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The Retail Razor Show
Ricardo Belmar
77 episodes
5 days ago
Cutting through the clutter in retail strategy, retail media, and retail technology. Welcome to The Retail Razor Show—your go-to podcast for bold insights and real-world innovation in the retail industry. Hosted by RETHINK Retail Top Retail Expert and one of NRF’s 2025 Retail Voices, Ricardo Belmar. and RETHINK Retail Top Retail Expert, Casey Golden, we spotlight the trends transforming retail, from AI-powered solutions and retail media networks to the human connection that drives exceptional customer experience and maximizes employee satisfaction. 🎙️ Episodes feature: + Executive leaders from top retail brands + Influential industry analysts and retail strategists + Startup founders driving innovation in retail technology + Case studies of successful retail tech deployments Whether you’re a retail executive, frontline store team leader, tech innovator, or customer experience champion, this show delivers actionable strategies to help you lead your business and your teams with clarity, adopt emerging technologies, and stay ahead in a constantly evolving retail industry. Now in its fifth season, The Retail Razor Show is part of the Retail Razor Podcast Network. Stay sharp. Stay human. Stay ahead. Retail Razor Podcast Network: https://bit.ly/RRPNweb Subscribe to our Newsletter: https://bit.ly/TRRSnews Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube Follow The Retail Razor Show on: LinkedIn: https://bit.ly/LI-RRazor BlueSky: https://bit.ly/TRRSbsky Instagram: https://bit.ly/TRRSinsta Threads: https://bit.ly/TRRSthreads Facebook: https://bit.ly/TRRSface
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All content for The Retail Razor Show is the property of Ricardo Belmar and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Cutting through the clutter in retail strategy, retail media, and retail technology. Welcome to The Retail Razor Show—your go-to podcast for bold insights and real-world innovation in the retail industry. Hosted by RETHINK Retail Top Retail Expert and one of NRF’s 2025 Retail Voices, Ricardo Belmar. and RETHINK Retail Top Retail Expert, Casey Golden, we spotlight the trends transforming retail, from AI-powered solutions and retail media networks to the human connection that drives exceptional customer experience and maximizes employee satisfaction. 🎙️ Episodes feature: + Executive leaders from top retail brands + Influential industry analysts and retail strategists + Startup founders driving innovation in retail technology + Case studies of successful retail tech deployments Whether you’re a retail executive, frontline store team leader, tech innovator, or customer experience champion, this show delivers actionable strategies to help you lead your business and your teams with clarity, adopt emerging technologies, and stay ahead in a constantly evolving retail industry. Now in its fifth season, The Retail Razor Show is part of the Retail Razor Podcast Network. Stay sharp. Stay human. Stay ahead. Retail Razor Podcast Network: https://bit.ly/RRPNweb Subscribe to our Newsletter: https://bit.ly/TRRSnews Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube Follow The Retail Razor Show on: LinkedIn: https://bit.ly/LI-RRazor BlueSky: https://bit.ly/TRRSbsky Instagram: https://bit.ly/TRRSinsta Threads: https://bit.ly/TRRSthreads Facebook: https://bit.ly/TRRSface
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Management
Technology,
Business,
Careers,
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Entrepreneurship
Episodes (20/77)
The Retail Razor Show
Inside RetailClub: Building the AI-First Future of Retail Community w/Krystina Gustafson
S5:E7 Unplugged and Unscripted: Retail Club's AI-First Event Revolution w/ Krystina Gustafson What happens when you blend cutting-edge innovation, authentic community, and the brightest minds in retail? You get RetailClub—the AI-first retail event redefining how industry leaders connect, collaborate, and shape the future. In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden sit down with Krystina Gustafson, co-founder and Chief Content Officer at Retail Club and one of the visionary forces behind RetailClub. Krystina shares the inspiration behind this exclusive retail conference, how it fosters meaningful connections among AI changemakers, and why RetailClub is more than just another event—it’s a movement. 💡 What You’ll Learn: + Why RetailClub is unlike any other retail event you’ve attended + How the power of retail community is driving innovation and collaboration + The role of AI in retail and how it’s shaping the conversations at RetailClub + Behind-the-scenes insights from Krystina on curating impactful content and experiences Whether you’re a retail executive, tech innovator, or curious observer of industry trends, this episode delivers a front-row seat to the future of AI in retail! Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube About our Guest Krystina Gustafson, co-founder & Chief Content Officer, RetailClub - https://www.linkedin.com/in/krystina-gustafson-908a5a14/ Register for RetailClub’s AI Deep Dive Retreat - https://www.retailclub.com Krystina is a co-founder and the chief content officer at RetailClub, a new retreats business from the founders of Shoptalk. RetailClub is building retail’s first AI-native community, bringing together 500 AI champions and changemakers for their inaugural AI Deepdive Retreat, taking place Sept 14-17, 2025 in Huntington Beach, CA. Prior to RetailClub, she was the senior vice president of content at Shoptalk and Groceryshop, the leading conferences in the retail, grocery and consumer packaged goods industries. She led the team that shaped the retail and ecommerce industry narratives across its four annual events – Shoptalk, Shoptalk Europe, Shoptalk Fall and Groceryshop – including agenda development and speaker selection. Krystina joined Shoptalk in 2017, after spending four years as a retail reporter and content editor at CNBC.com. Prior to CNBC, Krystina was a web editor at Women's Wear Daily, the trade publication for the fashion industry.She has interviewed prominent business figures from retail and beyond, including the CEOs of Target, Sam’s Club, The Honest Company and Warby Parker, Dreamworks co-founder Jeffrey Katzenberg, and “Shark Tank” shark Kevin O’Leary. 00:00 Previews 01:04 Show Intro 08:44 Welcome Krystina and the Importance of AI! 09:56 Introducing Retail Club and AI Deep Dive Retreat 12:03 Event Structure and Unique Approach 14:07 Challenges and Opportunities in AI Adoption 17:56 The Future of AI in Retail & Event Experiences 22:46 Data Readiness and Tech Maturity 27:04 Agentic AI's Impact on Retail Operations 36:36 Event Details and Future Thoughts 41:26 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, & Top 100 Digital Transformation Thought Leader, plus a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.
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3 days ago
42 minutes

