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The Uniquely Branding Show
LJ Barnum, Kelly Olson, and Team kelooj
18 episodes
2 days ago
Looking to improve your brand identity? Check out this podcast for tips on branding, brand strategy, brand promotion, and brand identity design. From choosing the right colors to creating a catchy logo, this podcast has everything you need to make your brand stand out. Welcome to "The Uniquely Branding Show" with LJ, Kelly, and Team kelooj. Our goal is to help on-the-spectrum entrepreneurs connect, grow with, and impact the lives of their communities forever. Join the Rulers, find support from the Caregivers. #kelooj #2g0d2m1
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How To
Education
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All content for The Uniquely Branding Show is the property of LJ Barnum, Kelly Olson, and Team kelooj and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Looking to improve your brand identity? Check out this podcast for tips on branding, brand strategy, brand promotion, and brand identity design. From choosing the right colors to creating a catchy logo, this podcast has everything you need to make your brand stand out. Welcome to "The Uniquely Branding Show" with LJ, Kelly, and Team kelooj. Our goal is to help on-the-spectrum entrepreneurs connect, grow with, and impact the lives of their communities forever. Join the Rulers, find support from the Caregivers. #kelooj #2g0d2m1
Show more...
How To
Education
Episodes (18/18)
The Uniquely Branding Show
How to Find Ideal Clients Easily (Even If You Don't Have a Lot of Time)

If you're not getting the clients you want, it's probably because you're not targeting the right demographic. 

In this episode, we'll show you how to find the right clients easily - even if you don't have a lot of time. 

We'll show you how to find customer avatars and client persona information using social analytics and analytics. We'll even show you how to find demographic information using website analytics and social media. 

So whether you're looking to expand your business or just take your current one to the next level, this video is for you!

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Learn content conversion: https://2g0d2m1.co/lj-medium

Connect with me: https://2g0d2m1.co/lj

Book a Get to Know You (GTKY) call: https://2g0d2m1.co/lj-gtky

Get a free copy of the brand-building workbook! https://2g0d2m1.co/newsletter

Visit our website: COMING SOON!

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Try Canva Pro to make designs and videos: https://2g0d2m1.co/canva

Try Constant Contact for simple, yet powerful email marketing: https://2g0d2m1.co/constant-contact

Show more...
2 years ago
19 minutes 25 seconds

The Uniquely Branding Show
Let's Talk: Website Conversions (Homepage, Product Pages, Booking Page)

"My website isn't making sales" -you, before watching this video  

I have left a lot of landing pages, aborted purchasing, and bounced from thousands of websites personally, but what keeps leads and customers on the page?  

Read the tips here:  https://2g0d2m1.co/17-tips-for-more-booked-meetings-from-your-website 

Did you know there are simple changes you can make to get better results from a website?  Starting with the home page (and squeeze pages), moving through product pages, and arriving at your booking page.   

Today you'll walk away with 17+ actionable tips to get better results from your website! Don't forget to subscribe for more videos just like this!

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Learn content conversion: https://2g0d2m1.co/lj-medium

Connect with me: https://2g0d2m1.co/lj

Book a Get to Know You (GTKY) call: https://2g0d2m1.co/lj-gtky

Get a free copy of the brand-building workbook! https://2g0d2m1.co/newsletter

Visit our website: COMING SOON!

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Try Canva Pro to make designs and videos: https://2g0d2m1.co/canva

Try Constant Contact for simple, yet powerful email marketing: https://2g0d2m1.co/constant-contact

Show more...
2 years ago
16 minutes 39 seconds

The Uniquely Branding Show
Finding Your Brand Values: A Guided Exercise

Welcome back to the brand-building workshop! This is part three of ten, I do apologize for the delay--but we are moved into our new apartment now!   

Let's get back on track to finishing your brand strong. Last time was all about the vision statement, before that was your mission statement. Today we're talking about defining your brand values!  

