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The Sales Playbook Podcast
Paul Castain
50 episodes
3 days ago
Sales tips for the aspiring rock star!
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Business
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Sales tips for the aspiring rock star!
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Business
Episodes (20/50)
The Sales Playbook Podcast
Episode 447 An Insanely Cool Way To Find Leads November 8 2025
Would you like a way to generate leads where you'll have almost no one else utilizing that lead source? Then run, don't walk, over to this week's episode of The Sales Playbook Podcast 'cause I got a little something/something that will rock your leads!
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1 week ago
27 minutes

The Sales Playbook Podcast
Episode 446 The High Yield Low Yield Variable For Selling Smarter October 5 2025
On this week's episode of The Sales Playbook Podcast, we talk about what happens if you don't "audit" certain sales habits from time to time! Oh, and there's a cool FREEBIE I'm going to send everyone too! If you'd like to check my availability for your Sales Kickoff or my one on one sales coaching, you can email me paul@yoursalesplaybook.com   
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1 month ago
48 minutes

The Sales Playbook Podcast
Episode 445 The Secret Weapon NOBODY Uses In Sales, So Maybe You Should September 1, 2025
There's a "secret weapon" NOBODY thinks to use in sales, and that's all the more reason why YOU should! Think I'm bluffing? Then you'd better check out this week's episode! Planning your Sales Kickoff? Email me for my FREE How To Host A Sales Kickoff That Kicks Ass guide. paul@yoursalesplaybook.com 
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2 months ago
37 minutes

The Sales Playbook Podcast
Episode 444 3 Out Of The Box Ways To Use Testimonials August 24, 2025
Want to stand out during the sales cycle? On this week's episode of The Sales Playbook Podcast, we're going to talk about 3 ways you can do that with testimonials, and; I'll bet you a stick of gum that you aren't doing these things already! For more information on my on-site training programs and sales kick-off speaking engagements, click HERE.  
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2 months ago
35 minutes

The Sales Playbook Podcast
Episode 443 Testimonials: The Things We Never Think About But Really SHOULD August 17, 2025
There are things that we never think about when it comes to testimonials, so grab your swimsuit because we're gonna cannonball into that pool! Think I'm bluffing? Then I triple dog dare ya to listen to this week's episode of The Sales Playbook Podcast. Would you like a FREE copy of my How To Host A Sales Kickoff That Kicks Ass guide? Send me an email paul@yoursalesplaybook.com to get your free copy!
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3 months ago
27 minutes

The Sales Playbook Podcast
Episode 442 How To Deal With Difficult People and Difficult Situations
None of us likes to think about the difficult people/situations we have to occasionally navigate as sales professionals; Maybe that's the problem? In this week's episode of The Sales Playbook Podcast, we're gonna go there! At the end of the podcast, I offer a cool FREEBIE, so make sure you get yours "while supplies last" :) If you'd like to consider me for your upcoming Sales Kickoff meeting, email me, paul@yoursalesplaybook.com for topics I cover and my speaking fees.
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3 months ago
40 minutes

The Sales Playbook Podcast
Episode 441 How To Find Your Way Out Of A Challenging Situation August 3, 2025
Here's something super simple you can do that will help you not only solve any current challenges, it will help you with future ones too, and; This approach will also help you come up with ideas, new approaches, and even serve as a tool for when you have team brainstorming sessions! Enjoy and please share this with your team so we can help more people in the sales community! For information about my one-on-one sales program, click HeRe.
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3 months ago
25 minutes

The Sales Playbook Podcast
Episode 440 One Reason Why You Aren't Getting The Results That You Want June 7, 2025
I was going through a rough patch with my business recently, and I wasn't getting the results that I wanted, and then; I remembered something a multi-millionaire taught me years ago that helped me turn things around, and; NOBODY ever talks about this!
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5 months ago
19 minutes

The Sales Playbook Podcast
Episode 439 Counterintuitive Prospecting May 4, 2025
Ready for a different approach to prospecting? In this week's episode of The Sales Playbook Podcast, we're gonna challenge the way you've been taught to prospect.
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6 months ago
40 minutes