The Retail Razor Show
Beyond the Haul: How SHEIN is Rewriting Retail’s Marketplace Rulebook, with George Chang
S5:E6 SHEIN’s Marketplace Evolution - A Conversation with George Chang, GM & Head of SHEIN Marketplace In this episode, we explore how SHEIN is reengineering what marketplace success looks like in the U.S., how loyalty is evolving post-2020, and why SHEIN’s unique approach to seller partnerships and social commerce is creating a new kind of ecosystem—one built for discovery, agility, and growth. From leadership roles at Rakuten, Mirakl, and Newegg to his current post as GM of SHEIN Marketplace, George Chang’s career reads like a playbook for scaling commerce in the digital age. Now a key member of the senior leadership team at SHEIN, George joins Ricardo and Casey to talk about building a curated, invitation-only marketplace tailored for Gen Z and Millennial consumers—where fashion, beauty, and lifestyle collide. Tune in for a conversation that spans everything from globalization to the next frontier in customer acquisition. Learn how George’s energetic & visionary leadership style is driving change at SHEIN while reshaping U.S. retail one bold move at a time. Whether you’re a seller, a strategist, or just marketplace-curious, this one’s got something for you! Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube About our Guest George Chang, GM & Head of SHEIN Marketplace. https://www.linkedin.com/in/george-chang-usc/ SHEIN Marketplace: https://seller-us.shein.com/homepage Prospective Sellers: https://seller-us.shein.com/get-started-shein-marketplace To learn more about SHEIN: https://www.sheingroup.com/ George is an Ecommerce and Marketplace veteran with Senior leadership roles at Rakuten, Newegg, Sears, Mirakl, VTEX, Spreetail, and Cymax Group. He is currently part of the leadership team at SHEIN U.S. and is leading the 3rd Party Marketplace business at SHEIN. He has a unique 360 degree perspective on Ecommerce Marketplaces having operated, licensed, consulted and sold on multiple marketplaces. 00:00 Preview 01:10 Show Intro 05:40 Welcome George Chang, GM SHEIN Marketplace 06:59 What Sets Shein Apart 08:55 Shein's Marketplace Strategy 11:50 Customer and Seller Experience 16:58 Expanding Beyond Fashion 20:16 Evolving with the Customer 22:06 Diverse Seller Community 24:03 Understanding Gen Z and Millennials in E-commerce 26:49 The Rise of Social Commerce and Live Shopping 30:08 Driving Customer Loyalty through Engagement 33:06 Sustainability Initiatives and Mindful Purchasing 35:15 Future of Marketplaces and Hyper-Personalization 38:08 Final Thoughts 39:36 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, & Top 100 Digital Transformation Thought Leader, plus a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.
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1 week ago
40 minutes

The Retail Razor Show
Inside Naturepedic: A Conversation with Arin Schultz on Innovation & Sustainability
S5:E5 Leading with Values: How Naturepedic Builds a Better Brand, with Arin Schultz What does it take to lead growth at the forefront of a movement for safer, healthier sleep? In this episode of The Retail Razor Show, we sit down with Arin Schultz, Chief Growth Officer at Naturepedic, a pioneering brand in certified organic mattresses and bedding. With over eleven years in the organic sleep industry, Arin shares how he’s helped Naturepedic expand its market share, launch innovative products, and build a trusted brand committed to health, sustainability, and safety. We talk about the evolution of the organic mattress category, how purpose-driven growth strategies translate to retail success, and the balancing act of leading multiple departments—sales, marketing, retail, R&D, and more. Whether you're in retail, health-conscious consumer products, or looking to build a values-based, mission-led brand, this episode delivers sharp insights from one of the industry’s most committed and capable leaders! Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube About our Guest Arin Schultz is Chief Growth Officer at Naturepedic, the leading organic mattress brand. As the lead on all Naturepedic marketing efforts, Arin develops and implements strategies that support the company’s business growth, customer retention, product innovation, consumer education initiatives and sustainability goals. Working for the certified organic, non-toxic mattress pioneer opened Arin’s eyes to the dangers of harmful chemicals and their pervasive presence in households across the globe. This knowledge has added a deeper purpose to his relentless push to help transform the brand’s vision into reality. A father of four and an empathetic listener, Arin’s success at Naturepedic is centered on his authentic understanding of the Naturepedic customer and his genuine desire to help families make the safest, healthiest sleep choices. 00:00 Preview 01:45 Show Intro 07:21 Arin Schultz, Chief Growth Officer, Naturepedic - The Mission 08:43 The Founding Story of Naturepedic 12:09 Challenges and Growth in the Mattress Industry 17:13 Retail Expansion and Customer Engagement 19:30 Product Innovation and Sustainability 23:10 Industry Environmental Impact and Continuous Product Improvement 35:20 Customer Experience and Meeting Their Needs 38:21 Replacing Your Mattress & Customer Service Excellence 43:20 Sourcing and Tariffs Impact 49:53 Embracing AI in Marketing and Operations 56:28 Advice for Growing a Values-Based Brand 59:23 Final Thoughts 01:00:38 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, & Top 100 Digital Transformation Thought Leader, plus a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.
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3 weeks ago
1 hour 1 minute

