We kick-off Season Two with this special panel discussion from Frankfurt Book Fair 2025.

Three audiobook leaders from across Europe shared a stage on the opening day of the Frankfurt Book Fair to discuss the latest data and trends in listener behavior as well as the opportunities for publishers to grow readership through the audiobook format.

The European audiobook market is growing rapidly, with millions of new listeners discovering the format every year. Looking beyond consumer engagement with high-quality content, game-changing new technology is in the early stages of transforming the audiobook landscape, especially the prospect of narration and translation enabled by AI.

Speaking with The Spoken World’s Christopher Kenneally were Barbara Knabe, Head of Content Acquisition, EU, at Audible; Dr. Anke Susanne Hoffman, Director, Strategy & Digital Management Audio, at Penguin Random House; and Lasse Korsemann Horne, Publishing Director with Saga Egmont.