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In this episode, we'll be talking about sources of funding and looking at how some makers are trying to create sustainable business models. We have three guests to guide us through this emerging ecosystem.We'll hear from Mike Jones, a producer at Marshmallow Laser Feast about the location-based entertainment model, and to Dave Ranyard, CEO of Dream Reality Interactive who's been successful at creating mobile augmented reality games. We're also joined by immersive expert Liz Rosenthal, VR Programmer of the Venice Film Festival and founder of Power to the Pixel.
With Liz Rosenthal, Mike Jones and Dave Ranyard
Liz Rosenthal, CEO, Power to the Pixel
https://www.linkedin.com/in/liz-rosenthal-70b8b22/
Mike Jones, Senior Producer, Marshmallow Laser Feast
https://www.linkedin.com/in/mike-jones-7802431b3/
Dave Ranyard, CEO, Dream Reality Interactive
https://www.linkedin.com/in/daveranyard/
Credits:
Presenter: Shehani Fernando
Producers: Chris Hogg & Shehani Fernando
Assistant Producer: Max Bower
Executive Producer: Will Saunders
Editing and sound design: John Wakefield & Matt McGuinness
The title track is ‘A Thousand Years’ by David A Molina
Other music: ‘Broke Fashion’ by Anitek courtesy of Free Music Archive
Additional music by Neil Cullen
Clips from ‘We Live in an Ocean of Air’ courtesy of Marshmallow Laser Feast
Clips from ‘Singheads’ courtesy of Dream Reality Interactive
Resources:
Liz Rosenthal
http://www.powertothepixel.com/
Creative XR: https://creativexr.co.uk/about-creative-xr/
Venice Festival VR Section: https://www.labiennale.org/it/cinema/2020/venice-vr-expanded-web-section
Marshmallow Laser Feast: https://www.marshmallowlaserfeast.com/
Phi Centre: https://phi-centre.com/en/
Dream Reality Interactive: https://www.dreamrealityinteractive.com/
Innovate UK: https://www.gov.uk/government/organisations/innovate-uk
Immerse UK: https://www.immerseuk.org/
Digital Catapult: https://www.digicatapult.org.uk/technologies/immersive
Audiences of the Future: https://www.immerseuk.org/audience-of-the-future/about-audience-of-the-future/
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People often see immersive technology as a way of entering new worlds to experience things that they would never normally get to do in real life. While there is certainly much out there to delight and entertain, immersive stories can also enable a glimpse into someone else's world or provoke new perspectives on social or political issues. This week we look at the issue-based work of two XR makers: Francesca Panetta, who led the Guardian’s VR studio and more recently has been dabbling in deep fake technology; and Karen Palmer, whose body of recent immersive work deals with race, ethics and AI to challenge our own implicit biases.
With Francesca Panetta and Karen Palmer
Francesca Panetta, Artist & Journalist
https://www.linkedin.com/in/francesca-panetta-895b457/
Karen Palmer, Artist
https://www.linkedin.com/in/storytellerfromthefuture/
Credits:
Presenter: Shehani Fernando
Producers: Chris Hogg & Shehani Fernando
Assistant Producer: Max Bower
Executive Producer: Will Saunders
Editing and sound design: John Wakefield & Matt McGuinness
The title track is ‘A Thousand Years’ by David A Molina
Other music: ‘Allston Night Owl’ by Blue Dot Sessions courtesy of Free Music Archive
Additional music by Neil Cullen
Clips from ‘In Event of Moon Disaster’, courtesy of MIT Centre for Advanced Virtuality
Clips from ‘6x9’ and ‘Sea Prayer’, Copyright Guardian News & Media Ltd 2020
Clips from ‘Riot’ courtesy of Karen Palmer.
