The Rainmaker Podcast

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The Rainmaker Podcast

Veronica Romney

143 episodes

2 weeks ago

What does it really mean to “get it right” when it comes to culture and brand experience? This week, I’m joined by Aaliyah Taylor, a seasoned experiential marketer and Senior Community Events Manager at Adobe, for a bold conversation about authenticity, representation, and building unforgettable brand moments. From running her own event space to curating massive, culture-forward activations at Adobe, Aaliyah shares how she navigates the tension between corporate expectations and cultural trut...

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Entrepreneurship

All content for The Rainmaker Podcast is the property of Veronica Romney and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

What does it really mean to “get it right” when it comes to culture and brand experience? This week, I’m joined by Aaliyah Taylor, a seasoned experiential marketer and Senior Community Events Manager at Adobe, for a bold conversation about authenticity, representation, and building unforgettable brand moments. From running her own event space to curating massive, culture-forward activations at Adobe, Aaliyah shares how she navigates the tension between corporate expectations and cultural trut...

Show more...

Entrepreneurship

Episodes (20/143)

The Rainmaker Podcast

The First 60 Seconds That Make or Break Every Story with Matthew Dicks

Think you need a big, dramatic life moment to tell a powerful story? In this episode, I sit down with bestselling author, master storyteller, and 61-time Moth StorySLAM winner Matthew Dicks to explore the magic of everyday storytelling—and how the smallest moments often carry the biggest impact. From his life-changing “Homework for Life” practice to the science of what makes a story stick, Matthew walks us through the exact tools and mindset shifts that can turn anyone into a better storytell...

4 days ago

51 minutes

The Rainmaker Podcast

The Real Reason You're Not Closing More Stages with Michael Port

You’ve hired a sales team, but they’re not performing the way you hoped. You’re still the one carrying the weight of bringing in revenue, and the dream of “someone taking sales off your plate” feels further away than ever. Sound familiar? In this episode, Michael and Veronica break down exactly why your sales team might be struggling and spoiler alert: it’s not about their talent. It’s about your leadership. If you’ve been caught in the trap of micromanaging, unclear expectations, or trying t...

1 week ago

59 minutes

The Rainmaker Podcast

Building a New Legacy Beyond the NFL with Brandon Marshall

What does it take to go from the NFL to the boardroom—and bring your whole identity with you? In this live-recorded episode of The Rainmaker Podcast, I sit down with six-time Pro Bowler, TV personality, and entrepreneur Brandon Marshall for an unfiltered conversation about building a brand, breaking mental health stigma, and bridging the gap between content and commerce. Brandon opens up about the emotional complexity of navigating his relationship with the NFL after retirement, his personal ...

2 weeks ago

1 hour 18 minutes

The Rainmaker Podcast

How YETI Turned Outdoor Culture Into a Marketing Goldmine with Bill Neff

Ever wonder how some brands create die-hard fans who wouldn’t dream of buying from anyone else? In this episode, I sit down with Bill Neff, a marketing powerhouse known for his work with YETI and beyond, to break down the secrets behind brand loyalty, community-driven marketing, and authentic storytelling. Bill shares his journey from professional kayaking to becoming a key player in the outdoor industry, showing how passion and authenticity can fuel marketing success. We discuss what most br...

3 weeks ago

48 minutes

The Rainmaker Podcast

Why Gen Z Is Driving Pinterest’s Most Radical Marketing Shift Yet with Xanthe Wells

What if social media wasn’t really social—but instead, a space for self-discovery? This week, Xanthe Wells, VP of Global Creative at Pinterest, joins me to unpack how Pinterest is redefining the way people interact with content, brands, and their own identities. Unlike other platforms, Pinterest isn’t about followers or fleeting trends—it’s about inspiration, aspiration, and personal growth. Xanthe shares how Gen Z is using Pinterest differently, why identity-based marketing is the future, an...