The Retail Razor Show
Breaking Barriers: Retail Women in Tech
S5:E4 Empowering Women in Retail Tech: A New Era of Leadership In Season Five, Episode Four of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden engage in a captivating conversation with Shannon Flanagan, a seasoned retail leader and founder of Retail Women in Tech (RWIT). Shannon shares her journey from folding jeans at 18 to leading billion-dollar business transformations and emphasizes the importance of embracing change and innovation in retail. The episode underscores the critical role of diversity and inclusion in driving the industry forward, touching on the challenges and opportunities for women in tech and retail. Shannon discusses her vision for RWIT, a community aimed at fostering connections, mentorship, and leadership among women and allies in the retail tech space. With insights on change management, the impact of AI in retail, and the power of allyship, this episode offers valuable perspectives for retail professionals and tech enthusiasts alike. Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube About our Guest Shannon Flanagan, founder of Retail Women in Tech, https://www.linkedin.com/in/shannon-e-flanagan/ - Retail Women in Tech, https://retailwomenintech.org Shannon Flanagan caught the retail bug at 18 and never looked back. A retail strategist, AI enthusiast, and career change practitioner, she brings a 360-degree perspective on retail transformation—from product creation to customer experience—shaped by her work with hyper-growth startups to Fortune 500 retailers, consulting firms and tech companies. As a strategic partner and top industry voice, she collaborates with RETHINK Retail, RetailWire and the RetailAICouncil to drive conversations that shape the future of the industry. As the founder of Retail Women in Tech, Shannon has built a global community dedicated to creating life-changing connections for women and allies who share a passion for retail and technology. As social as retail is, there are surprisingly very few communities representing every facet of the industry. Shannon is on a mission to change that—stay tuned for more to come! 00:00 Preview 00:51 Show Intro 05:26 Welcome Shannon Flanagan 06:14 Shannon's Retail Journey Begins 08:47 Insights on Change Management 10:21 The Importance of Diverse Perspectives 15:03 Challenges in Hiring for Innovation 24:00 The Birth of Retail Women in Tech (RWIT) 34:42 Addressing the Leadership Gap 38:39 The Challenge of Asking for Help 40:36 The Harsh Reality for Female Founders 45:08 The Importance of Allies 49:01 Building a Supportive Community 59:32 The Future of Retail Women in Tech 01:06:22 Final Thoughts and Call to Action 01:08:53 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, & Top 100 Digital Transformation Thought Leader, plus a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.
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1 month ago
1 hour 10 minutes

The Retail Razor Show
Unlocking Human Pride: Thriving in the Age of AI
S5:E3 From Retail Pride to Human Pride: Navigating Leadership and Connection with Ron Thurston In this episode, Ron Thurston returns to discuss his new book 'Human Pride' and its themes of optimizing human potential in a world increasing its reliance on technology and AI. The conversation takes us through Ron’s extensive experience leading major retail brands, his journey from publishing his first book 'Retail Pride' to 'Human Pride', and the crucial balance between human connection and technological efficiency. We explore various aspects of leadership, including the importance of empathy, curiosity, and the significant role of human connection in the workplace. Ron emphasizes the need for self-reflection, understanding core values, and maintaining strong interpersonal relationships despite technological advancements. Rejecting 'hustle culture' in favor of fostering meaningful connections and optimizing individual strengths, Ron highlights the need for human-centric approaches to recruitment, leadership, and career development via examples and insights from his own career. Tune in for an engaging conversation filled with practical insights and inspirational stories that underscore the power of pride and human potential in the workplace! About Ron Thurston: Author, “Human Pride: Optimizing Your Potential In A Digital Job Market” Ron Thurston is a bestselling author, keynote speaker, and bold voice in the movement to reimagine leadership in a world transformed by technology. His new book, HUMAN PRIDE: Optimizing Your Human Potential in a Digital Job Market (May 2025), delivers a powerful roadmap for standing out, staying relevant, and thriving in the future of work. With over 30 years of executive experience leading teams at iconic brands like Apple, Gap, West Elm, Tory Burch, Bonobos, and Saint Laurent, Ron knows how to build winning cultures that drive performance. His first book, *RETAIL PRIDE (*2020) became a career-defining guide for thousands of industry professionals, helping them reclaim confidence and purpose in their work. As the creator and host of the Retail in America tour and podcast, Ron spent over a year traveling across 30 states in an Airstream to spotlight the real stories and remarkable people shaping retail’s future. Today, he serves on multiple retail tech supplier advisory boards, helping brands integrate AI and digital tools without losing sight of what matters most: people. A sought-after keynote speaker, Ron brings energy, insight, and inspiration to global conferences, C-suite offsites, and corporate events. His message resonates across industries: your greatest competitive advantage is human. Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube 00:00 The SKUpe Newsletter 00:34 Show Intro 06:51 Welcome Back, Ron Thurston! 07:43 Discussing Ron's New Book: Human Pride 08:46 The Importance of Human Connection in Retail 10:24 Optimizing Human Potential in a Tech-Driven World 15:37 Defining and Standing by Non-Negotiables in Job Search 22:54 The Role of Empathy and Curiosity in Leadership 26:48 Challenges in Modern Hiring Practices 35:11 The Future of Work: Balancing Technology and Human Connection 38:15 Career Longevity and Brand Affinity in Retail 41:56 Navigating the Fast-Paced Industry 43:36 Adapting to Office Culture 44:39 Broadening Job Search Perspectives 47:40 Leadership with Empathy and Emotional Intelligence, But Without Titles 51:21 The Future of Work and Technology 59:11 Balancing Technology and Human Connection 01:05:26 Final Thoughts and Takeaways 01:09:58 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.
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3 months ago
1 hour 11 minutes