The Sales Playbook Podcast
Episode 438 What To Do When Someone Asks You A Rude Question April 27, 2025
Did you ever have someone ask you a rude/intrusive question? Here's how you handle it and more importantly; Regain control of the discussion.
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6 months ago
26 minutes

The Sales Playbook Podcast
Episode 437 What To Do When A Deal Gets Competitive March 9, 2025
In this week's episode of The Sales Playbook Podcast, I take you through an all caps POWERFUL tactic to use when you discover competitors competing for that account you're trying to land.
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8 months ago
40 minutes

The Sales Playbook Podcast
Episode 436 2 Mistakes To Avoid When You Lose A Deal March 2, 2025
Nobody EVER discusses what to do when you lose a deal; Until now that is! On this week's episode of The Sales Playbook Podcast, we're gonna go there!
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8 months ago
53 minutes

The Sales Playbook Podcast
Episode 435 A Powerful Closing Phrase February 22, 2025
There's a powerful phrase that EVERY sales professional needs to leverage during the sales cycle. It's super easy to deploy and so obvious that you're practically tripping over it! I share it during this week's episode of The Sales Playbook Podcast.
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8 months ago
27 minutes

The Sales Playbook Podcast
Episode 434 A Cold Email Tactic That Increases Responses February 16, 2025
We've been testing a really cool email tactic that increases both responses and; The quality of the responses. Think I'm kidding? Then I dare ya to check out this week's episode of The Sales Playbook Podcast.  
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9 months ago
28 minutes

The Sales Playbook Podcast
Episode 433 A Sales Productivity Hack EVERY Sales Rep Should Leverage February 7, 2025
I've been getting a lot more work completed lately and I owe it all to a really cool productivity hack that costs nothing to do, and; It's actually quite fun! Think I'm bluffing? Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a listen!
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9 months ago
35 minutes

The Sales Playbook Podcast
Episode 432 Sales and The 200 Hour Rule January 19, 2025
There's a really simple thing you can do that will catapult you ahead of 95% of your sales peers. We'll go there on this week's episode of The Sales Playbook Podcast. Download a FREE copy of my How To Hire A Sales Coach guide by clicking HERE.  
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10 months ago
35 minutes

The Sales Playbook Podcast
Episode 431 2 Mistakes That Limit Your Professional Growth January 5, 2025
There are 2 mistakes that most people make when it comes to professional development, and; It's right in front of them! On this week's episode of The Sales Playbook Podcast, we're gonna go there! This week's episode is brought to you by my one-on-one sales coaching program. Please click here for details.
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10 months ago
32 minutes

The Sales Playbook Podcast
Episode 430 You MUST Include This With Your 2025 Goals December 29, 2024
Don't even think about crafting your 2025 goals without considering the one thing most people forget to include with their goals. I've included several examples and 3 questions you should ask yourself BEFORE the new year starts! Think I'm bluffing? Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a listen!
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10 months ago
32 minutes

The Sales Playbook Podcast
Episode 429 The Secret Sales Tactic EVERY Sales Reps Can Learn From Allstate December 2, 2024
You can learn a really cool sales tactic from the Allstate commercials and it goes totally undetected. Oh, and it's not only effective; It needs to become an essential part of your prospecting efforts! IMPORTANT IMPORTANT IMPORTANT This episode is time sensitive because there's a FREEBIE at the end of the podcast that disappears tomorrow, December 2nd, at 5:00 pm EST.
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11 months ago
20 minutes

The Sales Playbook Podcast
Episode 428 Failing To Do This Could Ruin You As A Sales Professional November 24, 2024
There's something that I saw during the pandemic. I see it again, at least twice a year, and; I've seen it as an overall "vibe" when it comes to the ever-changing landscape of sales, and; It's taking money out of your pocket if it goes unchecked! In this week's episode of The Sales Playbook Podcast; We're gonna go there! To download my free guide How To Host A Sales Kickoff That Kicks Ass, please click HERE. For more information about my availability and fees for your upcoming Sales Kickoff meeting or onsite training, email me paul@yoursalesplaybook.com 
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11 months ago
32 minutes

The Sales Playbook Podcast
Sales tips for the aspiring rock star!