Advanced OOUXer Karen Hewell joins me to share how she’s helping government agencies shift from page-based chaos to object-based clarity. We talk breaking silos, creating shared ownership, and making massive content ecosystems easier to manage (and actually intuitive). 🎯
LINKS:
Keep up with Karen's work at Anthro-tech
Get on the waitlist for Cohort 11 of The OOUX Certification Program!
In this ninth installment of the ORCA Series, Sophia kicks off the Prioritization round with Object Prioritization. Tune in as she shares how this step can bring clarity to your design process and your project backlog — plus a personal story on tackling creative chaos with compassion and strategy.
LINKS:
Get 20 powerful strategies to elevate your practice IMMEDIATELY with the UX Level-Up!
Start your OOUX journey the RIGHT way with OOUX Foundations. Enroll here!
In this episode, Sophia gets real about the tension between OOUX in theory vs. the messy reality of the real world. Learn how to ask those jaw-dropping, scope-shifting “why?” questions without annoying leadership. She breaks it down into four pro-level steps so you can bring more clarity, alignment, and confidence to your work.
LINKS:
Join the UX Level-Up free on OOUX.com/levelup!
In this episode of the podcast, Sophia announces a rebrand of the OOUX Podcast: The UX Level-Up! Going forward, the show will center around the five Level-Ups (featured in The UX Level-Up).
She also asks a game-changing question that reframes the purpose of our OOUX work, and gives her own answer to that question, laying out an ambitious vision for OOUX and the ORCA process going forward.
LINKS:
Join the waitlist for The UX Level-Up
Join the waitlist for OOUX Foundations
Frameworks don’t kill creativity — they set it free.
In this episode, we're breaking down why UX designers who jump into UI too soon miss the real opportunity for innovation.
I’ll show you how ORCA (Objects, Relationships, Calls-to-Action, Attributes) gives you real material to build with — fueling true creativity, better ideas, and a serious competitive edge.
🎧 Tune in to rethink your brainstorming, unleash deeper innovation, and start sketching systems, not just screens.
LINKS:
In this more personal solo episode, Sophia shares how she uses OOUX to help her learn and understand complicated things faster, why it's important to budget for and invest in self improvement, plus why OOUX is great for helping you step away from the screens to embody what you're trying to understand.
The UX job market is rough. Veterans are being laid off, juniors are struggling to find jobs, and yet, digital experiences are clunky and getting worse. What gives?
In this raw and honest solo-episode, Sophia explores why UX has been set up to fail — why big problems remain unsolved, and why leadership often undervalues UX work. You'll hear how we've been pushed into pixel-pushing and spackling over the cracks of complexity instead of tackling structural solutions. And why that's not good enough anymore.
But there’s hope. UX can evolve, and we can take back our craft. Discover the Five Core Level-Ups that will empower you to redefine your role and bring deeper meaning into your work.
If you are ready for a deep dive into Sophia’s practical how-to, Join our 90-minute, totally free training: The UX Level-Up. You'll learn 20 actionable strategies to start leveling up immediately—yes, right after the training.
👉 Register here: https://www.ooux.com/levelup
Let’s stop spackling. Let’s build better.
In this solo episode of the podcast, Sophia discusses, "AI: A Guide for Thinking Humans" by Melanie Mitchell professor at the Santa Fe Institute. Are world models the answer to creating human-like intelligence in AI? What are the arguments for and against world models in training AI? And can OOUX help in creating these models?
LINKS:
As president of Catbird Content, Torrey Podmajersky helps teams solve business and customer problems using UX and content. She has written inclusive and accessible consumer and professional experiences at Google, OfferUp, and Microsoft, and now for clients of Catbird Content. She wrote the best-selling Strategic Writing for UX, and teaches at schools and conferences in North America and Europe.
In this episode of the podcast, Sophia and Torrey talk about why people tend to be biased toward stories they understand, how facilitating with sticky notes helps level the playing field for ideas, and how Torrey used OOUX to untangle the “spaghetti” of requirements, system objects, and team vernacular at a large company we all know.
In this episode, Sophia and Allie get clear on what exactly OOUX is, how the ORCA process works, and why everyone is talking about it! If you have heard about OOUX and were wondering what it can do for you in your UX practice, or if you find yourself faced with intense digital complexity and need a way to break it down, this video is for you! Check out these articles for more on the cognitive science of OOUX: "Don't Dead Him - Why Verbs Are Hard and What It Means For the UX Process" - / dont-dead-him-why-verbs-are-hard-and-what-... "UX For Lizard Brains" - https://alistapart.com/article/ux-for... "The Object-Oriented User" - https://blog.prototypr.io/the-object-... 👻 Get on the waitlist for the Four UX Fails Mini-Course: https://www.ooux.com/offerings/fourfails A deep dive into how to detect and prevent these unsavory flavors of unintuitiveness! ⭐️ Join the waitlist for the OOUX Masterclass: https://www.ooux.com/spmcwaitlist A 22-hour online course that will help you have more confidence in the face of complexity, design more elegant and resilient digital systems, reduce rework while also having more fun, and overall level-up as an advanced, high-value UXer.
Raktim Chatterjee is a Certified OOUX Strategist and the Lead UX Consultant at Xebia, a global IT consultancy. In this episode, Sophia and Raktim talk about how to get buy-in on OOUX with stakeholders by reviewing headaches from previous projects through an OOUX lens and by meeting people where they are, why OOUX becomes exponentially beneficial when all team members know the fundamentals, and just how much OOUX it's possible to do in just 45 minutes. This is a great conversation on the nuts and bolts of getting started with OOUX at work. Enjoy!
LINKS:
Connect with Raktim on LinkedIn
Or email Raktim at raktim.ux@gmail.com. He'd love to talk to you about your OOUX questions.