The Retail Razor Show
The New Playbook for Digital Marketing
S5:E2 Influencers, Gen Z, & Beyond Social Commerce: Lessons from AliExpress with Chris Carl Welcome to the second episode of Season 5 of the Retail Razor Show! Join hosts Ricardo Belmar and Casey Golden as they dive into the fresh tactics and cutting-edge strategies that are driving the future of retail and e-commerce with Gen Z. In this episode, they are joined by Chris Carl, the US Head of Marketing for AliExpress (Alibaba Group), to discuss ‘the new playbook for digital marketing’ fresh from his insightful session on marketing to Gen Z at eTail West! Discover how AliExpress is capturing Gen Z's attention, building a robust social media presence, leveraging influencers like David Beckham, and exploring the future of cross-border shopping with a full-funnel marketing strategy. Chris shares the impressive growth metrics (500% increase in social media following, for example) and innovative campaigns that have set AliExpress apart - think social commerce, live shopping, Gen AI, and TikTok Shops. Plus, new enticing innovations in logistics to help onboard more US-based sellers to the AliExpress marketplace. Whether you're a product junkie, retail leader, or commerce technologist, this episode is packed with insights you won't want to miss! About Chris Carl: Chris Carl is a strategy, operations, and marketing executive with a proven track record in retail, beauty, spirits, lifestyle, hospitality, and luxury goods. As the first US Head of Marketing for AliExpress, Chris focuses on making online shopping more engaging and affordable. Since May 2023, Chris has increased order volume by 60%, increased brand share of voice by 75%, expanded headcount by 400%, boosted social media following by 500%, and doubled brand awareness. Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube 00:00 Show Intro 03:04 Introducing Christopher Carl from AliExpress & His Background 05:43 Conversation with Chris Carl, Head of US Marketing for AliExpress 08:52 Cracking the Code with Gen Z 16:00 AliExpress's Social Media and Influencer Strategy 21:22 Leveraging Social Media for Brand Growth 23:30 Navigating the Shifting Digital Marketing Landscape 25:46 The Future of Social Commerce and Live Shopping 28:17 The Importance of Brand Personality and Humor 31:50 AliExpress: A Unique Business Model 35:09 Expanding AliExpress's US Presence 38:45 The Future of Cross-Border E-Commerce 42:20 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.
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3 months ago
43 minutes

The Retail Razor Show
Transforming Retail Media into a Growth Engine
S5:E1 Unleashing Retail Media's Potential: A Conversation with Drew Cashmore Welcome to Season 5 of the Retail Razor Show! In our premiere episode, hosts Ricardo Belmar and Casey Golden dive deep into retail media with special guest Drew Cashmore, Chief Strategy Officer at Vantage and a pioneer in the retail media space, with a background scaling Walmart Connect to a $2 billion business. Drew shares his insights on the evolution of retail media, the driving forces behind its rapid growth, and the challenges retailers face in scaling their media networks. Drew also discusses the importance of workflow automation, the use of first-party data, and the balance between digital and in-store media. We highlight the necessity for retailers to invest in their media capabilities to stay competitive and speculate on the future direction of retail media. We also touch on the complexities of managing multiple media platforms and the potential for consolidation within the industry. Packed with valuable insights, don't miss out on this must-listen episode for product junkies, commerce technologists, retail leaders, and everyone in retail tech! Plus, learn about the Retail Razor Podcast Network's exciting new shows! About Drew Cashmore: Drew is a retail media strategist and thought leader with a background in building, commercializing and scaling new business models in the retail sector across the globe. Heading up strategy for Vantage - the platform that powers self-serve and managed-service for The Home Depot among other retailers - Drew is helping to architect the next generation of unified retail media technologies. He was an original architect of and former executive at Walmart Connect in the U.S. and Canada, helping to scale the retail media business to $2BN and beyond. In addition, Drew was a founding member of Walmart eCommerce and the CMO of SoftBank-backed Live Shopping platform, Firework. Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube 00:00 Show Intro 07:38 Unleashing Retail Media's Potential: A Conversation with Drew Cashmore 08:43 Drew's Background in Retail Media 10:28 The Evolution and Challenges of Retail Media 14:18 ROI and Measurement in Retail Media 18:34 The Future of Retail Media 26:41 First-Party Data and Consumer Privacy 34:47 In-Store Media and Workflow Automation 47:21 Retail Media is a Different Business Model 50:06 Conclusion and Final Thoughts 51:05 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.
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4 months ago
53 minutes

The Retail Razor Show
Season 5 Trailer - Retail Revolution: AI, Media, and Human Connection
S5 Trailer - Retail's Next Chapter: AI and Media Meet Humanity Join hosts Ricardo Belmar and Casey Golden in Season Five of The Retail Razor Show as they explore the intersection of AI, media, and human connection in retail. This season will examine the power of AI-powered personalization, retail media evolution, and the role of in-store associates in enhancing customer experiences. Key discussions will include how AI makes retailers more resilient, the impact of media on commerce, and the next wave of retail tech innovation. Tune in to understand how technology transforms shopping, selling, and scaling while emphasizing that retail's core is human connection. Subscribe and follow for sharp insights and expert opinions so you don't miss out on unlocking new opportunities in retail! Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!
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5 months ago
3 minutes

The Retail Razor Show
Cutting Through the Clutter: Retail Razor's Season Four Finale
S4:E10 On the Razor's Edge: The Season Four Final Cut In the season four grand finale of the Retail Razor Show, guest host J.P. Kamel, managing director of RFID Sherpas, takes over to interview our regular hosts, Ricardo Belmar and Casey Golden. This episode first reviews the top 10 retail predictions the team had for 2024, evaluating which ones hit the mark and which ones were a total miss! Then the discussion spans a range of topics from throughout Season 4 including the rise of retail media, the evolution from omni-channel to unified commerce, and the transformative potential of AI in retail. Key takeaways include the importance of unified commerce strategies, the necessity for retail media, and the enduring need for human connection in the retail experience. The episode also reflects on memorable moments from the season, the future of department stores, and evolving career paths in retail. Both insightful and entertaining, this grand finale offers an in-depth look into the current and future trends shaping the retail industry, and gives you a behind the scenes view of how our two hosts think about retail and the show! Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube 00:00 Show Intro 02:52 2024 Top 10 Check-in 03:03 Prediction No 1 05:00 Prediction No 2 06:31 Prediction No 3 10:31 Prediction No 4 12:45 Prediction No 5 16:33 Prediction No 6 18:43 Prediction No 7 21:19 Prediction No 8 23:12 Prediction No 9 30:41 Prediction No 10 33:13 Season 4 Recap 33:43 Favorite Moment 35:34 Most Surprising Moment 38:07 The Big Retail Avengers Reunion Episode 45:04 Smart Fitting Rooms 48:39 Unified Commerce & Everything Shoppable 52:39 Immersive Commerce & Livestreaming 59:47 Retail Media 3.0 01:02:08 Responsible AI 01:08:56 Retail Career Paths 01:15:21 Generative AI Transformation 01:17:43 Relay Race vs Rugby Approach 01:21:48 Data-Driven Decision Making 01:22:36 Key Takeaways from Season 4 01:24:56 Any hints for Season 5 and beyond? 01:28:33 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.
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6 months ago
1 hour 29 minutes

