The Social Media Takeaway - Louise McDonnell

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The Social Media Takeaway - Louise McDonnell

Louise McDonnell

73 episodes

5 days ago

In this episode of The Social Media Takeaway, I spoke with Ashley Leeds, known as “The 15-Minute Guy”, who helps business owners use LinkedIn to build genuine visibility without spending hours online. Ashley shared how he went from other fields into becoming a LinkedIn coach helping professionals show up confidently and consistently. If you’re struggling to post on LinkedIn, unsure what to share, or feel it takes too much time, this episode will give you a simple and practical approach to bui...

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Entrepreneurship

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In this episode of The Social Media Takeaway, I spoke with Ashley Leeds, known as “The 15-Minute Guy”, who helps business owners use LinkedIn to build genuine visibility without spending hours online. Ashley shared how he went from other fields into becoming a LinkedIn coach helping professionals show up confidently and consistently. If you’re struggling to post on LinkedIn, unsure what to share, or feel it takes too much time, this episode will give you a simple and practical approach to bui...

Show more...

Entrepreneurship

Episodes (20/73)

The Social Media Takeaway - Louise McDonnell

Maximising LinkedIn Visibility in 15 Minutes a Day with Ashley Leeds

In this episode of The Social Media Takeaway, I spoke with Ashley Leeds, known as “The 15-Minute Guy”, who helps business owners use LinkedIn to build genuine visibility without spending hours online. Ashley shared how he went from other fields into becoming a LinkedIn coach helping professionals show up confidently and consistently. If you’re struggling to post on LinkedIn, unsure what to share, or feel it takes too much time, this episode will give you a simple and practical approach to bui...

5 days ago

33 minutes

The Social Media Takeaway - Louise McDonnell

How to get FREE Publicity for your Business with Jill Lublin

In this episode of The Social Media Takeaway, I chatted with Jill Lublin, international speaker, best-selling author, and publicity strategist who has helped thousands of entrepreneurs and business owners worldwide. We dive into how small business owners can use publicity to build visibility, credibility, and trust...without spending big on ads. If you’re a coach, consultant, or small business owner wanting to attract more clients through authentic visibility, this one’s for you. You’ll lear...

2 weeks ago

23 minutes

The Social Media Takeaway - Louise McDonnell

5 Ways to Transform Sales Conversations with Niraj Kapur

In this episode of The Social Media Takeaway, I had the pleasure of chatting with Niraj Kaur, bestselling author of Everybody Works In Sales. Niraj shares his journey from struggling in sales to becoming a top performer, highlighting the power of self-development, the right mindset, and practical strategies for handling objections and ghosting. We also dive into how to use LinkedIn effectively while staying authentic. If you’re a coach, consultant, or service-based entrepreneur who wants to f...

1 month ago

30 minutes

The Social Media Takeaway - Louise McDonnell

AI is Disrupting Marketing - Here’s how coaches and consultants must adapt on social media

This week, I’m doing something a bit different… I’m handing the mic to my copywriter, Katy Prodromou, who’s interviewing me for a change. Shedding light on the biggest shifts I’ve ever seen in the online space and why coaches and consultants must pay attention. AI isn’t just changing how we create content. It’s changing everything. And if you’re still relying on random posting and hoping for leads, you’re already falling behind. In this episode, I share exactly how I’m helping coaches and con...

2 months ago

35 minutes

The Social Media Takeaway - Louise McDonnell

Overcome Fear and Speak with Impact with Maureen McCowen

In this episode of The Social Media Takeaway, I sat down with Maureen McCowen, public speaking coach and founder of Soft Skills Success. We talked about how the fear of speaking up, whether in meetings, presentations or even casual conversations holds back far too many professionals. Maureen shared real client stories, practical strategies, and mindset shifts that help people go from staying silent to speaking with confidence and clarity. If you're a coach, business owner, or professional who...

