In this article we talk about the importance of establishing culture and a strong brand story and values to appeal to more conscious consumers today. We specifically focus on several keys areas of your brand and business and highlight some better known brands that are doing a better job at redefining or articulating their brand story. These key areas include:

• transparency
• authenticity
• telling a story
• starting a real conversation
• and creating brand advocates

Ready the article: https://www.vincidigital.com/marketing-tips-for-appealing-to-conscious-consumers/

Here are some of the video links we share in the article:

• Love Your Melon
• Patagonia Fair Trade
• Burger King's Impossible Burger
• Ben & Jerry's - Save Our Swirled - Tesla Tour