The Retail Razor Show
Reimagining Department Stores: Nostalgia Meets Innovation
S4:E9 Department Stores 2.0: Building Experiences for Tomorrow In this episode, hosts Ricardo Belmar and Casey Golden bring back the original Retail Avengers team for a highly anticipated reunion. What discussion could bring the team back together again? The current struggles and future opportunity for department stores! Welcome back Jeff Roster, Shish Shridhar, and Brandon Rael to explore why these once-iconic shopping destinations have lost their appeal and what innovations can bring them back into relevance. Key themes include the use of AI, retail media, and enhancing the human connection in shopping. The team covers detailed insights such as the need for improved customer data usage, creating engaging in-store experiences, and leveraging technology to empower store staff. The conversation also touches on successful strategies from other retailers like Target and the importance of loyalty and community in retaining customers. If you’re wondering how (or if) department stores can return to relevance with consumers, this is a can’t miss discussion full of insights and recommendations! Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube 00:00 Show Introduction 04:28 Retail Avengers Reunion - The Future of Department Stores 06:36 The Decline of Department Stores 14:01 Challenges and Opportunities 18:23 Future Strategies and Innovations 32:39 The Decline of Department Stores 33:52 The Marketplace Model for Department Stores 38:10 The Role of Technology in Retail 4 3:14 Creating Human Connections in Retail 46:38 The Future of Retail Experiences 55:37 Leveraging Technology for Better Retail 01:01:42 The Role of Department Stores in Modern Retail 01:03:57 The Balance Between Technology and Human Interaction 01:07:01 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.
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7 months ago
1 hour 8 minutes

The Retail Razor Show
Unlocking Retail: AI, Ethics, and the Future of Commerce
S4:E8 Navigating Responsible AI in Retail: Trust in a Digital World In this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden dive deep into the ethical implications of AI and commerce technology in the retail industry. They reflect on past discussions about AI innovations and the necessity of critical groundwork before deploying new technologies. They cover the balance between leveraging synthetic media for marketing and maintaining brand trust, highlighting examples like Levi's virtual AI models. The conversation touches on the potential of generative AI, virtual influencers, and the risk of losing authenticity. They stress the importance of building an ethical framework for technology initiatives and the long-standing questions of deception in advertising, emphasizing transparency and responsible AI use. Ricardo and Casey also explore how brands can balance cost-saving measures with realistic, authentic representations and the impact of these decisions on sustainability and customer trust. Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube 00:00 Show Intro 00:43 Reflecting on Past Discussions 01:27 The Role of AI in Retail 02:49 Ethical Considerations in AI 03:50 Building Brand Trust 04:52 Listener Engagement and Feedback 06:31 AI and Virtual Influencers 07:07 The Future of Influencer Marketing 10:51 Cost and Authenticity in AI Marketing 11:45 Engineered Influencers 15:57 Transparency in AI Content 17:35 Aspirational vs. Unrealistic Marketing 22:10 The Evolution of Body Diversity in Fashion 23:36 Balancing Real and Virtual Models 25:44 Ethical Implications of AI in Fashion 29:35 Sustainability and AI in the Fashion Industry 30:48 The Impact of AI on Marketing and Operations 33:02 Navigating Ethical AI Deployment 36:52 The Future of AI in Retail and Fashion 42:20 Final Thoughts and Call to Action Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.
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8 months ago
43 minutes

The Retail Razor Show
Converting Customer Insights to Action Through Smart Fitting Rooms
Converting Customer Insights to Action Through Smart Fitting Rooms S4:E7 How Smart Fitting Rooms’ Data Insights Transform Store Operations & Shopper Conversion Hosts Ricardo Belmar and Casey Golden dive into the transformative potential of smart fitting rooms in the fashion and apparel industry. Joined by Matthew Cyr, founder and CEO of Crave Retail, the discussion explores how digital fitting rooms enhance customer experience, boost conversion rates, and provide invaluable analytics that can revolutionize store operations and merchandising strategies. The episode emphasizes the importance of integrating technology with personalized service to create a seamless and satisfying shopping experience. Discover how retailers can leverage smart fitting rooms to gain deeper insights into customer behavior, optimize in-store performance, and ultimately drive revenue. About Matthew Cyr & Crave Retail: Matthew is a seasoned and three-time founder, CEO and co-founder of Crave Retail. Starting back with Abercrombie and Fitch and Skechers, he developed the commit to convert program that led Skechers expansion across southeast Asia, opening over 250 stores and optimizing in store experiences. Matthew has earned a 40 under 40 recognition from Retail Touch Points. Crave Retail helps retailers elevate their stores by giving shoppers the best-in-class digital fitting room experience. Crave's proprietary fitting room technology and touchless experiences allow retailers to meet each customer's unique needs, access real-time insights into all customer activity, increase conversion, and improve customer satisfaction.. Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube 00:00 Show Intro 03:31 Converting Customer Insights to Action Through Smart Fitting Rooms 06:40 Challenges and Benefits of Smart Fitting Rooms 10:37 Customer Journey: Enhancing the Fitting Room Experience 18:16 Impact on Retail Operations and Return Rates 20:36 Leveraging Data for Retail Success 23:55 Implementing Smart Fitting Room Technology 26:56 Importance of Executive Leadership in Retail Strategy 28:28 Engaging Store Operations for Smart Fitting Rooms 30:15 Understanding Store Performance Metrics 32:47 Leveraging Fitting Room Data for Business Insights 38:03 Enhancing Customer Experience with AI and Technology 47:43 Future of Smart Fitting Rooms in Retail 54:39 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.
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8 months ago
55 minutes

