This time, Ed sits down with Aren Grimshaw, Global Integrated Marketing Leader at ZF Group, for an honest look at what it really takes to bring sales and marketing together. Aren shares why finding balance between these teams is critical for business success, what being a strong leader truly looks like, and why it’s perfectly fine not to have all the answers. He also dives into the power of storytelling and how building the right culture can drive both brand and team growth. If you’re leading a team or steering a brand, this episode is packed with straight-talking insights you’ll want to hear.

Software brands love to overcomplicate things — endless features, messy tools, and zero focus on the humans using them. In this episode of UnEDited, Ed sits down with Lucy Whittington from Inspired Business Marketing marketing strategist, bestselling author, and founder of Brilliant Business Things, to talk about why so many software companies keep getting marketing wrong. From deciding whether you’re the Ryanair or the BA of software, to cutting the tools that cause more chaos than clarity, Lucy shares what it really takes to build trust, get referrals, and create marketing that actually works. Smart, honest, and full of no-fluff insights — this one’s for every marketer and founder who’s ready to make tech make sense again.

In this episode of UnEDited, Ed sits down with Matt Desmier - creative strategist, innovation consultant, and founder of Silicon Beach. Together, they explore why most businesses are getting positioning wrong, how culture fuels real innovation, and what it takes to build brands that create genuine value. From his work with university spinouts to his bold approach to personal branding, Matt shares honest, thought-provoking insights that challenge the status quo. A must-watch for marketers, leaders, and innovators ready to think differently.

In this episode of UnEDited, Ed sits down with Gretta Fitzpatrick, Head of SMB for Europe at Wellhub (formerly Gympass), for a straight-talking conversation on what it really takes to build a high-impact marketing function inside a fast-growing wellness business.  They get into the nuts and bolts of aligning with sales, navigating complex stakeholder dynamics, and turning marketing into a true revenue driver rather than just a service function. Gretta shares how her background in performance media and agency life shaped her in-house leadership style, why taking on big risks early can fuel career growth, and what she’s learned about leading lean, effective teams that deliver results.  If you’re a marketing leader looking to do more with less, collaborate better with commercial teams, or just want an honest take on marketing that actually works, this one’s for you.   

What happens when you ban the word “fundraising” at a charity that needs to raise over £10 million a year?  In this episode of UnEDited, Ed sits down with Keith Wilson, Head of Engagement and (formerly) Fundraising at Hampshire and Isle of Wight Air Ambulance, to unpack how he’s challenging the traditional charity model. Keith shares how ditching outdated language and breaking down silos between marketing and income generation has transformed the way his team works — and the results speak for themselves.  Expect real talk about leadership, loyalty, and long-term thinking, plus insights into how corporate partnerships, storytelling, and team culture can be powerful revenue drivers. If you work in charity marketing, lead a purpose-driven organisation, or just want to rethink how you engage your audience, this episode is for you. 

The UnEDited Season 2 Podcast is underway and will be with you soon! Here’s a sneak preview of what to expect on the podcast this season.

What happens when you're spending hundreds of thousands a day on Meta ads, the revenue looks great... and then the business nearly collapses?  In this episode of UnEDited, Ed sits down with Frederik Boysen, founder of ProfitMetrics.io, to talk about how measuring the wrong things nearly cost him everything. They explore why so many brands and marketing teams are still relying on revenue-based reporting, what real ROI actually looks like, and how Fredrik turned that near-disaster into a platform that's helping businesses track what really matters.  If you're in eCommerce, work agency-side, or just want to have smarter conversations about marketing performance, this one's for you. 

In this episode of UnEDited, Ed sits down with Charlotte Day, Head of Sales and Marketing at New Forest Ice Cream, to chat about what it really takes to grow a heritage brand without losing what makes it special. From her hospitality roots to leading a rebrand, Charlotte shares how she’s helping the business scale up, reach new customers, and create flavours chefs (and the rest of us) actually want.  They talk about the power of saying yes and figuring it out later, why relationships are everything in business, and how authenticity, teamwork, and a few scoops of pineapple sorbet can go a long way. Sweet, smart and seriously insightful. 

