In this pilot episode of The ROI Puzzle, Nicole Stirling, CEO of Stirling Marketing, talks with Julianne Martin, Director of Marketing at DigiStore24, about how misalignment between sales and marketing can directly impact revenue.
Julianne shares a real campaign story that went off track when the sales team joined too late, and how her team fixed it by bringing sales and marketing together earlier in the process. She also explains how DigiStore24 now works to educate potential customers sooner, so sales conversations are smoother and more effective.
This episode breaks down practical steps to improve collaboration between teams, avoid message mismatches, and boost revenue performance across the funnel.
Here’s what you’re in for:
00:00 – When Sales and Marketing Don’t Speak the Same Language
01:30 – Julianne Martin of Marketing Director at DigiStore24
02:04 – Real Story: The Campaign That Fell Apart Without Sales Input
04:30 – How DigiStore24 Rebuilt Alignment and Collaboration
05:44 – The Revenue Results of Working as One Team
08:08 – Julianne’s Best Advice for Marketing Leaders09:18 – Connect with Julianne and DigiStore24
10:00 – Nicole’s Final Thoughts + How to Fix Your Funnel
Learn more at https://www.stirlingmarketing.net
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ABOUT JULIANNE MARTIN
Julianne Martin is the Head of Marketing for DigiStore24 US, where she leads global initiatives to grow the brand, empower top affiliates, and bring together the brightest minds in digital commerce through high-impact events and experiences.
Known for building strategic, metrics-driven marketing ecosystems, Julianne blends creativity with data to deliver measurable results across both B2B and B2C markets. Her expertise spans affiliate and partner strategy, performance marketing, global campaign execution, and event marketing, all anchored by a passion for human connection, team culture, and brand integrity.
Julianne believes great marketing is both art and alignment—driven by bold ideas, authentic relationships, and teams that share a common vision.
You can reach out to Julianne through:LinkedIn: https://www.linkedin.com/in/juliannesmartin
Website: https://www.digistore24.com
ABOUT NICOLE STIRLING
Nicole Stirling is the CEO of Stirling Marketing, a global marketing agency helping tech startups and scaleups accelerate growth and revenue. With over 15 years of experience in the technology industry, she has led marketing strategies for top companies like Sitecore, Acquia, and TechnologyOne, as well as emerging tech innovators across the Asia-Pacific region.
You can reach out to Nicole through:
LinkedIn: https://www.linkedin.com/in/nicolestirling
Website: https://www.stirlingmarketing.net
ABOUT THE ROI PUZZLE
The ROI Puzzle is a podcast that dives into one of B2B marketing’s toughest challenges, proving what truly drives results. Hosted by Nicole Stirling, the show features conversations with marketing leaders, CMOs, and growth strategists from top tech companies. Each episode explores topics like attribution, pipeline visibility, sales alignment, and the use of AI to measure impact. Listeners gain real-world insights and practical frameworks to connect marketing spend to revenue and confidently prove value to the board.
The hardest question in B2B marketing is what’s really working?
Host Nicole Stirling sits down with CMOs and growth leaders to untangle the numbers behind great marketing.
Learn how high-performing teams prove value, align with sales, and build engines that turn spend into measurable growth.