The Retail Razor Show
Generative AI in Retail: Challenges and Opportunities for Retail CEOs with Peter Cohan
S4:E6 Unlocking Generative AI for the Retail C-Suite with Peter Cohan In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden explore the transformative potential of generative AI in retail, featuring insights from Peter Cohan, an associate professor, strategy consultant, startup investor, book author, columnist and AI expert. The discussion covers AI's evolution compared to the dot-com era, the influence of large tech companies, and the substantial growth opportunities AI presents for retailers. Key topics include the contrast between the relay vs. rugby approaches to AI transformation, the crucial role of CEOs in AI adoption, and the importance of a quality data foundation for AI inputs. The episode highlights strategic investment, customer-centric innovations, and practical examples of successful AI implementations, guiding C-suite listeners on how to embrace AI as a long-term investment for unlocking new revenue streams versus a short-term quick fix. About Peter Cohan: Peter is an Associate Professor of Management Practice at Babson College, he is the faculty lead for the core undergraduate strategy course and has created popular electives on Startup Cities and Scaling Strategy. His strategy consulting firm has completed over 150 projects to help companies identify, evaluate, and profit from growth opportunities created by changing technology. He has invested in seven startups, three of which were sold for over $2 billion and one of which, SoFi, went public in 2021 at an $18 billion valuation. He is the author of 17 books, most recently "Brain Rush: How to Invest and Compete in the Real World of Generative AI" and he is a senior contributor at Forbes and a contributor at Inc. RETHINK Retail named him a Top Retail Expert every year between 2021 and 2024 and chose him as a Top AI Leader for 2024 this year. Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube 00:00 Show Intro 02:49 Meet Our Guest: Peter Cohan 04:21 Unlocking Generative AI for the Retail C-Suite 05:40 Peter Cohan's Background and Journey 10:25 Impact of Generative AI in Retail 12:48 Challenges and Risks of AI in Customer Service 16:34 Strategies for Embracing AI in Retail 17:21 Relay Race vs. Rugby Approach in Product Development 28:48 Best Practices for AI Implementation 32:43 Driving Company Growth: The CEO's Role 35:15 The Value Pyramid Framework 39:36 AI's Role in Retail Innovation 47:49 Challenges and Opportunities with AI Data 53:19 Entrepreneurial Insights and Cognitive Hunger 57:18 Concluding Thoughts and Future Directions 58:56 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is a RETHINK Retail Top Retail Expert for 2021 – 2024, and a Thinkers 360 Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.
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9 months ago
59 minutes

The Retail Razor Show
Unlocking Retail Media 3.0: Measurement and Innovation
S4:E5 Unlocking Retail Media: Measurement, Innovation, and Customer Engagement In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden explore the evolving landscape of retail media with expert insights from Andrew Lipsman, analyst and founder of Media, Ads + Commerce, and James Bauer, CEO and founder of Venvee. They discuss the progression of retail media 1.0 with online ads to retail media 2.0 - in-store media, highlighting key metrics like closed-loop attribution and incrementality. The conversation moves into innovative technologies such as spatial AI, the importance of first-party data, and privacy concerns. They also emphasize the collaborative efforts needed to integrate these advancements effectively for full funnel customer conversion and attribution in retail media 3.0. This episode delivers a comprehensive overview of how retailers and brands can use modern technology to bring the same level of measurement currently enjoyed in the 15% of retail sales happening in ecommerce, to the larger 85% of sales happening in stores! About Andrew Lipsman: Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specializes in retail media—which he is known for anointing as “digital advertising’s third big wave”—and other areas of the digital media, advertising, and commerce ecosystem. He has published more than a half dozen articles in the Journal of Advertising Research and is frequently quoted in The New York Times, The Wall Street Journal, The Economist, The Financial Times, and Advertising Age. About James Bauer: James Bauer is the Founder and CEO of Venvee, a retail media technology company that is closing the loop on in-store measurement and attribution. Venvee leverages AI-generated digital twins of physical stores, combined with computer vision running on existing cameras, to enable precise measurement of impressions, interactions, and conversions on a shopper-by-shopper basis. This innovative approach requires no changes to the store and provides comprehensive aggregate measurement for in-store video, audio, fixtures, and products. Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube 00:00 Show Intro 02:50 Exploring Retail Media 3.0 & Measurement 03:29 Evolution of Retail Media 07:08 In-Store Attribution and Measurement 14:44 Challenges and Opportunities in Retail Media 32:37 Future of Retail Media and Final Thoughts 44:43 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is a RETHINK Retail Top Retail Expert for 2021 – 2024, and a Thinkers 360 Top 10 Retail Thought Leader, Top 50 Management Thought Leader, and Top 100 Digital Transformation Thought Leader. He is an advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft. Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.
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11 months ago
45 minutes

