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The Servicepreneur Podcast
Emily Sereno
72 episodes
2 months ago
It feels pretty fitting that I'm sharing this update on Labor Day... I’m pressing pause on the podcast (for a little while!) as I step into a brand new season of life: becoming a mom. In this episode, I'm opening up about my journey, why I've decided to pause the podcast, and what resources you can tap into while I'm on maternity leave! I'm rooting for you, and I'll be back soon xoxo + Get on my mailing list here: https://theservicepreneur.myflodesk.com/the-servicepreneur-community + Re...
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Marketing
Business,
Entrepreneurship
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It feels pretty fitting that I'm sharing this update on Labor Day... I’m pressing pause on the podcast (for a little while!) as I step into a brand new season of life: becoming a mom. In this episode, I'm opening up about my journey, why I've decided to pause the podcast, and what resources you can tap into while I'm on maternity leave! I'm rooting for you, and I'll be back soon xoxo + Get on my mailing list here: https://theservicepreneur.myflodesk.com/the-servicepreneur-community + Re...
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/72)
The Servicepreneur Podcast
Pressing Pause for the Most Important Title Yet: Mom
It feels pretty fitting that I'm sharing this update on Labor Day... I’m pressing pause on the podcast (for a little while!) as I step into a brand new season of life: becoming a mom. In this episode, I'm opening up about my journey, why I've decided to pause the podcast, and what resources you can tap into while I'm on maternity leave! I'm rooting for you, and I'll be back soon xoxo + Get on my mailing list here: https://theservicepreneur.myflodesk.com/the-servicepreneur-community + Re...
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2 months ago
8 minutes

The Servicepreneur Podcast
How to Show Up Online Without Feeling Salesy
If you’ve ever felt like showing up online is “too salesy” or like you’re constantly pitching yourself, this episode is for you. As servicepreneurs, we don’t start our businesses to become full-time content creators. We start them because we genuinely want to help people. But here’s the truth: if people don’t know you exist, they can’t hire you or benefit from your work. In this episode, I share a powerful reframe that will change the way you think about visibility: what if marketing wasn’t s...
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2 months ago
7 minutes

The Servicepreneur Podcast
How to Find the Right People to Partner With in Business
If you've ever wondered how to find the right people to collaborate with or what it actually looks like to build a strong business partnership, this episode is a must-listen. Whether you're thinking about co-hosting a workshop, launching a paid offer with someone, or even finding a long-term partner for your business, strategic collaboration can create massive momentum. Today, I sit down with Audrina Blackburn, a networking pro who has scaled her company by focusing on intentional conne...
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2 months ago
39 minutes

The Servicepreneur Podcast
Is Your Message Clear Enough to Grow Your Client List?
If you’ve been creating content, showing up online, and still hearing crickets when it comes to getting clients, your message might be the problem. In this episode, we’re breaking down how to tell if your message is missing the mark and what to do about it. Messaging clarity is one of the most common struggles I see with first-time service-based business owners. And the truth is, if people are confused, they don’t buy. If your message is vague, your dream clients won’t see you as the pe...
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3 months ago
13 minutes

The Servicepreneur Podcast
Feeling Stuck? Signs Fear Might Be Holding You Back in Business
If you’ve ever found yourself stuck in indecision, avoiding risk, or second-guessing your next move, this episode is for you. Today I'm chatting with Melissa Unsell-Smith, who helps women step out of their comfort zones, uncover their full potential, and start making bolder decisions in their business. Together, we explore the real impact fear has on your decision-making, especially when you’re a first-time founder or growing a service-based business. From recognizing fear-based habits to bu...
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3 months ago
33 minutes

The Servicepreneur Podcast
Your First Marketing Funnel: How to Start Attracting Clients
If you're in your first year or so of business and wondering how to actually start getting clients, you're going to love this episode. I'm breaking down a simple, but still strategic, marketing funnel that every new servicepreneur needs to attract the right audience, grow your email list, and start booking clients. All without the tech overwhelm or trying to be everywhere online. Forget what you’ve heard about complicated sales pages, endless automations, and needing expensive tools to launch...
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3 months ago
9 minutes

