In this article we talk about the emergence of Voice search and how that impacts how search users access the content and information you publish on your website. Voice search also flips the keyword optimization game on its ear. Short tail keywords that are highly competitive are less desirable for voice search than long tail, question-oriented phrases such as "Italian restaurants near me that are open now" or "how much does search engine optimization cost?" While this article focuses mostly on optimization for Voice Search as it pertains to Frequently Asked Questions, the tips and methods we mention could be applied to any content.
We also talk about the use of featured snippets in Google search and why these matter for your optimization strategy. You can learn more about featured snippets here: https://www.searchenginejournal.com/featured-snippets-types/
Read the article: https://www.vincidigital.com/the-power-of-optimizing-voice-search-for-seo-faqs/
In this article we talk about the importance of establishing culture and a strong brand story and values to appeal to more conscious consumers today. We specifically focus on several keys areas of your brand and business and highlight some better known brands that are doing a better job at redefining or articulating their brand story. These key areas include:
Ready the article: https://www.vincidigital.com/marketing-tips-for-appealing-to-conscious-consumers/
Here are some of the video links we share in the article:
In this article we cover three different spins on a typical holiday email marketing campaign that will help generate more engagement and action from your audience. These are also some clever ways to catch the attention at the most heavy sales season of the year. These tips include:
Read the Article: https://www.vincidigital.com/3-holiday-email-marketing-campaign-examples/
In this article we talk about three critical components to a successful and solid foundation for your website which includes: optimizing your website for mobile devices, site speed optimization, and aesthetics. This is just the tip of the iceberg! We also mention our free ebook that talks about the Top 10 mistakes small business owners make with their website and how to solve them.
Read the Article: https://www.vincidigital.com/web-design-101-3-web-design-disasters-your-business-should-avoid/
Get the free eBook: https://www.vincidigital.com/top-10-small-business-website-mistakes/
In this article we talk about a few digital marketing statistics that you may not be aware of. And, if you are on the fence about dipping your toe in the digital marketing space, these statistics might help convince you. We cover some interesting tips about content marketing, email marketing, video content and much more.
Read the article: https://www.vincidigital.com/5-digital-marketing-statistics-that-will-change-the-way-you-look-at-marketing-online/
In this article we cover the importance of making sure your business information including name, address, and phone and other key data points are accurate and up to date across all your online listings. We also talk about our local SEO service and how that helps maintain and manage these listings to dramatically improve your local visibility.
Read the article: https://www.vincidigital.com/get-found-online-3-local-seo-tips-to-bring-in-more-local-traffic/
Learn more about our local SEO package: https://www.vincidigital.com/services/local-seo-and-business-listings/
Google's Keyword Planner: https://ads.google.com/home/tools/keyword-planner/
In this article I cover everything you need to know about the algorithm shifts happening at Google as they split the mobile and desktop search index. Many sites at the time, were not mobile-friendly (and many today still haven't done the work). This impacts visibility in search and can dramatically impact a site's performance across different types of devices. This article also takes a look back at some of the major Google updates over the years and how its impacted the overall search market.
Read the article: https://www.vincidigital.com/make-hay-go-mobile-while-the-sun-still-shines-on-your-search-traffic/
Google's Mobile-Friendly Test Tool: https://search.google.com/test/mobile-friendly
This is the final part, part 7 of our 7-part series all about effectively pricing small business products and services. In this article, we focus specifically on how to effectively maintain or monitor pricing over time. Most businesses rarely update their pricing on a regular basis but this leads to a multitude of problems in your business. This article covers the majority of what these look like and how to avoid these pricing pitfalls.
Read the blog: https://www.vincidigital.com/pricing-concept-7-monitor-grow-maintain-competitive-pricing/
This article is Part 6 of our 7-part series that covers everything you need to know about effectively pricing small business products and services. In this article, we focus on my favorite aspect of pricing which is value-based pricing and discuss the pros and cons of this approach. Helping your customers understand value will make your price easier to digest and allow you to charge what your worth rather than what the market says someone should be paying for your service.
In this article we cover the pros and cons of the time-based pricing model. While critical when starting your business, to understand costs and how your time factors into the output you produce, over the long term, time-based pricing can be an extremely limiting business model. You are continually trading dollars for hours and not taking into account many other factors that should be included in pricing. This article covers a good variety of key considerations both for and against this methodology.
Read the blog: https://www.vincidigital.com/pricing-concept-5-the-pros-and-cons-of-time-based-pricing/
In part 4 of our 7-part series all about effectively pricing products and services for small businesses we talk about the concept of underpricing or focusing on quantity instead of quality. For most business owners, targeting customers that only value what is cheap and least expensive is a sure-fire recipe for disaster. What type of brand loyalty do you think people have to a store like Dollar Tree or Dollar General? What do most people shop there? Because its cheap! However, if another competitor entered the market, those customers would leave in a heartbeat to find a better deal somewhere else. By focusing on quality customers you can maintain a healthy crop of customers who buy from you based on value. You will foster longer relationships with these clients and dramatically improve stability and growth for you organization.
