Tired of valuations that don’t hold up in court?
In this episode of The Search Bar Podcast, Eric Ritter sits down with expert appraiser Michael J. Lester to discuss how law firms can ensure their property valuations stand strong in litigation.
Learn how technology like AI and AVMs are transforming the industry and why human judgment still plays a crucial role in getting accurate, defensible results.Michael also shares tips on choosing the right appraiser, preparing for cross-examination, and navigating the nuances of commercial real estate disputes. Plus, he pairs it all with a wine recommendation that reflects the balance of precision and expertise required for successful valuations.Today’s pour: a crisp B and A from Boydie Vineyards, a balanced white wine that pairs perfectly with real estate valuations as well as any fine meal.
Show links:
Connect with Michael J Lester on LinkedIn: https://www.linkedin.com/in/william-howard-905988136/
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/
Learn more about Willowbrook Valuation & Advisory Services at: https://willowbrookvaluation.com/
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/.
Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
Struggling to stay top-of-mind with clients? Email marketing might be the secret weapon your law firm needs. In this episode, Eric Ritter talks to William Howard from Intuit MailChimp about leveraging email to boost visibility, retention, and more.
Learn expert tips on crafting compelling subject lines, building segmented lists, and automating campaigns that actually convert. Whether you’re starting out or refining your strategy, this episode is packed with actionable advice to help your firm grow.
Show links:
Connect with William Howard on LinkedIn: https://www.linkedin.com/in/william-howard-905988136/
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/
Connect with William at: william_howard@intuit.com
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/.
Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
Are you leaving cases and revenue on the table without even realizing it?
In this episode of The Search Bar Podcast, Eric Ritter sits down with Evan Polin, president of Polin Performance Group, to uncover why law firm intake processes fail and how to fix them. Learn five actionable strategies to convert more leads, streamline your intake, and make clients feel valued from the very first call. Don’t let a broken intake process silently kill your growth.
And sip a crisp Riesling while you listen, letting its balanced sweetness and bright acidity remind you that even small adjustments can transform the experience.
Show links:
Connect with Evan Polin on LinkedIn: https://www.linkedin.com/in/evanpolin/
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/
Visit Polin Performance Group: https://www.polinpg.com/
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/.
Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
Worried about the impact of AI on your firm’s confidentiality and intellectual property? As AI transforms the legal landscape, law firms face the challenge of balancing innovation with safeguarding sensitive information. In this episode of The Search Bar, Eric Ritter sits down with Randi Karpinia, CEO of Sagacity Legal, to explore how law firms can safely integrate AI into their practices while protecting client data and intellectual property.From understanding AI’s potential risks to implementing best practices, Randi shares valuable insights on how law firms can embrace AI responsibly, mitigate legal pitfalls, and stay ahead of evolving regulations.Much like a fine wine, integrating AI into your firm takes time, care, and the right approach to ensure it ages well. Take the steps now to protect your practice and embrace the future with confidence.Show links:Connect with Randi Karpinia on LinkedIn: https://www.linkedin.com/in/randikarpinia/Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Visit Sagacity Legal: https://sagacitylegal.com/Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
Is your law firm overly dependent on you? Feeling like there’s never enough time in the day to focus on growth?
Join Eric Ritter on The Search Bar as he talks with Brian Zapf, founder of Flight Financial, about making law firms sellable and sustainable. From reducing founder dependency and building strong systems to mentoring your team and preparing for future growth, Brian shares insights that help attorneys reclaim time, protect their legacy, and create firms that deliver results without constant oversight.
This episode is packed with practical advice for solo practitioners and growing firms alike, helping you move from working in your business to working on your business.
Show links:
Connect with Brian Zapf on LinkedIn: https://www.linkedin.com/in/bdzapf/
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/
Visit Flight Financial: https://www.flight.financial/
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/.
Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
Feeling stuck in survival mode while running your law firm? Many attorneys are so busy putting out fires that they never find time to actually build the business they envisioned. In this episode of The Search Bar, host Eric Ritter sits down with Dominic Grew, founder of Elevate Business Coaching, to break the cycle of chaos and help lawyers step into confident, intentional leadership.Whether you're a solo practitioner or running a growing team, you'll walk away with a blueprint for building a modern firm that doesn’t fall apart the moment you step away.Show links:Connect with Dominic Grew on LinkedIn: https://www.linkedin.com/in/dominic-grew/Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Visit Elevate Business Coaching: https://elevatebusinesscoaching.com/Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
Want to boost your law firm’s visibility and client trust? In this episode of The Search Bar, host Eric Ritter sits down with Thembi Bheka, an internationally recognized visibility strategist, to explore how law firms can build authentic visibility and connect with potential clients. Whether you're a solo practitioner or part of a larger firm, Thembi shares actionable insights on how to grow your brand, establish trust, and dominate your market without resorting to gimmicks or trend-chasing.Show links:Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/Connect with Thembi Bheka on LinkedIn: https://www.linkedin.com/in/thembibheka/Visit Thembi Bheka's Website: https://thembibheka.com/Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
Having trouble getting referrals for your law firm? Sip, sit back, and enjoy this episode of The Search Bar as we dive deep into the power of strategic networking.
Host Eric Ritter is joined by Audra Kemmerling, Regional Director of ProVisors, a national network of trusted professionals, who shares how intentional connections can unlock significant growth for law firms and professionals. Learn how building a network of trusted relationships can propel your business forward in today’s competitive market.
This episode breaks down the steps to building a sustainable professional network and how your law firm can benefit from strategic, long-term partnerships. From understanding the value of trust to using networking as a tool for business development, this conversation offers actionable insights for attorneys looking to elevate their brand and visibility. Law Firm Growth. Wine optional. Whether you're seeking bigger cases, larger retainers, or simply more meaningful connections, this episode is packed with the wisdom you need to grow your law firm effectively.
Connect with Audra Kemmerling on LinkedIn: https://www.linkedin.com/in/audra-kemmerling
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/.
Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
Struggling to stand out in a competitive market? Sip, sit back, and enjoy this episode of The Search Bar as we uncover strategies to help your law firm grow.
Host Eric Ritter is joined by Alexis Quintal, the founder of Rosarium Collective, to explore how law firms can unlock growth through personal branding and public relations. Learn how to use PR, thought leadership, and earned media to stand out in a crowded market, build trust with clients, and create a lasting digital presence that drives business.
At The Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals. Law Firm Growth. Wine optional.
This episode’s wine recommendation is the bold 2019 Barolo from Piedmont, Italy. Like the perfect personal brand, it’s structured, elegant, and leaves a lasting impression. Just as this wine develops and improves over time, your law firm’s brand should evolve with intention and consistency for long-term success.
Connect with Alexis Quintal on LinkedIn: https://www.linkedin.com/in/alexisrquintal
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/.
Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter and Brantley Smith, CEO of HomePro Marketing, dive into the power of Google Business Profile optimization for local search. Learn key tactics to boost visibility, avoid common mistakes, and future-proof your business using AI and branding.
At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in to elevate your online presence and achieve your business goals.
Today’s pour: a bold Keel & Curley Wild Berry Pinot Noir. Just like a strong local SEO strategy—it’s crafted with intention and leaves a lasting impression.
Connect with Brantley Smith on LinkedIn: https://www.linkedin.com/in/brantleysmith/
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/.
Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter is joined by Chris Martinez, CEO and founder of Bloom, to discuss what it really takes to scale your business. From building systems that work without you to understanding the true value of your company, Chris shares his insights on how to grow your business with structure, profitability, and purpose.
At The Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.
This episode's wine recommendation is a bold Napa Valley Cabernet Sauvignon. Like the ideal agency growth strategy, it brings together strength, complexity, and leadership. As you build your business, remember — consistency and clear vision are the keys to success, just like a perfectly aged Cabernet.
Connect with Chris Martinez on LinkedIn: https://www.linkedin.com/in/chrismartinez13/
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/
Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter welcomes Ilona Anderson, a seasoned trademark and employment law attorney, to unpack the essential legal strategies every entrepreneur needs. From protecting your brand with trademarks to navigating hiring compliance and contracts, Ilona shares practical insights to help founders build a strong legal foundation that grows with their business.
At The Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.