Resources:
In Event of Moon Disaster - co-directed by Francesca Panetta & Halsey Bergund, an MIT Centre for Advanced Virtuality Production
6x9: A virtual experience of solitary confinement
Experience all The Guardian’s 360 content
https://www.youtube.com/playlist?list=PLa_1MA_DEorE_Qwa-4uURxeOvRxYfqA-6
Karen Palmer
Thoughtworks Arts
Immerse News
Creative discussion of emerging non fiction storytelling (and great newsletter)
MIT’s Docubase of new forms of documentary storytelling
VR Non-fiction - A Mediography
http://vrdocumentaryencounters.co.uk/vrmediography/
Virtual Reality: Immersive Documentary Encounters research project
http://vrdocumentaryencounters.co.uk/
Canny AI
Respeecher - Voice cloning
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Whether the first immersive experience you are making is for people in their living rooms or launching at a museum, understanding how your story is going to be experienced and who you're going to target is a huge question that should be dealt with upfront rather than after you've built it. This week we enlist the help of Catherine Allen from Limina Immersive, Executive Producer, Zillah Watson and our own Dr Laryssa Whittaker from StoryFutures to find out exactly what questions you should be asking your audience and how to attract more people to your content.
Dr. Laryssa Whittaker, Research Fellow, StoryFutures
https://www.linkedin.com/in/laryssa-whittaker-09499034/
Catherine Allen, CEO, Limina Immersive
https://www.linkedin.com/in/catherinedjallen/
Zillah Watson, Executive Producer
https://www.linkedin.com/in/zillahwatson/
Credits:
Presenter: Shehani Fernando
Producers: Chris Hogg & Shehani Fernando
Assistant Producer: Max Bower
Executive Producer: Will Saunders
Editing and sound design: John Wakefield & Matt McGuinness
The title track is ‘A Thousand Years’ by David A Molina
Additional music: Plate Synthesis by Blue Dot Sessions courtesy of Free Music Archive
We would like to thank the National Gallery for allowing us to use the Gregorian Chants from the Virtual Veronese Project: It was sung by Veneti Cantores Choir, whom we also wish to thank.
The music is an extract from the liturgy for Ash Wednesday, from the manuscript: Mantua, Archivio Storico Diocesano, A2, 1561.
Resources:
https://www.storyfutures.com/news/storyfutures-presents-virtual-veronese
Beyond the early adopter: widening the appeal for virtual reality by Catherine Allen (Dec 2020)
https://pec.ac.uk/policy-briefings/beyond-the-early-adopter-widening-the-appeal-for-virtual-reality
The Immersive Audience Journey Report (July 2020)
https://audienceofthefuture.live/reports/immersive-audience-journey/
Audience testing resource
https://medium.com/pintsizedrobotninja/vr-a-different-world-a-different-way-of-testing-6c91010bcb8b
StoryFutures Research
https://www.storyfutures.com/showcase
BBC’s distribution through libraries VR Project
https://www.bbc.co.uk/mediacentre/latestnews/2019/vr-local-libraries
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This week, we're talking about the role of writers in immersive storytelling. Some of the biggest IP on the planet is beginning to wake up to the possibilities that virtual reality can offer. In the last few years, Star Wars and Doctor Who have launched VR experiences for the Oculus Quest. Writers are going to have an increasingly important role in the creation of new character-led experiences. This episode brings together the sage voices of Adam Ganz, Head of the Writer's Room at the StoryFutures Academy, Kerry Kolbe a TV writer who is making the leap into writing for VR, and finally Russ Harding, the man entrusted by the producers of Peaky Blinders to bring the world of 1920's Birmingham onto a headset near you.
