotive audience, from the 7th – 18th December. News this week includes LinkedIn launching their new ‘Products’ tab, TikTok and Samsung partnership, new Google ad formats rolled out, WhatsApp Carts and more.

If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #youtubeaudioads

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4 years ago
7 minutes 31 seconds

The WDA Automotive Marketing Podcast
New Facebook Tools for Car Dealers – WDA Marketing Pit Stop

In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the last two weeks, 23rd November – 6th December, including new Facebook tools for car dealers, Google’s latest core algorithm update, Snapchat Spotlight and much more.

If you've got 5 minutes, take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/
Also, as referenced at the end of this podcast, discover areas for improvement in your marketing strategy and get your marketing performance score with our Automotive Marketing MOT: https://wda-automotive.com/mot-checklist-download/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #youtubeaudioads

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4 years ago
6 minutes 15 seconds

The WDA Automotive Marketing Podcast
YouTube Audio Ads - WDA Marketing Pit Stop

Join us again for another break down of the latest automotive marketing news and insights with Matt Tudge.

YouTube Audio Ads are now available in beta and we'd encourage automotive brands of all sizes to try them out as part of their automotive paid marketing strategies. Find out more about YouTube Audio Ads in this episode and other automotive marketing news, including:

+ Search Console Updates
+ Twitter Fleets
+ Instagram Keyword Search and the possibility for Instagram SEO in the future!
+ YouTube Analytics Enhanced

And much more.

If you've got 5 minutes, take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/
Also, as referenced at the end of this podcast, discover areas for improvement in your marketing strategy and get your marketing performance score with our Automotive Marketing MOT: https://wda-automotive.com/mot-checklist-download/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #youtubeaudioads

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4 years ago
6 minutes 4 seconds

The WDA Automotive Marketing Podcast
Google’s Page Experience Update – WDA Marketing Pit Stop

In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the last two weeks, 2nd – 15th November, including the announcement of when Google’s Page Experience Update will go ahead, Spotify’s major acquisition, Instagram and Facebook tests, Twitter Ad carousels and more.

Included in this episode:

+ Google’s Page Experience Update News
+ Instagram Testing Story Reactions
+ Spotify Acquire Megaphone and Look to Expand Podcast Advertising Options
+ WhatsApp and Messenger Disappearing Messages
+ Snapchat Profile Followers Now Displayable
+ Facebook Image Tests
+ LinkedIn Company Engagement Report
+ Google Webmasters Central Becomes Google Search Central
+ Googlebot Crawl Update
+ WhatsApp eCommerce Improved
+ Instagram Reels and Shop Added to Home Screen
+ Twitter Carousel Ads

https://wda-automotive.com/

#automotivepodcast #automotivenews #automotivemarketing

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4 years ago
5 minutes 49 seconds

The WDA Automotive Marketing Podcast
10 Performance Aftermarket Marketing Tips - The WDA Automotive Marketing Podcast

Are your aftermarket competitors constantly beating you to new customers? Are you ready to start overtaking them to drive more business?

In this episode, our host, Matt, discusses 10 top tips to take your marketing up a gear and help you overtake the competition.

Tips included:

+ Get started with paid social
+ Unlock the potential of your website with Conversion Rate Optimisation
+ Be faster
+ Instantly drive more traffic with Pay Per Click
+ Prove you’re the market leader

And more! Listen now...

https://wda-automotive.com/

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5 years ago
10 minutes 39 seconds

The WDA Automotive Marketing Podcast
New Facebook & WhatsApp Shopping Features - WDA Marketing Pit Stop

In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the last two weeks, 19th October - 1st November, including further information on passed-based indexing, new e-commerce features on Facebook, Google highlighting shopping deals and more.

Included in this episode:

+ New Facebook & WhatsApp Shopping Features
+ Further Information Release on Passage-Based Indexing
+ Google Releases Study Findings on Personalisation and Privacy
+ YouTube Betters its Mobile Experience
+ Microsoft Clarity Now Available
+ Twitter Shareable Topics
+ Visual Upgrades Made to Google Ads Report Editor
+ Shopping Deals to be Highlighted
+ Instagram Live Stream Time Limit Increased
+ Pinterest Shopping Updates
+ LinkedIn Makes Virtual Events Easier to Find
+ TikTok and Shopify Partnership

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5 years ago
4 minutes 29 seconds

The WDA Automotive Marketing Podcast
The ONLY automotive podcast you need to subscribe to if you're an automotive business owner or automotive marketer - brought to you by the team at WDA Automotive Marketing. Join us regularly as our automotive digital marketing expert, Matt, breaks down the latest digital marketing news and trends to help you stay ahead of the competition. AND look out for our special feature and special guest episodes where we break down topics in more detail to help your automotive brand drive more business. WDA is a specialist Automotive Branding and Digital Marketing Agency - driving business since 1997.