In this episode of The Social Media Takeaway, I chatted with Domingo Silvas, serial entrepreneur, AI marketing pioneer, and founder of Think Smart Scale, Magpie, and Scale Up. We chatted about lead generation for service-based businesses, uncovering why most entrepreneurs focus on the wrong metrics. He shared how his journey from survival-mode entrepreneurship to scaling 14 companies led him to develop high-converting systems especially using assessments. If you're a coach, consultant, ...

In this episode of The Social Media Takeaway, I chatted with Lyndsay Phillips, content marketing strategist and podcast guesting expert. Lyndsay shares exactly why most podcast guest spots don’t convert and what to do instead. From “billboard-ready” topics to strategic one-sheets and content repurposing, she shared a smarter way to use guest interviews to build authority and generate leads. You’ll learn: ✅ Why most podcast guesting fails to generate leads ✅ How to choose strategic...

In this episode of The Social Media Takeaway, Louise talks with Mari Smith, world renowned speaker, author, trusted advisor to Meta, and widely known as the Queen of Facebook. Mari shares her expert insights on where Facebook is heading, how the algorithm is evolving, and what businesses need to do in 2025 to stay ahead. From organic reach to AI-powered ads, she breaks it all down with clarity and honesty. You’ll learn: ✅ What Meta’s AI-powered recommendation engine means for reach ✅ Ho...

In this episode of The Social Media Takeaway, I chat with Ellen Finkelstein, internationally renowned trainer, coach, and founder of Change the World Marketing. She shares how she built her online business from the ground up, why funnels are essential for service-based businesses, and the simple steps to set up a profitable email funnel. Ellen offers straightforward advice on how to grow your list, nurture subscribers, and turn followers into paying clients. You’ll learn: ✅ The must-hav...

In this episode of The Social Media Takeaway, Louise talks with Ali Machete, bestselling author and publishing consultant who has worked with Simon & Schuster. Ally shares how to write, publish, and market a book that aligns with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introduces her course, Don't Write the Wrong Book, to help you get started. You’ll learn: ✅ What makes a book...

In this episode of The Social Media Takeaway, I chat with Kimberly Weitkamp, a marketing strategist, podcaster, coach, and host of the More Conversations, Clients, and Cash podcast. Kimberly helps coaches and service providers create content that connects and converts. She combines proven copywriting techniques with AI to help business owners drive more sales and leads. We talk about what makes good copy work, how to get started with AI without sounding robotic, and why strategy still comes f...

In this episode of The Social Media Takeaway, I chat with Lisa Bloom, professional storyteller, coach, and author of three bestsellers, including Seven Stories That Sell. Lisa has helped thousands of business owners use storytelling to build trust, stand out, and drive more sales. We explore how telling the right stories in the right way makes selling easier and more authentic. You’ll learn: ✅ The 7 types of stories that help you sell ✅ How to use personal stories to build trust a...

In this episode of The Social Media Takeaway, I chat with Jay Fairbrother, a mastermind strategist who’s helped hundreds of coaches scale with high-ticket masterminds. With 30+ years of experience, Jay shares how masterminds 10x’d his business and became a lifeline during tough times. We dive into the power of real connection, business resilience, and scalable offers that truly transform. What you’ll learn: ✅ What real masterminds are (and why most miss the mark) ✅ How to build on...

In this episode of The Social Media Takeaway, I sit down with Debbie Allen, one of the highest paid speakers in the world, and an internationally recognized market positioning expert who has built and sold multiple million-dollar businesses. At 19, she bought into her family’s business...now she’s spoken in 28 countries. We chat about what it takes to stand out in saturated markets and turn your expertise into income. Debbie talks about how to create speaking topics that SELL, help you identi...

In this episode of The Social Media Takeaway, I’m breaking down one of the most powerful lead generation systems in your marketing toolbox. Social media isn’t about having the most followers, it’s about having the most engaged, ready-to-buy audience. And the best way to build that? An email list fuelled by smart, strategic lead magnets. From cheat sheets to quizzes and masterclasses, I’ll walk you through five proven lead magnet types and most importantly, how to choose the right one based on...