Read the article: https://www.vincidigital.com/pricing-concept-4-avoiding-quantity-over-quality-no-matter-what/
In part 3 of our 7-part series about how to effectively price small business products and services we focus on how to avoid overpricing. There is a fine line we must walk to maintain relevant and competitive in our market and not turn customers away. Overpricing can really impact a business's perceived value and if customers don't believe that what you charge is worth the price, sales and growth will be hard to come by. Overpricing also impacts the Brand and can leave a nastly task in prospect's mouths. This article will help you understand more about why overpricing can be so damaging and how to remain competitive without having to slash your prices.
Read the article: https://www.vincidigital.com/pricing-concept-3-avoid-pushing-the-price-envelope-and-over-pricing/
In part 2 of our 7-part series all about effectively pricing products and services for small businesses, we are focusing on understanding the costs associated with acquiring new customers, servicing those customers, and other fixed costs associated with running your business such as rent, utilities, etc. It's pretty mind-blowing how few small business owners actually understand the full scope of their expenses and this truly impacts their ability to set pricing and understand their profit margin. This article is a great place to get you started in learning how to properly keep track of your business expenses as they relate to your decisions around what to charge for your products and services.
Read the article: https://www.vincidigital.com/pricing-concept-2-get-a-snapshot-of-costs-for-small-business-pricing/
In part 1 of our 7-part series all about how to effectively price small business products and services we talk about removing limiting beliefs about money and our worth. These ideals and paradigms are often inherited from the feelings and beliefs we grew up around. If our parents thought money was the root of all evil, we typically have felt the same way either overtly or subconsciously. This article covers a few key considerations on how to remove these limiting beliefs and some great resources to help you out along the way.
Read the blog: https://www.vincidigital.com/pricing-concept-1-remove-limiting-beliefs-about-money-and-worth/
In this article we kick off our 7-part series that tackles everything you need to know about pricing as a small business owner. I've spent years tackling these issues not only for our agency but for many of our clients. Having dealt with virtual products and intangible services for nearly two decades as well as helping other businesses with their brick and mortar offerings, this series will help ANY business generate better, more consistent results in their attempts to remain competitive in any market.
Read the blog: https://www.vincidigital.com/everything-you-must-know-to-effectively-price-small-business-services/
In this article, we talk more specifically about how to create content that speaks to a highly targeted and super-specific audience. Believe it or not but there is an audience for everything! Marketing to a super niche audience takes a very different approach and strategy to appeal directly to this group. Learn all about marketing to super-niche industries and you will find massive success in any market.
Read the blog: https://www.vincidigital.com/how-to-develop-a-winning-content-strategy-for-super-niche-industries/
Every business owner sucks at marketing, even me! Ok maybe not all the time or in all instances but we sure do have our moments. Most businesses owners are fixated on controlling the narrative and spend more time getting in their own way than generating meaningful engagement with prospects or focusing on things that truly matter in their business. In this article we cover 4 main reasons business owners should consider hiring a professional (either internally or externally).
Read the blog: https://www.vincidigital.com/4-reasons-why-even-great-business-owners-suck-at-marketing/
In this article we talk not only about developing a content strategy but more specifically how to craft one as it pertains to inbound marketing and the sales funnel. We explore each stage of the sales funnel which include Awareness and discovery, Research and Consideration, Criteria and Specification, and lastly, Decision and Vendor Selection. But this article is about more than just the sales funnel. We also cover the importance of creating content that feels as though it was written for one specific person and their unique set of challenges.
Read the blog: https://www.vincidigital.com/how-to-craft-an-effective-content-strategy-for-inbound-marketing/
This article makes the case for the importance of call tracking to help "close" the marketing loop. Often businesses focus on leads that come through form fills and shopping carts but don't accurately track leads that come through phone calls. Not only tracking leads but understanding which marketing channels drove the lead to your website or to pick up the phone and call is critical. Learn all about the importance of call tracking in this article:
Read the blog: https://www.vincidigital.com/how-call-tracking-closes-the-inbound-marketing-loop-for-your-business/
In this article we talk about the importance of optimizing a landing page to maximize the number of conversions you receive. Often a landing page is created under the premise that a great offer or amazing product will sell itself. However, how a landing page presents the subject matter albeit a product, service, person, or other concept can be the difference between success or failure. This in depth article covers everything from maximizing keyword efficiency and using call-to-actions, to how to properly collect information and what to do with it.
Read the blog: https://www.vincidigital.com/utilizing-landing-page-optimization-services-to-improve-conversions/
