Episode 0030  - In this episode: Focal founder and CEO Lachlan Shum join the podcast to talk with Scott Bakken about a wide range of themes including:

• The problem Lachlan found in the creative industry with the booking process and connecting clients and creators
• The birth and creation of Focal 
• Streamlining your process and building packages 
• Why your website matters and where it fits in your marketing funnel as a creative 
• Building trust and credibility 
• The fundamentals that need to be on your websites and social presence 
• The biggest and most common mistakes on websites
• The advantages of showing your pricing 
• Conveying experience and value versus just deliverables 
• Creating clarity and credibility on your website and digital presence
• Why viewing yourself as a store open for business versus just a portfolio is important on the path to getting established

About Lachlan Shum:

Lachlan Shum is the CEO & Founder of Focal, a website and booking platform with the goal of revolutionizing the photography industry by providing a better all-around experience for photographers and customers alike.

Learn more about Focal at ⁠https://www.bookfocal.com/

Want to go deeper?

Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at: 

⁠https://www.socality.org/become-a-member⁠

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