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The SEO Patent Podcast
Mark Williams-Cook
26 episodes
4 days ago
A weekly short discussion for SEOs that examines specific Google patents with discussions led by NotebookLM to make search-relevant patents easier to understand.
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Marketing
Business
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All content for The SEO Patent Podcast is the property of Mark Williams-Cook and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A weekly short discussion for SEOs that examines specific Google patents with discussions led by NotebookLM to make search-relevant patents easier to understand.
Show more...
Marketing
Business
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Using Concepts as Contexts for Query Term Substitutions
The SEO Patent Podcast
10 minutes 2 seconds
7 months ago
Using Concepts as Contexts for Query Term Substitutions

This patent specification details a system for enhancing search queries by using concepts, which are groups of words with a unified meaning, as contextual clues for suggesting better search terms. The system identifies these concepts within a user's query and then analyses historical search data to find common substitutions for other terms appearing alongside these concepts. By understanding the context provided by a concept like "New York Times", the search engine can more accurately suggest replacing "Puzzle" with "Crossword" compared to a general substitution. This approach allows for more nuanced and relevant query revisions by considering multi-word contexts without excessive computational load, ultimately aiming to improve search result quality.

The SEO Patent Podcast
A weekly short discussion for SEOs that examines specific Google patents with discussions led by NotebookLM to make search-relevant patents easier to understand.