The Servicepreneur Podcast
The Simple Marketing Strategy That Helped Book My First Clients
When I launched my business, I knew I had to start simple. I didn’t run ads, have a massive audience, or create a complicated funnel. Instead, I focused on building one clear strategy, consistent action, and genuine connections with the right people. In this episode, I’m sharing the exact strategy that helped me book my first clients. These are the same foundations I still use today and the ones I recommend to new service-based business owners who want to build with clarity and confidence. In...
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3 months ago
13 minutes

The Servicepreneur Podcast
Simple Routines for Busy Moms Balancing Motherhood and Building a Business
If you’re building a business while raising little ones, this episode is for you. I’m talking with Kristen Mattison, certified life coach and the voice behind This Routine Life, about how to find balance between entrepreneurship and motherhood. Kristen helps mom entrepreneurs reduce overwhelm at home and in business through simple, realistic routines that actually work, even when life gets messy. This conversation is filled with encouragement, grace, and practical tips you can start using rig...
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4 months ago
29 minutes

The Servicepreneur Podcast
The Overlooked Habit That Builds Client Trust and Momentum in Your Business
If staying consistent feels like a struggle and you’re having a hard time building momentum, this episode is for you. We’re talking about a simple habit that can seriously boost your accountability and help you follow through. Today we’re diving into a concept that might not be on your radar but is directly influencing your confidence, credibility, and ability to build strong client relationships. It’s called the Say-Do Ratio. In this episode, we’ll cover: What the Say-Do Ratio is and w...
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4 months ago
12 minutes

The Servicepreneur Podcast
What Business Metrics Servicepreneurs Should Track in a Mid-Year Audit
Can you believe we’re halfway through 2025 already?! Now is the perfect time for that mid-year business audit, and in this episode I'm walking you through the most important business metrics every service-based business owner should be tracking to get clarity on what’s actually working and what needs adjusting. We’re skipping the vanity metrics and diving into the data that truly drives your business forward. Things like revenue trends, lead sources, conversion rates, offer performance, and e...
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4 months ago
9 minutes

The Servicepreneur Podcast
The Weekly Content Plan to Grow Your Audience, Nurture Leads, and Book Clients
Feeling overwhelmed with what to post? Or worse, posting consistently but still not seeing great results? In this episode, I’m breaking down the 3 types of content you should be creating on social media to attract the right people, build trust, and book new clients. Whether you're a new servicepreneur or ready to get off the content creation hamster wheel, this will give you clarity, structure, and a weekly content plan that makes marketing easier and more effective. I break down:...
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4 months ago
11 minutes

The Servicepreneur Podcast
Want to Scale Your Service-Based Business? Productize Your Offer
If you were only able to get ONE result for your clients, what would it be? That’s the question I'm digging into with productized offer strategist Emylee Williams, because when you can clearly define the result your service delivers, you unlock the power to streamline, simplify, and scale. In this episode, we unpack the concept of productized offers: what they are, why they matter, and how they allow service-based business owners to grow with more clarity, alignment, and ease. Whether you're ...
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4 months ago
32 minutes

The Servicepreneur Podcast
Showing Up, But Still Not Getting Clients? Here’s Why Being Visible Isn’t Enough
You’re posting, you’re showing up, you’re staying visible, but the clients aren’t coming. Sound familiar? In this episode, we’re unpacking the difference between just being active in your business and actually being strategic. Because if you feel like you're doing all the things and still not seeing results, you’re likely stuck in what I call “scrappy marketing mode.” We’ll break down: Why visibility alone isn’t converting into clientsThe hidden fears that drive reactive, hustle-style marketi...
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5 months ago
13 minutes