What do Pokémon, K-pop and B2B onboarding processes have in common? More than you’d think, especially if you're a marketer.  In this episode of UnEDited, Ed sits down with Calvin Innes, Creative Director and GM at JVM Nerd, to talk about the rise of nerd culture, the power of fandom, and why brands that want real loyalty need to move beyond audience building and start creating genuine connections.  From gamifying corporate training to collaborating with pop culture IPs, Calvin shares what it takes to tap into passionate communities (without getting it horribly wrong), and why understanding your audience is all about knowing what they care about and WHY!  Whether you're B2C, B2B, or still pretending this doesn’t apply to your brand, this one's packed with insights that might just change how you think about marketing. 

Hey there, listeners! In this episode of UnEDited, Ed sits down with Helen Cutmore, Marketing Director at De’Longhi, to tackle one of the biggest headaches in modern marketing. How do you balance e-commerce with retail without losing your brand in the process?  With a CV that includes Bacardi, PepsiCo, and now De’Longhi, Helen knows exactly what it takes to adapt global brands to local markets, navigate the tension between brand-building and performance marketing, and prove that retail still has a place in a digital-first world.  She also lifts the lid on what great marketing leadership actually looks like, how to structure teams that actually deliver, and the lessons she’s learned from moving across industries.  If you’re leading a marketing team, shaping brand strategy, or just love hearing how the biggest names in the industry make the big calls, this one’s for you. 

If your sales and marketing teams can often feel more like rivals than allies, this episode is for you.    Ed sits down with Matthew Leopold, Head of Brand, PR & Content at LexisNexis, to break down what it really takes to align these two powerhouses. They get into why so many sponsorships fall flat, how to build a brand with real impact, and the leadership skills that separate the best from the rest.    Matthew also shares his perspective on the future of marketing in legal tech, where AI is reshaping everything from brand positioning to customer trust. With years of experience navigating the intersection of marketing, law, and technology, he reveals the risks and opportunities leaders need to know about now.    Packed with practical insights, hard truths, and a few laughs along the way, this is one conversation marketing leaders won’t want to miss. Tune in now! 

In this episode of UnEDited, Ed sits down with Haley McPherson, Group Marketing Director at Enra Specialist Finance, to break down the challenges of marketing in a world where relationships drive success.  They dive into how to balance brand-building with hardcore sales, the art of working with intermediaries (and getting them to actually sell your product), and why marketing in specialist finance is anything but boring. Haley also shares her insights on building a powerhouse marketing team and how to make an impact in a risk-averse industry.  If your business relies on partnerships, sales teams, or reputation-led marketing, this one’s for you! 

In this episode of UnEDited, Ed catches up with Robin Hancox, Head of Sales and Marketing at The Mayflower Theatre and Mast Studios, to chat all things theatre, marketing, and community magic. Robin shares what it takes to put bums on seats (literally) at one of the biggest theatres in the South, how they’re keeping the arts alive post-pandemic, and why getting younger audiences hooked on theatre is more important than ever.    From navigating the logistics of touring productions to convincing a city to rally behind its theatre, Robin’s got the stories, the insights, and maybe a little bit of theatre gossip. Whether you’re a marketing pro, a lover of the arts, or just wondering how a show makes it from stage to city, this episode will have you thinking differently about what goes on behind the curtain.    Grab a cuppa and tune in, you don’t want to miss this one! 

In this episode of UnEDited, Ed sits down with Alex Hayes, founder of Digital Transformation Nation, to demystify the often misunderstood world of digital transformation. Wondering why 70% of these projects fail? Spoiler: it’s rarely the tech. Alex unpacks the real secrets—how culture and bold leadership can make or break a transformation, and why it’s often more about people than software. If you're a CEO, marketer, or simply trying to navigate the chaos of digital change, this episode is packed with refreshingly candid insights and practical tips. Don't miss this no-nonsense guide to getting transformation right. 