Presenter: Shehani Fernando,
Producers: Chris Hogg & Shehani Fernando,
Assistant Producer: Max Bower,
Executive Producer: Will Saunders,
Editing and sound design: John Wakefield & Matt McGuinness,
The title track is: ‘A Thousand Years’ by David A Molina,
Additional music: Neil Cullen & ‘Algea Tender’ by Blue Dot Sessions courtesy of the Free Music Archive
Special Thanks:
Peaky Blinders Clip provided courtesy of Caryn Mandabach Productions www.peakyblinders.tv
SFA Writer’s Room: https://www.storyfutures.com/academy/experiment/writers-room
Peaky Blinders: https://peakyblinders.tv
Maze Theory: https://www.maze-theory.com/projects
Sun Ladies VR Piece: https://www.luciddreamsprod.com/#video2
Punchdrunk: https://www.punchdrunk.org.uk/
Playstation VR Worlds: https://www.playstation.com/en-gb/games/playstation-vr-worlds/
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An immersive producer is a key role in any XR project - so what does it take to become one yourself? What are the nuts and bolts of delivering a project to budget, and what technical knowledge do you need to be able to translate what clients want to developers? This week we have two guests that have worked on some ground-breaking immersive projects, Katie Grayson from Passion Experience, and executive producer Zillah Watson. Both of them share their top tips on the different phases of production and discuss the making of the BBC’s Emmy-nominated ‘Dr Who: The Runaway’.
Zillah Watson, Executive Producer
https://www.linkedin.com/in/zillahwatson/
Katie Grayson, Passion Pictures
https://www.linkedin.com/in/katie-grayson-42b8447/
Credits:
Presenter: Shehani Fernando
Producers: Chris Hogg & Shehani Fernando
Assistant Producer: Max Bower
Executive Producer: Will Saunders
Editing and sound design: John Wakefield & Matt McGuinness
The title track is: ‘A Thousand Years’ by David A Molina
Additional music: Neil Cullen
Thanks:
Clips from Congo VR and Dr Who: The Runaway, courtesy of the BBC
Clip from Critical Distance courtesy of Vision 3
Thanks to Satore Studios for use of the Swan AR clip
Resources:
Passion Pictures - http://www.passion-pictures.com/experience/ @passionpictures
BBC’s Congo VR Piece: https://canvas-story.bbcrewind.co.uk/congo-vr/
Dr Who: The Runaway: https://www.youtube.com/watch?v=-RPe6aNiotA
Hololens 2: https://www.microsoft.com/en-us/hololens/buy
Critical Distance: https://www.vision3.tv/VR-3D-projects/post.php?permalink=critical-distance
Satore Studios: https://satorestudio.com/ @satorestudio
Guide to virtual production: https://www.unrealengine.com/en-US/virtual-production
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With the worldwide value of the Augmented Reality market set to exceed $50 billion by 2024, our guests this week help us to understand what forces are driving this dramatic growth, and what opportunities there are for immersive storytellers like yourself. We begin with Alex Fleetwood, Head of Niantic's London Studios, the company behind Harry Potter’s Wizard’s Unite and the worldwide phenomenon that is Pokémon Go. We’re also joined by Susan Cummings and Taavi Kelle who are going to take us on an AR adventure with Wallace and Gromit.
With Alex Fleetwood from Niantic, and Susan Cummings and Taavi Kelle, from Fictioneers.
Alex Fleetwood, Head of Niantic's London studio - https://www.linkedin.com/in/alexfleetwood/
Susan Cummings, Fictioneers - https://www.linkedin.com/in/susanicummings/
Taavi Kelle, Fictioneers - https://www.linkedin.com/in/taavikelle/
Presenter: Shehani Fernando
Producers: Chris Hogg & Shehani Fernando
Assistant Producer: Max Bower
Executive Producer: Will Saunders
Editing and sound design: John Wakefield & Matt McGuinness
The title track is: ‘A Thousand Years’ by David A Molina
Additional music: Neil Cullen & 'Time to Leave' by Ketsa, courtesy of the Free Music Archive
Resources:
Niantic: https://nianticlabs.com/en/ @nianticLabs
Pokémon Go: https://pokemongolive.com/en/ @pokemongoapp
Pokéman Go Fest https://pokemongolive.com/en/events/fest/2020/
Tiny Rebel Games: https://www.tinyrebelgames.com/ @tinyrebelgames
Fictioneers www.fictioneers.co.uk @fictioneersLtd
The Big Fix Up: https://www.thebigfixup.co.uk/ @thebigfixup
Beasts of Balance: https://beastsofbalance.com/ @beastsofbalance
Spark AR - https://sparkar.facebook.com/ar-studio/
Snapchat Lens Studio - https://lensstudio.snapchat.com/
Niantic's Real World Platform - https://nianticlabs.com/en/blog/nrwp-update-110619/
Niantic's Creator Platform - https://niantic.dev/
Thanks:
Special thanks to Fictioneers, Aardman Animations and Niantic for the use of audio clips in this episode.
