What if social media wasn’t really social—but instead, a space for self-discovery? This week, Xanthe Wells, VP of Global Creative at Pinterest, joins me to unpack how Pinterest is redefining the way people interact with content, brands, and their own identities. Unlike other platforms, Pinterest isn’t about followers or fleeting trends—it’s about inspiration, aspiration, and personal growth. Xanthe shares how Gen Z is using Pinterest differently, why identity-based marketing is the future, an...
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