Episode 0037 - In this episode:
Creativ Rise founders Joey and Christy Speers chat with hosts Chloë Chapdelaine and Jonathan Zoeteman about a wide range of themes including:
-Current Trends in Creative Industries
-Understanding Pricing Theory
-Value-Based Pricing Explained
-Strategies for Wedding Pricing
-Commercial Pricing Strategies
-Communicating Value to Clients
-Establishing Pricing Frameworks
-Navigating Social Media Changes
-Maximizing Content Value
-Building Long-Term Client Relationships
-The Importance of Pricing Transparency
Joey Speers launched his content agency in 2014, working with brands like YETI, Ford, and Uber. Today, he helps build brands through photo, video, strategy, and design.
Christy Speers began her photography career in 2016, shooting destination weddings around the world. Now a full-time commercial and couples photographer, her clients include LaCroix, BHLDN, Narrative, and Rish Bridal. She also co-founded Liquid Causes, a non-profit bringing clean water to communities in Nicaragua.
Together, they launched Creativ Rise in 2019 — an education platform and weekly podcast helping creatives grow 6-figure businesses. To date, Creativ Rise has helped creatives generate over $18M by mastering the business side of their craft.
Get Access To The Creativ Rise Pricing Calculator - https://www.creativrise.com/pricingcalculator
Youtube - https://www.youtube.com/@creativrise
Watch / Subscribe To The Creativ Rise Podcast - https://www.creativrise.com/podcast
Creativ Rise - https://www.creativrise.com
Speers Collective (brand & content-agency) - https://www.speerscollective.com
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Episode 0036 - In this episode: Mas Studio founders Juan Castillo and Eluvier Acosta join the podcast to talk with hosts Chloë Chapdelaine and Jonathan Zoeteman about a wide range of themes including:
-Building a Business: Challenges and Triumphs
-From Concept to Execution: The Creative Process
-Navigating Client Relationships and Creative Negotiation
-Overcoming Creative Blocks and Self-Doubt
-The Importance of Teamwork in Creative Projects
-Building a Supportive Community and Networking
-Learning Through Experience: The Value of Free Work
-Longevity in the Creative Industry: Adaptability and Consistency
About Mas Studios: Mas Studios is a full-service Canadian multi-media production studio, based in Calgary. Founded by Juan Castillo and Eluvier Acosta, this studio operates with an experienced and talented team to bring imagery and content creation to a whole new level, offering a dynamic space for the creative community to come together and bring ideas to life.
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Episode 0035 - In this episode: Social media creator Chloë Chapdelaine (@chloe.chapdelaine) joins the podcast to talk with Jonathan Zoeteman about a wide range of themes including:
-Understanding Viral Content and the Algorithm
-Chloë's Journey into Social Media
-Evolving Approach to Social Strategy
-Content Organization and Organization Techniques
-Brand vs. Personal Content Strategies
-Building Community and Connection
-Intentionality in Content Creation
About Chloë Chapdelaine: Chloë Chapdelaine is a photographer and content creator who has grown a following of over 600K followers across her channels, and is active on Instagram, TikTok, Youtube, and has her own podcast, Chappy Hour. Her content showcases her travel and lifestyle, and regularly goes viral, which has set her up to work full-time in content creation and social media, and we dive into some of these themes (and more) on this episode.
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Note: This episode was originally recorded on June 6th, 2023. We wanted to publish some of our previously unreleased episodes in advance of new content coming your way in 2024.
Episode 0034 - In this episode: Photographer and Narrative founder James Broadbent joins the podcast to talk with Scott Bakken about a wide range of themes including:
- James’s Journey into Photography
- The Birth of Narrative and the Problem it Solves
- Expanding the Product Line and the Power of Publish
- Introducing Select: AI Image Selection
- How Narrative Works and Ensures Privacy
- Marketing Strategies and Challenges
- Building a Team and Overcoming Challenges
- The Impact of AI in the Creative World
- Embracing AI as a Tool for Creativity
- The Future of AI and Integration with Humans
- *Selling Value, Not Deliverables*
About James Broadbent:
James Broadbent is the founder of one of New Zealand’s leading start-ups, Narrative, as well as is an internationally renowned photographer. He’s known as one of the photographers behind the duo Chasewild. James has spoken at photography conferences across Europe, America and Australasia. Check out some of James’s work including photoshoots in Morocco, the Faroe Islands, India, Italy and more here: (https://www.chasewild.com/). James founded Narrative with the goal of radically changing the way professional photographers interact with photography by modernizing their workflow with smart software to optimize the post photoshoot process, and we dive into some of these themes on this episode.
