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The Spoken World
BurstMarketing
15 episodes
1 day ago
THE SPOKEN WORLD brings you the latest global audiobook news, trends and insights. If you’re in the publishing or audio industry, this podcast is a must-listen. Every other week our host Christopher Kenneally interviews industry leaders, providing insights about global audiobook opportunities, innovations and challenges. What’s new in production, distribution and marketing? Where are the best worldwide opportunities for growth? We’ll also bring you highlights from major international book and audio conferences. Contact spokenworldpodcast@gmail.com or visit spokenworld.media.
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All content for The Spoken World is the property of BurstMarketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
THE SPOKEN WORLD brings you the latest global audiobook news, trends and insights. If you’re in the publishing or audio industry, this podcast is a must-listen. Every other week our host Christopher Kenneally interviews industry leaders, providing insights about global audiobook opportunities, innovations and challenges. What’s new in production, distribution and marketing? Where are the best worldwide opportunities for growth? We’ll also bring you highlights from major international book and audio conferences. Contact spokenworldpodcast@gmail.com or visit spokenworld.media.
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Episodes (15/15)
The Spoken World
Barbara Knabe Reads the Audible Compass

The French like a good laugh; Italians love adventure; and Germans want to know whodunit.

Those are key findings of the Audible Compass, an annual review of listening habits commissioned last July by the world’s largest audiobook retailer.

Audible’s Barbara Knabe tells Christopher Kenneally that mysteries, thrillers, fantasy, and romance are all popular across the European Union.

Market differences in individual countries, however, lend support to a basic rule that, “audiobook publishing is not a one size fits all.”

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1 week ago
23 minutes 32 seconds

The Spoken World
Tuning into the EU: Trends and Opportunities for Publishers in Audio

We kick-off Season Two with this special panel discussion from Frankfurt Book Fair 2025.

Three audiobook leaders from across Europe shared a stage on the opening day of the Frankfurt Book Fair to discuss the latest data and trends in listener behavior as well as the opportunities for publishers to grow readership through the audiobook format.

The European audiobook market is growing rapidly, with millions of new listeners discovering the format every year. Looking beyond consumer engagement with high-quality content, game-changing new technology is in the early stages of transforming the audiobook landscape, especially the prospect of narration and translation enabled by AI.

Speaking with The Spoken World’s Christopher Kenneally were Barbara Knabe, Head of Content Acquisition, EU, at Audible; Dr. Anke Susanne Hoffman, Director, Strategy & Digital Management Audio, at Penguin Random House; and Lasse Korsemann Horne, Publishing Director with Saga Egmont.

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3 weeks ago
26 minutes 10 seconds

The Spoken World
Season 1 Wrap-Up

As we complete Season 1 of The Spoken World, host Christopher Kenneally reflects on our global coverage of audiobook events at London Book Fair, PARIX Audio Day and the US Book Show. We look forward to the launch of Season 2 this Fall with our coverage of Frankfurt Book Fair.

Check out this infographic that wraps-up our Season 1.

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4 months ago
1 minute 6 seconds

The Spoken World
US Book Show Audiobooks Panel with Ed Nawotka

As demand for high-quality audio content grows, Publishers Weekly’s Ed Nawotka asks a US Book Show panel how audiobook publishers are adapting strategies to keep up. Featuring Audible, Penguin Random House, Simon & Schuster, and more.

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4 months ago
34 minutes 41 seconds

The Spoken World
Checking Out How Libraries Expand the Audiobook Market

Which public institution has more branches than McDonald’s restaurants or Starbucks coffee shops? Your local library. At Parix Audio Day in Madrid, Johanna Briton with Overdrive tells Arantza Larrauri of De Marque how libraries spur growth for audiobooks because they expand awareness and opportunities for discovery.

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5 months ago
20 minutes 59 seconds

The Spoken World
Children’s Audiobooks Are Serious Fun

Children’s content is an important and growing segment of global audio publishing. In Madrid at Parix Audio Day 2025, Juliana Ruedo spoke with Kiyeun Baek from Yoto, and Stephanie Simonin of Bayard Audio, about their approaches to innovative audiobook production and content development for kids and teens.

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5 months ago
23 minutes 25 seconds

The Spoken World
A Multilingual World Tour of Audiobooks

A  Multilingual World Tour of Audiobooks is a panel discussion moderated by Nathan Hull, Beat Technology, with guests Videl Bar-kar, Bookwire (Germany); Carlo Carrenho (Nordic countries); Liza Faja, Editis (France); and Raúl Pérez, Grupo Planeta (Spain). Recorded in Madrid at Parix Audio Day, 2025.

