079 - (ORCA Series #11) - CTAs That Align Teams and Earn Trust

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The UX Level-Up

Sophia V. Prater

83 episodes

2 days ago

Join Sophia V. Prater on a dive into the weeds on UX systems, information architecture, human psychology, and simplifying complexity.

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Join Sophia V. Prater on a dive into the weeds on UX systems, information architecture, human psychology, and simplifying complexity.

Design

Arts

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079 - (ORCA Series #11) - CTAs That Align Teams and Earn Trust - CTA Prioritization with Jake Zukowski

The UX Level-Up

39 minutes 28 seconds

2 months ago

079 - (ORCA Series #11) - CTAs That Align Teams and Earn Trust - CTA Prioritization with Jake Zukowski

Jake Zukowski has worked as Vice President of Global Design and Research at HelloFresh, led design teams at Frog and Fjord (now Accenture Song), and contributed his expertise to innovative companies like Magic Leap, Microsoft, and Expedia. Today, he’s the founder and CEO of Cosmic Plumbing, where he creates professional astrology and tarot tools.

In this episode, Sophia and Jake unpack CTA prioritization—how to balance user needs with business goals, why “contra CTAs” matter for ethical UX, and how to navigate tough stakeholder convos to build trust and deliver real, lasting value.

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