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Note: This episode was recorded in 2023. We wanted to publish a couple of our previously unreleased episodes in advance of new content coming your way in 2024!
Episode 0033 - In this episode: Professional Photographer Richard Bernadin joins the podcast to talk with Scott Bakken about a wide range of themes including:
Want to go deeper?
Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us at: https://www.socality.org/become-a-member
Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
Episode 0032 - In this episode: Creative entrepreneur Davey Gravy joins the podcast to talk with Jonathan Zoeteman about a wide range of themes including: - Discovering Community and Creativity Together - Davey’s Diverse Clientele and Generalist Approach - Addressing Reactivity in the Creative Industry - Learning Systems from Large Companies - The Importance of Systems in Creativity - Bridging the Gap Between Dreams, Goals, and Habits - Practical Implementation of Systems and Templates - Overcoming Perfectionism and Distraction - The Importance of Accountability and Community - Balancing Work and Rest - Making Work Fun and Enjoyable - The Value of Community and Relationships - Favourite Productivity Tools and Recommended Creator Resources - The Importance of Vision in Work Want to go deeper? Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us at: https://www.socality.org/become-a-member Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
Episode 0031 - In this episode: Social Media Creators and Socality Team Members Chloë Chapdelaine, Jonathan Zoeteman, and Braden Dam talk about a wide range of themes surrounding trends, including: - To Niche or Not to Niche? - Personal Branding vs. Niching Down - Putting Your Own Spin on a Niche - Finding Your Why and Staying True to Yourself - Taking the Pressure off and Enjoying the Process Want to go deeper? Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at: https://www.socality.org/become-a-member Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
Episode 0030 - In this episode: Focal founder and CEO Lachlan Shum join the podcast to talk with Scott Bakken about a wide range of themes including:
About Lachlan Shum:
Lachlan Shum is the CEO & Founder of Focal, a website and booking platform with the goal of revolutionizing the photography industry by providing a better all-around experience for photographers and customers alike.
Learn more about Focal at https://www.bookfocal.com/
Want to go deeper?
Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:
https://www.socality.org/become-a-member
Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
Episode 0029 - In this episode: Social Media Creators and Socality Team Members Chloë Chapdelaine, Scott Bakken, and Braden Dam talk about a wide range of themes surrounding trends, including:
Want to go deeper?
Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:
https://www.socality.org/become-a-member
Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
Episode 0028 - In this episode: Digital Marketing Agency founders Mike & Mitzi Payne join the podcast to talk with Scott Bakken about a wide range of themes including:
About Mike & Mitzi Payne:
Partners in business, and in life, Mike and Mitzi Payne are entrepreneurs, parents, and creators who have spent their combined twenty-year marketing careers making waves online. Together they lead Arcade, an award-winning digital agency specializing in strategy, content, and distribution for the world’s rising direct-to-consumer brands. They’ve curated a team that brings diverse expertise into a niche service mix that produces meaningful brand growth and measurable impact for every one of their client partnerships. They’ve been featured in publications like Fast Company, and have won a Webby Award for their work with John Krasinski's "Some Good News”.
Learn more about Arcade Studios at www.arcadearcade.ca
Find their Waves Social Podcast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/waves-social-podcast/id1484888104
Find Arcade on Instagram: https://www.instagram.com/helloarcade/
Find Mike on Instagram: https://www.instagram.com/mmmiiike/
Find Mitzi on Instagram: https://www.instagram.com/mmmitzi/
Want to go deeper?
Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:
https://www.socality.org/become-a-member
Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
Episode 0027 - In this episode: Brand strategists and creative entrepreneurs Joey & Christy Speers join the podcast to talk with Scott Bakken and Tyler Dove about a wide range of themes including:
About Joey & Christy Speers:
Joey Speers is aiming to build a world where more people succeed at doing what they love. After building a 6 figure creative agency as a teenager, Joey decided to share the secrets to building a business, so he started Creativ Rise. Today, Joey is a brand strategist, marketing consultant, and communicator.
