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The SEO Patent Podcast
Mark Williams-Cook
26 episodes
4 days ago
A weekly short discussion for SEOs that examines specific Google patents with discussions led by NotebookLM to make search-relevant patents easier to understand.
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Marketing
Business
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All content for The SEO Patent Podcast is the property of Mark Williams-Cook and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A weekly short discussion for SEOs that examines specific Google patents with discussions led by NotebookLM to make search-relevant patents easier to understand.
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Marketing
Business
Episodes (20/26)
The SEO Patent Podcast
BlockRank: Scalable In-context Ranking with Generative Models

A novel and efficient method for In-Context Ranking (ICR) using large language models (LLMs) for Information Retrieval (IR). The core problem addressed is the computational cost of standard LLMs for ranking many candidate documents, which scales quadratically with context length due to the attention mechanism. BlockRank solves this by first analyzing LLM attention patterns, revealing inherent inter-document block sparsity and query-document block relevance signals within middle layers

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1 week ago
14 minutes 24 seconds

The SEO Patent Podcast
Query Response Using A Custom Corpus

This patent details a system for a large language model (LLM) to respond to user queries by leveraging a custom corpus of documents. The system receives a user query, selects one or more external applications and retrieves relevant documents from the custom corpus based on the query and potentially a context vector or precomputed embeddings. The LLM then generates a response to the user query, conditioned on the retrieved documents, which is subsequently displayed to the user on their client device. Flowcharts and diagrams illustrate the process, including interactions between the client device, the natural language response system, and external applications accessing document embeddings and the custom corpus.

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5 months ago
11 minutes 29 seconds

The SEO Patent Podcast
Media Consumption History

This patent descibes a system and methods for identifying and presenting knowledge elements related to entities, such as musical artists or movies, based on a user's search query and their media consumption history

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6 months ago
10 minutes 19 seconds

The SEO Patent Podcast
Searchable Index

This US Patent, titled "Searchable Index," describes a system and methods for generating searchable indexes to enhance the efficiency of information retrieval. It outlines how rules derived from a machine-learned model are used to create a token-based index.

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6 months ago
6 minutes 59 seconds

The SEO Patent Podcast
Contextual Search on Multimedia Content

This patent application from Google details methods and systems for contextual multimedia search. When a user searches while viewing multimedia content, the system extracts relevant entities from the content and uses them to rewrite the user's query.

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6 months ago
11 minutes 59 seconds

The SEO Patent Podcast
Generating Query Answers from User History

This patent publication describes a system for generating search results based on a user's natural language query. The system considers information previously accessed by the user across various devices and applications, such as email and web history.

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6 months ago
7 minutes 46 seconds

The SEO Patent Podcast
Open Information Extraction from the Web

This patent explores open information extraction, a new extraction paradigm has been developed in which a system makes a single data-driven pass over a corpus of text, extracting a large set of relational tuples without requiring any human input

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7 months ago
16 minutes 45 seconds

The SEO Patent Podcast
Identifying Subjective Attributes by Curation Signal Analysis

The Identifying Subjective Attributes by Curation Signal Analysis patent outlines a system and method for automatically identifying and predicting subjective qualities of entities like media or articles.

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7 months ago
10 minutes 35 seconds

The SEO Patent Podcast
Using Concepts as Contexts for Query Term Substitutions

This patent specification details a system for enhancing search queries by using concepts, which are groups of words with a unified meaning, as contextual clues for suggesting better search terms. The system identifies these concepts within a user's query and then analyses historical search data to find common substitutions for other terms appearing alongside these concepts. By understanding the context provided by a concept like "New York Times", the search engine can more accurately suggest replacing "Puzzle" with "Crossword" compared to a general substitution. This approach allows for more nuanced and relevant query revisions by considering multi-word contexts without excessive computational load, ultimately aiming to improve search result quality.

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7 months ago
10 minutes 2 seconds

The SEO Patent Podcast
Method For Node Ranking in a Linked Database (PageRank)

This patent application details a method for ranking nodes within a linked database, such as the World Wide Web. The described PageRank algorithm assigns importance scores to documents based on the quantity and quality of links pointing to them, essentially a recursive system where a link from a highly-ranked page carries more weight.

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7 months ago
15 minutes 44 seconds

The SEO Patent Podcast
Document Scoring Based on Document Inception Date

Today we will explore the Document Scoring Based on Document Inception Date patent, a system that calculates a document score partly based on its age and the rate at which links to it are created.

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8 months ago
13 minutes 38 seconds

The SEO Patent Podcast
Clustering of Search Results

The patent Clustering of Search Results escribes a system and method for clustering search results to improve their quality.

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8 months ago
12 minutes 41 seconds

The SEO Patent Podcast
Multi Source Extraction and Scoring of Short Query Answers

The Multi Source Extraction and Scoring of Short Query Answers patent dentifies a candidate passage within the search results and evaluates its accuracy using context passages from other sources. An accuracy score prediction engine is used to determine whether the candidate passage is likely to provide an accurate answer.

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8 months ago
11 minutes 25 seconds

The SEO Patent Podcast
Changing a Rank of a Document by Applying a Rank Transition Function

This week we explore Changing a Rank of a Document by Applying a Rank Transition Function, a method for detecting and mitigating rank-modifying spam in search engine results.

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9 months ago
9 minutes 56 seconds

The SEO Patent Podcast
Presenting Search Result Information

Presenting Search Result Information describes a system and method for presenting search results to a user. The system uses web notebooks to organise and rank search results, incorporating snippets and allowing users to create and manage their own notebooks. This US patent application describes a system and method for presenting search results to a user. The system uses web notebooks to organise and rank search results, incorporating snippets and allowing users to create and manage their own notebooks.

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9 months ago
15 minutes 30 seconds

The SEO Patent Podcast
Combining Search Parameters of Multiple Queries That Share a Line of Inquiry

The Combining Search Parameters of Multiple Queries That Share a Line of Inquiry patent details a system for improving online search results by combining parameters from multiple, semantically similar user queries.

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9 months ago
11 minutes 40 seconds

The SEO Patent Podcast
Query Composition Systems

Search results are increasingly contextual. Recognising the context of a query and the user leads to better search results and user experience. This Query Composition Systems patent is a peace of the puzzle to handle this challenge.

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9 months ago
14 minutes 34 seconds

The SEO Patent Podcast
Predicting Latent Structured Intents from Shopping Queries

This week we are checking out Predicting Latent Structured Intents from Shopping Queries which is how Google uses an AI framework to extract from ambiguous shopping queries

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10 months ago
8 minutes 54 seconds

The SEO Patent Podcast
Systems and Methods for Improving the Ranking of News Articles

Today we are looking at the 'Systems and Methods for Improving the Ranking of News Articles' patent which outlines a method to rank news articles based on the quality of their sources, improving the relevance and reliability of search results.


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10 months ago
26 minutes 10 seconds

The SEO Patent Podcast
Systems and Methods for Using Document Activity Logs to Train Machine-Learned Models for Determining Document Relevance

We discuss the patent that outlines a cutting-edge approach to leveraging document activity logs for training machine-learned models. It highlights how this innovation enhances the ability to determine document relevance, streamlining information retrieval and improving user experiences.

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10 months ago
12 minutes 52 seconds

The SEO Patent Podcast
A weekly short discussion for SEOs that examines specific Google patents with discussions led by NotebookLM to make search-relevant patents easier to understand.