In this episode of UnEDited, Ed chats with Paul Bolwell, the man who took Wiggle from a tiny bike shop’s backroom to a global e-commerce powerhouse. Paul opens up about the mental health challenges that came with scaling a multi-million-pound business and the personal cost of success.   Expect straight-talking insights on building a business, managing the chaos of success, and why it’s so important to treat your team like humans (radical, we know). Paul also dives into his latest venture, Green Snow, where he’s helping mega-brands like Team GB, Nestlé, and Solgar crush it in the world of fulfilment and logistics.  Whether you’re in e-commerce, building a brand, or just want a brutally honest take on the cost of success, this episode is one you can’t afford to miss.