Christy Speers was a destination wedding photographer for five years before shifting into commercial brand work. She is a co-owner of Creativ Rise and co-founding of non-profit Compassion Causes and believes your business is meant for good.
Want to go deeper?
Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us at: https://www.socality.org/become-a-member
Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
Episode 0026 - In this episode: Creative entrepreneurs, YouTubers, and digital creators Bryan and Ali Castillo join the show to talk about everything from how they navigate creativity as a couple and as individuals, adapting and evolving your content and creative strategy over time, the trends and challenges they see with the major content platforms, and plenty of advice for those looking to build a long-term career in the creative industry.
About Bryan & Ali Castillo:
Ali and Bryan are digital content creators who get to do what they love for a living, together. They host the podcast Happily Stuck Forever & Always where they talk about social media, growing your brand and building a business, as well as current events, what they're watching and listening to, and pop culture. They're both active YouTubers and content creators across various platforms along with being entrepreneurs that have launched various businesses to support their creative endeavours. Ali and Bryan live in Phoenix, AZ with their two fur babies, Gryffin and Penny.
Check out their Podcast: https://podcasts.apple.com/us/podcast/happily-stuck-forever-always/id1624553202
Bryan's YouTube Channel: https://www.youtube.com/@BryanAdamCastillo
Ali's YouTube Channel: https://www.youtube.com/@AlexisThereseCastillo
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0025 - In this episode: We dig into science and psychology a bit with John Gasienica, a therapist with the Pain Psychology Center who joins the show for an eye-opening conversation about retraining your brain, how the majority of the chronic pain we experience is derived from neuroplastic pain (explained in this episode) and the role anxiety plays. Scott shares more of his own personal experience with anxiety manifesting as physical pain and we hope the insights you draw from this episode can help you or those in your community and network be better equipped to recognize and re-train your brain if or when you encounter similar experiences.
Links:
Book - "The Way Out" - https://www.amazon.com/Way-Out-Revolutionary-Scientifically-Approach/dp/059308683X/
Learn more about the Pain Reprocessing Center: https://www.painreprocessingtherapy.com/
About John Gasienica:
John Gasienica, ASW, brings personal understanding and empathy alongside contemporary methodology to clients experiencing pain, anxiety, and depression. Using a light-hearted demeanor, John uniquely caters Pain Reprocessing Therapy with a cognitive behavioral and mindfulness-based approach to each individual client. John received his master’s degree from the University of Southern California and leads the Business Development and Outreach Program at the Pain Psychology Center.
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0024 - In this episode: International wedding and portrait photographer and educator Nicole Ashley joins the show to talk about everything from positioning yourself to land the clients you want, finding balance between life and work as a creative person, stepping into your renaissance season, the power of play and creating for yourself, and a wide range of topics we hope encourage you in your own creative journey.
About Nicole Ashley:
Nicole Ashley is an international portrait and wedding photographer based out of Alberta, Canada. Her influence has branched out far beyond the boundaries of her city, bringing her throughout much of Canada, and on to international destinations such as Iceland, Italy, Switzerland, and Australia. Nicole has built an impressive resume, photographing magazine features, best selling novel covers, internationally acclaimed musicians, music festivals and fashion shows. With innate creativity, unparalleled work ethic, and a passion for the entire craft, she is not only a photographer but an artist. Her main areas of focus are now intimate weddings and couples portraiture. Not only an artist but as an educator in her craft, she also hosts and speaks at several awards winning photo conferences throughout the world.
Find Nicole on Instagram.
Learn more about Nicole: https://www.nicoleashley.ca/
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0023 - In this episode: Health and wellness coach, digital creator, and new dad Brian Pruett joins the show to talk about everything from creating foundational daily rhythms, building a 1% better daily mindset, the integration of health and wellness into supporting your overall wellbeing and creativity, reframing your negative self-identities, and a wide range of important topics empowering you to be the best version of yourself.