Brand values are what your brand holds dear and are a cornerstone of your branding. They tell your audience what actions and philosophies you hold that will help them get their desired result!

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Learn content conversion: https://2g0d2m1.co/lj-medium

Connect with me: https://2g0d2m1.co/lj

Book a Get to Know You (GTKY) call: https://2g0d2m1.co/lj-gtky

Get a free copy of the brand-building workbook! https://2g0d2m1.co/newsletter

Visit our website: COMING SOON!

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Try Canva Pro to make designs and videos: https://2g0d2m1.co/canva

Try Constant Contact for simple, yet powerful email marketing: https://2g0d2m1.co/constant-contact

Show more...
2 years ago
21 minutes 51 seconds

The Uniquely Branding Show
How to Grow Like a Venture Capital Funded Startup--Without the VC

Venture capital is one of the most important sources of growth for startups. But not all startups are lucky enough to get funded by a venture capital firm. 

In this episode, we'll show you how to grow like a venture capital-funded startup - without the VC. 

We'll teach you the basics of growth marketing and growth hacking - two essential strategies that any startup can use to accelerate growth and scale. So if you want to grow your business like a venture capital-funded startup, this is the video for you!

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Learn content conversion: https://2g0d2m1.co/lj-medium

Connect with me: https://2g0d2m1.co/lj

Book a Get to Know You (GTKY) call: https://2g0d2m1.co/lj-gtky

Get a free copy of the brand-building workbook! https://2g0d2m1.co/newsletter

Visit our website: COMING SOON!

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Try Canva Pro to make designs and videos: https://2g0d2m1.co/canva

Try Constant Contact for simple, yet powerful email marketing: https://2g0d2m1.co/constant-contact

Show more...
2 years ago
17 minutes 53 seconds

The Uniquely Branding Show
How To Setup & Optimize Your Google My Business for Maximum Effect

How to set up and optimize your Google My Business listing for maximum exposure and results.

In this live demo, we'll walk you through the basics of setting up your business, including creating a listing and description, adding images, and setting up your contact info. 

We'll also show you how to optimize your listing for local search, and how to receive targeted leads from Google My Business. This is a must-listen for any small business owner looking to take their business to the next level!

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Learn content conversion: https://2g0d2m1.co/lj-medium

Connect with me: https://2g0d2m1.co/lj

Book a Get to Know You (GTKY) call: https://2g0d2m1.co/lj-gtky

Get a free copy of the brand-building workbook! https://2g0d2m1.co/newsletter

Visit our website: COMING SOON!

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Try Canva Pro to make designs and videos: https://2g0d2m1.co/canva

Try Constant Contact for simple, yet powerful email marketing: https://2g0d2m1.co/constant-contact

Show more...
3 years ago
22 minutes 3 seconds

The Uniquely Branding Show
Social Media for Financial Services Pros - Facebook, Instagram, LinkedIn, Twitter, TikTok + more

In this episode, we're going to take a look at social media platforms and how they can be used to market your financial services company. 

We'll look at Facebook, Instagram, LinkedIn, Twitter, TikTok, and more, and discuss the different ways they can be used for advertising and marketing. 

We'll also talk about the different strategies that can be used for each platform, and platform demographics, and give you some tips on how to get the most out of them. So if you're looking to get the most out of your social media marketing, this episode is for you!

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Learn content conversion: https://2g0d2m1.co/lj-medium

Connect with me: https://2g0d2m1.co/lj


Book a Get to Know You (GTKY) call: https://2g0d2m1.co/lj-gtky

Get a free copy of the brand-building workbook! https://2g0d2m1.co/newsletter

Visit our website: COMING SOON! 

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Try Canva Pro to make designs and videos: https://2g0d2m1.co/canva

Try Constant Contact for simple, yet powerful email marketing: https://2g0d2m1.co/constant-contact

Show more...
3 years ago
51 minutes 55 seconds

The Uniquely Branding Show
What is Discovery Commerce? | Online Discovery Shopping | Unbiased Marketing | @lj_2g0d2m1

Have you ever wondered how to use social media to drive traffic, sell your products and make more money? If so, then you're going to enjoy this episode. In it, I'm going to show you how to use discovery commerce and promote your business online like never before.