1 month ago

44 minutes

The Rainmaker Podcast

How Levi's Uses History (& Beyonce!) to Shape its Marketing with Tracey Panek

How does a 175-year-old brand stay relevant in a constantly evolving market? Tracey Panek, Levi’s brand historian, joins me to share how Levi’s balances heritage with innovation to remain a cultural icon. From historical accuracy in marketing to the brand’s deep connection with customers, Tracey offers a fascinating look into how storytelling shapes Levi’s identity. We dive into what exactly the role of a brand historian plays in modern marketing, how Levi’s taps into its rich archives to in...

1 month ago

39 minutes

The Rainmaker Podcast

How Kathryn Dobbs Cultivates a Fan-First Approach to Marketing a Pro Sports Team

How do you market a brand when the product itself is completely out of your control? This week, Kathryn Dobbs, Chief Marketing Officer of the Columbus Blue Jackets, joins me to share her unique perspective on sports marketing, fan loyalty, and how to create an unforgettable game-day experience—regardless of what’s happening on the ice. We dive into the challenges of keeping fans engaged during tough seasons, the role of storytelling in sports, and why optimism is the most important trait a sp...

1 month ago

58 minutes

The Rainmaker Podcast

Building Iconic Brands and Cult-Like Followings with Chris Kneeland

What separates a good brand from an iconic one? This week, Chris Kneeland, co-founder of Cult Collective and expert in brand loyalty, joins me to break down the strategies behind cult-like brands and what makes them stand the test of time. Chris shares how brands like John Deere, Airbnb, and Lululemon built deep emotional connections with their audiences—and how you can apply these lessons to your own brand. In this episode, we explore the psychology of branding, why great brands focus on bel...

1 month ago

37 minutes

The Rainmaker Podcast

Why Every Sales Call Should Scare Some Clients Away with Michelle Morgan

What happens when honesty becomes your best client filter? This week, Michelle Morgan—PPC expert, agency owner, speaker, and consultant—joins me to share her no-nonsense approach to client relationships, why setting firm boundaries upfront matters, and how being brutally honest helps her attract the right clients (and scare off the wrong ones). Michelle gets real about the state of the marketing industry, the emotional baggage clients bring into new relationships, and why so many service prov...

2 months ago

31 minutes

The Rainmaker Podcast

Inside The Gathering: Mandy Balak on Leadership, Growth, and Community

What happens when an entrepreneur transitions back into the corporate world—but on their own terms? This week, Mandy Balak, newly appointed President of The Gathering, joins me to share her journey from business owner to leading one of the most renowned marketing events in North America. We dive into what it means to shift identities, embrace new leadership roles, and navigate the tension between ambition and sustainability. In this episode, Mandy shares how she went from attending The Gather...

2 months ago

50 minutes

The Rainmaker Podcast

Why Meta Ads Should Support Your Strategy—Not Save It with Amanda Robinson

What’s the smartest way to use Meta ads without relying on them as your sole traffic source? This week, Amanda Robinson—Facebook ads expert and Meta-certified speaker—joins me to break down the best strategies for leveraging Meta ads to amplify your marketing efforts rather than using them as a last-ditch effort to rescue a struggling campaign. In this episode, we dive into the mindset shifts marketers need when approaching paid ads, the role Meta ads should play in a well-rounded strat...

2 months ago

42 minutes

The Rainmaker Podcast

Breaking the Rules of Personal Branding with Sun Yi

What does it really take to build an unforgettable personal brand? This week, Sun Yi, branding expert and founder of Night Owl Nation, joins me for a no-BS conversation about personal branding, marketing, and the fine line between influence and integrity. Sun shares why most personal brands fail, the difference between true experts and knowledge brokers, and how to stand out in a world full of noise. In this episode, we dive into the power of storytelling, the importance of authenticity in br...

2 months ago

52 minutes

The Rainmaker Podcast

The Untold Stories of Olympic Marketing and Brand Partnerships with Cameron Wagner

What does it take to craft meaningful connections between brands, athletes, and fans? This week, Cameron Wagner, a veteran sports marketer with over two decades of experience, joins me to share her journey in creating impactful activations and redefining sports marketing. From orchestrating partnerships at six Olympic Games to working with iconic brands like Hasbro and P&G, Cameron offers a behind-the-scenes look at how she’s elevated fan experiences and brand storytelling. We discuss the...

