Send us a text What happens when a data analytics expert decides the rent-to-own industry deserves better software? You get Revo POS—a ground-breaking point-of-sale system that's completely reimagining how RTO businesses operate. From the moment you experience Revo's interface, you know it's different. While traditional RTO software cobbles together multiple disconnected systems, Revo seamlessly integrates everything: inventory management, customer data, quoting, digital agreements, even you...
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Send us a text What happens when a data analytics expert decides the rent-to-own industry deserves better software? You get Revo POS—a ground-breaking point-of-sale system that's completely reimagining how RTO businesses operate. From the moment you experience Revo's interface, you know it's different. While traditional RTO software cobbles together multiple disconnected systems, Revo seamlessly integrates everything: inventory management, customer data, quoting, digital agreements, even you...
Send us a text What does it take to grow from a single tire store to a nationwide franchise with over 200 locations? For Adam Sutton, CEO of RNR Tire Express, the secret isn't complicated – it's about creating exceptional experiences for the people who matter most. After returning to his family's business in 2017, Sutton brought fresh perspectives from his background in digital marketing and event technology. Rather than simply continuing what his father Larry Sutton (known as "The Reverend ...
Send us a text The rent-to-own industry stands at a technological crossroads, and Atlog is blazing the trail with AI solutions custom-built for RTO businesses. In this revealing conversation, Shaun Karakkattu, Chief Operating Officer of Atlog, shares how their team is revolutionizing how rental dealers connect with customers through remarkably human-like AI voice agents. Shaun explains how Atlog was born from recognizing a critical gap in the rent-to-own space – the challenge of consistently...
Send us a text Why do some rent-to-own stores convert 30% of their customers to new agreements while others struggle to break 20%? The answer lies not in last-minute sales tactics but in the entire customer experience journey. In this eye-opening conversation, Pete Shau and Jason Winters dive deep into the real factors that determine whether customers stick around after completing their agreements. The modern rental customer has more options than ever before. With just a few taps on their ph...
Send us a text Post-pandemic realities have forever altered the customer journey in rent-to-own, demanding fresh approaches from industry veterans and newcomers alike. Pete Shau and Jason Winters unpack this transformation with refreshing candor, highlighting how the traditional in-store sales model has been overwhelmed by digital-first shopping habits. Most striking is their revelation about traffic patterns: "We're not 70-30 anymore. We're 80-20 or even 85-15," with online interactions dom...
Send us a text A glass artist's son from Uruguay transforms into a rent-to-own industry leader—Leonard Alonso's journey captures the essence of entrepreneurial spirit and American opportunity. At just 13 years old, Leonard was crafting glass Disney characters on Main Street after Walt Disney himself discovered his father's artistry at the 1965 World's Fair. This early training in craftsmanship and customer service laid the foundation for an extraordinary career path that would take him from ...
Send us a text Finding new customers remains one of the biggest challenges for Rent-to-Own businesses. While many stores focus on reactivating inactive customers or working through paid-out lists, there's a powerful channel that's often overlooked: Facebook marketing. Marketing expert Jeraud Norman joins host Pete Shau to reveal how Facebook's "interruption-based" marketing creates opportunities that Google's "intent-based" approach simply can't match. Instead of waiting for cust...
Send us a text What does it take to build a sustainable rental business that thrives for over four decades? Gary Ferman, who recently stepped back after 44 years at the helm of Showplace Rent-to-Own, shares the wisdom earned from growing a single location into a 15-store operation across multiple states. Gary's journey began in 1982 during economic hardship with interest rates at 18.5%. With remarkable candor, he reveals how determination and financial discipline propelled him forward despit...
Send us a text Have you ever wondered who's looking out for the rent-to-own industry in Washington DC? In this eye-opening conversation, host Pete Shau sits down with APRO CEO Charles Smitherman to pull back the curtain on LegCon, the annual legislative conference that forms the front line defense for the $12 billion rent-to-own industry. Charles shares how this 31-year tradition continues to evolve, with attendance growing to 88 participants this year as industry professionals c...
Send us a text Ed Wynn, the legendary legal architect behind rent-to-own's regulatory framework, shares his extraordinary four-decade journey protecting an industry that many lawmakers never fully understood. Fresh into retirement after serving as APRO's legal counsel since its inception, Wynn offers unprecedented insights into how a collection of rental dealers transformed into a sophisticated national organization. The conversation reveals fascinating origin stories, including how APRO lit...
Send us a text The journey from a small-time rental operation to transforming an entire industry doesn't happen by accident. Ken Butler, with nearly five decades of experience in rent-to-own, pulls back the curtain on how he helped grow Aaron's from a modest 12-store operation to over 2,000 locations nationwide. Ken reveals the revolutionary thinking that changed how the entire industry operates. Moving from weekly to monthly payments, extending ownership timelines, creating distribution cen...
