In this episode of The Way of the 1 Percent, host Yovel Peretz talks with Ashish Kothari — former McKinsey partner and now founder of Happiness Squad — about trading status for purpose. 🌱

We cover:

💼 Leaving “success”
Ashish hit the top: global consulting partner, money, recognition. But he felt anxious and disconnected. He explains the gap between karma (what you do) and dharma (what you’re here to do) — and what happens when they don’t line up.

🌍 The crisis at work
Only ~20 percent of people feel like they’re actually thriving at work. Most are stressed, burned, or numb. He says this is not just personal burnout, it’s a global problem — emotionally and financially.

🏢 Work that makes people come alive
He breaks down what real leadership looks like: creating environments where people feel safe, valued, and proud of what they do. Ask yourself: would you want your son or daughter working in the culture you’re creating?

🧠 How to find your purpose
Ashish gives a simple practice:

1. Map your highest moments in life — what lit you up, what strengths were you using.

2. Map your lowest moments — what broke you, how you survived, what you learned.
   Your purpose lives in that pattern.

His lowest point...He shares getting laid off while on a visa, mid-MBA, with no safety net. Total collapse moment. The thing that saved him? A single relationship. His lesson: invest in real people, not just resume lines.

💡 Advice to his younger self
He wouldn’t say “work less.” He’d say: work hard, but build your inner world sooner — gratitude, sleep, movement, meditation, self-compassion. It’s not less ambition. It’s aligned ambition.

Core message:
You can grind and still be empty. Or you can build a life that’s both high-performance and meaningful. Your choice. 💥

Connect with Ashish: https://happinesssquad.com/

Order the Hardwired for Happiness book: https://happinesssquad.com/hardwired-for-happiness/#order

In this episode of The Way of the 1 Percent, host Yovel Peretz sits down with Eli Cohen — IDF veteran, sniper, and high-tech business leader — for a real conversation about war, purpose, and making decisions like the top 1%. 💼⚔️🔥 What we cover:Biggest battle wasn’t war — it was coming home.Yovel and Eli share the challenge of returning from combat and being expected to act “normal.” You’re not the same person anymore. 🇮🇱➡️🇺🇸War vs business (they’re NOT the same).In war, the cost is life. In business, it’s money. So why are people more afraid to take business risks than to go to war? 🤯Men and commitment.Handshakes that mean nothing. People afraid to choose dinner. Yovel calls out the crisis of indecision: “Be a man and make the call.” 🤝🔥The 1% mindset.Most live safely; a few dare to decide, act, and own it. That’s the way of the 1%. 🥇Eli’s decision rule.Every choice is either reversible or irreversible.Reversible: start a business, buy a car, close a deal.Irreversible: family, life-changing commitments.Stop treating reversible decisions like life or death. ⚡October 7th moment.Eli shares writing his will at the Denver airport before flying into war — and how that killed his fear of business failure forever. ✈️📜Purpose over comfort.Whether it’s protecting teammates, building family, or caring for a dog — your “why” must be bigger than you. 🐺❤️🧠 Core message:Make the decision. Commit. Don’t keep your life on pause because you’re scared to be uncomfortable.Host: Yovel PeretzGuest: Eli Cohen — IDF veteran, sniper, and business executive in advanced battery tech ⚡🔋Subscribe if you’re actually building yourself into the 1%, not just talking about it. 🥋

In this episode of The Way of the 1 Percent, host Yovel Peretz sits down with Daniel Eisenman — founder of Tribe Vitamins, host of the Breaking Normal podcast, single father, and walking testosterone audit — for a conversation about real masculinity, discipline, and love. 🥩💪👨‍👧What we get into:👶 Home birth in a beach apartmentDaniel tells the story of helping deliver his daughter at home (no hospital, no drugs). His partner is blacking out from pain, the doula wants to intervene, and he’s the one who has to make the call. He compares that level of pressure to combat. This is fatherhood in its raw form.🔥 Masculinity and calm under stressHe talks about making life-and-death-feeling decisions during birth, staying grounded, and honoring what the mother actually wanted, even when she’s screaming to go to the hospital. That moment became the most meaningful experience of his life.🥩 From raw vegan to organ meat and marrowDaniel explains why he went from “I only eat fruit” to “I eat bison testicles and elk organs.” He opens up about losing his testosterone (tested under 100 in his 20s), rebuilding his body, and creating Tribe Vitamins because he literally couldn’t find the product he needed. This is entrepreneurship at survival level, not “start-up aesthetic.”💊 Supplements vs pharmaWhy he trusts wild bison liver over big-pharma band-aids. Why most “health” products are marketing first, product second. And why he only sells what he actually takes daily.💪 The physique and energy pieceHis simple formula for staying strong at 40: pull-ups, push-ups, kettlebell swings, walking, sleep, sunlight, repeat. No gym flex, no gimmick, just commitment. He lays out a routine anyone can copy: 60 pull-ups, 60 push-ups, 60 kettlebell swings, 4 to 5 days a week. And if you can’t do 60 pull-ups? Do one pull-up 60 times. No excuses.👨‍👧 Fatherhood as purposeHe says being a single dad is the hardest thing he’s ever done — and also the thing that makes his whole life worth it. One minute of real presence with his daughter is worth every hardship. That’s his North Star.❤️ Sex, values, and self-controlDaniel has only slept with four women in his life. Not because he couldn’t — because he refuses to have sex with someone he wouldn’t be willing to raise a child with. He calls casual hookup culture “reckless with your future.” He talks about legacy, not clout.🚀 Building like the 1 percentHis rule for business: build something you personally need and believe in, then offer it to others. Be honest. Talk to your audience like you’d talk to your best friend. Stop selling things you don’t stand behind.🧭 Core messages from this episodeCommitment is testosterone.Fatherhood is masculine leadership, not a downgrade.Ask for what you actually want, without being needy about the answer.Stop chasing mice when you’re meant for the rabbit. Focus.Host: Yovel PeretzGuest: Daniel Eisenman (http://breakingnormal.com)Roles: founder of Tribe Vitamins, Breaking Normal podcast host, single father, Boulder savage 🦬Follow if you're not trying to be average. 🥇💥