In this episode of The Social Media Takeaway, I’m joined by Bobby Power, publisher of Go Wild Magazine, who shares how to leverage both print and digital media to boost your brand visibility. From his journey in traditional newspaper sales to building a thriving regional magazine business, Bobby reveals why print is far from dead, and how combining it with digital can supercharge your marketing strategy. Here’s what you’ll learn: ✅ The biggest mistakes businesses make with print ads, an...

In this episode of The Social Media Takeaway, I’m joined by Lorna Lyons, a positive psychology expert and entrepreneur, to talk about building a sustainable, profitable business without chasing vanity metrics. We’re diving into: ✅ How positive psychology can help you manage mental well-being while growing on social media ✅ Why engagement matters more than going viral—and how to attract the right audience ✅ The recurring revenue model—how to create a profitable membership wit...

In this episode of The Social Media Takeaway, I sit down with Wendy Weiss, founder of Salesology, to break down her proven 3-step prospecting method that helps businesses book more calls, convert leads, and grow revenue. Here’s what you’ll learn: ✅ The key difference between marketing, sales, and advertising—and how to use each effectively. ✅ Why marketing alone won’t replace sales (and what to do about it). ✅ Wendy’s 3-step method for booking more calls and closing deals. &...

In this episode of The Social Media Takeaway, I sit down with Liam Austin, co-founder of Talks.co and Entrepreneurs HQ, who has helped over 100,000 entrepreneurs grow their businesses through digital media. 🚀 We uncover: ✅ How to create a standout speaker profile that gets you booked. ✅ The secret to finding the perfect podcasts for your expertise. ✅ Using AI to craft compelling content and boost your visibility. ✅ Strategies to promote podcast appearances and maximize...

In this episode of The Social Media Takeaway, I sit down with Deirdre Sullivan, who turned her traditional flower school into an online sensation, amassing over 338,000 followers across Instagram, Facebook, TikTok, and YouTube. 🚀 We dive into: ✅ Better done than perfect - why perfection is overrated. ✅ The power of consistency - how showing up daily changed everything. ✅ Short-form video strategies - creating content that works across multiple platforms. ✅ Expanding beyond local markets - how...

In this episode of The Social Media Takeaway, I dive into the 10 most common social media marketing mistakes—and more importantly, how to fix them fast. From setting clear goals to knowing your audience, managing expectations, and leveraging paid ads, I’ll walk you through the exact strategies you need to start seeing real results. What you’ll learn: ✅ Why vague goals are hurting your social media success ✅ How to attract the right customers (not just any followers) ✅ The importance of testin...

In this episode of The Social Media Takeaway, I sit down with Joe Apfelbaum, CEO of Ajax Union and LinkedIn marketing expert, to break down the exact steps to help you get noticed, attract the right people, and grow your business on LinkedIn in 2025. We’ll cover: ✅ The biggest mistake professionals make on LinkedIn—and how to fix it. ✅ Simple tweaks to your profile that make you stand out instantly! ✅ A daily game plan to grow your network and get real business opportunities. ✅ The newest Lin...

Ever feel like your own thoughts are the biggest obstacle to your success? You’re not alone. In this episode of The Social Media Takeaway, I sit down with Danielle Serpico, a mindset coach, NLP trainer, and author, to dive into the power of Neuro-Linguistic Programming (NLP)—a tool that can help you break free from limiting beliefs and rewire your mindset for success. Danielle shares her incredible journey from hitting rock bottom during the Celtic Tiger crash to transforming her life and b...

In this episode of The Social Media Takeaway, I sit down with Ross Brand, a trailblazer in live streaming and video podcasting. With over 1,000 live shows, bestselling books, (including “100 Livestreaming & Digital Marketing Predictions” series and “Video Podcasting Made Easy”) and a career helping creators and businesses grow, Ross brings unmatched expertise to the table.Together, we explore 10 cornerstone principles to elevate your social media strategy turning followers into lead...

In this week’s episode of The Social Media Takeaway, we dive into the must-know social media trends for 2025, featuring expert insights from leaders across LinkedIn, TikTok, YouTube, and beyond. Our panel of specialists, including Louise Brogan (LinkedIn Expert), Anita Wong (YouTube Strategist), Samantha Kelly (Twitter/X Specialist), Julie Burke (TikTok Expert), and Karen Sheehy (Social Media Manager), share actionable strategies for businesses looking to thrive in the evolving digital landsc...