In this episode of UnEDited, Ed chats with Paul Bolwell, the man who took Wiggle from a tiny bike shop’s backroom to a global e-commerce powerhouse. Paul opens up about the mental health challenges that came with scaling a multi-million-pound business and the personal cost of success.   Expect straight-talking insights on building a business, managing the chaos of success, and why it’s so important to treat your team like humans (radical, we know). Paul also dives into his latest venture, Green Snow, where he’s helping mega-brands like Team GB, Nestlé, and Solgar crush it in the world of fulfilment and logistics.  Whether you’re in e-commerce, building a brand, or just want a brutally honest take on the cost of success, this episode is one you can’t afford to miss.

Ever wondered how to build a brand that stands out in the chaos of complex, decision-heavy organisations? In this episode of UnEDited, Ed sits down with the brilliant Collette Lux, Chief Commercial Officer at VTCT, with a portfolio as impressive as it is inspiring: Unilever, the BBC, King’s College, and UCL. She’s been everywhere, seen everything, and got the T-shirt.  Collette shares how she’s applied lessons from big commercial players like Unilever to the risk-averse worlds of education, not-for-profits, and skills organisations. From crafting iconic campaigns at the BBC (Perfect Day, anyone?) to reframing brand identities at King’s and UCL, she dives into the art of cutting through red tape, selling bold ideas to cautious stakeholders, and building marketing teams that actually deliver results.  Expect a crash course in navigating politics, proving the value of marketing to sceptics, and why you should always treat everyone in the room (even the photographer’s assistant) like they’re the future CEO. Packed with practical insights, straight talk, and a few laughs, this episode is your ultimate guide to taking on those “big brand challenges” in even the toughest environments. 

In this episode of UnEDited, Ed sits down with programmatic powerhouse Remon Pepers to unravel the ins and outs of modern advertising. Buckle up as they dig into how optimising ad spend, personalising programmatic, and harnessing deep audience insights can revolutionise your marketing strategy. Remon shares his expert take on the data-driven magic of programmatic, why it’s a game-changer for targeting individuals (not just personas), and how brands can stay transparent and sustainable in a world of evolving privacy laws. From case studies to the future of advertising in augmented reality, this episode is packed with insights to help you make every penny count. Ready to level up your ad game? Hit play and dive in – this one’s essential listening for any marketing leader ready to embrace the future. 

Podcast Description: In this episode of UnEDited, Ed gets into a wild and witty conversation with none other than Timo Peach—musician, climate storyteller, and all-around creative wizard. Get ready for some seriously big ideas as they dive into devolution and why handing power back to local communities could be the secret sauce to authentic, sustainable business growth. From marketing to music to saving the planet, Timo and Ed dish out insights (and put the world to rights whilst doing it) on how storytelling, creativity, and embracing the “messy human stuff” can help businesses thrive. If you want to think outside the corporate box (and have a laugh while you’re at it), hit play now. This one’s a must-listen for anyone ready to shake things up! 

In this episode of UnEDited, Ed sits down with Naddy Onions to talk about her bold move from agency life to leading in-house marketing at Prezzo. They dive into the realities of balancing creativity with operational challenges, and how to keep agency relationships running smoothly. Naddy also shares insights on fostering agency relationships, breaking through industry silos, and why keeping a cool head as a leader is key to success. Expect sharp insights, a few laughs, and Naddy’s no-nonsense motto: “Just F***ing Do It” (JFDI). Whether you’re managing a team or collaborating with one, this episode is packed with takeaways to keep your marketing efforts efficient and effective.  

In this episode of UnEDited, Ed is joined by Former Gadget Show host Jason Bradbury, and dive head first into how brands can keep it real in a world run by tech. From AI misfires to e-sports (and a bit of retro gaming for good measure), Jason serves up wit, wisdom, and the occasional gadget-related war story. Expect plenty of laughs as they explore influencer marketing, the magic of storytelling, and why being human still matters—even when algorithms try to take over. It's an episode packed with laughs, thought-provoking ideas, and plenty for marketing directors to chew on. You can also check out Jason's Kickstarter for his new film Ctrl AI Delete right here - https://www.kickstarter.com/projects/ctrlaidelete/ctrl-ai-delete