The ROI Puzzle Where B2B Marketing Meets Measurable Results

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The ROI Puzzle

Nicole Stirling

2 episodes

2 days ago

The ROI Puzzle explores the hardest question in B2B marketing — how to prove what’s really working. Each episode, host Nicole Stirling from Stirling Marketing sits down with marketing and sales leaders from some of the most innovative B2B tech companies to unpack how they’re turning spend into pipeline — and pipeline into proof. From attribution challenges and sales alignment to AI-driven insights and demand generation, The ROI Puzzle gets to the real stories behind the numbers. Expect sharp insights, honest conversations, and practical ideas to help you turn marketing from mystery into measur

Marketing

Business

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Marketing

Business

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The ROI Puzzle Where B2B Marketing Meets Measurable Results

The ROI Puzzle

1 minute

1 week ago

The ROI Puzzle Where B2B Marketing Meets Measurable Results

The hardest question in B2B marketing is what’s really working?

Host Nicole Stirling sits down with CMOs and growth leaders to untangle the numbers behind great marketing.

Learn how high-performing teams prove value, align with sales, and build engines that turn spend into measurable growth.