The Retail Razor Show
Beyond Omnichannel: Michael Zakkour on Immersive Commerce
S4:E4 Retail Transformers: Michael Zakkour In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden are joined by special guest Michael Zakkour, founder of 5 New Digital and author of two Amazon #1 bestselling books, to discuss the transformative power of unified and immersive commerce in the retail industry. Michael, a thought leader and practitioner in digital commerce with 25 years of experience as a CEO, CMO, and Founder, shares his extensive expertise on retail strategies, AI, the evolution of e-commerce, and the impact of video as a foundational tool for immersive commerce. Together they explore key topics such as the shift from omnichannel to unified commerce, the impact of social commerce and livestreaming from Asia on global markets, and future opportunities with AI in retail. Michael also provides practical advice for retailers to enhance both digital and physical store experiences that resonate with today's digitally savvy consumers, while aiming for higher conversions, better customer engagement, and sustainable profitability. 00:00 Show Intro 04:36 Retail Transformer - Michael Zakkour 06:42 The Evolution of Retail 12:36 Challenges in E-commerce 16:35 The Future of Immersive Commerce 26:07 Video Commerce: The Next Frontier 28:39 The Evolution of E-commerce 30:04 The Importance of Immersive Commerce 32:10 Case Study: Live Streaming Success 38:47 The Role of AI in Retail 48:04 Navigating the Future of Retail 50:57 Future Trends 58:05 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft. Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno. Follow The Retail Razor Show on Social: LinkedIn: https://bit.ly/LI-RRazor Twitter: https://bit.ly/TwRRazor Facebook: https://bit.ly/TRRSface Instagram: https://bit.ly/TRRSinsta Threads: https://bit.ly/TRRSthreads BlueSky: https://bit.ly/TRRSbsky Host → Ricardo Belmar Follow on Twitter - https://bit.ly/twRBelmar Connect on LinkedIn - https://bit.ly/LIRBelmar Co-host → Casey Golden Follow on Twitter - https://bit.ly/twCasey Connect on LinkedIn - https://bit.ly/LICasey
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1 year ago
59 minutes

The Retail Razor Show
Future of Retail Recruitment: An Interview with OSSY Founder Ron Thurston
S4:E3 Revolutionizing Retail Hiring: A Conversation with Ron Thurston In this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden welcome back Ron Thurston, founder of OSSY, and author of 'Retail Pride’, to discuss the company's innovative approach to transforming the retail hiring process. Focusing on the integration of AI and the human touch, Ron shares insights into how OSSY is addressing common retail recruitment challenges, such as speed to hire, candidate experience, and the importance of clear career paths. The discussion highlights the broader implications for the retail industry and the immense value of creating supportive and accountable hiring practices. This episode is a must-listen for anyone involved in retail and retail hiring. 00:00 Show Intro 02:35 Revolutionizing Retail Recruitment with Ron Thurston and OSSY 04:07 Ron Thurston's Journey and OSSY's Mission 08:58 Challenges and Innovations in Retail Hiring 22:01 Best Practices for Retail Hiring and Career Development 27:23 The Influence of People on Your Success 28:02 Accidental Careers in Retail 28:58 The Importance of Mentorship and Leadership 30:41 Preparing for the Holiday Season 37:02 The Role of AI in Retail Hiring 42:21 Building a Retail Community 46:38 How to Get Started with OSSY 47:51 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft. Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno. Follow The Retail Razor Show on Social LinkedIn: https://bit.ly/LI-RRazor Twitter: https://bit.ly/TwRRazor Facebook: https://bit.ly/TRRSface Instagram: https://bit.ly/TRRSinsta Threads: https://bit.ly/TRRSthreads BlueSky: https://bit.ly/TRRSbsky Host → Ricardo Belmar Follow on Twitter - https://bit.ly/twRBelmar Connect on LinkedIn - https://bit.ly/LIRBelmar Co-host → Casey Golden Follow on Twitter - https://bit.ly/twCasey Connect on LinkedIn - https://bit.ly/LICasey
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1 year ago
48 minutes

The Retail Razor Show
The Future of Commerce is Unified Commerce, with Giri Agarwal of Incisiv
S4:E2 The Evolution from Omnichannel to Unified Commerce with Giri Agarwal In this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden discuss the shift from omnichannel to unified commerce in the retail industry. Special guest Giri Agarwal, Chief Strategy Officer at Incisiv, joins to share insights on how unified commerce is transforming customer experiences and driving revenue growth. They explore the concept of unified commerce, the integration of AI, and the challenges retailers face in adopting this approach. Key highlights include the importance of customer identification, empowering frontline staff, and rethinking store experiences. Giri also addresses the financial implications, generational differences in consumer behaviors, and the need for a cultural shift towards unified commerce. Tune in for an in-depth discussion on why now is the critical moment for retailers to embrace this change. Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft. Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor Show Follow us on Goodpods: https://bit.ly/TRRSgoodpods Follow us on Instagram: https://bit.ly/TRRSinsta Follow us on Threads: https://bit.ly/TRRSthreads Follow us on Twitter: https://bit.ly/TwRRazor Connect with us on LinkedIn: https://bit.ly/LI-RRazor Subscribe on YouTube: https://bit.ly/RRShowYouTube Subscribe on Apple Podcasts: https://bit.ly/RetailRazorShow Retail Razor Show Episode Page: https://bit.ly/RRShowPod Host → Ricardo Belmar, Follow on Twitter - https://bit.ly/twRBelmar Connect on LinkedIn - https://bit.ly/LIRBelmar Co-host → Casey Golden, Follow on Twitter - https://bit.ly/twCasey Connect on LinkedIn - https://bit.ly/LICasey
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1 year ago
45 minutes

The Retail Razor Show
Top 10 Predictions for Retail in 2024 with Ben Miller, ShopTalk
S4:E1 – Top 10 Predictions for Retail in 2024 with Ben Miller, ShopTalk In this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden kick off season 4 by discussing their top 10 predictions for the retail industry in 2024. Amid personal anecdotes and a tribute to Ricardo's late father, the episode dives deep into the future of retail alongside guest Ben Miller, VP of Original Content and Strategy at Shoptalk & Groceryshop. Key predictions include the Temu-fication of retail, the evolution of Retail Media Networks (RMNs) and their impact on digitizing physical stores, the integration with streaming and social commerce platforms, and the re-emergence of heritage brands leveraging digital commerce. The conversation also touches on the increasing consumer expectations around sustainability versus the temptation of low-cost options like Temu, the potential of AI in enhancing customer experience and operational efficiency, and the death of the term 'Omnichannel' in favor of 'Unified Commerce' to better represent seamless retail experiences. The episode concludes with a look forward to the Shoptalk event and the importance of staying ahead in a rapidly evolving retail landscape. Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft. Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor Show Follow us on Goodpods: https://bit.ly/TRRSgoodpods Follow us on Instagram: https://bit.ly/TRRSinsta Follow us on Threads: https://bit.ly/TRRSthreads Follow us on Twitter: https://bit.ly/TwRRazor Connect with us on LinkedIn: https://bit.ly/LI-RRazor Subscribe on YouTube: https://bit.ly/RRShowYouTube Subscribe on Apple Podcasts: https://bit.ly/RetailRazorShow Retail Razor Show Episode Page: https://bit.ly/RRShowPod Host → Ricardo Belmar, Follow on Twitter - https://bit.ly/twRBelmar Connect on LinkedIn - https://bit.ly/LIRBelmar Co-host → Casey Golden, Follow on Twitter - https://bit.ly/twCasey Connect on LinkedIn - https://bit.ly/LICasey
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1 year ago
52 minutes