Send us a text Enjoy the world of quality rugs in the rent-to-own industry as Heath Perkins of Daylan Rug Company shares the remarkable journey of bringing fashion-forward floor coverings to a market once dominated by afterthought accessories. When Daylan first approached the rent-to-own sector over a decade ago, they encountered a surprising reality: most stores were content with basic, low-quality rugs that did little to enhance their showrooms. "Fashion was not even in the conversation," ...
Send us a text This episode offers a fascinating exploration into the workings of the rent-to-own sector, featuring a conversation with Michael Kays, the Vice President of Rental Operations at Ashley Furniture. As a leading name in the industry for over 75 years, Ashley has enabled countless families to turn houses into homes, emphasizing not just consumer transactions but building lasting relationships. Michael discusses the importance of gratitude and giving during the holiday season, illus...
Send us a text Step into the world of NAV-AIR, a transformative force in the rent-to-own streaming industry, as we explore their journey and innovative approach. This episode of the RTO Show features a dynamic discussion with the leadership team, highlighting their military backgrounds and how these experiences shape their mission to provide unparalleled service and build lasting relationships in the RTO community. Discover how NAV-AIR works to disrupt the market by offering unique str...
Send us a text Master the power of AI marketing strategies and transform your approach to connecting with local communities. Join me, Pete SHau, and my esteemed guest, Daniel Hajduk from Vox Populi, as we navigate the exciting intersection of AI and local business marketing, with a focus on the rent-to-own industry. Together, we promise to unravel how AI can break through traditional marketing barriers, allowing businesses to customize their campaigns in line with local events and unique comm...
Send us a text Mastering inventory management and optimizing your business operations with the power of AI. Join us as we engage with Daniel Hajduk from Vox Pop uli, who shares his hands-on experience in transforming apparel inventory management using AI. Learn how AI analyzes order patterns, anticipates trends, and optimizes stock levels to streamline processes and boost profitability. By harnessing historical data, businesses can predict seasonal demands and ensure they are prepared for any...
Send us a text Revolutionize your customer growth strategy with AI and make your rent-to-own business stand out in a crowded market. Join me, Pete Shau, and special guest Daniel Hajduk from Vox-Pop-uli as we uncover how AI can transform traditional customer service approaches that often fall flat with repetitive patterns and high costs. We dive into the power of community-based activities and discuss how local events and industry trends can be leveraged for personalized campaigns. By engaging...
Send us a text Discover how to revolutionize your rent-to-own business using the cutting-edge power of AI! Join me, Pete Shau, along with AI expert Daniel Hajduk, as we guide you through the latest strategies to supercharge your sales efforts. This episode holds the key to mastering AI-driven sales scripts and overcoming customer objections, empowering even the most novice salespeople to thrive. Learn how AI tools like Synthesia and SundaySky can transform your training materials with lifelik...
Send us a text Unlock the potential of artificial intelligence in the retail and rent-to-own furniture industries with insights from our special guest, Daniel Hajduk from Vox Populi. Discover how industry leaders like Home Depot and Ikea are transforming customer experiences through AI innovations like weather-based inventory forecasting and room planning tools. Together, we explore how these advancements are not just enhancing efficiency in retail but also paving new paths in the rent-to-own...
Send us a text In this episode of the RTO Show, host Pete Shau sits down with Daniel Hajduk from Vox Populi to kick off a six-part mini-series dedicated to understanding and implementing AI in the rent-to-own industry. As a marketing expert from Vox Populi, a platinum sponsor of the RTO Show, Daniel breaks down AI fundamentals and addresses common concerns about this rapidly evolving technology. The conversation demystifies AI, moving beyond sci-fi fears of Terminator-like scenarios to explor...
Send us a text Unlock the future of the rent-to-own market with our special guest, Brandon Jin from Living Essentials. Discover groundbreaking innovations like USB ports in headboards and massive soundbars integrated into fireplace TV consoles. Dive into the realities of navigating shifting demographics, inflation, and the unknowns of an election year, all while exploring how Living Essentials is strategically maneuvering through potential tariffs and the logistical challenges of the Chinese ...
Send us a text What happens when a data analytics expert decides the rent-to-own industry deserves better software? You get Revo POS—a ground-breaking point-of-sale system that's completely reimagining how RTO businesses operate. From the moment you experience Revo's interface, you know it's different. While traditional RTO software cobbles together multiple disconnected systems, Revo seamlessly integrates everything: inventory management, customer data, quoting, digital agreements, even you...
