2020 was like no other. It was challenging for nearly all, devastating for some. In less than a year, the COVID-19 pandemic has changed the way we work, learn, play and interact, and we have all been forced to lead a more virtual existence – both personally and professionally. Whilst lots of these changes have been made necessary by lockdown, they have also been facilitated by a tipping point in the capabilities of technology and a new generation of consumers much happier to interact with brands online.

Even before COVID our own automotive industry faced a horizon of major disruptions such as electric and autonomous vehicles, automated factories, and mobility on demand. The pandemic has accelerated lots of these developments and the sector is now having to urgently refocus onto digital its channels – for everything from sales and marketing to communication and even shows and events.

For those automotive brands looking to optimise their digital marketing activities this year, our automotive marketing experts have compiled a list of the top automotive marketing trends to be aware of in 2021. If you can take advantage of just one or two of these trends then you’ll be on track to driving more business from your automotive marketing strategy in 2021 and beyond.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Drive more business with our MOT checklist: https://wda-automotive.com/mot-checklist/

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