Read the discovery commerce overview blog

Read the discovery commerce technical guide

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Book a GTKY Call: https://2g0d2m1.co/lj-gtky

Follow Me! https://2g0d2m1.co/lj

Learn how to create awe-inspiring brands: https://newsletter.2g0d2m1.com

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3 years ago
5 minutes 34 seconds

The Uniquely Branding Show
4 Ways to Make Your Words Your #1 Salesman | Copywriting Basics | Copywriting Formulas | @lj_2g0d2m1

Here's the episode for you to find out what copywriting is all about, and how you can use it to write more effective marketing and advertising copy!

I'm going to teach you the copywriting methods that I use every day to help my clients sell more of their products and services: AIDA, PAS, BAB, and FAB. No, I'm not playing.

Read the blog too! https://blog.2g0d2m1.com/4-ways-to-make-your-words-your-sales-swiss-army-knife-87fbb9658895

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Book a GTKY Call: https://2g0d2m1.co/lj-gtky

Follow Me! https://2g0d2m1.co/lj

Learn how to create awe-inspiring brands: https://newsletter.2g0d2m1.com

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3 years ago
9 minutes 6 seconds

The Uniquely Branding Show
A Website Might Not Be Enough... Do I Need a Web App? | Unbiased Marketing | @lj_2g0d2m1

The internet is a vast place, and there are many more people who are browsing the web on their mobile devices than on desktop computers. If you're ready to take your business to the next level, then a web app might be for you. But what if you're not code-savvy?

Seriously, what are you going to do if your web app needs to integrate with some other system? Do you really want to write all of the code yourself? That's time-consuming, frustrating, and a ton of work! In this episode, I'm going to show you why a web app for your business is not just about aesthetics but is an essential tool for growth.

But like always, we'll talk about the other side too!

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Book a GTKY Call: https://2g0d2m1.co/lj-gtky

Follow Me!: https://2g0d2m1.co/lj

Learn how to create awe-inspiring brands: https://newsletter.2g0d2m1.com

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3 years ago
3 minutes 59 seconds

The Uniquely Branding Show
Writing a Vision Statement That Inspires Audience Loyalty | Brand Building Process Step Two/Ten

A brand vision statement is a short phrase that describes what your company stands for. A brand vision statement should be concise, clear, and memorable. It should be written in the present tense and describe what your company does now and what it wants to do in the future.

>>> Don't forget to download the workbook that goes with this series by joining my newsletter! https://2g0d2m1.co/newsletter

The purpose of a brand vision statement is to communicate who you are and what you stand for to customers, employees, partners, and stakeholders. Your brand vision statement should clearly define your brand’s unique selling proposition (USP) and differentiate your business from competitors.

Brand vision statements are often referred to as “taglines” or “mottos.” In fact, many companies use taglines or mottos as their brand vision statements. Taglines are catchy phrases that summarize a brand’s mission. Mottos are brief statements that sum up a brand’s core values.

Your brand vision statement should be simple, yet powerful. It should inspire people to want to work for your company and buy your products. Let's talk about creating the perfect vision statement!

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Book a GTKY Call: https://2g0d2m1.co/lj-gtky

Follow Me!: https://2g0d2m1.co/lj-2g0d2m1

Learn how to create awe-inspiring brands: https://newsletter.2g0d2m1.com

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3 years ago
14 minutes 11 seconds

The Uniquely Branding Show
Leaking the 10-Step Branding Workshop We Use--Part One/Ten | Write a Mission Statement

How would you describe your company or organization? What does it stand for? How does it differ from other companies?

A mission statement is a short document that describes your organization’s purpose, values, vision, goals, and strategies. It should also include information about your employees, customers, partners, and suppliers.