2 months ago

30 minutes

The Social Media Takeaway - Louise McDonnell

How to Get HIGH-Quality Leads with Assessments & AI

In this episode of The Social Media Takeaway, I chatted with Domingo Silvas, serial entrepreneur, AI marketing pioneer, and founder of Think Smart Scale, Magpie, and Scale Up. We chatted about lead generation for service-based businesses, uncovering why most entrepreneurs focus on the wrong metrics. He shared how his journey from survival-mode entrepreneurship to scaling 14 companies led him to develop high-converting systems especially using assessments. If you're a coach, consultant, ...

3 months ago

24 minutes

The Social Media Takeaway - Louise McDonnell

Get SALES from Podcast Guesting with Lyndsay Phillips

In this episode of The Social Media Takeaway, I chatted with Lyndsay Phillips, content marketing strategist and podcast guesting expert. Lyndsay shares exactly why most podcast guest spots don’t convert and what to do instead. From “billboard-ready” topics to strategic one-sheets and content repurposing, she shared a smarter way to use guest interviews to build authority and generate leads. You’ll learn: ✅ Why most podcast guesting fails to generate leads ✅ How to choose strategic...

3 months ago

21 minutes

The Social Media Takeaway - Louise McDonnell

Facebook Algorithm 2025: Reach Non Followers, AI & the Future…expert advice from Mari Smith

In this episode of The Social Media Takeaway, Louise talks with Mari Smith, world renowned speaker, author, trusted advisor to Meta, and widely known as the Queen of Facebook. Mari shares her expert insights on where Facebook is heading, how the algorithm is evolving, and what businesses need to do in 2025 to stay ahead. From organic reach to AI-powered ads, she breaks it all down with clarity and honesty. You’ll learn: ✅ What Meta’s AI-powered recommendation engine means for reach ✅ Ho...

3 months ago

29 minutes

The Social Media Takeaway - Louise McDonnell

The Funnel Formula That’s Made Coaches Millions (Step by Step)

In this episode of The Social Media Takeaway, I chat with Ellen Finkelstein, internationally renowned trainer, coach, and founder of Change the World Marketing. She shares how she built her online business from the ground up, why funnels are essential for service-based businesses, and the simple steps to set up a profitable email funnel. Ellen offers straightforward advice on how to grow your list, nurture subscribers, and turn followers into paying clients. You’ll learn: ✅ The must-hav...

4 months ago

34 minutes

The Social Media Takeaway - Louise McDonnell

Don’t Write the Wrong Book: Non Fiction Publishing Strategy That Works

In this episode of The Social Media Takeaway, Louise talks with Ali Machete, bestselling author and publishing consultant who has worked with Simon & Schuster. Ally shares how to write, publish, and market a book that aligns with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introduces her course, Don't Write the Wrong Book, to help you get started. You’ll learn: ✅ What makes a book...

4 months ago

31 minutes

The Social Media Takeaway - Louise McDonnell

AI Copywriting Tips & Tools: Persuasive Content in Minutes

In this episode of The Social Media Takeaway, I chat with Kimberly Weitkamp, a marketing strategist, podcaster, coach, and host of the More Conversations, Clients, and Cash podcast. Kimberly helps coaches and service providers create content that connects and converts. She combines proven copywriting techniques with AI to help business owners drive more sales and leads. We talk about what makes good copy work, how to get started with AI without sounding robotic, and why strategy still comes f...

4 months ago

29 minutes

The Social Media Takeaway - Louise McDonnell

Storytelling Secrets That Drive Sales and Build Trust with Lisa Bloom

In this episode of The Social Media Takeaway, I chat with Lisa Bloom, professional storyteller, coach, and author of three bestsellers, including Seven Stories That Sell. Lisa has helped thousands of business owners use storytelling to build trust, stand out, and drive more sales. We explore how telling the right stories in the right way makes selling easier and more authentic. You’ll learn: ✅ The 7 types of stories that help you sell ✅ How to use personal stories to build trust a...

5 months ago

34 minutes

The Social Media Takeaway - Louise McDonnell

Masterminds: The Secret to Recurring Revenue with a Small Group

In this episode of The Social Media Takeaway, I chat with Jay Fairbrother, a mastermind strategist who’s helped hundreds of coaches scale with high-ticket masterminds. With 30+ years of experience, Jay shares how masterminds 10x’d his business and became a lifeline during tough times. We dive into the power of real connection, business resilience, and scalable offers that truly transform. What you’ll learn: ✅ What real masterminds are (and why most miss the mark) ✅ How to build on...

