If you’ve ever felt like showing up online is “too salesy” or like you’re constantly pitching yourself, this episode is for you. As servicepreneurs, we don’t start our businesses to become full-time content creators. We start them because we genuinely want to help people. But here’s the truth: if people don’t know you exist, they can’t hire you or benefit from your work. In this episode, I share a powerful reframe that will change the way you think about visibility: what if marketing wasn’t s...