2 months ago

47 minutes

The Rainmaker Podcast

From BuzzFeed to ClickUp to Entrepreneurship: A Conversation With Melissa Rosenthal

What does it take to rise as a young leader in competitive, male-dominated industries? This week, Melissa Rosenthal joins me as she shares her inspiring journey from her meteoric career at BuzzFeed to her leadership role at ClickUp and her leap into entrepreneurship. As a seasoned marketer, Melissa reflects on the challenges of navigating transitions between industries and balancing her professional growth with personal resilience. We dive into her strategies for fostering self-awareness, cr...

3 months ago

45 minutes

The Rainmaker Podcast

From Harley Davidson CMO to Chief Soul Officer: Shelley Paxton’s Journey to Redefined Success

What happens when you reach the top of the corporate ladder and realize it’s not the summit you expected? This week, Shelley Paxton, former CMO of Harley Davidson and author of Soulbatical: A Corporate Rebel’s Guide to Finding Your Best Life, joins me to share her powerful journey from marketing executive to Chief Soul Officer. In this episode, we discuss the lessons Shelley learned while stewarding one of the world’s most iconic brands, the awakening that led her to redefine success on her o...

3 months ago

50 minutes

The Rainmaker Podcast

Making Marketing Human Again: Key Lessons from the Stars of the Identity Marketing Book

This week’s episode of The Rainmaker Podcast is a special one—we’re bringing you an exclusive recording from the virtual launch party we held last week for my first-ever book, Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)! It was a memorable and special celebration with some of the incredible stars featured in the book, and the insights they shared were just too good not to share with you too. In this epi...

3 months ago

1 hour

The Rainmaker Podcast

Launch Smarter, Not Harder: 2025 Strategies You Need to Know with Brenna McGowan

What does it take to craft a standout launch in today’s fast-paced market? This week, Brenda McGowan, a seasoned launch strategist, joins The Rainmaker Podcast to discuss the art and science of successful launches. With Q1 as the busiest season for marketing campaigns, Brenda shares her predictions for 2025, insights into evolving buyer behavior, and strategies to roll over from 2024.In this episode, we discuss the critical pre-launch phase—what Brenda calls the “pre-open cart courtship”—and ...

3 months ago

49 minutes

The Rainmaker Podcast

The 2 Questions That Will Take Down a Hustle Marketer Every Single Time with Seth Godin

What does it take to build a brand that’s both authentic and impactful? In this episode, I sit down with marketing legend Seth Godin for an unforgettable conversation about identity in marketing and beyond. We explore the power of personal branding, the ethical dilemmas marketers face today, and why authenticity is the key to building genuine connections. From unpacking cultural phenomena like the Swifties to examining how identity shapes consumer behavior, Seth offers profound insights that ...

4 months ago

1 hour 3 minutes

The Rainmaker Podcast

Marketing Without Manipulation: How To Do Identity Marketing Ethically with Kelly Ruta

Are you confident your coach has the qualifications to guide you? In this week’s episode, Kelly Ruta, a clinical psychotherapist turned coach, joins me in tackling the ethical challenges plaguing the coaching industry. We candidly share frustrations, including a disappointing $1,500 one-to-one session, highlighting the prevalence of unqualified coaches and manipulative tactics.Together, we examine the emotional toll of unethical coaching and the misuse of marketing strategies that prey on vul...

4 months ago

53 minutes

The Rainmaker Podcast

Why Do Marketers Really Burn Out? With Matt Gagnon

How do top performers, especially marketers, stay resilient and avoid burnout?This week, I’m joined by mindset coach and former TEDx speaker Matt Gagnon for a powerful conversation on mental health, resilience, and personal growth. Matt shares his journey from corporate life to coaching, opening up about struggles with mental health and the transformative power of vulnerability and community.We explore "atomic mornings," a flexible way to start your day, the differences between coaching and t...

5 months ago

43 minutes