The Social Law Co. Podcast

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The Social Law Co. Podcast

Tegan Boorman

16 episodes

7 months ago

We talk to Jordan Michaelides, Managing Director at Neuralle about all things talent management, including: what he looks for in talent when considering taking them under management;at what stage of their growth talent should be looking for a manager (if ever);the top 3 benefits of talent having a manager according to Jordan;the things talent should look out for when considering who they should trust with their management;Jordan’s tips for ensuring a successful transition from self-representa...

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Entrepreneurship

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We talk to Jordan Michaelides, Managing Director at Neuralle about all things talent management, including: what he looks for in talent when considering taking them under management;at what stage of their growth talent should be looking for a manager (if ever);the top 3 benefits of talent having a manager according to Jordan;the things talent should look out for when considering who they should trust with their management;Jordan’s tips for ensuring a successful transition from self-representa...

Show more...

Entrepreneurship

Episodes (16/16)

The Social Law Co. Podcast

Inside Influencer Marketing Talent Management with Neuralle's Jordan Michaelides

We talk to Jordan Michaelides, Managing Director at Neuralle about all things talent management, including: what he looks for in talent when considering taking them under management;at what stage of their growth talent should be looking for a manager (if ever);the top 3 benefits of talent having a manager according to Jordan;the things talent should look out for when considering who they should trust with their management;Jordan’s tips for ensuring a successful transition from self-representa...

1 year ago

59 minutes

The Social Law Co. Podcast

Influencer Marketing tax chats with Shannon Tarbotton from Elevate Tax

Shannon Tarbotton from Elevate Tax joins us on this episode to discuss some of the burning tax questions in relation to influencer marketing services, such as whether influencers need to declare free gifts in their tax returns, common deductions influencers might be able to explore claiming, when superannuation contributions might need to be paid to an influencer's fund, whether brands need to withhold PAYG from payments made to influencers, structuring and more.

2 years ago

40 minutes

The Social Law Co. Podcast

International influencer marketing campaigns with United States based Attorney Robert Freund from Robert Freund Law

Robert Freund is an experienced advertising attorney and advisor based in Los Angeles. He focuses his practice on e-commerce and social media marketing issues. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, where he represented individuals and companies in complex commercial litigation, including consumer class actions and claims related to advertising and unfair competition. Rob has lectured about advertising law at the University of Southern California...

4 years ago

53 minutes

The Social Law Co. Podcast

Growing a brand through collaboration with Heather Leggett from Kippins

Heather is the Managing Director and Founder of Kippins, a brand designed to help solve one of parenting’s biggest challenges – getting enough sleep! After more than a decade in the Advertising Industry, the sleep deprivation Heather experienced during the early days of motherhood prompted her to create the now Insta-famous Kippin Cuddle Blankie. These special organic cotton friends help babies settle and sleep during the night, and Heather has since developed a range of matching sleepwear, a...

4 years ago

55 minutes

The Social Law Co. Podcast

What you need to know when it comes to documenting the remuneration of your Influencers

In this episode, we zone in on discussing Influencer's fees and what you need to know when it comes to documenting them in your Influencer Agreement. This is part of a series of episodes breaking down some of the key issues that we cover in influencer, ambassador and affiliate agreements into some bite size chunks of podcast goodness for you to consume at your leisure. For a comprehensive checklist of what to cover in your Influencer Agreements, you can download our Influencer Agreement...

4 years ago

10 minutes

The Social Law Co. Podcast

Brand Alignment for Influencer Marketing Campaigns with Mike Bromley from Beyond Billables

In this episode, we talk to Mike Bromley from Beyond Billables about what to look for in terms of brand alignment when it comes to influencer and brand collaborations and in particular: what we mean when we say brand alignment in the context of influencer marketing;why brand alignment between the influencer and the brand is so important in the context of an influencer marketing campaign;key things to look for in an influencer for a brand wanting to work with influencers for the first time;som...

4 years ago

52 minutes

The Social Law Co. Podcast

10 tips to make your life easier when contracting with Influencers

If your business regularly engages with Influencers to promote your products or services, you might have wondered how you can reduce your risk, keep it professional and continue to move forward without delays. In this episode of The Social Law Co. Podcast, we give you 10 tips for contracting with Influencers to make your life easier. For more information, head to sociallawco.com.au.