Mission statements are often misunderstood. A good mission statement isn’t just a marketing tool; it also provides clarity and direction for your team members, stakeholders, and potential investors. Let's talk about how to create your mission statement!

Want the brand-building workbook that goes with this series? Join my newsletter 👉 https://newsletter.2g0d2m1.com

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Book a GTKY Call: https://2g0d2m1.co/lj-gtky

Follow Me!: https://2g0d2m1.co/lj-2g0d2m1

Learn how to create awe-inspiring brands: https://newsletter.2g0d2m1.com

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3 years ago
27 minutes 12 seconds

The Uniquely Branding Show
5 #SEO Trends You Should Watch Out For In 2022 (And Beyond) | @lj_2g0d2m1

SEO changes from week to week. Heck, even day today! But past performance predicts future trends in marketing. 

In the past few years and particularly over the last few months, SEO has come out with some very interesting updates.  

SEO, or search engine optimization, is the process of optimizing your website, social, and video #content to rank on search engines. 

This doesn't just apply to Google either! Social media (and even YouTube) all have their own SEO best practices.   

SEO should be one of the first #marketing campaigns you embark on as a new business and keep it going throughout your growth journey. 

The biggest mistake in SEO is not to keep your momentum. Read the blog article for more information! https://2g0d2m1.co/5-seo-trends 

Here are 5 SEO trends in 2022, that you should be watching and adjusting your content strategy to incorporate!

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Book a GTKY Call: https://2g0d2m1.co/lj-gtky

Follow Me!: https://2g0d2m1.co/lj-2g0d2m1

Learn how to create awe-inspiring brands: https://newsletter.2g0d2m1.com

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3 years ago
5 minutes 28 seconds

The Uniquely Branding Show
Content Creation Tips: Photography and Audio | Product, Person, Architecture | 2G0D2M1 Marketing

Brand image is a leading factor in whether most people will even consider your brand in their search for your product or services! It also makes your content creation a little bit harder...   

Taking your business photography seriously has been the downfall of some great brands, and the salvation of others! While the brand image doesn't just fall to the pictures and video quality, it does help!  

Content creation doesn't have to be hard, use these simple tips to keep you up to date, look pixel perfect, and elevate your content creation strategy!  I made this for some clients of mine, thought you all might like it too. 

Here are my basics of recording and how to get a great picture or video recording! Having visuals that pop elevates your brand image to levels consistent with enterprises!  

Helpful tools: 

  • Background Remover Tool (Photos): https://remove.bg
  • Background Remover Tool (Videos): https://unscreen.com
  • Image Compressor: https://freeconvert.com
  • File Tools (Highly Recommend Bookmarking!!!): https://tinywow.com
  • Try Canva Out: https://2g0d2m1.co/canva

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Book a GTKY Call: https://2g0d2m1.co/lj-gtky

Follow Me!: https://2g0d2m1.co/lj-2g0d2m1

Learn how to create awe-inspiring brands: https://newsletter.2g0d2m1.com

Show more...
3 years ago
7 minutes 31 seconds

The Uniquely Branding Show
Content Marketing 101 | Discovery Commerce Basics, Tips and Tricks | Unbiased Marketing | 2G0D2M1

Content marketing and discovery commerce are synonymous with inbound marketing and explosive success for businesses! 

But did you know discovery commerce and content marketing are both omnichannel marketing processes?  

Today we'll be going over the basics of content funnels, content marketing strategy, best tools, and practices according to the pros! 

Stay tuned for Content Marketing 102 for advanced use cases and tips next week!  

Warning: Please watch the "All About Keywords" Video to get the most out of this!  