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This week, we look at how to take your first tentative steps into making immersive content and thinking spatially. But where do you begin? Do you jump into a game engine, or go up into the loft to find your old lego? To help us decide, we’ve enlisted the help of Kim-Leigh Pontin, Creative Director at Nexus Studios and Verity McIntosh, Senior Lecturer in Virtual and Extended Realities at the University of the West of England.
Presenter: Shehani Fernando,
Producers: Chris Hogg & Shehani Fernando,
Assistant Producer: Max Bower,
Executive Producer: Will Saunders,
Editing and sound design: John Wakefield & Matt McGuinness,
The title track is: ‘A Thousand Years’ by David A Molina,
Additional music: Neil Cullen
Other clips from our introductory montage courtesy of The Guardian, NASA, Common Ground
With thanks to Sky for permission to use a clip from 'Discovery of Witches - Hiding in Plain Sight VR' and Ellie Richold for the 'Virtual Love Islands' clip
RESOURCES
Virtual Love Islands VR Piece: https://www.ellierichold.co.uk/arvr
Nexus Studios: https://nexusstudios.com/
Discovery of Witches VR Piece: https://www.oculus.com/experiences/rift/942242895886564/?locale=en_GB
Britannia VR Piece: https://www.oculus.com/experiences/rift/2084154688334944/?locale=en_GB
Tilt Brush: https://www.tiltbrush.com/
Quill: https://quill.fb.com/
Unity: https://unity.com/
Unreal: https://www.unrealengine.com/en-US/
Medium (sculpting tool in VR) - https://www.oculus.com/medium/?locale=en_GB
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In our first episode, we delve into what the opportunities are for immersive storytelling. We speak to Becky Gregory-Clarke, Head of Immersive at StoryFutures Academy about the potential of this relatively new industry, and hear from Professor James Bennett, Director, StoryFutures and Co-Director, StoryFutures Academy about their mission and where he thinks the future is going. In addition, we’re joined by Darren Emerson from East City Films who talks about his recent VR experience, Common Ground, set in the Aylesbury Estate in South London.
Credits:
Presenter: Shehani Fernando
Producers: Chris Hogg & Shehani Fernando
Assistant Producer: Max Bower
Executive Producer: Will Saunders
Editing and sound design: John Wakefield & Matt McGuinness
The title track is ‘A Thousand Years’ by David A Molina
Additional music by Neil Cullen
Clips from 1943 Berlin Blitz courtesy of the BBC
Clips from Common Ground, courtesy of East City Films
Other clips from our introductory montage courtesy of The Guardian, NASA, Common Ground
RESOURCES
For more information on things discussed in the episode, see the links below:
Story Futures Academy - The National Centre for Immersive Storytelling
StoryFutures - funded by the government’s Industrial Strategy Challenge Fund
You can see 1943 Berlin Blitz, courtesy of the BBC
Find out more about Darren Emerson’s experience, Common Ground by East City Films
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Welcome to the new StoryFutures Academy podcast.
This 8-part series, hosted by immersive director Shehani Fernando, gives listeners a practical look at how VR and AR productions actually get made. If you want to begin creating your own immersive stories or learn more about the XR sector, this is the podcast for you. With the help of some of the biggest names in the industry, she explores practical tips, case studies and the challenges that make this a really exciting area to work in.
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