About Brian Pruett:
Brian an everyday health and wellness coach, digital content creator, and the founder of BFIT. He is a former Division 1 baseball player turned NASM certified Personal Trainer and Coach with a passion to help people become more and step into the life they were meant to live.
You can find him on Instagram and TikTok.
Learn more about Brian: https://brianpruett.com/
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0022 - In this episode: The best and worst parts of life usually involve other people. We get into an open conversation around what it looks like practically to tackle conflict head on in the relationships closest to us, how that leads to inclusive community building, and what it takes to work through the hard things we will inevitably encounter when dealing with other people - whether that's in our creative pursuits or in our closest relationships.
This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.
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Hosts & Guests:
Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and a host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Rheanna Lauren (Caedance): Rheanna (Caedance) is Canadian multi-disciplinary creator, artist, and songwriter currently based out of Los Angeles, California.
Jay McDonald: Jay is a commercial photographer, co-founder of commercial production company Roam Creative, and a mental health advocate based out of Calgary, Canada.
Levi Washington: Levi is a poet, author of "Love Isn't", and actively communicates to a growing audience on TikTok and Instagram where he engages and challenges perspectives around love and relationship.
Episode 0021 - In this episode: Creator and entrepreneur Jasmine Lorimer joins the the show to talk about her experience as Canada's first (and only) Bachelorette, her journey into becoming a full-time content creator, and the ways she's diversifying and building out her business as an entrepreneur at the same time. We get into the behind the scenes on her Bachelorette experience, how she's engaging with different social platforms, diversifying revenue, working with brands, managing expectations and identity when it comes to social media, creating for yourself, and more.
About Jasmine Lorimer:
Jasmine is a Canadian creator and entrepreneur with a focus on travel, beauty, home decor, and a healthy dose of relatable daily life. Along with her work as a full time content creator she runs retro-inspired shop "Dream On" and her recently launched Avocado Guesthouse in Whistler, British Columbia.
You can find her on Instagram and TikTok
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0020 - In this episode: We're talking about friendship and the various dynamics we all have to manage as we navigate relating with each other, different levels of friendship, communication styles, and how we can all be more intentional in the way we relate with each other as individuals and in community.
This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.
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Hosts & Guests:
Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and a host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Jonathan Zoeteman: Jonathan is the operations director at Socality, a portrait and lifestyle photographer, and ambassador for Canon Canada based out of Calgary, Canada.
Levi Switzer: Levi is a skateboarder, barber, wedding officiant, and host of the @ShredzShop Youtube channel. Levi is based out of Calgary, Canada with his wife Ginger.
Episode 0019 - In this episode: Photographer, videographer, and content creator Anthony Gugliotta joins the show to talk about how he's strategically grown his personal brand across Instagram, TikTok, and YouTube over the last year along with building a successful business supporting other creators in improving their own creative and storytelling skills. We get into originality, finding your unique competitive advantage, short form content tactics, creating long-term and evergreen value with your content, and much more.
About Anthony Gugliotta:
Anthony is a Toronto-based content creator and educator with over a decade of photography experience. Leaning into his background in architecture and design, Anthony uses his love of buildings and the outdoors to craft teachable photography moments that he shares with his audience on YouTube, TikTok and Instagram Reels. Never satisfied with the status quo, his goal is to create compelling visuals that inspire others to improve their photography and storytelling skills!
You can find him on Instagram, TikTok, and YouTube.
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0018 - In this episode: The second half of a two-part conversation around managing and overcoming anxiety and the many challenges we face as creatives in navigating our past, the role of therapy, thriving through ADHD, depression, anxiety, obsessive compulsive and other diagnoses, and more. We're grateful for the honesty and vulnerability of all the guests for these and hope that their stories can encourage you wherever you're at in your personal and creative journey.
This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.
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Hosts & Guests:
Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and a host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Rheanna Lauren (Caedance): Rheanna (Caedance) is Canadian multi-disciplinary creator, artist, and songwriter currently based out of Los Angeles, California.
Jay McDonald: Jay is a commercial photographer, co-founder of commercial production company Roam Creative, and a mental health advocate based out of Calgary, Canada.
Levi Washington: Levi is a poet, author of "Love Isn't", and actively communicates to a growing audience on TikTok and Instagram where he engages and challenges perspectives around love and relationship.