Book a GTKY Call: https://2g0d2m1.co/lj-gtky

Follow Me!: https://2g0d2m1.co/lj-2g0d2m1

Learn to create awe-inspiring brands!: https://newsletter.2g0d2m1.com

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3 years ago
25 minutes 39 seconds

The Uniquely Branding Show
All About Keywords | Intro to Content | Keyword Types | Unbiased Marketing | 2G0D2M1

All about keywords!! Did you know how important written content is online? Virtually everywhere you write online can be picked up and ranked by search engines -- did I catch your attention now?  

Keywords are the cornerstone of content, so while I was practicing teaching with Jerry, I decided to include you all in the conversation! 

Tune in for keywords plus the first part of the "Content Marketing" video for next week!  

Watched the video and still confused about keywords? Book a GTKY call for a complimentary SEO-optimized article and keyword suggestions! https://2g0d2m1.co/lj-gtky 

Book a GTKY Call: https://2g0d2m1.co/lj-gtky

Follow Me!: https://2g0d2m1.co/lj-2g0d2m1

Join my free newsletter to learn to create awe-inspiring brands! https://newsletter.2g0d2m1.com

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3 years ago
40 minutes 23 seconds

The Uniquely Branding Show
The TRUTH About SMS | SMS Marketing Strategy | Text Marketing Tips | Unbiased Marketing | LJ with Team 2G0D2M1

Sorry for the late upload everyone! We had issues rendering the audio/video files - back on schedule!

Welcome back to Unbiased Marketing! Text messages are hailed as a hot solution to boost customer nurture, engagement and sales. Others claim they aren't all that and to avoid at all costs -- who's right? Or are they BOTH marketing ploys?  

Today we spill the beans on the reality and fiction of these claims, and tell you once and for all... is SMS marketing worth it? What's the best text marketing strategy? And how execute it successfully? Find out today on the Unbiased Marketing Podcast! Don't forget to click the links!  

Read the article and get the templates: https://2g0d2m1.co/unbiased-sms-marketing

Book a GTKY Call: https://2g0d2m1.co/gtky

Follow Me!: https://2g0d2m1.co/lj-2g0d2m1

Reserve a complimentary copy of "The International Expansion Plan" (coming 6/1): https://2g0d2m1.co/intl-exp-plan-prelaunch

Follow GIT Digital Media and Team 2G0D2M1: https://2g0d2m1.co/2G0D2M1

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3 years ago
36 minutes 46 seconds

The Uniquely Branding Show
Email Marketing is Dead... Or is it? | Unbiased Marketing | Episode 1

Is Email Marketing Dead? It seems that some advertisers think so and others are adamant to make sure that message is true!

But is it true?

Maybe. Maybe not.

Today we will explore all the angles on email marketing including the reality of these claims, best practices and tips from an email geek.

Welcome back to Unbiased!


About Me: My name is LJ! I'm the Co-CEO and CMO-PR at Team 2G0D2M1. I help soulpreneurs, health and wellness companies and coaches reach their highest potential in business, marketing, public relations and sales. Want a coach who guarantees your ROI? Get in touch here. 


Read the email marketing blog article

Connect with LJ

Connect with Team 2G0D2M1

Visit Our Website

Get End to End Business, Marketing, Sales and Discovery Commerce Development Here

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3 years ago
52 minutes 50 seconds

The Uniquely Branding Show
Unbiased Podcast - Trailer
The official trailer for the Unbiased podcast, the place where you can go for truly unbiased marketing, business, sales and personal knowledge. We examine both sides of the story, not just the part that makes us money. Welcome to Unbiased.
Show more...
3 years ago
44 seconds

The Uniquely Branding Show
Looking to improve your brand identity? Check out this podcast for tips on branding, brand strategy, brand promotion, and brand identity design. From choosing the right colors to creating a catchy logo, this podcast has everything you need to make your brand stand out. Welcome to "The Uniquely Branding Show" with LJ, Kelly, and Team kelooj. Our goal is to help on-the-spectrum entrepreneurs connect, grow with, and impact the lives of their communities forever. Join the Rulers, find support from the Caregivers. #kelooj #2g0d2m1