The Retail Razor Show
Season 4 Trailer - Unlocking Retail with AI, Humans, and Media
In Season Four of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden explore the theme of Unlocking Retail with the Integration of AI, Humans, and Media. This involves discussing how artificial intelligence, human interaction, and innovative retail media are transforming the industry. Topics will include optimizing inventory, pricing, merchandising for online and offline channels with AI, enhancing customer service, connecting brands with consumers through engaging content, creating strong communities and increasing loyalty. The show will also discuss human centered design and the crafting of memorable retail experiences. Moreover, two of its mini-series from last season, Blade to Greatness and Data Blades, will be transformed into their own podcasts. Ricardo and Casey remind everyone that this season has more surprises in store for listeners! And we can’t thank our Goodpods listeners enough! We love your support! Please continue giving us those 5-star ratings and send us your comments. Your support allow sus to hit the top of the charts for Indie Management and Indie Marketing podcasts! Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft. Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! The Retail Razor Show Follow us on Goodpods: https://bit.ly/TRRSgoodpods Follow us on Instagram: https://bit.ly/TRRSinsta Follow us on Threads: https://bit.ly/TRRSthreads Follow us on Twitter: https://bit.ly/TwRRazor Connect with us on LinkedIn: https://bit.ly/LI-RRazor Subscribe on YouTube: https://bit.ly/RRShowYouTube Subscribe on Apple Podcasts: https://bit.ly/RetailRazorShow Retail Razor Show Episode Page: https://bit.ly/RRShowPod Host → Ricardo Belmar, Follow on Twitter - https://bit.ly/twRBelmar Connect on LinkedIn - https://bit.ly/LIRBelmar Co-host → Casey Golden, Follow on Twitter - https://bit.ly/twCasey Connect on LinkedIn - https://bit.ly/LICasey
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1 year ago
5 minutes

The Retail Razor Show
S3E19 – The Razor’s Edge – Season 3 Recap and Predictions Check-In
In the season three finale of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden provide a detailed recap of their journey throughout the season, discussing their top ten predictions for 2023 and evaluating their accuracy – did they nail it or miss the mark? The hosts touch upon diverse topics including private label domination, the evolution of retail media networks, investment in returns management, and the growth of store automation, among others. They also highlight a few memorable moments and important insights from their guests throughout the season. The episode concludes with a lively discussion on their expectations for retail and technology in 2024, teasing the audience with a glimpse of what's to come in season four. WOW! As we march into a new year on the show, we’re honored and humbled to have hit the top of the charts on the Goodpods podcast platform on multiple episodes! We can’t thank our Goodpods listeners enough! We love your support! Please continue giving us those 5-star ratings and send us your comments! Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft. Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor Show Follow us on Goodpods: https://bit.ly/TRRSgoodpods Follow us on Instagram: https://bit.ly/TRRSinsta Follow us on Threads: https://bit.ly/TRRSthreads Follow us on Twitter: https://bit.ly/TwRRazor Connect with us on LinkedIn: https://bit.ly/LI-RRazor Subscribe on YouTube: https://bit.ly/RRShowYouTube Subscribe on Apple Podcasts: https://bit.ly/RetailRazorShow Retail Razor Show Episode Page: https://bit.ly/RRShowPod Host → Ricardo Belmar, Follow on Twitter - https://bit.ly/twRBelmar Connect on LinkedIn - https://bit.ly/LIRBelmar Co-host → Casey Golden, Follow on Twitter - https://bit.ly/twCasey Connect on LinkedIn - https://bit.ly/LICasey
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1 year ago
38 minutes

The Retail Razor Show
Cutting through the clutter in retail strategy, retail media, and retail technology. Welcome to The Retail Razor Show—your go-to podcast for bold insights and real-world innovation in the retail industry. Hosted by RETHINK Retail Top Retail Expert and one of NRF’s 2025 Retail Voices, Ricardo Belmar. and RETHINK Retail Top Retail Expert, Casey Golden, we spotlight the trends transforming retail, from AI-powered solutions and retail media networks to the human connection that drives exceptional customer experience and maximizes employee satisfaction. 🎙️ Episodes feature: + Executive leaders from top retail brands + Influential industry analysts and retail strategists + Startup founders driving innovation in retail technology + Case studies of successful retail tech deployments Whether you’re a retail executive, frontline store team leader, tech innovator, or customer experience champion, this show delivers actionable strategies to help you lead your business and your teams with clarity, adopt emerging technologies, and stay ahead in a constantly evolving retail industry. Now in its fifth season, The Retail Razor Show is part of the Retail Razor Podcast Network. Stay sharp. Stay human. Stay ahead. Retail Razor Podcast Network: https://bit.ly/RRPNweb Subscribe to our Newsletter: https://bit.ly/TRRSnews Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube Follow The Retail Razor Show on: LinkedIn: https://bit.ly/LI-RRazor BlueSky: https://bit.ly/TRRSbsky Instagram: https://bit.ly/TRRSinsta Threads: https://bit.ly/TRRSthreads Facebook: https://bit.ly/TRRSface