In this powerful and vulnerable episode, we sit down with Jason Gaddis, founder of The Relationship School, to unpack what it really takes to create lasting, meaningful relationships—especially for high-performing, driven individuals.Jason shares hard-earned wisdom from two decades of marriage and counseling, revealing the emotional realities behind successful relationships, why prenups can be both helpful and harmful, and what it means to truly “co-create” a life with your partner.We also explore the common fear among young men today: “If billionaires can’t stay married, what chance do we have?” Jason offers a grounded, heartfelt response rooted in relational intelligence and self-awareness.Whether you're single, dating, or deep into a long-term relationship, this episode will help you rethink how love and ambition can coexist—and why emotional growth might just be your secret weapon in both business and life.🔑 Topics Covered:Why Jason didn’t get a prenup (and what he recommends instead)The emotional blind spots of billionaires and high-achieversRelationship advice for mission-driven menWhat women really give up when they chase status over intimacyThe #1 relationship skill every couple must masterBuilding something with your partner from the ground upHonest dating conversations: how to set clear expectations earlyCan love and ambition exist in harmony?🔥 Quotes:“You can go faster alone—but farther together.”“If you want an extraordinary relationship, you have to get good at repairing conflict.”“Some men are mission-first. That’s okay. Just be honest about it.”📍 Resources:The Relationship School - https://relationshipschool.com

In this episode, we dive into a heartfelt conversation with Carlos, as we explore his journey of adapting to life in the U.S. after moving at 14. From his experiences learning English to navigating cultural barriers, we get an inside look at the challenges and growth that come with change. 🌱🔑 Key Highlights:🏅 Cultural Adaptation: Carlos shares the funny moments and lessons learned while trying to master English, including a hilarious story from gym class.🌎 Living Abroad: We discuss how accents and different cultural backgrounds shape how people are perceived in America and how identities are evolving.💡 Life Philosophy: A deep dive into the importance of staying true to oneself and how the Ten Commandments serve as core values in Carlos’s life.🏃‍♂️ Pushing Boundaries: We touch on personal growth and the philosophy of pushing past limits, whether it’s in business or physical challenges like boot camp.🎯 The Importance of Mentorship: How Carlos’s upbringing and his father’s values influenced his approach to leadership, business, and family.Join us as we discuss the beauty of struggle and the wisdom gained from hard experiences. This episode is about more than just language or culture—it's about the way we grow through life's challenges.

In this powerful episode of The Way of the 1 Percent, we sit down with entrepreneur and mentor Jack Gindi—founder of the I Believe in Me Foundation—to talk about resilience, rebuilding after financial collapse, and turning pain into purpose. Jack opens up about overcoming bankruptcy, creating a movement to empower kids, and honoring his late son, Sean, with a lasting legacy.💡 Key Takeaways✅ Resilience in Business & Life – How Jack bounced back from financial ruin.✅ Living with Purpose – Why your mindset & environment shape success.✅ Empowering the Next Generation – Teaching kids self-belief & life skills.✅ Turning Pain into Power – Honoring his son Sean through his mission.✅ Entrepreneurial Wisdom – Why persistence & belief are the ultimate game-changers.🔥 Memorable Quotes🗣 “You can let pain break you or build you—find purpose in your pain.”🗣 “Put out the energy of success, and you’ll attract it back.”🚀 Connect with Jack Gindi🌍 I Believe in Me Foundation – Ibelieveinmefoundation.com📲 Email - Jack Gindi – papajack@believebecomebeyou.com

In this episode of The Way of the 1 Percent, we dive into the transformative power of Brazilian Jiu-Jitsu (BJJ) and how it mirrors the principles of personal growth. Join us as we explore how the discipline, mindset, and techniques of BJJ can help you overcome obstacles and develop the resilience needed to succeed in life. Whether you're a seasoned martial artist or new to the sport, this conversation will inspire you to apply the lessons learned on the mat to elevate your life off it.Key Takeaways:The parallels between BJJ and personal development.The importance of resilience in overcoming challenges.How BJJ teaches you to embrace discomfort and grow.Insights from our guest on their journey in BJJ and life.Tune in for a motivating episode that will empower you to keep striving for greatness, both on and off the mat.Subscribe And Let’s Change The World 🌎 ╔═╦╗╔╦╗╔═╦═╦╦╦╦╗╔═╗║╚╣║║║╚╣╚╣╔╣╔╣║╚╣═╣ ╠╗║╚╝║║╠╗║╚╣║║║║║═╣╚═╩══╩═╩═╩═╩╝╚╩═╩═╝--------------------------------------------------------------------------------------------------------------------------------------------------------------Follow For More: • Instagram - yovelperetzz• TikTok - yovelperetzz

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