A brand vision statement is a short phrase that describes what your company stands for. A brand vision statement should be concise, clear, and memorable. It should be written in the present tense and describe what your company does now and what it wants to do in the future.
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The purpose of a brand vision statement is to communicate who you are and what you stand for to customers, employees, partners, and stakeholders. Your brand vision statement should clearly define your brand’s unique selling proposition (USP) and differentiate your business from competitors.
Brand vision statements are often referred to as “taglines” or “mottos.” In fact, many companies use taglines or mottos as their brand vision statements. Taglines are catchy phrases that summarize a brand’s mission. Mottos are brief statements that sum up a brand’s core values.
Your brand vision statement should be simple, yet powerful. It should inspire people to want to work for your company and buy your products. Let's talk about creating the perfect vision statement!
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