5 months ago

27 minutes

The Social Media Takeaway - Louise McDonnell

How to Become a Paid Expert and Sell From the Stage

In this episode of The Social Media Takeaway, I sit down with Debbie Allen, one of the highest paid speakers in the world, and an internationally recognized market positioning expert who has built and sold multiple million-dollar businesses. At 19, she bought into her family’s business...now she’s spoken in 28 countries. We chat about what it takes to stand out in saturated markets and turn your expertise into income. Debbie talks about how to create speaking topics that SELL, help you identi...

6 months ago

29 minutes

The Social Media Takeaway - Louise McDonnell

How To Get Clients From Social Media: Turn Followers Into Paying Clients

In this episode of The Social Media Takeaway, I’m breaking down one of the most powerful lead generation systems in your marketing toolbox. Social media isn’t about having the most followers, it’s about having the most engaged, ready-to-buy audience. And the best way to build that? An email list fuelled by smart, strategic lead magnets. From cheat sheets to quizzes and masterclasses, I’ll walk you through five proven lead magnet types and most importantly, how to choose the right one based on...

6 months ago

13 minutes

The Social Media Takeaway - Louise McDonnell

Pitching to Journalists: Strategies That Get Your Story Published

In this episode of The Social Media Takeaway, I’m joined by Bobby Power, publisher of Go Wild Magazine, who shares how to leverage both print and digital media to boost your brand visibility. From his journey in traditional newspaper sales to building a thriving regional magazine business, Bobby reveals why print is far from dead, and how combining it with digital can supercharge your marketing strategy. Here’s what you’ll learn: ✅ The biggest mistakes businesses make with print ads, an...

6 months ago

26 minutes

The Social Media Takeaway - Louise McDonnell

Creating Recurring Revenue with a Small Community

In this episode of The Social Media Takeaway, I’m joined by Lorna Lyons, a positive psychology expert and entrepreneur, to talk about building a sustainable, profitable business without chasing vanity metrics. We’re diving into: ✅ How positive psychology can help you manage mental well-being while growing on social media ✅ Why engagement matters more than going viral—and how to attract the right audience ✅ The recurring revenue model—how to create a profitable membership wit...

7 months ago

21 minutes

The Social Media Takeaway - Louise McDonnell

Sales Made Simple: How to Book More Calls & Close Deals

In this episode of The Social Media Takeaway, I sit down with Wendy Weiss, founder of Salesology, to break down her proven 3-step prospecting method that helps businesses book more calls, convert leads, and grow revenue. Here’s what you’ll learn: ✅ The key difference between marketing, sales, and advertising—and how to use each effectively. ✅ Why marketing alone won’t replace sales (and what to do about it). ✅ Wendy’s 3-step method for booking more calls and closing deals. &...

7 months ago

19 minutes

The Social Media Takeaway - Louise McDonnell

How to Book More Podcast Appearances and Build Authority

In this episode of The Social Media Takeaway, I sit down with Liam Austin, co-founder of Talks.co and Entrepreneurs HQ, who has helped over 100,000 entrepreneurs grow their businesses through digital media. 🚀 We uncover: ✅ How to create a standout speaker profile that gets you booked. ✅ The secret to finding the perfect podcasts for your expertise. ✅ Using AI to craft compelling content and boost your visibility. ✅ Strategies to promote podcast appearances and maximize...

8 months ago

29 minutes

The Social Media Takeaway - Louise McDonnell

Repurposing Content Like a Pro: Extend Your Social Media Reach

In this episode of The Social Media Takeaway, I sit down with Deirdre Sullivan, who turned her traditional flower school into an online sensation, amassing over 338,000 followers across Instagram, Facebook, TikTok, and YouTube. 🚀 We dive into: ✅ Better done than perfect - why perfection is overrated. ✅ The power of consistency - how showing up daily changed everything. ✅ Short-form video strategies - creating content that works across multiple platforms. ✅ Expanding beyond local markets - how...

8 months ago

27 minutes