4 years ago

8 minutes

The Social Law Co. Podcast

Influencer Marketing For Small Businesses with Rhianna Dickson from Rhi Communicate

With 5 years of experience working in boutique PR and communications agencies, Rhianna is passionate about helping small businesses and startups grow through the various communication platforms available today. So passionate about her work, Rhianna started up her own consulting business in 2019 and now has over 10 Adelaide clients, 1 interstate client, and 1 global client, as well as a team of 3 around her. Rhi Communicate is a boutique PR and communications consultancy based in Adelaide, So...

5 years ago

28 minutes

The Social Law Co. Podcast

Legal considerations for social media competitions in Australia

We discuss some of the legal considerations that should come to mind before posting an announcement about your trade promotion competition on social media. Head to the show notes for more information.

5 years ago

14 minutes

The Social Law Co. Podcast

Creating Agreements for your Brand Ambassador Programs

In this episode we talk about brand ambassador programs and how we can help you to create a brand ambassador agreement that's tailored to your intended program. We also talk about some of the key issues to cover in your agreement and think about before instructing a Lawyer to draft up the document.

5 years ago

9 minutes

The Social Law Co. Podcast

Why You Need To Immediately Review Your Influencer Sponsored Post Disclosure Strategy

In this episode we discuss: The updates to the AANA Code of Ethics, when they will come into effect and what this means for Influencers and Brands involved in influencer marketing campaigns;Some recent complaints considered by the Ad Standards Community Panel in relation to influencer marketing campaigns promoted on Instagram;Instagram’s reported crack down on hidden advertising posts on the platform.Find the show notes and further resources here.

5 years ago

12 minutes

The Social Law Co. Podcast

Tracking Influencer leads and conversions - tech tips from Nikki Hamilton of Seedling Digital

In this episode, we talk to Nikki Hamilton from Seedling Digital Nikki specialises in custom branding with meaning, and exceptional WordPress websites, Nikki works with women in business to develop a cohesive online presence that's clear, that's memorable, that converts. She's an easily entertained, 90’s hip hop obsessed, exclamation point loving, perfectionist. She is a mother, a margarita loving wife and a passionate creative based on the sunny Gold Coast of Australia. Her pass...

5 years ago

26 minutes

The Social Law Co. Podcast

Content Collaborations With Nicole Ray From Minty Magazine And Smallist

Nicole and I talked about how she came to own and run Minty Magazine and start Smallist and how she and her clients benefit from collaborations on social media as well as some of the pitfalls you can experience through collaborating online. Click here to download our FREE Legally Compliant Campaigns eBook.

5 years ago

1 hour 2 minutes

The Social Law Co. Podcast

Lauren Bath: Australia’s First Professional Instagrammer As Deemed By National Media

Lauren and I talk about her actions in the early days of leaving her job as a Chef to focus on her work as a professional instagrammer. We also talk about changes she’s noticed as the influencer marketing industry has grown and matured over the years, what she considers to be the secret sauce for a good influencer marketing campaign, tips for influencers and brands when involved in campaigns and we also got Lauren’s thoughts on the new AIMCO Influencer Marketing Code of Practice. Click here ...

5 years ago

57 minutes

The Social Law Co. Podcast

How to legally influence Australian consumers to buy from you using social media Influencers

In this episode we cover: The Australian Influencer Marketing Code of Practice – what it is, how it came to exist and what’s in it. why you need an Influencer Agreement and some of the things it should cover;Setting objectives for your campaign and documenting your Influencer Agreement around them;Social Media Platform Terms of Use, including the Branded Content Policy on Facebook and Instagram;Why you should never just copy what your competitors are doing;The relevant Codes and Laws tha...

5 years ago

12 minutes

The Social Law Co. Podcast

The Social Law Co. Podcast - coming soon!

Introducing The Social Law Co. Podcast! Australian Lawyer, Tegan Boorman, is dedicated to discussing some of the key legal issues associated with collaborating with third parties on social media as a form of advertising. The Social Law Co. Podcast launches on Wednesday, 7 October 2020. Subscribe to be notified as new episodes are released. Click here to download our FREE Legally Compliant Campaigns eBook.

5 years ago

4 minutes