War, Business, and the Cost of Decisiveness — Eli Cohen on the Mindset of the 1%

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The Way Of The 1 Percent

Yovel Peretz

11 episodes

2 days ago

The Way of the 1 Percent Success has no single path, and no universal measure. But in every field, there’s the top 1 percent—those who redefine what’s possible. The Way of the 1 Percent takes you into the minds and lives of individuals who’ve reached the pinnacle of their fields. From elite athletes and groundbreaking entrepreneurs to resilient individuals who’ve turned adversity into triumph, we’ll uncover the principles, beliefs, and untold stories that set them apart. These are the people who’ve pushed boundaries, overcome failures, and carved their unique paths to greatness.

Self-Improvement

Education

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Self-Improvement

Education

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War, Business, and the Cost of Decisiveness — Eli Cohen on the Mindset of the 1%

The Way Of The 1 Percent

35 minutes 19 seconds

1 week ago

War, Business, and the Cost of Decisiveness — Eli Cohen on the Mindset of the 1%

In this episode of The Way of the 1 Percent, host Yovel Peretz sits down with Eli Cohen — IDF veteran, sniper, and high-tech business leader — for a real conversation about war, purpose, and making decisions like the top 1%. 💼⚔️🔥 What we cover:Biggest battle wasn’t war — it was coming home.Yovel and Eli share the challenge of returning from combat and being expected to act “normal.” You’re not the same person anymore. 🇮🇱➡️🇺🇸War vs business (they’re NOT the same).In war, the cost is life. In business, it’s money. So why are people more afraid to take business risks than to go to war? 🤯Men and commitment.Handshakes that mean nothing. People afraid to choose dinner. Yovel calls out the crisis of indecision: “Be a man and make the call.” 🤝🔥The 1% mindset.Most live safely; a few dare to decide, act, and own it. That’s the way of the 1%. 🥇Eli’s decision rule.Every choice is either reversible or irreversible.Reversible: start a business, buy a car, close a deal.Irreversible: family, life-changing commitments.Stop treating reversible decisions like life or death. ⚡October 7th moment.Eli shares writing his will at the Denver airport before flying into war — and how that killed his fear of business failure forever. ✈️📜Purpose over comfort.Whether it’s protecting teammates, building family, or caring for a dog — your “why” must be bigger than you. 🐺❤️🧠 Core message:Make the decision. Commit. Don’t keep your life on pause because you’re scared to be uncomfortable.Host: Yovel PeretzGuest: Eli Cohen — IDF veteran, sniper, and business executive in advanced battery tech ⚡🔋Subscribe if you’re actually building yourself into the 1%, not just talking about it. 🥋