The Servicepreneur Podcast
The Productivity Lie That Kept Me Stuck (And the Strategy That Changed Everything)
Ever feel like you’re doing everything right: time-blocking, making the to-do lists, showing up every day, but still not actually getting things done? In this episode, I’m sharing the honest story of how I tried to time-block my way through a big project… and completely stalled out. Instead of feeling focused and productive, I felt overwhelmed, stuck, and anxious every time that calendar reminder popped up. But when I finally cleared my schedule and gave one project my full attention? I finis...
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5 months ago
11 minutes

The Servicepreneur Podcast
How Build a Thriving, Revenue-Generating Community
Are you interested in building a community outside of social media - one that actually drives revenue into your business? Today I'm chatting with Ingrid Zapata Read, a community-building strategist who shares EVERYTHING you need to build your first community or breathe new life into one you've already started. Ingrid shares some great tips, including: Everything you need to be thinking about BEFORE you launch The core elements that make a community thrive — beyond just getting members in...
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5 months ago
43 minutes

The Servicepreneur Podcast
How to Turn Everyday Business Spending Into Free Flights, Hotels, and More
If you’re not using your business credit card to earn points and miles, you could be leaving thousands of dollars in travel perks on the table! On today's episode, travel expert Priyanka Juneja shares how she helps servicepreneurs like you turn your everyday business spending into free travel experiences: think first-class flights, nice hotels, and other great rewards! Whether you're a frequent traveler or planning your first trip, Priyanka shares: What points and miles are—and how they actua...
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5 months ago
28 minutes

The Servicepreneur Podcast
The Podcast Turns 1 + A Free Social Media Challenge To Create Content Easier
To celebrate the 1 year anniversary of the podcast, I'm sharing a personal story about a nickname I got on vacation that made me reflect on how often women are told to "calm down" and how I'm redefining what that means! Plus, I'm kicking off a brand new 30 Day Social Media Show Up Challenge designed specifically for service-based business owners who want to create consistent content, build their confidence, and finally get visible online - without overthinking it! If content creation feels ha...
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6 months ago
7 minutes

The Servicepreneur Podcast
7 Realizations That Changed the Way I Show Up in My Business
Have you ever realized something that completely changed how you run your business? In today’s episode, I’m sharing the 7 realizations that transformed the way I show up in my business, and how I run it day-to-day. From overcoming the fear of perfectionism, to realizing the impact of who I let in my world (and a whole lot more!), these aren’t just tips, they’re the shifts that shaped my confidence, kept me focused on my vision, and helped me grow in more ways than one. If you’re feeling frust...
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6 months ago
13 minutes

The Servicepreneur Podcast
Why Alignment is the Missing Piece in Your Business Growth Strategy
Have you ever reached a milestone in your business that looked like success from the outside, but didn’t feel the way you thought it would? On this episode, I sit down with Jessica Mendez, Executive & Entrepreneur Coach, to dive deep into the “Fulfillment Gap” and help you find true alignment in your business. Jessica shares some strategies and insights, including: What the Fulfillment Gap is (and why it’s so common for female servicepreneurs) How to recognize if your bus...
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6 months ago
36 minutes

The Servicepreneur Podcast
How to Do a Competitive Analysis That Actually Sets You Apart
If you’ve ever struggled to explain what makes your business truly different—or felt unsure about how to actually stand out in your industry—this episode is for you. Most service-based business owners think of competitive analysis as a quick website scan or a scroll through Instagram. But the truth? That kind of surface-level research won’t help you define your unique value. In this episode, you'll learn: The 3 biggest traps servicepreneurs fall into when analyzing their com...
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6 months ago
10 minutes

The Servicepreneur Podcast
It feels pretty fitting that I'm sharing this update on Labor Day... I’m pressing pause on the podcast (for a little while!) as I step into a brand new season of life: becoming a mom. In this episode, I'm opening up about my journey, why I've decided to pause the podcast, and what resources you can tap into while I'm on maternity leave! I'm rooting for you, and I'll be back soon xoxo + Get on my mailing list here: https://theservicepreneur.myflodesk.com/the-servicepreneur-community + Re...