This episode’s wine recommendation is an Argentinian Malbec, bold and balanced—just like a smart legal strategy. As your business evolves, so should your protections, ensuring every decision is enhanced and fortified over time.
Connect with Ilona Anderson on LinkedIn: https://www.linkedin.com/in/ilona-anderson/
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/.
Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter and guest Chaz Volk explore the powerful intersection of podcast marketing and thought leadership. Learn how to leverage podcasting to build community, amplify your brand's voice, and establish yourself as a thought leader in your industry.
At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.
This episode's wine recommendation is the Côtes du Rhône red blend. This versatile and flavorful wine perfectly balances boldness and smoothness, just like the ideal podcasting strategy should — engaging your audience with valuable content, creating authentic connections, and driving lasting impact.
Just as this Côtes du Rhône red blend blends complexity and approachability, your podcast should balance consistent content with clear calls to action, building trust and growing your community over time.
Connect with Chaz Volk on LinkedIn: https://www.linkedin.com/in/chaz-volk-922914194/
Visit The Authority Hive Website: https://theauthorityhive.com/
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/.
Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter and guest Alison Ver Halen dive deep into the psychology behind great SEO content. Discover how blending psychology and SEO can boost your brand’s visibility, engage your audience, and drive more conversions. At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.This episode's wine recommendation is the 2017 Columbia Valley Cabernet Sauvignon. This bold, balanced red is full of rich flavors that linger on the palate, just like great content leaves a lasting impact on your audience.Just as this Cabernet Sauvignon balances intensity and smoothness, your SEO strategy should balance technical precision with compelling, human-centered content!Connect with Alison Ver Halen on LinkedIn: https://www.linkedin.com/in/alison-ver-halen/Visit Alison Ver Halen's Website: https://avwritingservices.com/ Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter and guest Gil Magen talk about why 98% percent of websites are failing at accessibility. Save yourself from costly lawsuits and lost revenue by tuning in to this conversation. We’re also sharing our exclusive Web Accessibility checklist at the end of this episode, so be sure to check that out!
At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.
For today's specific wine recommendation, I'm suggesting the Sonoma Valley Zinfandel. This juicy, bold red bursts with blackberry flavors and a hint of pepper spice.
Just as this Zin welcomes all wine lovers, great web design welcomes every visitor!
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/.
Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter answers all your questions on what to do when your SEO traffic suddenly drops. Discover how to know if your traffic drop is a real issue, common causes behind SEO drops, and a step-by-step recovery plan to get your traffic flowing again!
At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.
For today's specific wine recommendation, I'm suggesting the Schloss Johannisberg Grünlack, a Riesling Spätlese. While it leans toward the sweeter side, it's a true crowd-pleaser that never disappoints. Perfect for both wine enthusiasts and newcomers alike.
And remember - great SEO, like a fine wine, only gets better with the right attention.
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/.
Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter dives into everything on Local Service Ads - What are they? How do they work? Who should use them? And so much more!
At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/.
Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter sits down with Hannah Pearson to talk about the strategies and benefits behind social media marketing on all platforms including Instagram and TikTok!
At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/
Connect with Hannah Pearson on LinkedIn: linkedin.com/in/hannah-pearson-b970a3198
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/.
Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will be diving into the critical world of WordPress security and maintenance with Garrett Goldman, CEO of StateWP. They will discuss the real-world consequences of neglecting website upkeep, from malicious scripts to data breaches.
At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Discover how to keep your WordPress site secure, performant, and thriving in this essential episode!
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ or Garrett at https://www.linkedin.com/in/garrettgoldman.
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/.
Learn more about StateWP: https://statewp.com/
Visit the SEO Checklist: https://helloericritter.com/category/resources/
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will be talking about all things email marketing and how it can transform your brand's reach with Molly McIntyre, a Client Success Manager at Digital Neighbor. They will explore the strategies and tools that can help you run impactful, cost-effective campaigns.
At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how email marketing can help you reach your target audience and achieve your business goals.
Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ or Molly at https://www.linkedin.com/in/mollymcintyre14/.
Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/.
Visit the SEO Checklist link: https://helloericritter.com/local-seo-checklist/
CAN-SPAM Act: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business