Join the waitlist for Cohort 11 of the OOUX Certification Program
Join the waitlist for the new and improved Self-Paced OOUX Masterclass
Join the vibrant OOUX Community over on the OOUX Forum! It's free to join.
The Self-Paced OOUX Masterclass is coming off the shelf at midnight on Friday, September 27, 2024.
In this solo episode of the podcast, Sophia talks about why she's taking the course off the market, when it will be back, and why you should get this "life-changing," "mind blowing," "career-saving" course today before it's gone, plus two big lessons she's learned over 10 years of entrepreneurship!
LINKS:
Invest in your future. Join the Self-Paced OOUX Masterclass.
In this solo episode of the podcast, Sophia asks, what is the point of OOUX? What are the things people get out of OOUX? Sophia outlines the three glorious transformations that OOUX provides to the weary UX professional. This podcast is for people who are wondering if they should dive deeper into the world of Object-Oriented UX.
LINKS:
Get started Object-Mapping with OOUX using the Object-Mapping Quickstart Guide. Get it here.
Is the OOUX Certification right for you? Take the quiz!
Cohort 10 of The OOUX Masterclass Certification is open for enrollment! Get your spot before they run out.
Continue the conversation on the OOUX Forum!
There are big changes coming to the world of OOUX. In this episode of the podcast, Sophia talks about bumping the ORCA process up from 15 to 16 steps. She also discusses the upcoming Cohort 10, which will mark the tenth anniversary of OOUX! And to celebrate that milestone she has devised four new bonuses for this cohort. Plus, why we will be putting the Self-Paced OOUX Masterclass on pause in the coming month.
Sales for Cohort 10 of The OOUX Certification Program for Self-Paced Masterclass students will open up July 25! Purchase the Self-Paced OOUX Masterclass.
Sales for the Cohort 10 Waitlist will open up July 29. Get on the waitlist!
Kickoff for Cohort 10 of The OOUX Certification Program is September 2, 2024!
LINKS:
Connect with Sophia on LinkedIn.
If you have taken the OOUX Masterclass and you would like to tackle some more advanced training, check out the 15 Advanced Moves course on The OOUX Forum.
Kate Redfern is a Senior UX Consultant at Manifesto, a digital experience agency that works with clients in the non-profit and government space. Philippe Fara is the Digital Experience Manager for Renfrewshire Council. In this episode of the podcast, Sophia, Kate, and Philippe discuss using the ORCA process to raise user competency scores for the Renfrewshire Council website, how OOUX makes maintaining digital content easier, and why OOUX is a good investment for companies and governments.
LINKS:
Connect with Kate on LinkedIn.
Connect with Philippe on LinkedIn.
Check out Manifesto via their website
Join the Waitlist for Cohort 10 of the OOUX Masterclass Certification, kicking off September 2, 2024!
Will Poole is Head of User Experience at Kyan, a digital product agency that specializes in strategy, design, and engineering, expertly crafting digital experiences to solve complex problems and drive innovation. In this episode of the podcast, Sophia and Will talk about Will's journey to finding OOUX, the challenges of bringing OOUX to Kyan, and using ORCA to design continuing ed and personal development for Premier League coaches.
LINKS:
Watch Will's talk, "Wrangling Complexity with ORCA"
Upgrade your career with the Self-Paced OOUX Masterclass
Take the OOUX Fundamentals course
Take the OOUX for AI and AI for OOUX
Ghyslain Olier is the Design Director at Content Square and has 15 years of experience in product design. In this episode of the podcast, Sophia and Ghyslain discuss using OOUX to organize your team, why your O's, R's, C's, and A's are your competitive advantage, plus thoughts on OOUX and AI!
LINKS:
Connect with Ghyslain on LinkedIn
Sign up for the OOUX for AI & AI for OOUX Meetup event, Thursday May 16, 3:00-5:00PM
Up-level your career with The Self-Paced OOUX Masterclass!
Abby Covert is an information architect, writer and community organizer with two decades of experience helping people make sense of messes. She is the author of the 2014 book, How to Make Sense of Any Mess, "a book to teach IA to everybody," and more recently, Stuck, Diagrams Help, a book for teaching the art of diagramming. In this episode of the podcast, Sophia and Abby talk about letting go of perfectionism in dealing with tech debt, the power of language and why words are hard, plus why diagramming is a high order skill.
LINKS:
Connect with Abby on LinkedIn.
Keep up with Abby on her website.
Purchase Abby's book, How to Make Sense of Any Mess.
Purchase Abby's book, Stuck, Diagrams Help.
Sign up for the OOUX for AI & AI for OOUX meetup, May 16, 2024 at 3:00PM.
Upgrade your career with The Self-Paced OOUX Masterclass!
In this solo episode of the podcast, Sophia talks about the coming artificial intelligence revolution and how it could work with OOUX. She discusses AI world models and how OOUX provides a framework for training AIs. Plus she shares all the fun AI/OOUX material coming down the pipeline, including Zoe, the OOUX bot (currently in development) and a meetup on May 16 3-5PM EST, "OOUX for AI and AI for OOUX."
LINKS:
OOUX for AI and AI for OOUX Training Event
Patricia Reiner’ Podcast The Future of UX
AI for Designers Course by Patricia (I’ll be there! Join me!)
Elena Haskins is a Certified OOUX Strategist and product designer that helps design software for SaaS startups that make users feel effortlessly at home. In this episode of the podcast, Sophia and Elena discuss how dog owners can teach clients about cardinality, why OOUX helps you ask the questions no one else is asking, and how system objects can be used for team therapy.
LINKS:
Connect with and follow Elena on LinkedIn
Keep up with Elena on her website
Reach out to Elena via email: elena@anele.design
Revolutionize your career with The Self-Paced OOUX Masterclass!