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6 months ago
42 minutes 39 seconds

The Spoken World
RBmedia's Miles Stevens-Hoare on Audiobooks Without Borders

RBmedia International managing director Miles Stevens-Hoare tells Mariana Féged, Bookwire general manager, why a push into non-English markets, such as Spanish and French, has played well with audiences around the world in a conversation recorded in Madrid at Parix Audio Day, 2025.

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6 months ago
22 minutes 59 seconds

The Spoken World
The Converging Worlds of Audiobooks, Podcasting & Publishing With Tom Webster

How can publishers build bridges to connect listeners across multiple formats? In his Parix Audio Day 2025  keynote presentation, Tom Webster with Sounds Profitable suggests ways that podcasting monetization models might be transferable to the audiobook market.A 25-year audio research veteran, Tom Webster has been a co-author and driver behind some of audio’s most influential studies, including the Infinite Dial® series; Share of Ear®; and The Podcast Landscape.

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7 months ago
25 minutes 16 seconds

The Spoken World
The Case For Labels On AI Audiobook Narration with Jon Watt, UK Publishers Association

The Audio Publishers Group (part of the UK Publishers Association) and the US-based Audio Publishers Association have published international guidelines for identifying and labeling AI-narrated audiobooks. In his Parix Audio Day keynote presentation, Jon Watt explained why and how the standards were created: to give consumers clear information and allow them to make informed choices when purchasing audiobooks. Jon Watt is Business Development and Business Audio Director at Bonnier Books UK; he is also president of the Audio Publishers Group, part of the UK’s Publishers Association.

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7 months ago
23 minutes

The Spoken World
The Podcast Revolution at The London Book Fair with BBC and Audible

Among monthly audiobook consumers in the US, 60% listened to a podcast in the last week. At the 2025 London Book Fair, Audible’s Lisa Higginson and BBC Audio’s Nicola Holloway told The Spoken World’s Christopher Kenneally why authors and publishers should look closely into working with both formats.

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7 months ago
37 minutes 3 seconds

The Spoken World
Audiobooks Get Loud at London Book Fair, with Nathan Hull

Audiobooks are on front stage at the London Book Fair this week. The fastest growing segment of trade book publishing deserves the attention, says Nathan Hull, CSO at Beat Technology, creators of audiobook and ebook subscription apps across Europe. He tells The Spoken World’s Chris Kenneally that all the London programs reflect the soaring state of audiobooks in 2025.

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7 months ago
5 minutes 41 seconds

The Spoken World
Amanda D’Acierno Says the Future Sounds Like This

In a keynote address at Parix Audio Day in Madrid on February 13, Amanda D’Acierno, President of Penguin Random House Audio, Global, addressed the worldwide state of the audio publishing industry in 2025. In a follow-up interview with The Spoken World’s Christopher Kenneally, she also offered a forecast for the next generation of audiobook growth.


Amanda D’Acierno was named President of Penguin Random House Audio, Global, overseeing the U.S. audio business and expanding Penguin Random House’s audio publishing worldwide, in August 2024. Since 2008, she has guided the PRH US audio business through a period of strong growth, expanding the audio catalog from 500 titles in 2008 and now publishing nearly 2,000 titles annually.

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8 months ago
25 minutes 30 seconds

The Spoken World
Parix Audio Day Promotes Listening and Reading, with Luis González

Luis González, General Director of Fundación Germán Sánchez Ruipérez / PARIX School, led the Parix Audio Day 2025 in Madrid with 250 professionals and 40 speakers from ten countries. González told Christopher Kenneally, host of The Spoken World podcast, why a conference on audiobooks supports efforts to promote reading and the book industry.

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8 months ago
12 minutes 29 seconds

The Spoken World
Welcome to The Spoken World

Welcome to The Spoken World, a new podcast that brings you the latest global audiobook news, trends and insights. Every other week our host Christopher Kenneally will interview industry leaders, providing inside information about global opportunities, innovations and challenges in the fast-growing audiobook world. The Spoken World podcast will report on all aspects of the $7 billion audiobook industry, including production, distribution, and marketing.  We’ll also feature exclusive recordings and interviews from international book fairs and conferences. From AI-generated narration to immersive soundscapes… new markets to new languages… piracy to platforms… You’ll learn about it first on The Spoken World. Subscribe today on your preferred listening platform or on the web at SpokenWorld.media. 

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9 months ago
3 minutes 15 seconds

The Spoken World
THE SPOKEN WORLD brings you the latest global audiobook news, trends and insights. If you’re in the publishing or audio industry, this podcast is a must-listen. Every other week our host Christopher Kenneally interviews industry leaders, providing insights about global audiobook opportunities, innovations and challenges. What’s new in production, distribution and marketing? Where are the best worldwide opportunities for growth? We’ll also bring you highlights from major international book and audio conferences. Contact spokenworldpodcast@gmail.com or visit spokenworld.media.